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TL;DR
Yesterday my web2app funnel finally started to convert and my return on ad spend (ROAS) is positive for the first time. This source belongs to the adam-lyttle batch.
Why it matters
- Adds operator evidence from Adam Lyttle’s iOS/App Store playbook.
- Best read alongside app-onboarding, mobile-app-monetization, paywall-ab-testing, web-to-app-funnels.
- Raw transcript saved at
raw/for deeper quote extraction later.
Readwise summary
Yesterday my web2app funnel finally started to convert and my return on ad spend (ROAS) is positive for the first time. I scrapped the 30+ screen quiz approach and stripped it down to a simple 3 screen funnel: the hero, the testimonial, the paywall Let me know in the comments if I should release the web2app tool I’m building. It lets me create steps, tracks conversions, lets me A/B test and even has full Facebook Pixel integration. Follow my journey here: Website: https://adamlyttleapps.com Twitter: https://x.com/adamlyttleapps Github: https://github.com/adamlyttleapps Instagram: https://instagram.com/adamlyttleapps TikTok: https://tiktok.com/@adamlyttleapps Substack: https://adamlyttleapps.substack.com Shout out to my amazing video production team at https://clipwing.pro/ #indiedev #buildinpublic #web2app #metaads #appmarketing #paywall #appfunnel #iosdev #indiehacker #solopreneur