| Source | https://www.youtube.com/watch?v=2QNlnFOaOtY |
|---|---|
| Readwise URL | https://read.readwise.io/read/01kv42y0asf7jqc55mnvam4dnd |
| Readwise ID | 01kv42y0asf7jqc55mnvam4dnd |
| Date | 2025-12-12 |
| Author | App Masters |
| Category | video |
| Cover image | https://i.ytimg.com/vi/2QNlnFOaOtY/sddefault.jpg?v=6939ac25 |
Move yourself. [laughter] [music] [music] What is up app nation? It is Steve P. Young, founder of appmasters.com. you know, the weekly friendly host that breaks down what’s really working in the app space to give you the knowledge, the tactics, the nofluff way of doing apps
and helping you grow your downloads and those revenues. And today, we’re going to do something different, but it is something that I get asked all the time. These are questions I get asked all the time. And so I’m super excited to bring in our guest Ben who will be asking all the questions that you probably have in your mind. And so actually, you know what? Ah, budget H. Without further ado, let’s bring in Ben.
All right, Ben’s not here. We pre-recorded everything just a couple of days ago, but I’m going to be in the comments. I’m still live. Okay, I’m still here. This is physically still me. 9:00 a.m. But what’s up, Joe? Good to see you. Just to prove that I’m here. Miguel, good to see you as well. We’ve
got H who’s in right here. [laughter] And then we’ve got Beyond the Light. So, hey guys, the the main thing that Ben and I really talk about is when do you start thinking about beyond ASO? What is my tactic to going into apps and building them? Like what strategies do I use early on it? And what strategies should you start deploying as you move as your app moves from, you know, launch
to maybe $1,000 a month to 10,000 a month to ultimately hundred thousand and millions of dollars a month. And so that’s what we talk about here. I’ll be in the comments. H and I will be monitoring all the comments. So if you got any questions, I’ll kind of come back and forth as we are doing this. Yes, I am here. It’s not pre-recorded. There you go. See what’s up you guys. I am here. So, anyways, enjoy the show. If you got questions along the way, ask them because I’ll come back and then I’ll answer the questions. But let’s bring in Ben and then I’ll get out of
here. Oh, Joe. Yeah, Joe, you know, you you asked about this. So, okay. So, we did notice that there was an algorithm freeze in October where a lot of the different, you know, I will like I said, I try to say share things in our community. So, welcome Joe in our community. But we with the algorithm change, things are getting a little bit easier, Joe. So, if you if you go into
Slack and our private community, you’ll start to see us talking about this where certain things from an ASO standpoint are moving a bit more. And so, that’s what I would say about the algorithm change is actually beneficial to most app developers right now. All right. Where is your cap? What do you mean my cap? Oh, my cap. [laughter] Hey, I want to show off my hair. Okay, I still got it. Still got to show it off. I don’t want I don’t always want to wear hat. Greetings from Germany. What’s up, my man? And then Corta is here. Kev, good to see you, man. Okay, there’s my
cat. Thank you, H. All right, Florent. All right, guys. All right, I’m going to bring in Ben and then again, obviously H and I will be monitoring the comments. All right, so here we go. All right, Ben, we’re recording. So before we get started, why don’t you tell us a little bit about yourself, where you’re calling, where we’re talking from because it’s a little different. >> Sure. Okay. Um, so my name is Ben. I actually my background is heavily on
mobile development. I working on mobile development for about 10 years. And for a past years and couple of year I start to do some mobile marketings and trying to get my people to know more about app the app that I’m working on. That’s why I’m right now heavily study some marketings, mobile marketing, ASO, ASA, some social media stuff like I’ve been
spend my life pretty much building stuff but about years and about year and two year I try to make people see more my stuff and that’s see a little more revenue coming in. So I is mostly right now want to learn the marketing from views and from the communities and a lot of stuff like that. Yeah. So basically I’m a mobile developers who want to >> start kind of making more people see my apps something like [snorts] that.
That’s awesome. Yeah. You know I always say over if you’re going to overindex on anything or if you’re going to really like focus on anything focus on distribution marketing rather than features. >> Yeah. Yeah. >> Especially with AI. Ben, you’re in Thailand. >> Oh, yeah. I’m in Thailand right now. So, it’s 8 a.m. >> It’s a grown community, huh? We just had a a previous uh not previous. Yeah, >> I watched that. So, the the um the app called Napcow, right? >> Ncal. Yeah. Mhm.
Yeah. So, I’ve seen I’ve seen him awesome episode and Yeah, I some >> hopefully we’ll come out to Thailand next year. So stay tuned. That’s it. It’s on It’s on my list. >> All right, my friend. So let’s get into some of the questions you had for us. I know one of the apps when you and I first talked, I was like, “Oh, I’m really excited about this category.” Fortunately, we’ve had some, you know, some success here and there, but I know you had some questions for me. So, let’s get into some of those questions.
[clears throat] >> Yeah. But yeah before starting the question actually I have a goal that’s basically to a quantif is to make like a 100 and not 100 a,000 and five USD per months. >> Okay >> kind of from for my portfolio. So that’s what I come up with the question based on that goal I have. >> So 1,500 >> something like that. Yeah.
So like roughly 2. Let’s just call it $2,000. USD. >> Yeah, >> not too hard. Let’s get into it then. >> You want to ask some questions or you want me to get into it? You want me to just go through your questions? Okay, I can go through it. Look, so you know, >> this is one of the main questions that we get all the time. Mobile app growth framework. What when is it? >> What is the ideal way of growing a mobile app? At what point should we transition to the next step? And it’s a
frequent question I get. >> For me, Ben, because of my what I know, I always like to start off with ASO and ASA, okay? And I’ll tell you exactly why. And you know, for me, to get to the 2000, Ben, you know, we’ve got a couple of apps in that realm already just in our portfolio. To get to that, you just have to do a lot of keyword research. And for me, the way I like to build is look at where the demand is. like one of your apps. I’m
really like, you know, I’m like, this is a good, you know, this is a good category. People search for it. There’s not a lot of competition for it. And so for to get to that $2,000 a mark, right, a month, >> I would just focus on ASO and ASA in the very beginning, right? And the growth hack that I have that, you know, there’s been some controversy around where you do a lifetime free offer and you make it free. I have a pivot. So you what I’m
going to say is Indie App Santa is back. We’re back up and running through a different iteration. I’m going to promote that a little bit later in the show. But I still like that framework and I think now I have to pivot in terms of like how to get app store ratings still without sharing it publicly because then everybody does it and Apple starts to care. So, I start with ASO, ASA, because with meta and Tik Tok, especially if you’re going to run ads, it’s going to require a lot of work. Whereas ASO and ASA, if you can just
make it work, it does, you know, we’ve been able to, if we’re right, Ben, we can get apps to, we took an app from 200 to 7,000 within the first month. We took one of our other clients using ASO, right? And this was 2023, so just two years ago. But we looked at the app. He was like, I want to build an app for this for kids. And I said, nobody searches for that. When I did keyword research, here’s the keywords that I found in the AI space that is more
niche. And he built the app. And Ben, within the first 22 days, we made $1600. So, we hit your goal in the first 22 days just because we were right on those keywords. And so, what I would suggest you to do is if you got an app idea, like look at the apps out there and just kind of figure out which keywords are worth targeting. And you need to only find two keywords with a search traffic of 30. So, start with ASOS asa because they’re high intent users.
And then once you have some scale, so for our apps when we’re at like3 to $5,000 a month organically, that’s when I’m like, okay, are other competitors in the space running ads? If they are, then I’m going to invest some in ads because ads, especially any type of meta in Tik Tok, whether it’s ads or organic, requires a lot of work. You got to create those videos, right? Like that’s a lot of freaking work. Whereas, you just need keywords and that’s it.
