Source
Sourcehttps://www.youtube.com/watch?v=KlYqVGudZpM
Readwise URLhttps://read.readwise.io/read/01kv42xqdja4dshzwe1bcy4p9d
Readwise ID01kv42xqdja4dshzwe1bcy4p9d
Date2026-01-16
AuthorApp Masters
Categoryvideo
Cover imagehttps://i.ytimg.com/vi/KlYqVGudZpM/sddefault.jpg?v=69673cdf

Oh, it’s not live. [music] [music] What is up app nation? It is Steve P Young, founder of appmasters.com. you know, the Friday YouTube live stream that you got to bookmark and come every single Friday so you get to know what’s really working in the app space. And

today, I’m going to reveal a few of my secrets for app growth in 2023. What I really want to do is help you simplify the app growth journey. Help you if you are interested in creating that next app or that first app. Help you decide what features are absolutely crucial and what features you probably wasting money on. So without further ado, let’s get started. [music]

[music] >> We are just changing things up. That’s my producer, H. That’s my community leader. That’s just the go-to guy for all things related to our community. All right. And if you guys got questions along the way, leave them in the comments and I’m happy to answer them already. David from Adapti, what’s happening, bro? We’ve got Tor here as well. Uh, Conouras. Okay, about that

their name. And then we got Louise. Good to see you, bro. Hello from Egypt. I love it, man. I love this. VC is here as well. I love this global community that we’ve built together. All right. Hey, Denise. How are you? Good to see you. New name popping up. Okay, let me get started. And again, along the way, HNI Hanchi will be monitoring the comments. So, if you got any questions, let me know. Ontario, I

love it. I want to visit. I love Toronto. I know. Not even close. [laughter] I do love Canada as well. So, what’s up, PJ? Patrick is here. Wick is here, too. Awesome, guys. I love love love. Keep saying, keep showing it. All right, let’s get to this near Toronto. All right, I’m going to go through the You know me, I love me some slides. Okay. All right. App growth secrets

  1. Look, distribution first. Distribution first. I don’t really If you can solve distribution, we can fix everything else. If you can solve distribution, we can fix everything else. So, distribution first, behavior, and monetation native. So, I’m going to kind of break down all those things with this presentation as well for you guys. Here’s what I’ve been saying, and there’s another video that we have coming up that will walk you through exactly this entire process, but you get

a sneak peek. What I would prefer you to do if you are building anything right now is build one premium feature because distribution is so important. build something very very like you know there’s this MVP lean startup mentality and you this is what we’re following here because you never know what you don’t know especially in the beginning you think everything’s going to work been there and I have failed right we have a video that we released on Tuesday

shows you all the business I started before app masters and it’s not like app masters is the first thing I ever did so build one premium feature that’s all I really want you to do here are some apps that I do one thing really, really well. A migraine tracker app that’s making over $55,000 a month because why? They rank really well for Migraine Tracker, right? They built up a brand. We got a remote app for Fire TV. Okay, the the thing I wanted to highlight here

is there is an official Fire TV remote app. Okay, this is another one that’s doing $80,000 a month doing things. Just one thing. I’m a remote for Fire Stick and Fire TV. That’s it. Even though there’s an official Fire TV remote app, right? It’s making $80,000 a month. And then here’s one of our apps. And I wanted to give you guys big numbers and small numbers. I’m going to start to reveal some of the apps that we’re working on of our own. But here’s an app

that we have with distribution first. So, we were able to get it to about $3,000 a month right here. And this is all ASO driven. like we found the keywords first, then we decided to build this app called Paraphrase AI. And you know, a lot of people build these chat GPT rapper apps and we decided to niche down and just help you paraphrase your your messages. And I actually love it. We have a web product on paraphraseai.net that you guys can use. And what we do there is I make it funny. I really like the funny I like the funny style. So I’m

I love using my own app here as well. So you know, here’s some big apps. 80,000 55,000 and then here’s some ones that are doing about 3,000. This is ours that are making $3,000 a month. All right. And I know some people are asking questions. So, let me know me. I like to This is too close. Whoops. Hey, what’s that? I’m trying to find it. What’s the thing? Can’t find it. Oh well. Ah, there it is. Ah, that’s the

one I wanted. All right, it’s better. Okay, we don’t need that close of me. Donut says, “I love me a donut. What’s your favorite donut? Put it in the comments below.” All right, the how accurate is sensor tower data? It’s actually pretty accurate. So, we we did this video a long time ago. Maybe we can break it down again, but essentially we kind of took our own clients because we have their real data and then we broke it down to which platforms had the best. Sensor tower is pretty accurate. App

figures is pretty accurate. Anything above, let’s say, 50 to 100K a month, most platforms are accurate. It’s when it gets a little bit lower than 50K that the platforms start not knowing as much as the the real data. So, they won’t they’ll get not as accurate there. All right, let me just retweet this. Hey, if anybody works at Twitter, I’m going to keep saying this, please let me know. I’ve been trying to get premium on Twitter for the longest time. For some reason, I can’t do it. So, if you got some Twitter connections, please let me know. I will owe you something. I promise I will I will pay you back for

this. Join me live. Just me. Now I have to retweet it on our app masters, but I want to go live on on my own thing. All right, Donut. Cool. Joe Jelly, what’s what’s jelly me? Jealous Boston, what’s up, Donut? Miguel’s here from Germany. All right, I love that. What’s up, Adam? Good to see you, bro. Okay, the other thing which you know if you’ve been watching or been a part of this for a long time it’s payw

wall during the onboarding and I’m not going to this is just for the beginners out there right most of the people who buy buy do buy before even using your product during the onboarding experience I know mind-b blown I f discovered this in 2018 like seven years ago when a buddy of mine told me this data and I was like really so we started testing it and it is a very well-known practice So, I’m not going to belabor this point too much because most people should know this. But for all you beginners bu building their first app, make sure you

have the payw wall during the onboarding. Here’s another TV remote app. You sensing a theme here. The you here’s a screenshot. Here’s the app store listing. You open it. Here’s the first screenshot. Here’s the payw wall. Literally that simple. The app is making $350,000 $375,000 a month. This is what I’m talking about. Distribution matters. Now, obviously, they’ve been around for some time. That also helps, too. But hey, the best time to plant a tree was 20 years ago. The

next second best time today, right? So, there are still opportunities in the app space with AI. It’s getting harder. And this is why I want you guys to focus on this. Hey, I don’t care if you guys focus on it. Frankly, I’m focusing on this. This is exactly our playbook for how we’re building apps. We’re trying to build one or two good things. I’m eating my own dog food. This app just does paraphrasing. It doesn’t generate text, which I’m telling the team we’re going to try to do, too. But it takes your

