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TL;DR
Web2app is the trend of 2026… but everyone keeps saying it’s about avoiding Apple’s 30% fee. This source belongs to the adam-lyttle batch.
Why it matters
- Adds operator evidence from Adam Lyttle’s iOS/App Store playbook.
- Best read alongside app-store-strategy, seo-growth, web-to-app-funnels, paid-ads-scaling.
- Raw transcript saved at
raw/for deeper quote extraction later.
Readwise summary
Web2app is the trend of 2026… but everyone keeps saying it’s about avoiding Apple’s 30% fee. After months marketing my own apps on Meta, Instagram and TikTok… I think the real story is much bigger: the App Store has changed for new apps (and web2app is the market responding) Watch my App Store Ads Visibility strategy here: https://youtu.be/Z6DTKkfDqg4 Follow my journey here: Website: https://adamlyttleapps.com Twitter: https://x.com/adamlyttleapps Github: https://github.com/adamlyttleapps Instagram: https://instagram.com/adamlyttleapps TikTok: https://tiktok.com/@adamlyttleapps Substack: https://adamlyttleapps.substack.com Shout out to my amazing video production team at https://clipwing.pro/ #indiedev #iosdev #buildinpublic #indiehacker #solopreneur #web2app