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TL;DR
App Store Optimization is not dead in 2025 but has changed due to smarter algorithms using AI. This source belongs to the adam-lyttle batch.
Why it matters
- Adds operator evidence from Adam Lyttle’s iOS/App Store playbook.
- Best read alongside app-store-strategy, seo-growth, no-audience-launch, content-market-fit.
- Raw transcript saved at
raw/for deeper quote extraction later.
Readwise summary
App Store Optimization is not dead in 2025 but has changed due to smarter algorithms using AI. To succeed, focus on harmonizing your app metadata around core keywords and use App Store ads to boost new app visibility. New apps face strong suppression for about six months, so ads help bridge the discovery gap until organic downloads grow.