text and just puts it in a funny style or professional style, whatever style you want it. And it is a very niche app. And so, it’s doing $3,000 a month just pretty much organically. So, that’s what I’m saying. like build one premium feature, be in the niche because you can it’s easier to start niche and then grow rather than start wide and then try to be something for everybody, right? So here’s AppMagic, another platform atmagic.rocks that we like. And here’s the the data on theirs as well. So you

guys can see a little bit different numbers, but still big numbers. Okay, here it is. The main thing that I want you all to focus on distribution, right? That’s it. Distribution matters the most. You asked us what our f Oh, jelly. Okay. I love it. Thanks, Joe. Joe’s favorite. Mine. I love me a glaze. I don’t like jelly. It’s too much. It’s too much. Okay, Steve, get back on track. Focus on distribution. Number three. Point number three, focus on distribution. Here are my favorite channels to start off with,

and I’ll tell you exactly why. a little bit of ASO, although it’s getting a lot harder these days, but ASO and then Apple Ads. Okay, Apple ads is super easy to set up. We’ve got some, you know, if nothing else, set up a basic campaign, right? Because you, all you need to know are keywords and you can even put them on broad. You can do crap with Apple ads, like a crappy setup. We have a playlist for Apple ads. If you just search for it on our channel, it gives you the exact way that we set up

campaigns and you can follow that playbook. Why I like Apple ads is from our data and this is through a lot of our partners. Apple ads tends to be the highest ROI platform because we know Google is a billion-dollar business because of Google Adwords. Same thing with Apple ads. The keyword intent is the best intent. And with Apple ads, you don’t need like what is the creative, what is all this stuff. You just need keywords. It’s so easy to get going, especially if you’re just starting out.

Organic social media, you heard it from our channel and other places as well. Some people are going viral on Tik Tok, on Instagram, and getting downloads. I’m not an expert in this. I’m a boomer when it comes to this stuff. And so, but I’ve heard other people, the episode that I would I would the episode that you should check out if you’re interested in that is the Desmond Hoe episode of Life Reset. And it it’s a great episode and he kind

of breaks down how he was able to use organic social media and then eventually turn into paid. I still like the lifetime free. I’m going to create another video about this, but it’s a great way to start getting some initial downloads for your app, initial traction for your app, and getting feedback for your app, too, because you can kind of see when we do a lifetime free offer, some of the apps have gotten 100,000 downloads. Now, we haven’t done it as much, but you can start to see like, oh,

how big can this go? Right? If you’re gonna get like f under 10, maybe the market is not liking this as much. If you get above 10, you’ve got a winner there. And then if you get a 100,000, you got a really big winner there. So that’s why I still like it. What I would say is be careful with it when developers, I’m sure you developers are well aware, people are complaining that their developer accounts are being removed, banned, suspended, emails being

sent by Apple. Just don’t ask for the review. Apple doesn’t like it because we’re sort of incentivizing and hacking it. That’s my bad. It’s not my bad. I growth hack this But now it doesn’t work. And that’s part of the growth hacks, right? Like I can’t ask for a review. I’ve been running this lifetime free since like 2013. That was like 12 years ago. Still running it to this day. But for the longest time, I never asked for a review. And in 2023, I was like, hm, what happens if I asked for a review? What would happen? It worked and now it doesn’t. Hey, things

happen. That’s why I love the app space. Things change. Tor, I I’ve look, there’s a campaign that I I call basic plus that works really well. Tor says, I tried Apple ads, but cost per tap and cost per acquisition are extremely high. There’s a basic plus campaign that I have that’s in our app founders community. Unfortunately, I don’t want to show it here and then have everybody do it, but it works really well. So, I mean, I can give you some tips, but it works really

well. The the thing I would do is just play around with it. If you look at my my video, adjust your cost per t cost per tap to get to your ideal cost per acquisition goal, right? What placements can you recommend in Apple ads? Just keywords and search. Yeah, just keywords and search results. Don’t do any other placements. Search results is the best one. Everything else sucks. Okay, don’t do that. All right, let’s get back into Whoops. Hey, you

like you kind of like that better. I kind of like that better. What do you think, H? I like this better. Okay. Oh, I’ve got his video. Check it out. Shortcut to scale. This is talks about the all the different ways that people have used for distribution first. So, it’s a great video. If you just put distribution, the shortcut to scale on YouTube, you’ll find it. It’s a presentation I did at App Promotion Summit. I’m hoping to come to London. We’re at promotion summit. We’re in the works for that. So, if I can Yeah, just

know it’s it’s happening. Hopefully, we’ll make it work. Okay. Monetize momentum, not installs. Look, I already showed you guys pay wall on the onboarding. It works. Here’s new things that I want you to try out. Okay? New things that I want you to try out. I have anecdotal data and I have some data that are really working well. You guys are Look, I’m just going to keep plugging this at founders.co.founders founders.co. We got a great community and in fact we got u somebody in our community who just recently joined who’s

making really good money actually but he tested out a new plan that I shared within the community and it’s working and I gave him real data behind it. Right? So I’m hiding certain things but I’m going to show you most of it here for free. All right. This is what I mean by momentum. Use trigger triggered offers not calendarbased. Right? Once somebody has done something within the app, give them a reward. Apple loves engagement. And what we found with subscription-based apps is the more people that pay, the more people that

use. All right? You think it’s opposite. It’s opposite for games. The more people that play, the more money you’re going to make. Okay? But with subscription based apps, it’s typically the reverse. The more people that pay you, the more people that actually use your product. Okay? So instead of this, like if people are starting to use your product, give them rewards based off of that. Here’s an example of pretty cool that I’ve had for a long time. This is a buddy of mine, Brad Pitt. Just kidding. He’s not a buddy, but I was editing a a photo of

his, right? And then after I was done editing it, I hit save and after I hit export, Prequel gave me a discount, right? I would prefer these type of things instead of like just timebased. Now, I I have said all along, just show a discount. You know, most people buy during the first-time user experience. They’ll look at your own data. If people are starting to use your product, think about ways that you can incorporate these type of discounts into this. Another example that I actually didn’t

put here, so I’m going to let me pull it up right now for you guys. Live is Headway. I love this. And I don’t know if they still have this, but I’m pretty sure they do. But I love this flow. So, let me pull up Headway real quick. Headway does a lot of discounting, right? This is an older flow, but right here they’ve got discounts as you guys can see. So, I did do the onboarding. They have the payw wall during the onboarding. I ex out of the payw wall. Everything is locked. That’s

why I said one premium feature. You want to give something away. This is the only thing they gave away. One free daily read. That’s it. So, you can get a taste of it. And I’ve heard from other clients and I’ve heard you and I’ve had friends that I helped their with their apps. The more content you can lock up, the better it is. All right, so that’s why I’m trying to lock up a few things for you guys and they have founders vault. But there it is. So here’s what I mean by like triggered base, right? So they have