Yeah. That’s that’s actually what I’ve been doing as well. Um yeah, actually for my story before I like work with you, right? I have been following >> I actually saw you first time I think in the >> Chipaton from revenue chats to 2020 24 last year. So at that time so enter and I saw some content and I start following following and I start doing what you have mentioned but first I don’t really
great at doing keyword research then I do some keywords and then I do some lifetime giveaway on app advice as well >> and that’s when I saw an increase in revenue and rating and stuff like that. I’m I’m I’m trying to following that that approach but left for me right now is to start the ASA that’s haven’t been done yet because for the last months and couple of months we have me and your team has apply some statistic of the app that we are working
on and see some it’s okay it’s a little bit below the industry standard but I think I can optimize a little bit more with the app that’s what I’m trying to do right now. Yep. So if back to the question like yeah I I think I totally love your approach of doing the ASO first and then I’ve been do lifetime here but actually a lot pretty much a lot of the time to Reddit and app center once and also the app advice as well.
Mhm. And yeah, but I know there is some controvers controversy around that, but um for me I haven’t got any I got the warning what the the Apple email warning once but later on I just removed the rating after the onboarding out and then it I got a little less rating but but but I no I
don’t get the warning anymore but still >> no worry And I think I’ve got a new way of doing it. I just need data and I’m going to run it on my own apps, too. But I think I’ve got a new way of doing it because it’s already working well for another client of ours that’s getting more organic traffic. And so, don’t worry. I will be back better than ever. To all the people who doubted me and said, “Don’t do this lifetime offer.” I want to thank you because I know my audience and the people that are within
our community, our clients are going to know how to do it better and you know it still work and not get in trouble with Apple. I do believe like I said before when I first created the video, it’s the reviews. Apple cares because yes, we are like, you know, we’re hacking it and so we’re growth hackers. That’s what we do. We hack. >> That’s it will get us in trouble when we hack. That’s the point of calling it hacking. But sure, you know, one of the next things I I I’ve been thinking about portfolio versus simple single lab
growth. >> That’s a question that I have right now. >> Yeah. I think this is a something that I’ve been thinking about a lot lately, too. Okay. >> And I think it depends on for me, this is the way I’m doing it, okay? I’m just telling you how I’m doing it, not giving you suggestions. So then you know how I’m actually doing. I like the portfolio approach because then with the portfolio approach I can find one or two that I can then grow. Right? So with the single approach
I think that’s interesting especially for those who have raised money. That’s interesting for us indies who know a little bit about ASO and who love to build. I like the portfolio approach, right? And the portfolio approach would be because we’re indies, because we’re hacking, I would do a couple of different Apple accounts and launch apps in different categories because even as much as ASO, I know, right? Not
everything hits. Like my hit rate when I’ve told people is like it’s like maybe 30 40%. So I’m wrong 60 to 70% of the time, which you know for a baseball player or a basketball player might be good, right? like so even the best basketball players only hit 50% of their shots. So that’s why I like the portfolio approach that funnels into a single app growth approach. And so with the portfolio approach I’m trying to figure out which one which single app I could try to scale with meta tik tok
with ads. So I’m trying to get them to grow organically and then try to >> you know make that even grow. And I’ve seen this work really well like some of our clients are doing 20 $30,000 MR you know indie developers that with this portfolio approach where one app is making let’s say 50 60% of the revenues of that but there’s a few others that just kind of amount and as I’m releasing more apps you know our app portfolio is starting to grow from a revenue
perspective too and it’s primarily because we’re focusing on the two or three that are making the money Ben but the the other ones they’re making like a few hundred bucks a month. So, it’s like not bad when you combine them all, right? >> Yeah. Yeah. I think it’s actually good if like we don’t want to go to social media marketing early, right? We try to build portfolio where the customer come in using ASO and ASA first before moving to invest more and then as you have said
we can choose whether which one to scale with the meta the Tik Tok app later. Yeah, I I actually doing the the reason I’m asking is I’m actually doing a portfolio approach. Yeah, >> right now that’s we have like around four to five app that’s kind of make that but but like some some some perform better than better but someone just asked me why don’t you just focus on one but but I say because I’m using asa
first we can target more keywords when we have more apps and so but sometime if you talk to the people into like who is not in these and who is more into investment and like into a VC stuff. They said, “Why don’t you just build one brand and then just do something one brand and make people know that and something like that?” So, but yeah. >> Well, Ben, look, I want to make it into more of a conversational thing rather than just me coaching you. The the thing that I talked to somebody else who’s in
our community, our app founders.co community, and I was thinking the same thing. I was like, you know what? I just want to go all in on one app, you know? That’s what I was thinking cuz I grew up in the Bay Area. I was born in Myiramar but Burma and but I grew up in the Bay Area. So I was just like I’m going to go all in on one app. Maybe try to raise some money. I have some good connections. And then he said he I was talking to him in New York and he’s like Steve look I have portfolio of apps. You know none of my apps make more than two $3,000 a month. None not one single app makes more than that. He’s been able to
grow it all organically through ASO. But he’s also been able to sell a portfolio of apps of his of his apps for a million dollars then. >> So I was like, hm. And the way he kind of phrased it opened the eyes for me. He came out to my house and we we were continuing to chat. But the way he phrased it was interesting. He’s like, “Look, I want these small apps. I’m going to target the longtail, right? And I’m I can build.” And if you know that
you love building and you’re like, if you’re like me, I don’t like to work on just one little thing. I like to work on multiple things because that’s what gets me going. Then who cares? There’s so many ways to make a business. You don’t have to f they’re only going to give you the advice that they think is true. So follow the advice that you think is true. And so he opened my eyes and I was like, you know what, that’s actually not a phil philosophy. So why don’t I merge the two? You know, why don’t I build a portfolio and try to find a couple that I really want to scale? That’s sort of been my approach now.
