| Source | https://www.youtube.com/watch?v=m09QYqWsodQ |
|---|---|
| Readwise URL | https://read.readwise.io/read/01kty416gyhftg6e98pn3f4k6q |
| Readwise ID | 01kty416gyhftg6e98pn3f4k6q |
| Date | 2026-04-28 |
| Author | App Masters |
| Category | video |
| Cover image | https://i.ytimg.com/vi/m09QYqWsodQ/sddefault.jpg |
Coming up, we’re going to show you areal case study of our entire ASOprocess and break down an app of apopular indie developer YouTuber aswell. Stay tuned.
What is up, App Nation? It is Steve P.Young, founder of appmasters.com. Theplace you go when you want action-packedcontent related to helping grow your appdownloads, and more importantly, thoserevenues. And today, we’re going to gobehind the scenes and show you exactlyhow we do ASO, how we help our clientsaudit our apps, and we’re doing aspecial YouTube collab with Flo as well.
So, Flo, welcome. Orwelcome to this collab, Flo. Happy to dothis collab with you, man.
Thank you. Thank you.That was quite an experience being livethere for your introduction, watching itso many times on YouTube myself.
Well, super excited to do this. I knowyou had reached out and you know, we’relike, "Hey, why don’t we do something?"Together? We look at your app. We’ll tryto help you optimize the ASO for yourapp. I want to help you with some of themonetization tactics. And then you’regoing to implement some of these changesand we’ll do another video and kind ofshare the results of this as well.
Yeah, exactly. That’s what we’re goingto do. I mean,the app is already 1 and a half years old,but pretty neglected for most of thetime. And then I came back to it a fewweeks ago and I thought, “Why not getthe best of the best to have a lookat it and do some ASO together?”>> This is going to prove it. All right.
So, the full backstory, Flo said, “Hey,take a look at all my apps and then youpick one, Steve.” And I picked this onecalled Sick Days, Flo. You want to tellus a little bit about the app?
Yeah, of course, of course. So,1 and a half years ago, RevenueCat didtheir first Chip-A-Thon, and I decided Idon’t really have a lot of time to work.
On a project. So, I just did a very,very small project totrack sickness symptoms and track yoursick days and healthy days. And in thebeginning it was just two buttons, I’msick or I’m healthy, and then I addedsymptom tracking. And then as you cansee in the screenshots, got a bunch ofgraphs and stuff like that in there.It’s still pretty bare-bones, but Ithink it has some potential.
Yeah, and I do like this type of market.I did a video about a migraine trackerand how that was making, I forget at thetime, I think it was like 60,000 MRR, butI like this type of stuff that are whatI call painkillers. And so, if I have amigraine,I actually want to track it and get overit.
All right. Flo, you want to getstraight into the ASO and what we kindof prepared for you?>> Sure.Okay.So, we put this ASO together and I’mGoing to kind of break down our entireprocess for everybody, give you behindthe scenes.
We did a lot of keyword research,and so what we did was we did over 200keyword research. We pulled it fromMobileAction, App Radar right now. Weuse ASOMobile.netto do all the keyword research, and thenwe kind of put it into App Radar andMobileAction. It’s just part of ourprocess, and so it’s not that like we’rerecommending one tool over another. I dofind that App Radar tends to have prettygood difficulty accuracy above all othertools. And most tools have the sametraffic scores. I like having twodifferent tools and data because then I canjust sort of compare. If both tools saythe same thing, then great. So,traffic-wise, the higher the better.Difficulty, the lower the better. Andchance, the higher the better. ButMobileAction’s chance scores are notvery good.
[laughter]>> I said that publicly, but it’s justeverything has a high chance, and thatdoesn’t seem to be right. And so that’swhy I don’t really can see likeeverything’s pretty high chance. So, Iusually use the App Radar’s difficultyscore. And then we obviously have yourcurrent rankas well. And so you’re number one forsick days, and I believe you’re numberone for the two-word version now forsick days as well. So, that’s always goodto have. And then, you know, we see whatelse you’re actually ranking for. Anyquestions so far, Flo?