one free read. Everything else is paid. All the books are paid. You pick a book rest. You want to listen or read, you got it. You get the pay wall. Here’s a view of their plans. Here’s all their plans, right? I hit X off of this. They say, “Wait, here’s a special deal for you and then they give me 70% off, right?” And I talked about this with Yeva from Headway and I was like, “This I love this flow.” She’s like, “Yeah, you know, it does great.” And what I can see is look, it is the the third most because Apple will rank your inapp purchases. So, when

you’re in the app stores right now and you want to see what is the most popular plan for your competitors, Apple already rank them for you. So you can see the $89.99 that probably is on the payw wall is the most popular along with the monthly. But the second most, and this is by quantity, not by sales, but the second most is this $29.99 that only shows up when somebody’s going to select a paid book, right? They don’t want to pay, you hit them with an offer. So I like these triggerbased monetization tactics now

because everybody knows about the timebased ones at this point in 2023. Here’s another example from routinerary that I really love and it’s sort of blending it. So I went through the onboarding and then I put this in there. Oh man, we got some getting my reef roof redone. Can you hear that? H. Okay, good. All right, just me. [laughter] All right, you hit you want to get a

premium feature. Well, you’re going to you can watch an ad to unlock it or subscribe, right? You watch an ad, it’s only available for 24 hours, you hit okay, and then they hit you with the discount. I like this. I like this. Give it a shot. There are other ways that I’ll probably only share within our founders community that because, you know, I’m hacking the ratings in a way, but I’ll share with you guys the data that I have had with other clients where we did something not like this, but like

something very similar. But I love this type of stuff because especially if you have a paid content, if you give them a taste of something, they’re more likely to like subscribe eventually. So you think about and just think about that, right? Like it’s just like a a drug dealer, okay? I don’t want to get banned by YouTube, but you give people a little bit of taste of something and then you let them see it and hopefully eventually they pay. All right. All right. say asking for reviews are now banned book

accounts. Okay, Vic asks Steve, what have you just said? Asking for reviews on onboarding is now getting banned. Yeah, don’t ask for reviews. No, no, no, Vic. So, let me be clear. You can ask for reviews during onboarding. Fine. But if you’re going to do a lifetime free offer, do not ask for reviews because Apple will start to see the a spike in inapp purchases that happen to be all zero and a spike in reviews and they’re just wondering and a spike in downloads.

What is this fool doing? So they don’t like that. You can ask for the onboarding reviews and onboarding. Calai does it. A lot of top apps do it. Just don’t do it while you’re doing a lifetime free offer. That’s what I mean. All right. Hope that explains it. Great. All right, let’s get back into the presentation. Keep testing pricing and monetization. Pricing tests do way more

can make a huge difference than just like testing other things. So, you know, keep that. No app advice campaigns are still good. It’s just don’t ask for the review, guys. That’s it. That’s literally it. Don’t ask for the review. Be careful about asking for reviews around that. All right, they still work. Indie Apps is still going. It still works. All right, here’s what I mean. Keep test pricing. Okay, and I’ll give you an example. This is one app that I don’t know if we’ve launched this video, but we we’re about

to launch this video soon, but it’s called Photo Revive. It’s doing very well in the app stores. And I love this niche. And spoiler alert in that video, too. You’ll see that this app is an image generator app right here. Turn ideas to visual stories, but they decided to niche down into the photo revive. So, restore old photo that has actually decent search traffic. And so, we’ve got an app just like very similar photo revive. But here, this is

what I want to show is that they they do not have trials. So, even Des I think Desmond was talking about this. A lot of people have been talking about this. I’ve talked to other developers where not having a trial actually is working for them. So play around with your business model depending on your niche. Sometimes having not having a trial actually works better. So this is why I wanted to highlight this app is they don’t have trials anywhere, right? And they have credits. And I know a lot of you guys in the AI space, this is I thought a pretty well done payw wall

when it comes to showing two different plans. like you guys sort of a a basic plan. And then I love the the terminology 240 credits per day. What does that really mean? It’s up to 200 and you know 2,000 videos yearly. You know, don’t just talk about credits because we don’t know. It’s a whole Steve Jobs example. It’s like a thousand photos in your pocket. It’s not like 500 megabytes of RAM and blah blah blah. No, a thousand photos in your pocket. Make it easy for the users to understand

instead. So, you get 30% credits and all that stuff. And then you slide and then they give you another discount here. I really like this per day. I don’t have data on this yet, but I know the per day messaging works better on the web. And like I always say, if it works well in one platform, why would it work on the other platform? So, test out having listing the pricing plans on a per day basis as well. I do think it’s a little bit better than doing it anywhere else like per week or per anything else,

right? because you can get it really low under a dollar. Like 13 cents per day, that’s pretty cheap. Okay, so here’s the shift that I feel like it’s not about more channels. It’s about focusing, especially if you’re in the beginning, about focusing on one channel and having it grow. I’ve talked to so many people that have been able to grow to 100,000, 200,000, 300,000, relying just on Facebook. Literally, that’s it. Right? It’s So don’t think about having more channels. Definitely do not think about more features, right? I don’t know why I

left this earlier payw wall. Screw that. I love the earlier payw walls. Kill this. Don’t worry about new features. You building one new feature is probably not going to unlock anything else. All right. It’s once you have enough users and now they need to think about like improving it and you’re getting feedback. That’s when you start building it. It’s not until then that you have some of that traction. So, a lot of times I’ll talk to developers, well, I

keep I’m working on this other feature. I’m like, bro, you only have 10 downloads a day. Stop building more features. Okay. All right. Think about how you can embed distribution. I do think that once you’ve gotten to a certain scale, community is going to be huge because it helps bring more people in. There’s been a couple of clients, I won’t name them here, but I can share with you when I’m founders, but anyways, they they sort of have this embedded distribution and they’ve got like over a million YouTube subscribers already and

they have this like built-in distribution channel that they’ve never it’s just purely organic that they’ve been able to grow this this app. So, I really love this embedded. Now, obviously, it’s like phase two and three. Love that. Again, behavioral triggers. So think about how you can incorporate deals, monetization within certain triggers, not just like, hey, second open, you know, I’m going to show it. That’s a trigger in itself, but think about that a little bit. And then obviously monetizing momentum through

there. All right, let’s get into some of your questions. $1,000 in your pocket. A thousand songs. Oh, that’s what it was. All right. Yeah. Thank you, Adam. Thousand songs in your pocket. All right, Tor says, “I asked for reviews after a lifetime free. I got 60,000 downloads and around 600 ratings, but eventually around 100 ratings were removed. Unfortunately, I didn’t get an email from Apple.” Good job, Tor. That’s the risky part. So, like I said, these

lifetime free still work. Like, you don’t you don’t have to do it. Okay? Don’t if you don’t want to risk it, don’t risk it. But that’s amazing. So, Tor 60,000 downloads, that’s amazing. that’s something that you probably have a great product that people are interested in because that is not regular. So, keep it up and hopefully that’s, you know, taking you to even further growth later on. Yeah. Okay. Thank you. Thank you, Joe. All right. David says from Adapti, "When when do you ask for reviews if not on

the onboarding?" Uh, you can do it on the onboarding. It’s just look, David, you can definitely do it on the onboarding. Calai does this. They ask for it on the onboarding. It’s just if you’re going to do lifetime free, don’t do it on the onboarding because Apple is starting to trigger that. But for the most part, most people do it doing the onboarding. I found a better way here. Spoiler alert. Let me just show you guys this. Let me give you guys give you this.