Yeah. I actually before I especially have have an answer in my mind that I would go with portfolio because it’s work well for me right now. I want to like share a little story about the portfolio stuff as well because think the app in the kind of category of health and fitness right and sometimes words I mean the same solutions can fit multiple keywords if you that
make kind of my portfolio focus on categories so I’m not like going here and there to like trying to build like calendar apps and trying to build some focus timer and then build some poster app something like that but I trying to make it the same kind of the same categories but um with a different keyword targeting something like that. So the thing is once I start with you on like I think four or five months ago we
have the first of keywords right that that that we analyze my first app and I saw like some keyword that is interest take that to build another apps for the shipon 2025 like that that has end two or three months ago and somehow that apps like it’s go fast it’s grow right now faster than anything else right now. So, so it’s >> Yeah. Yeah. Yeah. Yeah. I I actually
want to I mean if if I can share that the name and stuff it would be nice but but I can send you later on the apps that that’s Yeah. >> So basically that yeah here or later >> there’s a there’s a little comment thing and I I’ll post it into I can share my screen. I can talk about it. But if you’re willing to share it, I’m willing to have it be shared >> uh here. I’m not sure like the comments or something. >> Yeah, there’s this is just a local
recording. So, go ahead and just share it. >> Okay. So, what >> see the private chat here? >> Private chat on the right hand side in full screen mode. Private chat is disabled. Okay. >> Ah, okay. So, okay. So let’s say so the first the app that I’m working with you right now is this one right this one is the one we are working on with the app master >> so is this one and when you send the
yeah I think it’s fine I think right now so yeah >> but but later on I when you first keyword list I see the interesting kind of categories in term of I let’s say is a pilotist I I would just say it now but but but not the the keyword but the pilot app see seems like it it’s pretty kind of niche and the volume is a lot and competitor is not much so I’m go ahead
and create another one for the um for the shipon challenge this year and I use that to enter that one and somehow this one make um I think 800 right now USD >> USD nice >> with within like um two to three months right now >> nice >> and some somehow the flow is pretty pretty similar to each other but the I
think it’s a keyword nature that that make it score faster >> and I even >> and that’s fine yeah um so but the The thing I found interesting is like I think this keyword just um is hit the Google search as well. It hit the SEO search. That’s what I’m I’m seeing >> because the keyword that >> target the the keyword that seems to
work on ASO somehow work on SEO Google as well. And I think that’s why most of the traffic coming in and yeah another client. >> Yeah. So that’s what I think is working right now for for me and that’s why it’s come to the question like I I I support my point of doing the portfolio app more because it’s open up for the more opportunities and stuff like that and then we can it’s like we have more tools to kind of
work and then I think have more opportunity to target as well. Yeah. >> Same to you answer. Yeah. Yeah. This is why I like app >> because if you do do it like one of our clients in the early days when I helped him out Rudy we have a video about it but we saw just like you said Ben our the traffic like we after app advice we went from 50 downloads a day to 200 and that’s because of what you said we’re getting SEO traffic and the reason why we’re getting SEO traffic was we were on
app advice for a day and then other websites >> you know covered it back and so there were back links to the web to his app which allowed him to get more SEO friendly rankings and drive downloads. And so when I looked at like when I looked at app store search when I looked at downloads by source type I saw web and I was like what web and then I searched for his primary keyword and there he was number one >> for and you didn’t even have to put app
by the way you know it wasn’t like yours where you put the app but or maybe you don’t but like you didn’t have to put app. So I love it man. Congratulations you’re there then you’re getting close to your goal. Yeah, but I just want to make make it like um so basically I think last so to I actually hit theund and 100,500 last month already but it’s also [clears throat] from the it’s also from doing I doing a fee giveaway right and
then after the giveaway there is I put some like win I wouldn’t call it win back but how to make it like make when after figure wins I charge a little bit like a little bit like $8 per to to get it for free like sorry the deal has done >> if you want this deal we have $8 and some >> I love that idea >> that I think that’s made around 300 and 400 that that I do last month that’s why
that that’s why I hit the the that’s that’s one >> hey this is why I love sharing content because what I love is people have come back and said, “See, I did it, but I modified it and I made it better.” So, you took >> the app advice campaign and said, “Okay, if you miss out on the deal, you can still get it for a discounted price.” Amazing. Great idea. >> Yeah, >> thanks for sharing that, Ben. >> Yeah, but the approach I do is I lock it with code. That that’s that’s mean the
user going to more when more people come someone if they don’t come from the campaign they going to go to the pay wall and choose the option but I didn’t do it appise I do it on Reddit last time. >> Yeah. Yeah. And somehow I think there is some Taiwan app um Taiwan websites and >> Egypt’s Egypt’s Facebook page and >> and somehow that that so most of the
revenue that doesn’t come from US is from Hong Kong, Taiwan’s and Asia. >> We see that all the time. Sometimes we see Vietnam doing download. Well, that’s why like even with Indie App Santa, people ask like, “Steve, now the app’s down as like worse results.” Like, “No, the reason why I bought the whole company was because I saw that it wasn’t reliant on the app. >> I knew that we could get in trouble one day or something could happen.” And so I saw that when I ran before the we own Indana, when I ran these campaigns, I saw what you saw. All these other
websites covered it be in not just India app Santa. So I was like, “Oh, this is interesting.” And if an app is like very like people love this type of category like we did 100,000 once and I was like whoa they can drive this much and so >> yeah man congratulations. I love it. I love it. >> Yeah but just one but that’s like not uh you know m maintainable if I don’t give away again this month. So I want like base revenue to be like 1,500. That’s my
goal. So yeah, trying to do that. Then I think another question that I want to add on the list that because right now I’m I’m trying to do the change my Oh, before going to that that it worth having some two or three Apple accounts to do because right now I I >> All right, I wanted to come back in answer some questions before we get into Ben’s question about having multiple Apple accounts. I see some questions.
So, I want to change the pace a little bit here. Arc loves to code. I added a hard pay wall to my AI app and currently seeing around a 10% install to paid conversion. I feel like suddenly users need to experience the app before experiencing it. Blah blah blah. Okay, so Arctic code 10% installed to paid is insane is insane. The average is 2%. So, what I would do is balance it. So if what you can do is you know the hard
press feature people hard press to you know ultimately delete the app that’s where you can say you know hey here’s where you can get free credits. So if you want to go give free credits that’s when you start to do it and that balances it off because if you are running meta ads I feel like optimizing for subscriptions and trials not I feel like is the way to go. So, with a hard payw wall, that’s when you’re going to get the high 10%. When we had a hard payw wall for one of our apps, we were doing I hope you know maybe if it’s 10%
install the paid, but we’re doing 13% trial activations and then when we put an X in there, we were getting six. So, I do feel like with Meta and everything else with if you’re running paid acquisition, especially on Meta, just go hard payw wall. It’s the best way to do it and get the best signals. If you you know I have the advantage I watch all our YouTube videos because I’m creating them but if you watch them all the people that have scaled meta generally and the bootstrap ones okay I’m not
talking about the ones that raise money but the bootstrap entrepreneurs who are spending their own money and have to make a positive rorowass they generally not always the case but they generally have a hard pay wall right so that’s my opinion on that hope that answers your question Frank good to see you my friend say I remembered I remembered Tom we are we do talk about MMP advice so stay tuned for that. Ben asked me that question and we’ll get to that if you just stay tuned for that. All right, if you got other more questions, put them
in there. Told you I’m watching now. Let’s get back to Ven. >> Just do one account for all the apps. Why do you think like we should have like multiple accounts for for the portfolios? Something >> I think so. Yeah, I would. I would. It’s just more for like as you said hey one would be health and fitness another one might be you know PDF right like or whatever c productivity so personally I would have multiple accounts just in
case who knows >> Apple if you’re watching this who knows what you’re going to do in the future [clears throat] right so >> play it safe it’s >> yeah I would play it I think it’s a a bit safer and so once you get to a point with the portfolio then you It’s good to have a couple of different accounts in there. I’ve got, you know, I’ve got obviously the Indie Apps account and I have three other accounts, you know, and then one that one account that I I don’t tell anybody about. Only my team knows
about this one. And so that’s sort of how I like to kind of weigh it in there. >> Sure, sure, sure. Yeah. So then leave me to another question is um I’m trying to like migrate my account from personal to the company account right now. So any insight you have on on that or any recommendation towards or something like that?
Yeah, it’s not a hard process. I did that I think I did it for a couple of different accounts with Indie Apps Santa. I created the company first and then created the account because we’re moving it from our the previous owner to our account. There’s a brand new account that we created and just using more like the growth hacking mentality. You know, my team was I was like, “Oh, I got to create an LLC and all that stuff.” And she’s like, “Who cares? Just just launch it under your personal account.” So, we did do that, man. Launch under a personal account. The app started making money and we’re like, "Okay, now let’s
make it into a business account." And so, it’s it was an easy process. The only thing that you have to pay attention to is your developer name, you have to request to Apple to show your company name rather than your personal name. So even though your account now is a business account, right, not an individual account, your developer name on the app store, and I won’t show it again, but your developer name on the app store would might show your name still. And so you would have to tell
Apple it’s another form you have to fill out and you have to email them and say, “Hey, can you change it to my company name?” And then they’ll change it to your company name. So that’s the only thing you should be. >> Yeah. Because because right now I I need to like input some du something like that. But yeah, it is a process. >> Yeah. So yeah, but I I’ve I’ve seen people like try to put keyword in the in the developer names. I’m not sure if that’s that’s something you would but it need
to be the same as my company names but I’m not sure how how well it play in the games of Azo and it’s that you have seen the company name >> I mean it was something we did in 2015 like 10 years ago a lot of people are doing that I don’t know if it’s that important these days >> I’m sure it helps I’m sure it does like I’m not saying it doesn’t I’m sure it does but I don’t know how important it is >> at this point. >> Okay. Okay, cool. Then yeah, if not you
like is it last question? Let me see. >> Well, you have the social media if you want to talk about that or the MMP stuff. >> Oh, okay. So yeah, I think let let’s see that because right now I I I believe that the approach the approach that we are working on the ASO the ASA working but it just take time to kind of find find a way to optimize and going to grow. It’s not something that is going to work like instantly. It might hit
that you have said sometime it hits and it’s grow but if it’s not hits and it’s it can go linearly I’m not and I I don’t mind if both like this not like this but it just want to like keep going a little bit more and more so I will spend times a little bit more to see the results but so let’s take a little bit more of next step on like um [clears throat] social media stuff right so right now I I have some social media how and day but
to make from your experience to make the like meta and Tik Tok to work especially for the app grow if you start from scratch again what how do you think you would build app build a social media channels from from day one >> look I’m not an expert in this right but >> with your client yeah from my experience it’s from what I hear it’s really paying attention to all the trends of Tik Tok. So like you can go viral if you’re
trying to go organic and I’ve seen it. You know, I’ve had clients who are doing, >> let’s say, $50,000 a month just relying on organic Tik Tok and they’ve shared with me what they do, but when I look at their account, there’s a few videos that will, this is why I start with ASOS. There’s a few videos that have millions of views and there’s a few videos that have hundreds and thousands of views. So, you always have to work hard to get the algorithm to make it work for you.
