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TL;DR
A live ASO audit of Flo’s Sick Days app turns the abstract ASO advice into a workflow: gather hundreds of candidate keywords, filter by traffic/difficulty, place focus terms in title/subtitle/localizations, and use product-page screenshots/paywalls to reinforce the same intent. This source belongs to the app-masters-youtube batch.
Biggest lessons
- Steve’s team pulled 600 candidate terms, narrowed to ~200, then chose 6-10 focus keywords for metadata.
- Title carries the most weight, subtitle second, and far-left keywords can carry more weight in keyword fields.
- Spanish (Mexico) localization can be used to reinforce US keyword targeting when the US App Store indexes it.
- Screenshots should reflect the primary keyword in the first screens; paywalls should explain the paid value, not look like a default RevenueCat template.
Why it matters
- It adds operator-level detail to the wiki’s mobile growth system instead of another founder story.
- It connects execution tools and funnel mechanics back to durable concepts like seo-growth, mobile-app-monetization, paid-ads-scaling, and app-tool-stack.