Yes, so of course over 200 keywords,that’s impressive. That’s not an amountthat I put in when I worked on the appfirst. So, could you share anything onhow you get to those 200keywords? So, is it just trial and errorlooking at apps that already rank forsome of the top keywords, and thenlooking at the keywords that they areAlso, ranking for? How does that process usually work?
Yeah, no, we use ASO mobile,one of our sponsors and a tool that I really like. I used to use App Annie.I follow. I don’t like it as much anymore. It’sjust not>> [laughter]>> Doesn’t give me the right keywords as itused to. And now we useASO mobile to really figure out whichkeywords. So what we do is we put yourkeyword your app into thetool, and then it comes out with a lot ofkeywords for us to really put in. And Ican kind of put it in. I’ll try and putit in right now just on this screen to show you what it looks like. Butthat’s how we do it right now through ASO.>> That sounds interesting, yeah.>> Yeah.Here, I’ll pull it up real quick.So, we go, I’ve got your app in here now.
Let’s show the screen.And then you can go to app keywords.Right? And these are all the keywordsyou’re indexing for.So you can put any app,you can put your app or some of the bigcompetitors. We can search, sort bysearch traffic.Right?And you can see the search trafficscores are a little bit higher here.And then some of these are very low.So,and that’s what we’re finding. So whatI’ll do is typically Mobile Action has apretty good traffic scores. So, I’llsort by this, but as you can see, welllike there’s not a lot of keywords foryou that have a lot of traffic. Now,I’ll kind of blow this a little bit forthose who can’t see it as well. It’sIt’s not. That’s the downside.The upside is, well, we can be veryspecific in what keywords we try to goafter.
As well, so what we found was symptomtracker, right? Or headache tracker.It’s up to you. Now, this is going tochange as we go, but what we try to dois, we take these 200, we put X’s aroundthis. And I’ve already filtered off ofthe ones that are X’s. We kind of seewhat’s relevant, what has traffic.What’s relevant, what has traffic. Andthen, if it’s relevant and doesn’t havetraffic, then we go after it anyway. So,they’ll put, and what I tell my team isX’s are cheap. It’s just for you tofilter those 200 into, what do we havehere now?
Okay, we had more than 200 actually. Weso, weif we put in the ones that we did notconsider, we’d have a little bit morekeyword. We’d have 600. We took those600 and gave up with our, came up withour best 200. And then, off that 200, westart optimizing based off the data thatwe’re seeing. And so, we’re trying tosee, okay, I just sorted off of appRadar, the difficulty score.
We can see some of these interestingthings. And what these are like what wecall low traffic or low difficultykeywords. And so, we’re trying to kindof balance between low difficulty,decent traffic. I mean, the bestkeywords are the ones that are lowdifficulty, high traffic. Those are veryhard to find. The next best thing is lowdifficulty, some traffic. And so, we’retrying tokind of find those keywords and put theminto the right places for you.
The thing that we found, obviouslywith symptom tracker, had agood amount of traffic, obviously,right? And then what I do, Flo, is Ialways look at the App Store.So, I’m like, all right.There are a few key apps that have symptomtracker.So, it might be worth going after.Right?And then, the other keyword, but there’sA lot more. So, when we, when we’re kindof decidingbetween these two, I’m like, okay, maybeheadachewould be better.
Right? Because we see not a lot ofpeople have headache here. There’sheadache diary, headache diary, headachebut this one is in the top 1, 2, 3, 4, 5, 6,7, and it only has two ratings. So,I think headache would be better thansymptom.Right? But this is what we have to startthinking through. And we can balance itout. So, let’s make that change rightnow.
That’s something interesting seeing yoursearch results there. So, of course,that’s what Ithat, that’s what I thought when wewere first talking about doing ASO forthis app because it obviously has thepotential for, for different angles. Youknow, all of the different symptoms youcould have as keywords, and then youKnow, you’ve already seen chronicillness there as well as a potentialkeyword. So, I think there’s differentways we could go about this. And Imean,setting headache trackerum.
As the main keyword doesn’t, of course,restrict the app to just trackheadaches, right?