And so, it’s not saying it’s impossible, but there’s also other people who just don’t care, right? They’re just going to find an ad. And Desmond Hoe, who we had on a month or two ago, and you guys should check out that episode, really great episode. He spent a whole year to drive a 100,000 downloads on his app just using organic Instagram and Tik Tok. And now he’s like, you know what? I’m just gonna find the right ad because then that’s sort of my philosophy too, Ben, right? Like I use ASO and ASA to
find the app that is going to help me scale and then spend all that time that you have to create anyways. Time is a variable. You have to spend a lot of time to find the organic video that’s going to go viral. You have to spend a lot of time that’s going to get the the video ad that’s going to help you hit it, right? All of that takes time. Why don’t you just spend that time with the video ad? Because that’ll scale for months. Whereas an organic viral video will only scale for days. So my philosophy is >> just do paid, right? Like find ASO and
ASA. ASA is paid. I know a little bit. But then spend all that time with paid because even the people that have found organic to work are now moving towards paid. And I think the Calai guys like you know I’ve heard a few episodes or a few podcast interviews with them. they are running paid too just with influencers, right? Like so there’s always going to be a paid model even though you’re relying on organic and I’m I’m assuming they’re probably running
ads on meta as well these days. I think yeah because I I think it’s more controllable if you right you can something I haven’t talked to somebody they just build some something that measure the money they invest in and then if it’s made like 2x okay I will go if make 3x I will kind of do that because we cannot do that with openics >> because when we spend we it’s more
control yeah >> and and I think like ASO and ASA is even more control than that because we can specify the keywords and stuff. >> Mhm. >> Yep. That’s why we start. >> Yeah. But I just want to like know because right right now I just want to know if you want to build an channel for doing a because not all the post going to be kind of ads, right? So I need to so I have I know it might not be the the
the thing that you may listen on but I even asked something should I do like personal brand account like with my name on it or it’s like >> some some of the like brand of the app and then just put it in something like that from your experience it difference something like that >> look I don’t think it matters I think personal brand is just fine I forget what’s the what’s the one app that’s super big it’s like an AI note taker, but it’s not. They’ve gone off.
I for I always forget their their name. Oh, man. It’s gonna It’s not Otter, but it’s it’s not Scribed, is it? Scribe. >> I think my eyes, but yeah. >> Dang it. Anyways, that person, his name is Craig, I believe. He’s the founder of it. It’s gone off. I mean, it’s super viral now and it’s I see his Instagram ads. It’s literally his personal f. It’s
his personal thing. So, I don’t think it matters. Let me let me look it up. >> Okay. >> Craig. I think his name is Craig. >> I always forget. >> I’ll figure it out. Yeah, I’ll put at the end. Okay. If I Yeah, I’ll put it at the end. I’ll find it, but I’ll show you guys. all his ads are running off of his in hers his his personal Instagram versus, you know, >> versus an app. So, I kind of like that
strategy because it makes it feel a little bit more real quote unquote. >> Yeah. Personal versus and I know a lot of people that I follow on Instagram about like social media growth, they run it off of their own personal account versus business account. >> Yeah. >> Yeah. We actually we need to experiment that and yeah I’m I’m trying to >> yeah work on that. So yeah I think that’s about the social media stuff that that that I have because right now what
I I think while I’ll doing ASO and ASA but eventually after that we need to get there anyway if if I’m working long term like probably maybe next year I need to do some social media ads as as a first time. So then the question is how to prepare the app for that because >> then the MMP stuff like because that’s important for measuring ROI and stuff >> like that. So how to prepare your yourself for doing like it’s a long
process and and I think it’s it’s it’s not a long but it’s kind of hard work process to create a content but from an app perspective and stuff how do you think we should prepare ourself what we think we do to to do the social media ads >> ads like I think once you feel like okay the app is called speechify speechify I always forget why I’ve seen that I’ve seen that Yeah, [clears throat] if you see Speechifi’s ads, you’ll see I think his name is Craig Craig. I apologize,
Craig, but I know Rohan the Cliff. Cliff, his name is Cliff. So, you’ll see Cliff’s, it’ll be running off of his Instagram profile versus Speechify. Okay, so here’s what I would like to do. All you need, you know, Appsfly is a big partner of ours, and I’m super excited to be working with them. It is one of their biggest MMPs. A lot of our big big clients use Apps Flyier. But if you’re just an indie and you’re gonna only spend, you know, a few thousand dollars a month, just do the Facebook SDK, >> you know, that’s it. That’s all you really need. A lot of people just run
hundreds of thousand dollars in ad spend with just the Facebook SDK. So that’s all you really need. I think when you feel confident that the metrics are hitting, right? And so my app that’s only making about $3,000 a month, we’re running ads on that. Now, this is why I don’t start with meta ads because they’re not profitable right now. And I’m like, okay, well, we got to figure out. And a lot of times meta takes I’ve heard it from clients, right? I’ve heard it from others in the industry, developers I talked to personally.
Sometimes it takes eight months, Ben. Sometimes it takes a year to get meta to crack, right? Desmond said it took them a month, too. And so, one of the guys I just recently talked to, he said he started out with 3,000. He had a meta ads expert found like partner. Started off with 3,000. Started just breaking even. and then went up to 5,000 and then started slowly breaking even still until one video, this is why I say, you know, why spend all that time. One video ad
creative allow them to scale to $100,000 a month and now the app is making more than $100,000 a month as well. But that’s just to say like meta takes so much time and it there’s the focus is still on just the content and the ad creative. So, if you’re going to do it for organic and hope that it works, well, do it on Meta because that thing will scale to $100,000 in ad spend profitably. So, just the Facebook SDK is all you really need. Um, there are some
things that I’ll tell you offline that I’m working on for the portfolio stuff when you’re working on ASO and UA apps. And there’s another thing that I’m testing with current clients about running meta ads and how to give meta more data >> is what I will say but I’m going to save that for our community and I can’t share everything. Okay, I am testing maybe I’ve said it so maybe you’ve heard it but I’m trying to not get again again not overshare everything but yeah SDK would be good enough.
Yeah, that’s that’s what I get that I still do that because from talking to a lot of people, I think if you wanted more control stuff, we go with meta in Tik Tok, right? Because because it’s more control there has been some data than it’s been doing as more than that. >> Yeah, that’s answer my question a lot because >> I actually in the corporate still a little bit now, but they use flyers. It’s like big in Thailand still. use
some appliers and I have experience using that but when looking at the cost I think it’s not efficient for indie apps like me to do right now so just finding a way to make it work for and spend on MMP on the early days yeah so >> we try the Facebook SDK and so >> yeah and you know like Absol knows that and so they’re not they’re not they don’t they’re okay with that too, right?
