| Source | https://www.youtube.com/watch?v=m-1TYFoA2sU |
|---|---|
| Readwise URL | https://read.readwise.io/read/01kv42x6p5rzk4b1vk5qm9mbz6 |
| Readwise ID | 01kv42x6p5rzk4b1vk5qm9mbz6 |
| Date | 2026-02-27 |
| Author | App Masters |
| Category | video |
| Cover image | https://i.ytimg.com/vi/m-1TYFoA2sU/sddefault.jpg?v=699f52c4 |
[music] [music] Well, what is up app nation? It is Steve P. Young, founder of appmasters.com, the place you go when you want actionpacked content related to helping you grow your app download gallons and more importantly those revenues. And speaking of those revenues, that’s what we’re going to talk all about today. I am
back. I’m a little tired today. I got back from the Apps Flyier event in San Francisco. Got to speak and I’m going to share a few of the things that I talked about during my quick little talk there. Appsfly has been a great partner of ours. So, thank you to the the entire team for having me out there. But, it’s going to be a solo episode. and I want to answer all of your questions and we’re going to do three app audits along the way. So Frank, good to see you.
Denise, thank you. Hopefully you are warm and you are okay. I will get started with some of the monetization and one of the things that I wanted to talk about was enough like and I’ve shared this in our founders community but essentially more around the lines of how to what’s the thing I’m looking for these strategies just aren’t shared enough and so I feel like this is I’ve shared a lot about like the basic monetization if you’ve
been following the channel but yeah these are the little known strategies that I want to share here today. Little known app and I got to share this on Twitter. Okay, this is what I’m doing right now. All right, work with me, baby. Now, okay, cool. I can’t get that little blue check mark on Twitter. Anyways, all right, let’s get started. Here we go. Gonna add this. Where the hell is it? Aha.
Cool. So, this is the full app Slier presentation. This is the app Slier template. Really cool, right? All right, let’s get into this. I want to You guys already know, right? First, I get out of I get this out of the way. Hey, while onboarding, I think you guys already know this. You guys are in the audience. You guys been watching a few of our videos. Definitely for those who are just entering, they decided to vibe code an app. They started entering the app. Have your payw wall during the onboarding process. Here’s an example
with calm headsp space because most of the people buy, they buy during that onboarding process 60 to 80%. And then the second best place is your homepage. All right, this is a pretty obvious. I think everybody knows this by now, but I wanted to just highlight that here. Now is the most interesting part. So for those who joining late, hey, I’m sorry. All right, three screen pay walls. shared this on social media and I’ve talked about this a little bit but as a reminder this was the first app that I discovered this on called recipe they’ve been a past podcast guest really great
episode anyways they have an onboarding experience and towards the end of that onboarding they have this video and this video really highlights the features then they have this screen this is why I call it the three screen pay wall because this is screen one we offer 7 days for free screen two you’ll get a reminder 2 days before your trial ends. On that next screen, you get asked for push notifications and after that, you’re hit with that payw wall. And those two screens alone, right before
the payw wall right here for one of our apps, increase conversions, increase trial activations by 56%. And we have other case studies of other apps that have like increased the trial activations by 100% and the trial to paid by another 160% and LTV for the customer go even higher like 100% up. So this for most apps that are defaulting into the yearly plan like that’s their
most popular. I would say this works really well. We tried it on a three like like on a weekday on a weekly three-day plan. it didn’t work out as well as a 7-day yearly plan. So, just FYI here, but we’re seeing really good results for this particular three-creen payw wall. All right, this is one that I haven’t shared. So, want to pay attention to this, but I feel like this is going to be the future of subscription monetization. I actually discovered this in a different app years ago. I didn’t
have enough data, but I liked it. But now that I’m starting to see a bigger trend towards this, it’s called a what I call a paid intro offer. So here I’m going to pick on recipe as well because they’re starting to test this out. You see seven days for free renews at the year. Pretty self-explanatory. It’s something that we always see. But this 199 a month, what does that really entail? Well, when you select that, it’s 199 for the first month and then renews at the yearly price. And so what we know
is most people will select this 7 days free trial, but the percentage and it’s a smaller percentage, but it’s but the percentage of people that do activate this 199, they tend to pay. They tend to stay on. So the average trial that paid right here for the 7 days is usually about 30 to 40%. And this one, this is the 199 people who opt in for that, they tend to renew at higher than 50%. Is from what we’ve seen. All right.