Yeah, exactly. Exactly.So, we can make that change. That’s whatI try to do. Is kind of look at thesearch result. You know, my team and Iworked on this together, and what I didright now was headache usedto be in the subtitle. I moved it to thetitle, and then symptom used to be inthe title, moved in subtitle. But I alsotry towhat we’re trying to do right here because at the time you weren’t numberone for sick days, the two-word version. We made your Spanish Mexico title sick days, the two-word version. Now you’reNumber one, so that’s good. But wewanted to sort of have a balance of both inhere, and that’s how we can balance justensuring. Now, you’re already number onewith the, you know, with no space, that’sgood. Sometimes, for a new client ofours, one of the apps that we launchedwe got it to be as big as an app right now,but we did the same strategy. Theone-word version had a little bit moretraffic, so we put it in the US. The
two-word version, we put it into the, theSpanish Mexico title, and we’re able toobtain number one ranking right onlaunch. Because we found that keywordflow that had decent traffic and lowcompetition. We got it to number onepretty quickly and made $1,600 from thatapp. So,I’m going to change this. We’ll go toheadache. Now, it’s also something thatyou’re going to have to see cuz eachapp’s going to be different, right? So,maybe headachedoesn’t work as well as symptom. And IThink what we, when we decided to putthis together, we went with symptombecause we had symptom a lot morekeywordswith symptom,right? Versus headache, which is justheadache tracker.
There wasn’t too much.Actually, not bad. That’s not bad,actually. So, I’m going to go withheadache. I like headache.
The other thing I want to point out waschronic illness. Now, we’re kind ofgiving this away for free because we, youand I decided to be open up theplaybook, but this is the right keyword,right? And so,what we try to do is once we’veoptimized it, now you see chronicillness, you’re like, all right, lowdifficulty,decent traffic, and the pain killer,right? And so, you have chronic illnesschronic symptoms trackeras well. So, these are great keywords.
And when we’ve done this, so we’ll takeall these keywords, we’ll put them intothe right places. The title has the mostweight for those beginners out there.The subtitle has the second most weight.And then from a keyword perspective, thekeywords to the far left have a bit moreweight than those on the right end. Allyou don’t necessarily need to have appand free, but sometimes it helps whenwe’ve had it, especially when we’retrying to rank for keywords like symptomtracker free.
We don’t need it. Apple tends to autoindex, but sometimes what we’ve seen iswhen we do put it in, it tends to rank alittle bit better.And then I like to copy or like thekeyword that I’m targeting or what wecall focusing in on,I’ll repeat the keyword that I’m kind oftracking and focusing in on in thesubtitle. So, in the subtitle here inthe US subtitle, symptom tracker is theone that I’m going after even thoughTracker’s up here. So, I’ll repeat it in the Spanish Mexico title as well.
And then any other keywords that have alittle bit lower difficulty that I feelpretty positively that we can rank wellfor, I’ll put it in the SpanishMexico subtitle. So, the keywords tendto have some weight, but not a wholelot. It’s really the title and subtitlethat is going to make the hugedifference.
That makes sense. Yeah, so, umyou know, you always say that youshouldn’tkeywords. I mean, that obviously makessense given all of the waiting stuffthat you just explained. So, does thatalso apply across localization? So, if Irepeat symptom tracker across US andSpanish Mexico, would that be an issue?Or would that be totally fine becausethey’re indexed as two separate apps, soto say?>> From my data,I did do this.
So, just imagine this washeadache tracker.When,for another, for this was years ago, butfor another app we were working on, Iwas like, “What happens if I repeat mysubtitle in the Spanish Mexico, and Imean, I’m sorry, the US subtitle intoSpanish Mexico title?” I was like, “Whatwould happen if I just did itthat?” Symptom tracker. And it increasedthe rankings. I didn’t do any black hatmagic. I didn’t do anything. I just putthe title. I just changed the title tomatch what the US subtitle was. Iisolated the US subtitle, which wasthe same, but I isolated it and I just likewhat if I repeated it? Would it help?And it did help. And then, way back inthe day, I went after music.And I had to do it like this.So I just did that as a Spanish Mexicotitle, and we jumped from 88 to eight.Again, no black hat strategies. We justJumped. This was like 2019 time frame.