Like, so that’s why I’m like, you know, it’s just go with that. Just go with that. Okay. So, here here to your point about speechify, here’s the meta ads library and I put in Cliff’s name and you can see >> speechify. But the funny thing is it’s under Cliff’s and then it’s under speechifies as well. >> So, it’s under both surprisingly the same ad. So, you can do both. There you go, Ben. I get Craig Cliss. I always call him
Craig. >> Yeah. >> Yeah. Yeah. It’s the same ad, but sometimes it runs on Speechifi’s uh their profile. Sometimes it runs on Cliff’s profile. >> Yeah. >> Okay. >> So, there you go. Same video right here. >> All right. >> Okay. >> Then, anything else? >> Yeah. Maybe how to get into that app falger.co. I haven’t been there yet. the the the thing you mentioned your
communities >> because I haven’t joined yet. >> Well, it is a paid community because I want you to care. I don’t like to do free because then people stop caring. But just go founders.co and then, you know, we can figure out something because you’re already a client. We’re already working with you. We can figure out something to get you some access to it. So, we’ll talk offline on all that. >> Okay. Then question [clears throat] we have right now. Yeah. >> There it is. >> Okay. >> All right, man. Well, bet anything you want to plug if the audience wants to
connect with you and say thank you for coming on. Do you want to send them anywhere? >> Um, >> your LinkedIn you want or nothing you want to keep it private. Go find me. [laughter] >> Uh, LinkedIn I think this LinkedIn is I can send you a LinkedIn link for me, right? >> Okay. >> Yep. Okay. So, I’ll put your LinkedIn profile into the show notes and then Ben, keep in touch, man. look forward to having you back on and we can learn from you next time. Like I hit my goal on that 10K, 50K, 100K, you know, we’ll
have you back on and do that. >> But slowly to do that like keep going a little bit a little more because I like that yet. But right now, I’m I’m here linear. >> Yeah, >> I hear it. Okay. >> All right, man. Thanks, man. Steve, >> back to you, man. >> Well, thank you, Steve. [laughter] I am back. All right, guys. Hope you enjoyed that. Let me know if you have any questions on that. I’ve been following along. Tom says, “What about Ten?” Look,
doesn’t they all work pretty fine, right? And I think Tenzen is great for like beginners there. I think they’re a little bit more affordable if I remember correctly from a pricing perspective than some of the bigger players out there, but Tenzen is great, too. I’ve had their founder on. So, yeah, Tom, I think it’s more about go what you got. Like I would always start off with the meta SDK first and then as I start to scale or you go multi- channelannel that’s when you probably want to start really considering a MMP. But look, Appliers is
a partner of ours. So, you know, I’m always going to say Appsier and they’re they’re the biggest. So, you know what? I’m always going to say them. Uh, all right. The That’s a Okay. Oh, there. There. That’s what I wanted. Okay. This is much better. You guys don’t want to see me like this, right? Like, no. Where am I? You guys don’t want this, do you? [laughter] I think I like Wait, what am I doing? I like this better. You guys let me know. I don’t want to go full screen on you. All right. I I want to shout out a few
people cuz Nardina, I’m going to I’m going to tell you talk about that a little bit as well. Uh Arc loves to code. Yes, I love this. So, you are Where’s that comment? Where did it go? Uh yeah, he said he’s he’s watching most of our videos and he’s the 0.1 point.7, not even 1% 7 for 2025. Dude, thank you so much. If you guys got like those Spotify and I happen to be in the top,
somebody sent me email. Don’t send me email. Go share it on Instagram and like tag me. I’m happy to repost it and do something cool for you. All right, Yasine says, “Hey, what platform do you recommend for ASO?” It depends on your needs. One of our partners is ASO Mobile. They’ve been a longtime sponsor of ours. And let me share my screen. Sorry guys. I will bring it back up here. And I’ve been loving their tool because one of the things that I’ve been Whoops. Sorry guys. Let me bring it
here. One of the things I’ve been figuring out and you know I used to love app follow for this is trying to figure out ways to do keyword research without having to like really think through all the keyword research stuff. And I’m finding that ASO mobile is really great at that. And so we’re going to do a real full breakdown. What we’re doing is through our app founders community. We’ve got a couple of people who who submitted their apps and we’re going to do their ASO live ASO mobile. So, I’m going to do a live ASO breakdown for you
guys next week to show you exactly how I do keyword research, which spoiler alert will already be done. The spreadsheet that we put together for our clients and then based off that spreadsheet, I’m just going to show you and what I would optimize for the title, subtitle, and all that stuff. And so, we’re going to do that live for you guys next week. But check it out. They got a great offer right now for if you use appmasters 40, you can get 40% off any of their plans. But you can start for free, test it out. What I
really like them for is obviously keyword monitoring, but then keyword research. That’s been the hardest part because ultimately, guys, like finding the right keyword will change the game. That’s what really truly changes the game. Okay. All right. Let’s go back to just me. How do I remove? Ah, see, don’t want that one. They give me that one. The Nadier has a question. I update subscription for a consumer app yearly from $29.99 to 49 with trial and weekly.
So Nadier, this app you said is an AI detector. I’m assuming this is like a bypass AI app. Correct me if I’m wrong, but that’s my assumption. The way you’re subscribing, you’re doing it right now is the way I started with my AI app as well and it didn’t I saw the same thing. Nobody was buying. We were getting downloads because you know like I talked about distribution first. We knew that people were searching for these keywords. We built the app because we
knew people were searching for it and then we started to pretty much monetize or get downloads right away. The monetization was it was we were getting sales right away, but it wasn’t as high as it is right now. And let me just show you what we did to our app that ch that 3x the revenue. So, this app’s about $3,000 a month right now pretty much all organically. I’m running a little bit of Apple search ads. And to Ben’s point when I said that, that’s the app we’re trying to scale with Meta Ads and it’s been unprofitable, but we’re trying to
learn along the way. I’m eating my own dog food by telling you guys, hey, look, Meta takes time. We’re trying to be patient with Meta and try to get it higher in the rankings. Okay, let me show you this. So, here’s what I would do for these type of apps. Nadar, this is it. Add to stage, remove, move to this payw wall. So, we we started with the same similar pricing as you, right? We we’re doing a 7-day trial on the yearly with a $50 offer. We switched to
this payw wall, 3x the revenues immediately. And I I kind of share this if you look at again, if you watch all our videos, man, my computer is so slow. The spoiler alert thing was look, it was already getting downloads. So, here this is the official payw wall. You see this being a payw wall up that’s very popular in AI apps. So if you do free trial unenabled you get the yearly. If you enable it you get the the weekly. And when we switched to our weekly like
putting the trial on the weekly that’s when it completely changed the game. So here is where our revenue numbers. So, the first month when we launched, first three months when we launched last year, we were making about roughly like, you know, $2,000 for the first three months. And you can see a lot of people are activating the trials for this yearly, but nobody paid. And then the yearly just made $800 within the three months. So, September at the end of September, so October, so pretty much mid January.
And then we switch to this pay wall in [snorts] February. the next February, March, April, next three months, watch this. We we grew the weekly was our most popular. And the yearly now without the trial made $1,000. So the yearly actually made more money without a trial than it did with the trial. So that’s the advantage for that. Now see more people joining us live now that I’m here live. Okay, page.