I found a better way of doing it and it really helped out one of our clients. And so, let me just show you this data. without giving you the tactic away. But here’s what we’ve been able to do with another client. So yeah, let me blow it up for you guys. Let me remove you, David. So we asked for the review. We made a change on when we asked for a review. And you can see, and I picked a August because we had a good number of reviews that that month. But look it, we

added it in like I think at the end of October if not November, but the ratings just jumped up and you can see not only are we getting more ratings, we’re getting more a better average rating. So we got 4.5 there and now 4.7 and more ratings here as well. And so I won’t again I can’t share everything publicly, but it really helped out and it was just an idea I had for a client and it worked out really well for them.

That’s only because they already had scale. So if you have scale and there are some just think about it this way. I said it already. It’s triggered. So think about that. That way it’s in their community. I’ve shared it. Okay. So Denise says, “What does embedded distribution mean?” So Denise, think about a community, right? Think about now this is phase two. So, you have people using your app. You have people loving your app. You’re making maybe

$10,000 or more, right? You’re getting a lot of usage. So, when you think about embedded distribution, let me give you some ideas on this. And this is an academy course, but I’ll I’ll show it with I’ll give you guys an example since you asked, Denise. But here’s what I’d say, right? If you’re trying to get distribution move you calm is a great example after meditation I can share this quote and I’m like dude are people really sharing this quote I

go on Instagram they are I was like whoa okay so that’s one right I did something what I try to say is make your customers look good right stop trying to make you look good you’re like hey I would love my customers to make me look good stop talking like that make them look Good. They’ll then promote you, right? So, share a quote by Oprah Winfrey. Great. They share it. Calm gets credit. It’s in the col. It’s in the corner. Look at this. People are sharing it. Here’s

another example. Crossy Road. We all know this, right? Flappy Bird. Crossy Road. I’ve got a high score or I completely failed. People are sharing this. Zero. One of my favorite intermittent fasting apps. And one, they got some amazing new features, by the way. I’m going to plug them. I love them. We We’re actually working with them, too. But when they signed out, I was like, “Oh my god, I love your app. Here it literally is in the bottom bar of my my phone. I’ve been using it for years.” But Zero sent me a weekly digest

saying, “Hey, here’s the longest fast you did. Tweet it.” I was like, “Okay, let me tweet it.” So Zero, after I break a fast, you can take a picture of it and share on social media. People do that. And I was like, are people tweeting this? They are. I don’t know why they stopped doing this. I love this feature. I got to talk to Mike about this. But anyways, people started sharing it because I’m bragging in a way. Look at me. Look at my long and fast 20 hours. Like, look at me. I’m cool. You know what I mean? And so that’s what I mean by embedded distribution. Are there ways within the

product that you can make your customers look good while making yourself get, you know, be the co-star? How about that? There’s the best way of putting it. Make your c your customers the star and you get to be the co-star along the way. That’s what I mean. Hopefully that answers your question. Denise Chian says, “Hey, Steve, how are you?” I’m doing great. Thanks for asking. I appreciate that. All right.

Donut. Donut says, "When should you change something in to your onboarding? I got 100 downloads and nobody paid and it cost me $30 in Apple ads. So, as long as you feel like it’s good traffic donut, then what I would say is I would look at your payw wall and look at your onboarding to see if people are dropping off before the payw wall. Now, you want your first open and eventual payw wall view to be as close to 100% as possible.

So, things that might be changing is are people dropping off? Do you have a sign-in page like a registration page? People tend to drop off there. That’s something to maybe delay, especially in the beginning because you only have 100 downloads. Delay into a different phase when you feel a little bit more mature with the app and you’re like, “Okay, money is not the problem. It’s getting the right users that’s the problem.” That’s what I would start to do. So, I think 100’s pretty good at this point. If you’re not even getting one, that’s pretty crazy. That’s not even a 1%

conversion. And on average, you should be getting a 2% conversion. Okay? Especially if you want that trial activation. If nobody’s even activating trials, you have a real problem here. If people are activating trial, then think about what plan you’re promoting because we saw this with our own app where people were activating trials. Now, we did get people paying, just not a lot of people paying, but we were promoting the yearly 7-day. We switched it to weekly 3-day where the yearly has no trial, and we’ve seen better results with that.

All right, Tor says, “By the way, half of these downloads for were from Arabic speaking countries because my app is localized in Arabic.” Great job, dude. That’s amazing. Tor, what are you using for your localization? That’s what I would love to know, too. Okay, Thomas said, “I just joined.” Awesome, bro. Uh, okay. What distribution channel would you recommend to grow fast in the beginning on a low budget?

Man, I mean, this is why I love the lifetime free hack. That’s what I would do personally. I still do it to this day. Just don’t ask for the review and then Apple ads. If you especially have a low budget, Apple ads, that’s really it. Don’t just Google. I mean, Facebook is just gets too expensive. Okay. F about just say Fay. Would you recommend 30 search score for other localizations? Yeah, absolutely. you know, from our data, right? We had a couple of apps doing this. We bought an

app that was ranking number one for two keywords that had a search score of around 30 and it was getting about 100 downloads a day, right? So, at the time, I didn’t know what I didn’t know. So, I was like, this is 2022 when a client of ours came to me and said, “Steve, I got this idea.” And I was like, “I don’t know about this.” He told me the real story. So, I’m really proud of the real story. He’s like, “I got this idea blah blah blah blah for kids.” And I was like, "Bro, I don’t think anybody’s searching for kids. You’re a new parent. Please do me a favor. Stop trying to build an app for

kids." I was guilty. All right? Because that kid market is very, very hard. But anyways, he he was a new parent. He’s like, “I wanted to build this app for kids.” And I was like, “Uh, I’m not sure about this.” And so when we did ASO research, I found a couple of keywords around search traffic 30. And I said, "Hey, dude. don’t know what I don’t know right now, but I got an app that’s ranking number one for these two keywords with around the same score as your the keywords I found. Do you want to instead of calling your app this, you want to call your app this, right? The