And so, this is why I like to do that.That’s the only time I will repeat isthe subtitle into the title of a higherdifferent localization. And so, whatI’ve also found is, you know, US indexeslike nine other localizations includingSpanish Mexico. I haven’t seen the otherlocalizations do as much in terms of aweight and keyword ranking perspectiveas Spanish Mexico because Spanish Mexico hasbeen around since I’ve been around inthe App Store, right? It’s been the onedefault that the US always indexes outof. So.
That makes sense. So it’s probably justa second entry into the ASO lottery, Iguess, and thus improving yourchance of getting found.>> Yep.
So after all that, we also pickand II always tell the team to come upwith like six to 10 keywordsto put focus. And this helps us kind ofFigure out like, okay, here are thekeywords we’re really, really going topay attention to.
All right?And these are keywords that havehopefully some traffic but lowercompetition. And you can see, and thethis is what I tell my team isthose, these focus keywords better be inthe title and subtitle in the US andSpanish Mexico.
Cuz, as we launch, these are the onesthat we’re really paying attention to,right? And chronic symptoms tracker,this is one that I feel very good aboutwith you that I think, you know, if youwere to rank pretty well for this,it would drive installs and it woulddrive sales because again, you know, ifyou don’t have your health flow, this isnothing else matters. All you thinkabout is your health. And when you havea chronic symptom or an illness, thenyou’re more likely to want to track thatand hopefully likely to pay as long asYour app is helping them out as well.
So, what we’re noticing is sometimes AppRadar has a little bit higher traffic. Idon’t have enough data to tell you ifApp Radar is more accurate than MobileAction with these like huge trafficscore differences, but we’re trying totest that out right now and kind offigure out. And maybe your app will tellus, right? Like, "Hey, we got to numberone for"hopefully, we got pretty high for. Let mepick one that’s decent. Um maybe here,chronic pain, right? And Mobile Actionsays no traffic, but App Radar says sometraffic. So, we’ll figure that out oncethis goes live. But chronic pain, sothat’s why we have chronic and painright here as well.
So, could you briefly explain howsplitting up these uh long-tail keywordsworks? So, for example, chronic symptomstracker is split up aboutinto the title, of course, there’stracker, then in the subtitle there’sSymptom, and then chronic’s also in thesubtitle, but also not in the correctorder. So, how does that workin terms of ASO then?
I mean, Apple does its magic, so you’llget indexed. If I start to seemovement, right now you are not indexedfor any of those keywords, right? So,once you do become indexed, let’s sayyou’re like, “Okay, now we’re able togo.” You’re like, “All right, chronicpain tracker.” Now we have this, right?So, we wanted chronic pain, we havechronic pain,and that’s the one we’re focusing on.
So, that’s how we’ll try to repeat it.Right? We have chronic in the titleeverywhere, but I want the long tail ofchronic pain, so we have it in theSpanish Mexico by itself to give it alittle bit more weight. So, if I start to see more movement on thechronic pain side of things, I mightchange this title, you know, in versiontwo to this. It’s a little bit too long,So we might have to do thisor remove it altogether, but that’s howI kind of have to. We kind of play withthat, right? We might say, “Okay, forgetsick daysaltogether. We’re already number one forthe two-word version. Let’s just go allin.” And that’s what I mean by going allin.
Like that music thing. Sometimes itworks, sometimes it doesn’t, but we, asof, just got to keep testing.>> Yeah, that makes sense. Okay, so, so youwould say it makes sense to split it upto get started and see which otherkeywords you get indexed for, and thenfocus on the ones that make sense andput them into the title or into theSpanish Mexico title to, you know, drivemore impact there, more weightthere.>> To phrase it a different way, Flo,yeah, I would say this. It’s using thedata, letting the data tell you what todo, right? We don’t know what’s going toHappen.