There you go. A lesson learned. Okay, the So, if you guys have any other questions, let me know. Okay, thank you, Steve. I’m following for recently. The scene says, “Thanks. Thank you, Steve. I’ve been following you for a year. Recently, I published an app in Google Play and I got just $0 to 40 downloads after a week. Daily downloads around 10. Do you have any recommendations?” Uh, you see, without knowing anything about your app, custom store listings, that’s what I would do. They work the best. one of our better case studies from this year and I’m I’m
proud of everything by the way, but we launched an a an app on Google Play. We got it to like seven $6 to $8,000 a month purely organic and using custom store listings. So custom store listings is the way to go on Google Play. Okay. Most users are from Middle East. I didn’t publish on App Store yet. That’s fine. Uh should waiting six months before making optimized keywords. What do you think? I don’t know what that means, but
I try to rotate keywords every month. I have a idea of which keywords I want to really push and then if it doesn’t work the next month, I I change it. All right. My dear says, “Thank you.” You’re welcome. All right. Got a lot of questions now. Ever try Tik Tok ads? Absolutely. So, one of our clients, we did much better on Tik Tok than we did Apple search ads and meta. And so Tik Tok for the most part they don’t they get cheaper installs definitely true but
not a lot of people trying to monetize. So the revenues just aren’t as strong on Tik Tok. the it depends on your audience, right? And for this partic for this particular app, it was a a nursing app targeted towards nurses and we knew well the client told me nurses are very po like love Tik Tok and so we targeted nurses on Tik Tok and that worked a lot better than targeting nurses on Meta, Instagram or Facebook and so yeah, absolutely it does work. What’s up, bro? What’s up, dude? Miss you so long. Love
the growth your page is doing. Thanks, bro. Good to see you here. All right. Do you have any suggestions for tools for making app screenshots? In fact, we do. We’ve got a a brand new partner that’s going to be coming up. Uh H, can you give me that link to that partner? And then I I’ll share this. But really cool tool. Yeah, app screens. There you go. There. H is on top of it. This is why I love H. Okay. Appc screens. So, actually, it was funny enough like somebody in our community said, "Hey, you know, had the same question and they said, “Hey, check out Appcreens.” And literally like the day
before Appcreens reached out to do some partnership. So stay tuned. We’re going to we’re going to do some cool stuff with them. Maybe we’ll got an offer for you guys as well. But check it out. It is a lot of people use it. And if you want to do like any type of localization, we’re going to be testing out localization next year as well and like really trying to push non let’s say just the non-English-speaking markets. So I really think that’s the future. There’s a couple of things that I think are going to be big trends in 2026 and
one of them is going to be localization. And when you’re going to do that, you’re going to need app screens to help you quickly localize for all the different languages because I’ve just heard from, you know, my advantage that I have is I get to talk to so many people and I’ve seen revenue numbers from all these other markets outside of the US. I’ve talked to all these people and I’m like, okay, well, why are we always focusing on the US? Not to say like I’m in the US, so like I get it. It’s a big market. It’s the biggest market. It drives the
most revenues for most people. But if you’re not outside of the US, don’t shy away from this. That’s why I had Ben on. That’s why I had the Nubcow guy on as well. And I said, “Hey, you know, I saw his revenue numbers. We’re working with them.” I was like, “Dude, do you want to do an interview and kind of share this with the public?” And, you know, luckily he agreed. So that’s it, man. Okay. Awesome. All right. H, I wonder, do you have any dad jokes? You do? Okay. All right. Well, let’s do some dad jokes and H and I will play
against each other. [music] Ah, I love that little music. H. All right. H. Well, do you want me to go first or you want to go first? >> Yep. You go first. Steve, >> I go first. Okay. >> You scaredy cat. Are you scared? Is that why? >> Yeah. >> Okay. >> Always scared. >> I’m scared. >> You always win. I like this one, but my wife tells me it’s better if you read the punch line. Okay, so here’s what I’m
going to do. I’m going to post the punch line after I say the joke. All right, here we go. Let me write it out and then I’ll hit enter after I read the joke. All right, H. Why can’t you hear a librarian going to the bathroom? >> Why, Steve? >> Okay, here it is. I have to give a delay because they
Oh, shoot. I gotta [laughter] Okay, there you go. >> All right. I was dying last night when I shared this with my wife. Okay. >> Okay. Thank you, Frank. [laughter] >> Okay. >> All right. What you got? >> Okay. Knock knock. >> Who’s there? >> Rockin. Rocking. Rocking who? >> Rocking around the Christmas tree. [laughter] >> All right. Love it. Adam, happy new
year, my or happy Friday. Got watch the replay. Just join. Just join in midstream. So, hey, all you got to do is put s if you thought my sh it was better and then put H if you thought H’s joke was better. And then we’re going to we’re doing something different now. You get to decide. Joe won last week. He wanted access to our app founders community. So, we give you a free quarter off of us or you can get a free India App Santa promo. And guys, Indie App Santa is back. Okay, we are back in
the app store through a different brand. So, I’m going to post it on here if you guys want to check out the app. I’m super excited. We have a We have an update that we’re trying to submit, but Apple let us back in and it is called Oh, shoot. Let me pull it up. But I’m so proud of the team and what we’ve accomplished. So, thank you Apple for forcing us to pivot and think through what we should do with Indie App Santa. And I just love this pivot so much more. Here it is. The Apple I don’t like this one. I don’t like the iPad version. Let
me copy and paste into the app store. Okay, here it is. All right, I’m going to show that. Okay, good. All right, give me give me some more. Oh, all right. H, you’re getting some jokes. Okay, the I want I want to show this off because I’m super proud. It is called Comet and it’s based off of, you know, it’s a reindeer name. So, I want to go off of So, with Indie App Santa, we’re going to push more productivity apps, utility apps that you would use on a daily basis. Super simple. You have
habits, track them. After your habits are done, you get the deals. And Apple said, “Okay, that’s fine.” So, really cool, really cool pivot that my team was able to accomplish together. And we really like this idea. Right now, we got a little bit of a bug fix where you don’t see the deals anymore after you close the app. You only see it the one time you finish your habits. And so, we’re trying to push that live into the app store as we speak. We already submitted it, but it’s back. So, all you people that thought that I wasn’t coming
back, that that was doing some funky stuff, I know you. I’ve got screenshots that you said all this crap. It ain’t any of that stuff. We are back and better than ever. So, take that. And we’ve got Firefox as one of the people who signed up for India app Santa. And so Firefox, go check it out. Firefox, look, if you want a private browser, check it out. It is live, baby. Right now, you can’t search for comment. So, I’m going to post let’s post this link h into our description.
