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TL;DR
Apple pays app developers 70% to 85% of the revenue earned from in-app purchases, not per download. This source belongs to the adam-lyttle batch.
Why it matters
- Adds operator evidence from Adam Lyttle’s iOS/App Store playbook.
- Best read alongside app-store-strategy, seo-growth, app-onboarding, mobile-app-monetization.
- Raw transcript saved at
raw/for deeper quote extraction later.
Readwise summary
Apple pays app developers 70% to 85% of the revenue earned from in-app purchases, not per download. Developers can earn thousands of dollars by optimizing their apps with good keywords and using paywalls to encourage subscriptions. Starting an app business is cheaper and more profitable than many industries, making it accessible for individuals willing to invest time and effort.