But if you get ranked two or three forsymptom tracker or like one, that’sgoing to make a huge difference,right? So, might as well be a little bitaggressive in version one. Round one,this is our round one. Might as well bea little bit more aggressive. These havethe highest traffic,right? Even when we’re not focusing onit. Butif it doesn’t work, this is why thefocus. I say six to 10. You want to haveplan A, plan B, plan C, plan D. Andthat’s why we have these 11 keywords.Plan A is, let’s go crazy. Let’s beaggressive. 'Cause if this, if we can getthese guys to rank really well, thesetwo keywords, it’s going to make a bigdifference in your app, right? If wecan’t, then we have these as plan B andplan C and plan D, right? So, that’s whywe’re being aggressive because we don’tknow how the algorithm is going to takeyour app yet.
Cuz if it takes it, beautiful. If itdoesn’t, we’ve got backup and we’llchange it in round two and three. But wemight as well be aggressive in the firstround.>> All right. Thank you. That makes a lot ofsense.>> Cool.All right. Any other questions or shouldwe move on to the app?>> Yeah, let’s move on to the app, andperhaps you could, while we’re moving on,tell us a bit aboutlinking the keywords in the title, soyour main keywords with, for example, yourapp store screenshots. So, should theybe linked together? Should they tell astory? Does it not really matter? So, inthis case, of course, if we’re moving toheadache tracker as the main keyword, Iwould probably have to update thescreenshots to reflect that a bit better,because right now it’syeah, just focus on symptoms.>> Yep. So, I would do both, right? TrackYour symptoms,uh, manage your headaches,right?
And then some other stuff.So, you don’t need to let’s say headachetracker.You don’t need to reinvent the wheel,right? So, this is the video Idid, migraine tracker. You can doheadache, migraine, migraine headache,and chronic pains. Track all yoursymptoms.
Right? So, itdoesn’t, you know, and I might just copyBearable. Like I like their screenshots.This is awesome.
They’re great, yeah. Definitely a goodinspiration.
Yeah, they’re great inspiration. So, andthis is great. Migraine tracker is agreat inspiration, too, right? Migraineheadache, chronic pain, track, analyze,trusted by you. You don’t have all these, butlike, yeah, you can select your triggers.
Share reports with doctors. They alreadytold you kind of what works. So,I would just, I love the big bold texthere. I love that it’s short.It’s three to five words. That’s it.Short to the point. We don’t need a lotof text.
Right? So, yeah. Recognize any changes,generate reports. But understand yourusers. I think your other users want totrack mood symptoms, find what triggers.So, it looks like triggersare the important part. Now, I’d havethis as one of the first couple. Idefinitely would have migraine chronicright this.And then it might be fast and easytracking, select your triggers. I mightjust move those if I were MigraineBuddy, I might test moving this back alittle bit more given that you alreadyhave this for a million users.But I like the social proof, but I mighttest, select your triggers as number twoand then maybe this is number three.
Right? You can AB test, but definitelyhave the main keyword that you’retargeting in your first couple ofscreenshots.
Okay, thank you. Yeah, I mean, of course,that makes sense, because then there isthe connection, right? I mean, they’researching for headache tracker, thenthey also want to download a headachetracker, not a symptom tracker, ageneric app.
Yeah.I mean, symptoms could be anything,right? But headache, obviously, straightto the point, and then you can stillhave track your symptoms like you do foryour app right now.Track your symptoms. But triggers seemto be a big one, right? You can see fromthe two of the popular apps, the symptomtracker, they’re number one for symptomtracker.They have triggers.That’s what I mean. I like the triggers.
Yeah, so that’s definitely a new featureThat I got to implement.
[laughter]>> There you go.After, after.Afterwards.>> Yeah.>> Okay.Get into the app?>> Let’s get into the app.All right, let’s open it.
How are you feeling today?>> I’m feeling good.>> Love it.Okay.So, for yourpricing plan,you could probably charge more. I’mfine with the $20, but you couldprobably charge more. Two, I think foran app like this, having seen themigraine tracker app, I would go on theyearly, the trial on the yearly ratherthan the weekly. The weekly is good forlike one-time use apps, but if you gotmigraines like, you know, my wife.