new two keywords that I found. We got it to number one right on launch and we made $1,600 the very first like 22 days and I was proud of that and did not have a trial and now it’s his biggest app in the portfolio. And so it’s making over $10,000. I won’t give you the exact numbers, is making over $10,000 a few years later. And we’ve been able to consistently grow it and we took it to 7,000 organically. There’s a lot of keywords in certain niches that I feel like, wow, that’s insane that not a lot of people are focusing on. And we took

we were able to take that app from just like a few thousand to 7,000 organically because we consistently got better rankings for a lot of keywords. So, yes, 30 is a long story. Yes, 30 is it. Do you see a normal seasonal drop in organic subscribers in January? Not really. We typically see a bump in January, but it depends on your app category. Obviously, health and fitness,

mental health generally have a bump in January. So, I don’t know. I don’t know why you’re seeing it why you’re seeing it below. All right. I will try ASA soon. Yeah, I would do it. That’s easy. Okay. All right. That’s it, my friend. Okay. Crowden. This is what Tomar used to localize his app in Arabic. It’s called Crowden with my Gemini AP API key. All right. Cool stuff. All right,

guys. All right. Well, if there’s nothing else, if you got question Okay, some big noise. Okay. Yeah, I’ve got some roof stuff coming on. I apologize. Hey, just let me know if you hear it and I’ll try to mute myself when I can. But yeah, that was a big one. I don’t know if you guys hear it. Okay, let’s get into our app audit side of the show. And if you got a dad dad joke, let’s battle. Let’s battle. If you win, I’ll do something good for you. But let’s start off every

app audit with dad jokes. [music] H, I’m glad you haven’t changed that one. That’s still my favorite. Okay, don’t change that one. [laughter] I like the music. I like everything about it. It’s It’s a vibe. It’s a vibe. People like to say, it’s a vibe. Okay. I don’t know if you have a dad joke, H, but I don’t know if somebody else has a dad joke within the community as well. So, if you got a dad joke within the community, put it in the chat and then I will put mine as well.

All right. H, just going to say H. All right. To the community. I’m ready to go. H your pupils are the last part to stop working when you are deceased. Want to know why? >> What? [snorts] >> They dilate. There you go. Doesn’t love a pun. [clears throat] Do you have one at all, age? >> Oh, yes, I do have one. So, what’s my new year resolution?

What’s your New Year’s resolution? What is it, Age? >> Yeah. To stop pro procrastinating. And it’s starting from tomorrow. >> All right. H. I like it. All right. Put H or S if you thought whoever’s joke was better. And then I don’t know. What do we want to keep doing for them? I’m like, do we keep giving away free stuff? I just want I just want people to vote. So, what do you think, H? >> Let’s give Indie App Santa. Free promo. Free promo on Indie App. >> All right. So, if you want a free promo

on Indie App, just leave a message. Just vote S or H. You don’t even have to hear the joke. Just put SRH and we’ll give you a free Indie App Santa promo and we’ll spin the wheel. Anyways, all right. Let me give you one more joke H because I really like this one. Maybe I’ll save it for later. Okay, but I need to put Okay, I need to put this I need I’m going to put the punch line right here. Okay. H What do Titanic and the Six

Sense have in common? walk. >> What do Titanic and the Six Sense have in common? Well, age I see dead people. >> I like that one. That’s a good one. [laughter] Uh, been hanging too much with Steve looking that good. Age like a [laughter] Hey, picking up this from Sal, huh? All right. Love, love, love. All right, let’s get into our app audits. Keep sending in those votes so that H can

start putting them accumulating and then one lucky winner will have a free Indie app Santa promo on us. And then here’s what I’m going to do as well. I’m going to get on a call with you. So I want more votes. This is another giveaway I can do. I’ll get on a free free call with you, help you with whatever you want to talk about. So all you got to do is vote. Okay? You’re going to get a free Indie App Santa promo and you’re going to get a call with me oneonone. Just you and me, baby. If that’s a a good thing. All right. We’ll get Tor. Is this the same Tor? Probably. Is it? That’d be insane.

Probably is because I haven’t seen you around. You’re like, I’m going to join because Tor, is this the same app for you, bro? Here’s Tor’s app. Probably is. So Tor’s, we got Tor’s app. It’s he wants help on ASO onboarding and payw wall. Tor, I think I really like this is a very crowded space, the flashcard space. So I I easily I would prefer to lean into whatever types of category of flashc cards that lead to conversions. So from

an ASO standpoint, yeah, that is somewhere that think about that because if it’s language learning, then it’s interesting like lean into the language learning a little bit. I I’m familiar with this space. So without giving too many details away with what we’re trying to help with our clients, I would try to lean into the types of flash cards that people are creating a little bit more so you’re not competing with the bigger flashc card players there from an ASO standpoint. So if it’s a vocabulary flashcards, let me just do this real

quick because I do like that. I don’t know how much you’re ranking for it. Yeah, like it might be hard to beat these guys, right, with vocabulary flashcards. So that’s what I mean. Like is there a different niche in the flashcard space that may not have as much traffic? That’s fine because you’re an indie but has the right keywords and those

keywords tend to convert higher than others. So that’ll give you an examples. Hopefully that helps kind of take you to that. Yeah. What did the app master say to the new deb join the community learns? That’s exactly it. All right, Adam. That’s not my fault. It’s Apple’s fault. Okay. Look, I try to share good content. I share that lifetime hack for free with you guys. Literally everything I did for it and now it’s not available. Like, we can’t do it anymore. And it sucks. So,

that’s why I’m like, I got to be careful what I share publicly. All right? Otherwise, I would freely share stuff like this. Plus, like what’s the point of joining then [laughter] if you already need this? All right, let’s get into Tor’s app. All right, Tor, hopefully that was helpful from an ASO standpoint. [snorts] I think with ASO, things are getting a lot a lot harder these days. So, really like I rather be more niche and we’re testing out a lot of things on our end, but it’s been hard. Okay, Denise. Good Denise. We

need more We need more females in the community, too. All right. Boost your vocabulary. Get started. I want to learn Spanish. Probably starting from scratch. We show each word just before you forget. Oh, I like it. I love this animation, Tor. Love this. Great English.

