Source
rawraw/7-ad-monetization-hacks-top-apps-use-right-now.md
url

TL;DR

Ad monetization is no longer only for games. Steve argues top apps are moving toward blended monetization — subscriptions plus ads plus IAP — so non-paying users can still subsidize acquisition and create a lower-priced free/ad-supported tier. This source belongs to the app-masters-youtube batch.


Biggest lessons

  • App-open ads work best for Android, utilities, wallpapers, VPNs, QR scanners, simple games, and short-session tools.
  • Welcome bonuses and daily bonuses train users to accept rewarded ads while building habit loops.
  • Rewarded ads can unlock utility actions, extra AI generations, or photo-cleanup deletions for the 80-90% of users who will not subscribe.
  • Ad revenue can become the marketing budget while subscriptions remain the core revenue line.

Why it matters