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TL;DR
For bootstrapped apps, ASO keyword research is the cheapest market research. Steve’s free-tool stack starts with Google Trends and moves through App Store/Google/Apple Search Ads style signals to find niche, high-intent keywords like ‘deep breathing’ instead of broad vanity terms like ‘meditation’. This source belongs to the app-masters-youtube batch.
Biggest lessons
- Niche high-intent terms can build a six-figure app even when volume is lower.
- A niche AI app reached ~$80,000 in nine months mostly through App Store search after the team spun a searchable feature into a standalone app.
- Google Trends is useful for trend direction and adjacent phrases, especially before buying or building in a category.
- Keyword tools matter because the question is not ‘is this cool?’ but ‘are users already searching for this?’
Why it matters
- It adds operator-level detail to the wiki’s mobile growth system instead of another founder story.
- It connects execution tools and funnel mechanics back to durable concepts like seo-growth, mobile-app-monetization, paid-ads-scaling, and app-tool-stack.