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TL;DR
App Masters’ Yash shares cheap, high-leverage ASO/ASA tactics: stuff “app” and “free” into your keyword field to win autofill suggestions, chase high-traffic/low-difficulty long-tail keywords (build the app around the keyword, not the idea), exploit Vietnamese localization after US/Spanish-Mexico, and don’t sleep on Apple Search Ads Basic when Advanced gets too expensive. This source belongs to the app-masters-youtube batch.
Biggest lessons
- Add “app” and “free” to your keyword field — they auto-index but trigger autofill suggestions (e.g. “dating app free”), pulling in extra downloads even from low-volume terms.
- Build apps around keywords, not ideas. Find a high-traffic, low-difficulty keyword nobody’s targeting, then build for it. High traffic ≈ 20-60; low difficulty ≈ 0-40. A #1 rank on a ~30-traffic keyword can yield ~40 organic downloads/day.
- Go long-tail. “Home workout for men,” “prek preschool learning games” — fewer competitors, and ranking for the long phrase also lifts the component keywords. Often paired with the no-subtitle hack (title weight ~doubles without a subtitle).
- Vietnamese is the next-best localization after US and Spanish-Mexico for boosting US App Store rankings; skip the obvious ones.
- ASA Basic beats Advanced on a budget. A client cut CPI/CPA to ~$0.90 on Basic vs ~$1.50 on Advanced and scaled the Basic budget to $3,000/month.
- Hunch: keywords in your app description boost ASA performance even though Apple doesn’t index description for organic — integrate ASA bid keywords into the description to lift TTR and impression share. Also check iPad campaigns separately (keywords move fast there).
Why it matters
- Core budget playbook for the wiki’s seo-growth / ASO layer — the “find the keyword first” rule mirrors broader content-market-fit thinking.
- Complements paid-ads sources by showing the organic + cheap-paid side of iOS/Android growth.