Let’s go. No, let’s go five. Who am I kidding? Love these animations. They help. Okay, they do help. One guy told me increase conversion by 10%. Okay, your plan is ready. Nice. I love this. I love this things. I’m going to love this. The I’m going to take a second to just kind of say like there’s a thing in marketing where you’re trying to get people aspirations, right? You never sell them like the push-up. You sell them the big

triceps, the six-pack abs. You don’t say, “Hey, a thousand sit-ups and stop eating, you know, eat lean protein.” You say, “No, six pack abs. I’m going to So, this is what Tor does really well. It’s more like, hey, here’s where you’re going to be by February 16th.” I love this, oneweek plan. Love this, too. So, Tor, here’s what I would do, and I think this would help you is think about like not giving the the trial on the monthly. All right?

Don’t give the trial on the monthly. So, if these guys are committed, just move towards removing the trial on the monthly. I think you’ll make more money. And then just pay attention to what happens to your trial to paid for the annual because most people will then pick the annual right now that you remove the trial from the monthly. But, we’ve seen pretty good success doing that. So, I would do it that way as well. The other thing that we’ve seen is continue. See, I’m trying to Adam, okay?

I’m trying to give you a lot of stuff that work. Continue works better on iOS and start free trial works better on Android. So, I would change this to continue and then no payment. I’ll start everything else. Otherwise, looks really good. Notifications. Cool. Here’s where I think like in Spanish like I know you have for me personally and look you have to think about your own the your own users. We found that

okay here’s another tip. Oh sorry Tor. So instead of the star leading to the payw wall right here try a crown. One of our clients actually tested a crown versus a star. Saw that the crown a yellow crown performed better. So a crown generally works better here. For me personally, I’m lazy. So, I would love it if you put in some decks for me already that I could play with and I don’t have to do it myself. I know it’s a flash card builder, but I would love something

like that, especially if I have that because then I can start using the app and then as I’m using the app, you know, there are other things that you can do from a monetization and everything else perspective. So, that’s my feedback to you for that. Let me try exiting. Whoops. Oh, shoot. Hopefully I didn’t screw that up. Okay, so that for me personally that second open is a great opportunity. Remember how I said trigger based, right? Momentum based. So most of the time you guys can look at your own

data. Most people do not come back the second time. Okay? Some people don’t even open the app. They’ll install your app and about like 10 to 20% will never open it or open it a lot later. But a lot of people only about 25% come back the second time. Okay? So it’s an opportunity for you to either win them back, right? Show them a low price offer, entry offer. You think about Netflix, you even think about Audible,

all these subscription content sites like, "Hey, try Disney Plus for $4.99 for the first three months. Try an offer like that that renews at whatever you want to renew it at yearly or monthly. But try something that just like $1 199 29 for the first three months. Like, yo, that’s a great offer. Okay, three months seems to be a good time for fit health and fitness for educational apps because it feels like long enough where I’m like, all right, I’m not just sort of

like using this, you know, and I’m going away, but short enough where I’m not committing myself to a whole year. So, I would do that on second open and I think that should help your your conversions on that. Okay. Let me just check to this. Okay. Yeah. Look, there’s a a feature. Let me see if some people have it. Yeah. So, you can This is customizable. You can guys can see I’m hard pressing it. You There’s a lot of different things that people have done, Adam, that I’ll only

share in the community. It’s for you, Adam. But anyways, there’s a lot of things that people have done here, and that’s what you can play around with. play around with, you know, customizing this. Let me just try it one more. Well, this life reset. Come on, Desmond. Yeah. Look at Desmond. Love it. See? See that? So, this is the life reset from Desmond Ho, the episode. We love you. Leave a fivestar rating. Deleting it. You want to come back? Do your task. Right. So, hey, you’re going to lose your flash cards. That’s why Tor, I was like, if you put some flash card, at least I have

something in there. Like it could just be hello, bye, you know, bathroom, water, whatever. But if you have some flash cards, like you can say like don’t want to lose it. So most people don’t want to lose something rather than gain something. So try that. Okay. Yeah. Tor says, “I didn’t have a free trial on the monthly plan before. Uh I just added it to rephrase the whole payw wall to have free trial in the title.” And yeah, I don’t think it matters because you can you have it

here, right? And what I would do instead of saying try for one week like it’s already known like benefit, right? 2x your Spanish. I already said that, right? Or what you said before was like learn 216 words. 216 words new Spanish words are waiting for you. All right. Do I want this? Right. You already teed me up. keep teeing me up. Don’t let me go yet. Right? So, that’s what I would

change. That would help. Change the title. That way, you don’t have to worry about this stuff. Change this to continue. That way, you don’t have to worry about this stuff. And then you’re smart enough to change this. If I select monthly to not put no payment now and all that stuff, you can just say cancel anytime. So, I know you’re smart enough to do that. But use what I told you in the onboarding Spanish, all that stuff in your headline there. And then Joe was a great UIUX guy. That flexi premium button should not be blue. It blends into the rest of the UI too much. Yeah, great feedback. It was

great. How about a gold gradient? Okay. All right. Let me see some questions. We’ll try a clown. Adam says, “Does continue work? Does the continue better on iOS guidance work across all cost call to actions on a three-c screen pay wall?” Yeah, actually it does. It does. Tor says, “My revenue doubled from $200 $400 a month after I redesigned my onboarding payw wall on the same volume downloads.” Amazing, Tor.

Congratulations, bro. I love it. 10 to 20 downloads a day. That’s what I’m saying. Like, you don’t need much to try to make more money. I love it. No shade. Thanks, bro. Okay. And Vivec say or Vivian says, “How do I ask for my feedback? Should I?” No, you don’t put a Just go to appmasters.com audit app at appmasters.com audit. All right. Question. Do you have any insights on using muscotti in the onboarding versus real people? Oh,

mascot. Oh, okay. Oh, I think that’s what you mean. So, versus real people. Yeah. Yeah, I do. I actually do. Ah, John. My boy John. He’s coming back for another podcast, but he tested this My memor is deep when it comes to just app stuff. [snorts] Pretty insane. I might not remember what I did last week just personally, but I can tell you all my past guests when I learned from those

guys. So, great question and a better answer coming right for you. All right, here you go. [snorts] So, this is John’s slide. I’m give credit to John. So, he tested this. This was on his payw wall, by the way. He had graphics. He tested a real photo. It went up 3.5 to 4.7. He then tested video and that did the best. So here, here’s where he showed it. Where is this slide? Right here. So he did new payw wall and then video did a lot better.