[laughter] >> I think you have to post comment. Exactly. Comment dash habit tracker. No, let’s Yeah, I don’t even think you can search for Indie App Santa and show up. Anyways, we’ll post >> just a few days, Steve. Just a few days and >> we’ll be we’ll be there. I’m going to prove that we’re good with ASL. All right, we’ll be there. >> Yeah. >> Yeah. So, okay. I got I saw an ex and a client was promoting their app through India app Santa, but their Apple account got terminated. Any idea why? I haven’t
heard this, so please send me that tweet. I don’t think it was through India app Santa. um the the reason why if they got terminated because look if they got terminated somebody would be responding to us so I don’t think it was in through India app Santa because they should have responded to us the stop asking for reviews if you’re going to give a lifetime offer for free the mistake that I made were a couple of things I hacked it so I’m always going to you’re if you’re a hacker you’re going to get in trouble eventually what
Apple does not like is that you’re giving away something for free and asking for a review in exchange. If you do not do that, just like Ben said in his video, Tech News527, what kind of tech news are you? Okay, the you Ben even said it. He did it. He did gave a lifetime free and then because he didn’t ask for a review, never got it. One of our most recent Indie Apps Santa customers from last last couple of days, he got like 16,000 downloads. He
actually did ask for a review. He got 300 new reviews. No email. So, look, you’re going to have to be careful. I I saw on Reddit somebody got terminated because he posted on Reddit with the lifetime free asking for a review and he got like 300 downloads and 300 reviews right away and Apple terminated his account. So, I don’t think it’s us because we would have known if it was us. All right. Okay. Yuva says 12% hard payw wall conversions but low installs
tight budget. What’s your best way to increase volume fast? AO ASO Apple Search Ads. Yeah, I mean Yuva, we just covered this with Ben. ASO and Apple search ads first and foremost. Do that. We’re actually thinking about acquiring an app and they are relying on ASO and ASA. That’s it. They built it multiple six figures and they are they just did it through that and so I really like it. Influencer UGC and Meta Creatives they get expensive. So one you better have money. You said you have tight budget so you don’t. So you and you have to have
patience. Okay, which is really hard. ASO and ASA, you can get going right away. So, I would just do that. Yeah, they are straight up terminating accounts. It’s It’s brutal out there. So, do not ask for a review. Do not ask for a review. You’ll be okay without it. I even did it with our apps. I just stopped asking for a review and we’ve run a couple of things through Indie App Santa for our own apps. I’m doing it for my own stuff. I’m not afraid. Okay. And plus, you know what? I’ll pivot. Just like we got Indie App Santa back on the app store. We’re pivoting. I already got
ideas about to make it work. >> Trust. I’ve been doing this for a long time. Okay. H I just discovered because we just recorded a new video. I’ve been in the app store since 2010. I’ve been saying 11, but because we’re back down the memory lane. >> Yeah. I need to start ASA now. Would like to start at the same time as another. And yeah, Adam, let’s go, baby. Come on. For those brave enough, for those who are thinking different. Come on, Apple. told us dick think different. That’s what
we’re doing. We’re thinking different. Stop pen penalizing us for thinking different. Seriously, man. All right, [laughter] H. We’re going to go long. All right, you guys. I I see the people here. So, if you’re going to stay with us, let’s go. H, let me Why don’t we Why don’t we just pick a winner right now? Screw it. Let’s >> Let’s go. >> Let’s pick Let’s pick a winner. Tell me who won the dad joke round. Give it to me, baby. >> So, the score is four on two and Steve, you won the round. Six votes for all these people that are
here. Guys, okay, go ahead, H. Spin that wheel. You want to bring it up to the screen? I won’t touch it. Okay, you go for it. >> Let’s pick a new winner. Not the same winners. >> Yeah, let’s pick a new winner. >> Jamie. Okay, cool. Where’s Jamie? >> Jamie. Yeah, Jamie. >> Jamie. Who did Jamie vote for? Let me look up real quick. Jamie. All right, Jamie. Reach out to me. Just email me
steveappmasters.co and then we will or.com and we will hook you up. You get to decide free indie apps and a promo or three months free of appounders community. Just let me know in that email. So, congratulations Jamie for that. All right. Super simple. Great stuff. Oh, I’ve got some questions. Yeah. Okay. So, Miazo, okay. I’ve developed a very good
app. Okay. And it’s called a Kino calorie counter, but already live in both. So, but how not sure how to market it. So, Kaza, you can go to appmasters.com/ audit and then we’ll do that for you just like we’re about to do for the apps that I’ve done. But then just watch our YouTube videos, bro. Like, that’s that’s the best I can do. Okay, get that ASO boost to jump start the ASA. Right, that’s what I prefer to do. I mean, that’s why I came up with the whole idea, Adam, was with this
whole lifetime free ask for a review. I was like, okay, I’m I’m willing to spend money on apps to make it grow. All right, so this is back in 2023. It’s like, how do I get to 100 ratings really fast? And that’s how I came up with that idea. Now, I can’t get to 100 ratings that fast anymore, but I think I can get to 50 really fast, but I won’t tell you guys publicly because everybody will start doing it and then Apple will be like, “Stop doing it and stop and start sending emails.” So, fortunately, don’t blame me. Okay? Blame the boss. Okay? I love the boss. It’s Apple. Blame the
boss Apple. I love them though, but blame them. All right? Let’s get into the apps. H enough. Okay. We’ve got an app from Carrill says it’s a speedster app. So speeds [laughter] fine trips without fines. Tired of getting speeding tickets? Let us stay, you know, they’re going to tell you where all the speeding cameras are. >> Pretty interesting app. Just general opinion on the app and how the monetization works. Okay. Wow. You’re just letting people break the law. I’m just kidding. All right. Speed cam. So,
what I would try to do is, you know, I’ll go into ASO mobile and I’ll kind of go through where is it? Uh, keyword finder. No, keyword check. Yeah. So, speed cams. Let’s see if there’s any volume around that. Uh, maybe not that much traffic for this kind of app. Speed cam. So, I don’t know if people are searching for speed cams right here.
It’s very interesting. Maybe they are. I don’t know. But I’m using ASO mobile to kind of figure out if they are or not. Let me see. Let me move around. Yeah. Here. Speed cams. Try Ukraine. All right. Hilarious. Yeah, Carl. It’s your app, bro. Ukraine. Okay. Sometimes it’s a little bit harder
outside of the US, but if you know like you you seem to know if people are searching for it. I know Ukraine. I guess you gave me the Ukraine URL. UA and now I know the Ukrainian URL. So if you figure that out well amazing, bro, that’s amazing. 1.4,000 reviews. Love it. Okay, so it looks like you’re doing good. Find trips without finds. I love it. Speedster, don’t worry about speed cams. We’ll cover you. discover all the speed cams in your city
or country. Really cool. All right, let’s get into the monetization then because it feels like you’ve figured out distribution. I’m just gonna check this one month. Okay, cool. That’s my app. Okay, let me get him to the app and we’ll figure out the monetization. Bro, you let me know what you what happens after this. Okay. You know what, girl? Hopefully
you’re not going to I’m not going to show my address. Okay, let me be quick on the trigger for this. All right. Welcome to Speedster. Love it. Oh, I love the little turn on and Okay, this is the location part. Turn on notification. Sure. Location. Sure. I need to show you guys my location. Great. Make sound louder. Sure. All right.
Seven days. Okay. I do like this payw wall. I think what I would test is because it’s an obvious app for real. So, here’s some payw walls that I think would do a little bit better for you. The the ways that I would do this is like maybe even test out a weekly offer.
Okay. So, oh, they’re all free. 7-day trial. So, one thing would be just put a 7-day trial on your most popular plan right now. If it’s annual, I’ll just go to the Ukraine one. Where’s the app store? If it’s annual, then put just leave the trial on the annual. Looks like the monthly is the most popular one for you right now and the annual. So, put the trial on the I would remove the trial on that. And then even this like I might just say like you know 199 for the
first week and then that renews at the yearly. I think that’s the trend moving forward. So I might try that. Right. So you have a semianual, you have an annual only the annual has a trial and then you have a weekly plan like a low price weekly plan that renews at this. Now keep an eye on your your LTV of the monthly. If the LTV on the monthly is already high, don’t do anything. Keep it that way. But what I would try to do is shift move things
around so that you can get people to subscribe to ultimately what you want them to subscribe to. The payw wall that I would be testing if I were you is I’m just giving away all my free stuff. This gets me in trouble. Okay, let me pull it up. I’ll show you the visual real quick because I think it’ll perform better. All right, Carl. So, let’s assume the weekly is the winning one.
I’m going to show off this pay wall to you. All right. See if I Good. This one right here. This first one. So, obviously, you know, like you already know what the tagline should be. So, put the tagline. Show a visual. You kind of have this in your app, this visual, but a a better visual. We don’t care about ads, right? Like we don’t want to get in trouble. So, show a visual visual of like us not getting in trouble there. Something like this.
