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How I Used Reddit to Build a $34K/Month SaaS
Roman started his career as a mechanical engineer but transitioned into online business via affiliate marketing and freelancing shortly before COVID-19. In 2023, he co-founded his first SaaS, Coco ...
https://www.youtube.com/watch?v=pvjalHFNM9Q
How I Used Reddit to Build a $34K/Month SaaS

TL;DR: Roman, co-founder of Goji Berry AI, scaled his intent-based LinkedIn outreach tool from zero to $30K+ MRR in just six months by mastering organic Reddit marketing, securing over 11 million views and 40,000 visitors without paying for traffic.

The Founder’s Story

Roman started his career as a mechanical engineer but transitioned into online business via affiliate marketing and freelancing shortly before COVID-19. In 2023, he co-founded his first SaaS, Coco AI, which he successfully scaled to $50K MRR and sold to a US venture using outbound marketing.

Analyzing that exit, Roman and his partner realized that B2B outreach was their primary marketing superpower. To solve the problem of locating highly relevant, warm prospects on LinkedIn, they built Goji Berry AI—an intent-based outreach platform. Launched with zero MRR, the SaaS surpassed $30K MRR in under six months, largely propelled by Roman’s repeatable organic Reddit marketing system.

The Building Process

Roman focuses primarily on marketing and business development, leaving technical execution to his co-founders. Because he is not a native English speaker, Roman relies heavily on AI to streamline his copywriting. He speaks his thoughts and stories into ChatGPT via voice dictation, asking it to translate, clean up, and refine the prose. This method allows him to craft highly detailed, emotionally resonant stories much faster than writing manually.

The Launch & Marketing Strategy

Roman cracked the Reddit distribution loop, obtaining 11 million impressions, 40,000+ website visitors, and Goji Berry AI’s first 100 customers organically. The compound benefit of Reddit was that prospects on demo calls would immediately recognize him as “the Reddit guy,” dramatically increasing conversion-to-close rates.

Roman’s 8-Step Reddit Marketing Playbook

  1. Multi-Browser Account Setup: Operate one account per browser (e.g., Chrome, Mozilla, Safari) to keep logins separate and safe from automated bans.
  2. Avoid New-Email Auto-Bans: Never register a new Reddit account with a brand-new email address. Combining both flags anti-spam systems and triggers immediate account bans.
  3. Optimizing the Profile: Set an actual profile picture, place your SaaS link directly in the bio, and activate the Reddit privacy feature that hides your post feed. This prevents skeptical users from digging through your history and branding you an advertiser.
  4. The Warm-Up Phase (7–14 Days): Do not post any marketing content initially. Spend the first 2 weeks upvoting, leaving comments, and acquiring early karma to strengthen the account.
  5. Vary Content Angles & Platforms: Change post angles constantly. Do not push the SaaS directly in the text; instead, share highly transparent personal stories with proof (e.g., getting rejected by Y Combinator or testing LinkedIn influencers) and redirect users subtly to related YouTube videos, Twitter posts, or bio links.
  6. The First-10-Minutes Loop: Secure at least 10 upvotes in the first 5 to 10 minutes. Roman achieved this by forming an alliance with 15 fellow marketers who upvote and comment on each other’s threads immediately upon posting.
  7. Absolute Engagement: Reply to every single comment on your post. This creates an artificial engagement loop that signals activity to Reddit’s algorithm, pushing the thread higher in search results.
  8. Handle Haters with Proof & Blocks: Haters are inevitable on Reddit. roman counteracts skepticism by publishing raw numbers and screenshots (making claims unarguable) and blocking abusive commenters immediately to protect mental health and focus.

The Tech Stack

  • LinkedIn Outreach & Lead Gen: Goji Berry AI ($99/mo) + Sales Navigator ($100/mo)
  • Cold Email Campaigning: Instantly.ai ($800/mo for massive volume)
  • SEO Tooling: Outr Rank ($99/mo)
  • Scheduling: Calendly ($20/mo)
  • Website & Landing Pages: Framer ($49/mo)
  • Content & Graphic Design: ChatGPT Plus & NanoBanana ($40/mo)

Key Quotes & Metrics

  • MRR: $30,000+ in six months (surpassing $24K MRR in stripe dashboard at interview time).
  • Traffic & Impressions: 11 million organic impressions and 40,000+ website visitors via Reddit.
  • Pricing Plan: Mostly $99/month subscriptions.
  • First 100 Customers: Acquired 100% organically through Reddit campaigns.
  • Rule of Thumb: “Advertise the way you would love to be advertised to.”

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