And then John’s going to break down come back and break down more things that he’s been testing. But yeah, it’s a really great case study with John who hopefully he doesn’t mind me saying that he’s also in the founders community. He’s a really cool dude. That’s where you get access to. All right. What other questions do I have? Okay. Vivec asked another question. Sorry, Vivec. I missed the first time. Should an app be translated title, subtitle, description, keyword, screenshots in all the available 35

languages. Will it improve downloads or hurt ASO in the same way? Any wisdom from you guys? Generally, look, this is the theme that I forgot to put on here. I’m focused on other markets. I’m focused on other markets, you know, I’m trying to highlight. So, if you guys are in the other market and doing 10,000 plus or even $5,000 plus, let me know. Reach out to me and if you want to come on to the podcast, I’d love to have you on. But I’ve had clients, you know, and I’ve talked to other folks in the app space doing 100,000 in Brazil, doing 30,000 in Thailand. Like, people are

doing really well in other markets. So, you don’t need to do all 35. Just start with a few because it’s it’s a lot of work. And I know with AI it’s a lot easier but still a lot of work. So start with a few, see how well it goes and then even start localizing pricing. We’ve done some localization tests for our own app with Paraphrase in the Philippines and we’ve seen some pretty good numbers out of that because the purchasing power is not always good. And I think in the future there’s going to be tools that come out that help you better fig like help you figure out what

to charge in these other markets. So definitely start with a couple. Don’t do all 35. But yes, it does help. Okay, I think I got there. Uh, there any Telegram groups? I’m sure there are. We use Slack on our community. Okay, H, my voice is about to go. We got a lot of people who voted. That’s amazing. I love it. I wonder what changed. I’m going to assume that hour with me.

H, that’s what changed, right? Hey, we’re able to give this stuff away for free because of our partners, appscreens, appscreens.com. Oh my god. All right, I’m so excited. Somebody in our community said, “Hey, go check out appscreen.” Sorry, H. I’m going to plug our sponsors real quick. So, I’m going to remove you and then add me. Appscreens.com. If you need to localize your screenshots or not hire have to hire somebody, appcreens is awesome. I

used it for one of our clients because I’ve been wanting to We’re AB testing some CPPs, custom product pages. It is so stinking easy. You can grab a template, you can change the background. They It’s so stinking easy. I did it literally in like 30 minutes. I was able to test it and the best part is they automatically upload to your App Store account and it’s super affordable. I’m super excited to have these guys as partners now. But you got to check it out. appscreens.com. the simplest way to create app store screenshots and you

they will take all the sizes and the just then and they’ll do it they’ll upload it straight to app store connect really really cool there the other two the other one that I want you guys to check out is encore encore kit.com and it’s a great way what I just said about the Disney Plus stuff that’s where I figured this out so if your app is not monetizing well and they don’t want to pay well you can give them an offer to get them free access into the app and the offers are tailored to

your app. So an example is I say X on the payw wall or open the app for the first time or I to-do list app. I finish I’m you know I hit my limit. Well you hit them with the payw wall they don’t want to pay you. Then you’re like all right well do you want to try something else? Do you want to get Disney Plus on us? And if they buy do that then you get the reward and they get free. It’s something that e-commerce sites do all the time and we’re bringing it to the app space. I love it when products take something that’s already working in

another space and bringing it to the app space because that’s where a lot of my strategies come from as well. So, thank you to our partners appscreens.com and encorekit.com as well. All right, H, come back in and let’s spin that wheel, baby. Pick a winner. Which is going to be Oh, yeah. Let me rephrase this. Who am I lucky enough to talk to? Yeah, there you go. I’m the lucky one to get to talk to this new winner. All right, spin it, baby.

That’s >> I got my favorites. Let me see. Is this Mr. Z? >> Mr. Z. >> Mr. Z. All right. Mr. Z. Sorry. I mean, uh, yeah. Great. Mr. Z. Oh, there you go. been hanging too much. All right, that’s a great winner. All right, Mr. Z, hey, reach out to me. I don’t even know what your real name is, but we will give you that free India app Santa promo on us and then you and I will talk and I’ll

help you with anything that you need and maybe I’ll re you that’s where I’ll reveal the secrets, okay, to you as well. All right, what is the link for Slack? The Slack, it’s founders.co. It’s a paid community, so that’s the only way you get this. And then will this video will be saved as a video? Yeah, it lives forever on YouTube, right? It’s forever. get to see this crazy face forever on YouTube. Same link. All right, cool. Let’s go to the last app. Oh my god, I’m getting tired. Okay, how’s my voice holding up? It is intro

beat. Big Nash, roast my app on anything that needs improvement. Intro beat text beat. Whoa. Lyric video sync with music. I have no idea what your app does. All right, I’m roasting it. You said roast. You didn’t say help me because I’ll be nicer, but you said roast, so I got to be mean. Okay. Videos created with zero effort. Here’s what I I’m assuming. It’s I love these apps, right? Like it’s a slideshow type of app that syncs to

syncs animations to the beat. Create beautiful text videos instantly. You can increase their social media by creating high content. So really think through the actual title and subtitle. I know slideshow maker is an interesting keyword. I don’t know if it’s a feature for you guys, but that is one as well. The think through like better screenshots because I don’t know what your app does primarily.

Eye-catching videos in minutes, not hours. Moment some colors. Okay, I’m watching the video. sick. I guess I know why you said intro video. Maybe we can try this out for our intro stuff. I like it. I think I would try to put that in there, right? Like, hey,

here see examples of this create what type of videos to create like motivational quote or like other things like that. I think I don’t know if there’s keywords around this. That’s the problem because I know there’s slideshow maker and all that stuff, but I don’t know what other keywords you can possibly target with this particular app. So, ASO might be a little bit tricky with that and you might have to use social media there as well. Uh, Mr. Z says, "Do you guys help with writing ASO optimizing keywords localizing if I can get app masters or

just tell me what to test?" Yeah, you know, Mr. Z, what we can do is I can show you how to do it, right? And then what I would do on our call and then if you want to work with us like I know Indie Apps Santa has a has a plan. So if you want to apply that discount to another plan that includes ASO we’re happy to do that. But let’s just wait until our call and see what the next direction is for that. Okay great. All right let’s get into the app for Vignesh.

Okay. I opened it so might be all right. Let’s create engaging videos without effort. So this is where I think you can put video, right? Create a video like this in minutes. You’re all about video and you have all this text. Okay. What is your experience? I like this. I’m intermediate. I like this. Okay. Maybe one video. Did

you hear about us? Love this. This is great for those who are starting to run social media and you don’t want to pay for our partners at Absly yet because you’re too small. Then this type of thing works just as well. So you can say Instagram, Tik Tok, all that stuff and then you know the app store that’s missing right here, app store for you, Vignesh. But it’s a good enough measurement attribution for now, right?

And then as you grow, you know, maybe pay for an MMP like Appsflyer, one of our partners. But until then, you can just do that. So, I love this. And randomize this. I’ve seen other apps like bigger apps, they’ll randomize it because sometimes people just select the first one like I just did. Okay. Are you ready to first your Yeah, sure. Let’s do it. Okay. Oo, Big Nash. Like that payw wall. What happened?