Something like this. Right. and because it’s it’s easy. And then here is where you can promote the the weekly or the monthly, the yearly, I’m sorry. Right. That was the yearly. So, yeah, that was the next idea to do. Good. Perfect. So, here’s where you go 7 days free, then $40 a year. These ones that are here at the bottom now are your sixmonth and your monthly or your weekly, whatever you decide to do. I know you’ll figure
that part out and just copy this payw wall. it will work better for you cuz what we found is continue works better on iOS versus start free trial on Android. So if you’re Android start free trial works better on iOS continue works better and I just think that this gets kind of lost but moving towards something like this would be a better winning pay wall. So let me know what happens Carl and congrats man looks pretty awesome that you’ve done pretty well. So, if you’re doing good, reach
out to me, man. Maybe you want to come on and share your story because if you’re doing well in Ukraine and, you know, making money there, I want to really highlight more entrepreneurs making money in other parts of the world. And so, love to have you on. Just reach out to me. Okay, let me see if there’s a a question in there. Adam, we got in the tracks. Adam said, "We got through the cracks. We did 5,000 downloads and got 50 reviews. We had a pump for a rating deep in the onboarding
after an aha moment. That’s thinking that’s why it’s not flagged. Sh. I Why should I even share that? Yeah. Nice, Carl. Yeah, it’s 5K MRR now in UA Ukraine mostly. Yeah, dude. Let’s do it. If you’re open to coming on, sharing it, I would love to have you on. Okay. Adam says, “Steve, we had redeem gift as the call to action on the first payw wall screens.” Oh, sick. How’s that
doing better? Is that doing better, Adam? That sounds like a great idea, actually. That sounds like a great idea. All right, for for you guys are are not following or not sure what Adam’s talking about. Let me pull up the visual for you guys. Oh, man. People are still here. All right. Love it. Thank you guys. Appreciate it. They only show up to the live versions. H, they don’t care about the recorded Steve. It’s the same Steve, but they don’t care about it. All right, my computer is so freaking My internet’s
insanely All right, guys. So, what I’ve been saying is I love the recipe flow and shout out to now everybody’s copying it, but the maybe it’s my fault. I’m not helping. So, maybe Adam, you’re saying redeem gift. Hey, we offer seven days for free so everyone can cook with recipe. Instead of try for free, you change that to redeem gift. I’m saying this is only for the free lifetime offer. I see. Got it. We had redeem gift as a call to action rest. And then was
very interesting. 9% redeem the lifetime. Yeah, that’s awesome. I think that’s the other way if you’re a developer. I know Carel, you have this activate promo code. Oh, okay. This is the Apple built-in Apple promo code, but we’ve done it through an promo code offer code as well. and it works, you know, to offset what Apple is, you know, triggering Apple. So, that’s another way to do it. You can build it internally. And so, we’ve got some exciting new products that we’re working on
officially that can’t announce yet, but that will help you hopefully drive more revenues and all these little growth hacks without getting in trouble with Apple. But we’ve got some new things that we’re working on that are we’re testing on our apps first to make sure it works and then we’ll bring it to you guys and allow you to try it out too. Okay, cool. From hi from Afghanistan. That’s awesome. Could you review it? Yeah, I can. I told you I can and I will. There’s a wait. I can and I will. You just got to go show appmasters.com/
audit. That’s what you got to fill it out. Fill it out. We’ll we’ll do it. Okay, let’s get into this. Thanks. Would love some info on this outcome based in messaging. Okay. First time seeing the horizontal three-step payw wall. Thinking of having either wide stack payw wall prices or three next to each other. Is it be keep them different? Yeah, that’s a great question. So, the three-step payw wall works. We’ve seen it work for most apps,
especially if you’re promoting the yearly offer. We tried it for our weekly offer, that payw wall I showed you guys here. Let’s just work together, right? That’s what this is all about. That’s what this community is all about. So, we tried it with this payw wall, that three-step, it didn’t work as well. Okay? But when we do it for yearly, it generally works better for most apps. Sometimes it doesn’t, but most of the time it does. The the offer here, the actual payw wall. So, one of our clients did this, and I believe they did rows
versus columns. the like rows versus columns. If I remember correctly, rows did slightly better than columns. So, and I I like rows better because then I can do like this. You can see the difference and do analysis like, hey, yearly is only a dollar a week whereas weekly is $7 a week. And surprising enough, most people sign up for the weekly. All right. All right. Let’s get into the last app. Javin Javven’s app is right here. Monetization app flow. So,
it’s a future baby generator. What if H and I had a baby? What would that baby look like? H, we want to know, right? Like, we should we should want to know. All right, so let’s figure this out. And he wants monetization help. So, I will get into just the monetization stuff. Me do this real quick. Okay, cool. It’s kind of scary going live. No, it’s not. There’s been times where I was like, oops, I shouldn’t have shared that part. Let me change that. All right. Welcome
to Hap B. Right. Choose mother’s photo. Choose father’s photo. Generate. AI baby. Share your creations. Awesome. Okay. So, one of the things, Javin, that we’ve seen work with other photo apps in the past is asking for photo access conversions because you’ve kind of got them committed a little bit, right? like, hey, we need so right before this payw wall, ask for that photo access
here. I would switch to this might be a revenue cap payw wall. I would give that 3-day weekly free. I think it will help. I think it will help where we launched an app with no trials and we were generating money. As long as you got downloads, you can generate money, right? So, we were generating money. So, not to say that it you need a trial, but I would test that out and maybe default to weekly because frankly, this is a one-time use app. I’ve got a couple of pictures. I’m happy with it, right? Great. All right, let me add my photos.
You guys don’t need to see what’s in my photo thing. Oh, cool. I like this. So, I can use my own photos or I can pick somebody. All right. I love Bruno. Let’s pick Bruno. Mother, let’s say what if Bruno got with This is not Emma Stone. This is Ariana Grande. All right. Well, I’m gonna pick Ari. That’s not Rihanna, bro. That’s not Rihanna. That’s Emma Stone.
Anyways, I’m gonna pick Ariana. Let’s generate baby cuz I think those two would make a cute baby. Sorry, H5 had a photo of us. We can do it. All right, it’s waiting. And just like what Adam said after this aha moment. Oh, I like it. I like it. This is good. This is interesting. So now you can because now I know this the way this app works. You
can skip this onboarding payw wall. I like it. Now what you might want to do is show the photo but just blur it out and then hit unlock, right? But it was a lot of me waiting because what what am I waiting for? If I’m waiting for it and you all you do is show me a payw wall, be careful. Maybe there’s some haters out there. They’ll give you a one star. What I would do is just show a blurred out version of the photo and then see like, hey, you know, see, then show the payw wall. So, I kind of like that. I would do both, right? Show the blurred
out version, show the payw wall on the onboarding and then show out show the blurred version where I can hit unlock. What you can try to explore too, and we’ve seen good success with this, is, you know, make people watch an ad. So, they can either pay or watch an ad. Because of this, the nature of this app feels like a one-time use thing. And so by wa getting people to potentially watch an ad, you have another monetization channel that you can go with. And we we are testing that with our own app where
we’ll give away some free credits with our AI app just for you watching an ad. And there’s reasons why I’m doing it beyond just the pure monetization standpoint. Great. I think that is it. So I want to thank our sponsors, Exola. Especially if you got a game, go check them out. x exola.com. exola.com. I’m gonna fill it up. This is why we’re able to give away those indie app santaas and app founders community
because of their support. You know, sponsorship is not a huge channel for us, but when do when we meet some interesting sponsors, we want to highlight them for you. And so, they got this web shop that you can create all by yourself, right? So, if you got a game and you want to create this little web shop, and I do think that a more diverse monetization strategy is definitely the future of the app store in 2026. So, check out exsolola.com. And obviously, I’ve already talked about them. I’m talking about them in next week’s ASO live tearowns and live ASO.
I’m going to call it optimization. I get that the O and up. Anyways, double. We’re going to do a live ASO next week using ASO. really breaking down tool and I’m really loving this keyword research tool right here. So, thank you to our sponsors then as well. Thank you to you guys for staying up. Look, there’s over a hundred of you right now watching. Thank you guys so much. I mean, I’m very honored. Oh, next week it’s almost Christmas. So, I’m going to be all dressed up in Christmas gear. Hopefully, you guys will be dressed up as well. And
then make sure you tag me on all your social media if I somehow ended up in one of your Spotify wraps. But I think that’s it. H, what do you got? You got anything? No, that’s it. All right. Merry Christmas. Happy holidays. I’ll see you guys next week and then we’re off for the Christmas break and we’ll be back in the new year. And if you got any questions or anything that you want me to cover in a future live stream, just leave a comment below. Make sure you share this. You know, one of our goals for H and I is to hit 100,000 and get
that plaque from YouTube. So, go share it with a friend. For those in Afghanistan, Nazil, what I I’ll do you a favor. If you can get 100 people from Afghanistan to subscribe, I’ll speed up your app and I’ll look at your app personally just for you. All right. All right, guys. Hey, have a great weekend. I do appreciate you guys for staying on and staying with me through all this time. Thank you guys. And for those who are coming back after a long delay, well, welcome back. I’ll be here years from now. All right, PJ. It’s good to see
you, bro. All right, guys. Have a good weekend. I’ll see you. Bye.