Sometimes suffers from migraines, it’snot a one-time type of thing.AI apps, where there might be a one-timetype of thing like, “Oh, I need an AIimage generator for this one bigproject, so I’m only going to sign upfor the week.” Great. But, for your appwhere there’s going to be morehealth-related stuff, I would charge abit more and give a 7-day trial or a14-day trial on your yearly instead ofthan the weekly. I would do nothing. Theother thing I would do as well, and thisis what I’ve sharedin the past, is I would do paid introoffers. And so, what we’re trying, whatwe’re starting to see is thatthese paid intro offers were, and I’llshow you this real quick. You know what?
I’m just going to bring it up 'cause thisis like a live behind-the-scenes typeof thing. Doesn’t need to be fancyediting. [snorts]So, 7-day free trial on the yearly?
Right? 1.99 for the firstMonth, renews at the yearly. That’s whatI would do. So, if you’re going to doand this is flow back into the days whenI first started in the app space, wecharged up front for an app of mine,$0.99.
I bumped it up to $1.99. Guess whathappened?I made more money.That’s it. It’s that simple.
This more money. Yeah.>> Yeah.>> [laughter]>> Yeah. So, 0.99 just seems toocheap. 29.99 for the whole year with the7-day trial. Works it. If they say no tohere,what we’re starting to see is sometimeslonger trials, instead of doingdiscounts, which I’m a big fan of,you can also do a longer trial. Becausefor an app like yours, you know, eitherI’m suffering from a migraine right now,which if I answered yes, I have aHeadache right now, then they’re morelikely to pay, right? So, maybe you hardpaywall them. You’re like, “All right,I’m going to hard paywall you.” If theyanswer no, but they’re getting ready forit, then maybe you don’t hard paywallthem. So, I think that’s where theonboarding stuff can happen. But, let’ssay I hit X on that paywall, maybe givethem a longer trial instead of adiscount. Say, “No problem. Try it forus for 14 days on us for free.” Right?
Like, then they have to subscribe.>> Those were some great pieces of advice.So, first of all, what I learned therewas that the onboarding and paywall flowdoesn’t have to be linear, but it candepend on which type of data theyentered. So, if they’re sick, perhapsit’s more urgent for them to use theapp, and then you should have a hardpaywall. Andif they dismiss that paywall, theremight be another paywall shown.
And then you alsoTalked a bit about,you know, designing the paywall and the experience there.
So, not choosing weekly, instead going with yearly and a trial there.That makes a lot of sense if you explain it like that, you know.I think what we learned from that is that we have to really consider what our target user is and how they are planning to use the app or how this app will be used.
Instead of just thinking about what people post on X and which recommendations float around in the internet regarding your paywall strategy,and always doing 3-day trials for weekly subscriptions because that increases LTV,because people don’t churn out immediately, and then they pay for several weeks without using the app,and so on.
So, that was very interesting. Thanks for sharing both of those pieces of advice there.>> The last thing I would say is to integrate with Apple Health.
Uh, we have one of our clients where theydo integrate with Apple Health. Theyhave a great app. They got featured, andthey make over $10,000 a monthfrom Apple Health.I mean, it’s a pretty decent number,chunk of change. It’s actually more thanthat, but it’s a pretty good chunk ofchange that when I look at the analyticsfrom App Store Connect, and the appreferrer is actually Apple Health. Andso, Apple Health will recommend someapps to you if there’s some integration,and it’s a great way for you to getadditional downloads.Anduh, let me show youwhere it’s shown.Yeah, right here. So,I’m in the Apple Health app. You can seethese apps.If Iknow, one of our clients is on here, nothere, but one of our clients, when I lookat their App Store Connect data, I canSee, App Refer is Apple Health, and so,Apple Health is driving a lot ofdownloads and sales for them. Andespecially if Apple is recommending it.
What I’ve also seen is that it’s betterto ask for Apple Health integrationafter the paywall.
