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TL;DR
I paid $2000 to figure out Meta ads so you don’t have to. This source belongs to the adam-lyttle batch.
Why it matters
- Adds operator evidence from Adam Lyttle’s iOS/App Store playbook.
- Best read alongside app-store-strategy, seo-growth, web-to-app-funnels, paid-ads-scaling.
- Raw transcript saved at
raw/for deeper quote extraction later.
Readwise summary
I paid $2000 to figure out Meta ads so you don’t have to. Here’s every mistake I made going from $36.87 per install down to $6.87… and the one creative format that actually worked for my indie app. Follow my journey here: Website: https://adamlyttleapps.com Twitter: https://x.com/adamlyttleapps Github: https://github.com/adamlyttleapps Instagram: https://instagram.com/adamlyttleapps TikTok: https://tiktok.com/@adamlyttleapps Substack: https://adamlyttleapps.substack.com Shout out to my amazing video production team at https://clipwing.pro/ #indiedev #indiehacker #buildinpublic #appdev #metaads #facebookads #appmarketing #aso #vibecoding #solodev #startup