This looks like a Revenue Cat payw wall. No shade. I love Rev Cat, guys. But this is ugly. Like, you need to improve it. I I like this lifetime offer. I like your the pricing you have for this the the lifetime. I would try to put a discounted one here. You know, one of the things I’ve been thinking about here, Adam, for you, okay? Like one of the things I started thinking about was and not locking this within app founders is trying to debate on whether I should say

this or not, but try having a a limited quantity of lifetime versus just having lifetime. And so I think this is what I would do as well. And you can see people doing it on like AppSumo and Reddit and all this stuff like, “Hey, I have a deep discount on my lifetime. It’s for a limited time. It’s for the first 100.” That’s just to inject that first real users and revenue. So I might just say like, you know, 100 left and make it a

real thing. Like maybe give 10 away every day and then they just get that. And so you can see this on Amazon. This is where I’m borrowing it from, right? Amazon. I’ll see I’ll be searching for something. and it’s like 11 left and I’m like all right okay fine I’m just going to get it right like two left and you know they’re not lying and so I thought I started thinking about how we can use that in the app space and lifetime giving a discount on a lifetime and limiting the qual quantity of people that get it might be an interesting way of doing that in the very beginning but

fix that payw wall it left for some reason there’s a might be a bug and it left the okay who a lot of ads okay I like I don’t Find it. Cool. Great video. That looks cool.

I love it. That’s great. It’s a great looking video. Yep. Love this export. This is where I feel like you can add an ad because you’re doing ads, right? Once I hit export, maybe you do it in the background, but show an ad, right? And after I hit export, you got me on a win moment. I’m feeling good. I’m loving the video. This is where you’re like, hey, ready to

upgrade now. You can do a discount on the lifetime. You can do a discount on the yearly. You can do a discount on whatever you want. But think about how you can incorporate some triggered. Like I just said, this is the theme. I exported the video prequel. Hit me with the 50% offer after I exported. I exported. You didn’t do anything. All right. Let me see what the video looks like if there is. Okay, there’s a watermark. Love it.

Yeah, you didn’t even tell me to do a watermark. See, I know you’re doing all these ads everywhere and I get it. Add an ad while it’s exporting, right? Add an ad. Hey, we’re exporting right now. Here’s a quick little ad and I’ll wait because I’m waiting for the video. Right. That’s where you after I hit export. Try to get me to buy something. And wouldn’t you [clears throat] know, here’s the little crown. There you go. Okay. All right. HD. Let’s go in there.

Some of the questions. Okay. This is where I left off. This is perfect. Okay. How to convert web app to mobile app. I don’t know. I think Flutter helps you do it pretty easily. I don’t know what kind of what you built the web app on, so I need more stuff. Denise says, “I need it. I’ve been struggling to get my app out there.” Yeah. Uh I don’t know what you need, but I’ll be here. [laughter] Hey, Steve. Watch. Here you go. Hey, Steve. Been watching your videos for a while. finally decided to finish one of my Android apps and downloads are great

but users fail to use core loop core AI features is probably too hard to understand. Could you take a look? Sure. Either vote jump on a call, you know, there’s a lot of free and paid options. Look, if you do want to jump on an hour call with me and you don’t want to work on a like a continual basis, just go to appmasters.com/auudit and then you can get uh a 1-hour booking call with me or you can keep voting and I’ll try to give away more of my time to all you pe to the folks that come week in and week out. And so if you vote for

a dad joke, I’m happy to jump on a call with you and help out as much as I can. All right. And then Pack says, “After reaching 2,000 MR, what’s the single most effective strategy to scale my app to the next milestone?” Dude, great question, bro. Like, I’m literally there with you. I think it’s a combination of both. Like, there’s no white right answer, but I’ve tried Facebook for my app paraphrase. It didn’t work. We spent a lot of money and just wasted it. Frankly, I think Apple ads might try to I’m trying to scale that up. And then

what I would look at is if you’re on a little little bit of a budget, Apple ads in other localizations and trying to get another one to 2,000 in in another market because you and I both have been able to do it or I’m just going to assume I’ve been able to organically grow it in the US to that mark. But like trying Facebook just didn’t work out as well. Spent a lot of money on it. And so my next move is just trying to localize it. I’m going after Germany and seeing what I can get done in Germany. So that’s what I would do for you. That’s

what I would do, too. Okay. Get you. Denise said, “I can give it to you, H, if you can sort that out.” Oh my god. Okay. So, we’re doing this live. H, let’s just get confirmation. Mr. Z is giving up his win for Denise. Is that right? Wow. Okay. All right, Denise. So, Mr. Z, please do me a favor. Reach out to me. Email me just to get confirmation. You know, it’s real. Okay.

[laughter] >> and then Denise, you know, reach out to me and we’ll do that. And Mr. Z, I’m happy to jump on a call with you if you want to. Thanks for your your graciousness. I love it. This is awesome. What a community. Look at that. That’s amazing. I love this. You guys are warming my heart. All right. Uh Maxi says, “So glad that majority of apps so glad that majority of apps built our days these days are low quality.” Yeah, I agree. They’re going to be lowquality apps. A lot of lowquality apps. and

having UIUX so important. I think now, you know, I’m going to get on my soap box here, but now with AI making things so easy to build, guess what’s going to be more important? Design and marketing. That’s it. Everything else is pretty easy. Denise, do you want to pass it [laughter] to me? I love it. All right, guys. Well, that is it. I’ve got We’ve got an amazing amazing show. We’ve got a great lineup. H has been doing an amazing job of trying to get

more guests on the show. If you want to be a guest on the show, please do reach out to me. Tell me your story and I’d love to like try to highlight more members of our community. It’s very easy to find. Stevemasters.com. And then next week, we’ve got my boy John coming back to you. He put out a great video. We did a great video back in 2023 in December. He’s coming back on to share some of his learnings on that and he’s been a great member of our app founders community, but he’s going to share a lot of strategies just like he

did in 2023. Great indie app success story. I love it and I love having folks from indie from the indie world that are have found success just on themselves. It’s like this crazy. You’re making this much money just as a one or two man show. That’s insane. All right, so we’ve got some a lot of great guests coming up along the way. Join us every Friday, 9:00 am Pacific. That is it, y’all. I appreciate y’all for being here, dude. Your show rocks. Thank you. Thank you, Denise. Thank you, guys. No,

y’all really love the solo episode. Thank you, Louise. We’ll try to do more of that. And I think the solo episodes where I have um some things to share with you guys are probably the best way to do it moving forward instead of just AMA. All right, guys. Thank you guys so much. I really do appreciate it. I see all the people here and I see how high that number went. Have a great weekend. I will see you next Friday. Every Friday, live 9:00 a.m. Pacific on YouTube. Peace out.