Because we did it for a blood pressureapp where we asked for it before thepaywall, and we saw a decrease inconversions when we did it before, butdefinitely after, it works a little bitbetter. Whereas for photos, and this isjust for a broader category, for photosasking for photo access before thepaywall for a photo type of app actuallyincreased conversions then. So, mostthings increase conversions except forhealth. I would wait until after thepaywalland say, “Hey, you want to integrateApple Health?” And hopefully, Apple knowsthat you’re doing this, and then theyhopefully they’ll feature you as well,Flo, because you got a popular YouTube.
channel.>> [laughter]>> If it only worked that way, that’d begreat.Yeah, so you’ll probably have to fillout that feature request form that’s nowpart of App Store Connect. Right? Youhave these, uh, feature nominationsections there in your App StoreConnect sidebar. You should probablyfill that out to get a chance to beshown in the Health app, right?>> Yeah, I mean, I don’t know how it allworks, right? I just know that there wasanother indie developer, too, that wasmaking a good chunk of change. Like, itwas more indie numbers, right? Like, 10,000 a month, but a lot of hisdownloads were coming from Apple Health.And so, just integrating it, Apple always knows. If you got a good, decentapp, they will start featuring you.Apple’s pretty good about that. Butyeah, I would fill out the nominationregardless and be like, "Hey, we’ve gotApple Health integration. We help youtrack the severity. It’s simple. Itworks, you know, seamlessly.
And do itthat way, too. And I like your widgetfeature. And so, you might if youraudience is a little bit older ornot as techy, you might want to showthem how the widgets workinstead of like, you know, you’redeveloper-oriented. I know yourscreenshot just said “Uh press the plusbuttons.” Like, uh not everybody knowshow to put widgets together like ustechy people. But yeah.
Yeah, I mean, going after a bit of anolder audience makes sense with headacheand migraine. I, I believe that wouldmake sense. And then, um, of course, youcould just do or I could just do a videorecording, right? Of adding the widgetto the home screen and then add that tothe onboarding flow instead of a textdescription.
I would also say likeupgrade to pro. Like, nobody wants toUpgrade. So, it would be more likeunlock additional stats.
Or>> Or take control of your health.Understand your symptoms.Something like that.
Yeah. Understand your triggers, youknow, see what triggers your headaches.That’s more interesting. And when we didan AB test with this call to action, wesaw that, you know, client had star,crown, all this stuff. And I was like,at the time I was like, “I think crownwould be better. That’s just what I’veseen.” And he’s like, “Funny enough,we’re Steve, we’re AB testing this rightnow. We actually see that crown has thebest. And crown with upgrade was thesecond best. But crown by itself was thebest.” And so, you can just do a crownup here by your littlesettings thing. Or you can justI like I don’t mind this, but I mightjust put it up here and just really callit out. Be like, "Hey, you know,Upgrade to pro and unlock these, you know, symptoms. Like, whatare you tracking? Unlimited tracking?
Like, you know, we’ll do AI analysis andtell you when you might be feeling it socheck in every day, all that stuff, so Imight try to play around with that andplay up what you’re going to get heretoo, because right now Iplus I have no idea what I’m actuallygetting from subscribing for your app, sothis paywall seems like a RevenueCatpaywall.
It is,and you’ve got a good eye.>> [laughter]>> Love the guys at RevenueCat, but theirpaywalls are pretty basic, and so I mightplay around with actually what you getout ofthis app.
That makes sense, yeah, and I mean evenjust having the umhaving the upgrade to pro button at thevery top, that makes sense. I meanObviously, you said it. I’m a developer, soI make these apps on an, on a, on a ProiPhone, and that, of course, has a lot morereal estate than some of the smalleriPhones. And for some of the smallerdevices, that button might actually behidden, and you’d have to scroll to seethat button. So, that would of course bean issue, right?
Mhm.Yep, people don’t scroll, they don’t, andyou’d be surprised. You’d be surprised, Ihave data that supports that, but yeah.
[snorts]>> Cool.That’s it, Flo.How did it go?>> That went well, so now I know exactlythe keywords that I have to choose, thetitle that I have to adapt for both theUS and Spanish Mexico localization.I’ll give those a try, and then we’llhave a look at how they perform andOf these new keywords and perhaps even make some more money from the app, sothanks a ton, Steve, for you and your team ofcourse for putting together the ASO andwalking through the app and themonetization that was very helpful andvery insightful for me.
Yeah, well, we’ll do another video, and youtell me how it all goes.>> Definitely.>> All right, all right, guys, that’s it fornow. Until next time, I’ll see you on thenext video.