| raw | raw/adam-lyttle-this-new-aso-trick-could-boost-downloads-after-conversion-rate-drop.md |
|---|---|
| url |
TL;DR
Apple’s new App Store algorithm has increased app impressions but lowered conversion rates. This source belongs to the adam-lyttle batch.
Why it matters
- Adds operator evidence from Adam Lyttle’s iOS/App Store playbook.
- Best read alongside app-store-strategy, seo-growth.
- Raw transcript saved at
raw/for deeper quote extraction later.
Readwise summary
Apple’s new App Store algorithm has increased app impressions but lowered conversion rates. Developers can boost downloads by updating their app listings to better target the keywords their apps are ranking for. Checking the App Store dashboard for changes in impressions and conversion rates helps find opportunities to improve app performance.