And you can see that recipe still has their monthly offer. So this monthly it just is for the first month that renews at the 599 offer. Now I think you can depending on the nature of your app. Let’s say you got a fitness app. You could even try like uh a threemonth lower price offer like 15 bucks or five bucks. You know, Audible has done this where they’ll do like I think it’s like $3 for the first three months. So, it’s like a dollar a month. So, just to get people into the door. So, if you have a
like a fitness app where what we found in for a fitness app is 1312 tends to work the best. So, one month, three months, and a year works the best. You can start playing around with this. Like you don’t have to do one month. I can show you guys how to set this up if you guys need to know, but it’s pretty easy. So, the the key is these are two yearly subscription plans. One subscription plan has a 7-day free trial and the other one has the intro offer is a 199
for the first month. Pretty easy to set up, but you need two yearly subscription plans. All right, cool. And this is Sebastian in our community. He’s done very well in our founders community. He recently tested this. So, you’re getting an exclusive for free for you guys. All right? Because I’ve shared this public. I’ve shared this in the community already. But they got an early head start. All right. The conversion rates, his conversion rates went up from 19% to 25% and his proceeds went up by 21%. So, really great strategy here. Reverse
trials. This is John. If you guys missed that live stream, definitely check it out. He shared this strategy with us and I love it because I think if you got a premium app, it’s a great way to really convert these premium users and try to get them to engage with some of your premium features. So here’s how the reverse trial works. If you activate a trial, he says welcome to pro and then get you into that secondary onboarding. So the first onboarding is very much like valuebased and then you get the
payw wall, right? So he has onboarding screens and then the payw wall. When you say when you hit X on this payw wall, he says enjoy a week of pro on us. And then the same secondary payw wall right here. Now I’m out in Danville, so I had to like blur all this crap out, but Danville, California. All right. Anyways, we the the basic notifications are on right here. But this is what I love about John, and I
wish we talked about this a little bit more in our live stream, but what I noticed with this onboarding right here is that he’s trying to get you to engage and opt in to premium pro notifications. So, when you opt in for this, and he’s got an app that allows you to see the most up-to-date bus times, the most up-to-date train times, and so when you want this like live line status updates, daily travel summary, major service disruptions, why wouldn’t you want that?
When you’re opt in for that and you’re on this reverse trial and you haven’t actually paid anything, well, guess what? You can tell them, “Hey, your pro membership ends in 5 days.” And people are more more uh what’s the right word? More eager to not lose something. So there’s this like loss aversion. They don’t want to lose something. So instead of gaining something, they’re more the the passion or the emotion is greater for loss aversion. And so that’s why I
love this. And John will use this push notification to send a discount offer to his premium users. And here are the numbers. He pretty much 10xed all right more than 10x his his com conversions for these premium users. So he was converting 0.4% 4% of all the free users before he did this reverse trial where you know he just didn’t he pretty much said okay you don’t want to buy it no
problem go ahead and use the app right but when he gave these pro features away he saw 4.5% conversion rate and I just love it right like it’s like if you don’t have any usage costs like maybe you’re not an AI app where you have all this usage cost but there’s a great way to do that where you can give away premium features and just take it away after a week. And if you guys didn’t notice this, he does say, "Look, seven days left and counts down obviously six
5 4 3 2 1." All right. Love this strategy here. And what we’ve and I’ve shared this within the App Founders community, but there’s a way to sort of leverage the fact that you’re giving some stuff away for free and, you know, get some more ratings out of that. All right, here’s one that I’m very, very much excited for. This is a hypothesis I’ve had for a few months now and I saw something on LinkedIn that just said bam, I was right and I love being right. Okay, so hard payw wall on select traffic. And here’s what I started
thinking, right? That a lot of people in our community or past podcast guests, you know, there’s Desmond Hoe, there is who’s another one that came up in my mind? Anyways, there’s some people that other founders that I’ve talked to as well in our app founders community who are saying, “Look, I drive most of my traffic through Meta, right? That’s how they’re they’ve been able to get to uh over six figures MRR.” So, that’s 100,000 a month just using Meta. Now,
that’s what Desmond was able to do. Desmond says, “Hey, I have a hard payw wall.” So, I started thinking, “What if you do this?” Here it is. So, recipe again, thank you. Shout out to me. All right, you you have his their app. This is the onboarding. How old are you? This is great, too. How did you hear about this? This is great for attribution. Look, we recommend if you’re going to do any type of big acquisitions, check out
Ask Flyer. They’re a partner of ours. But if you’re just starting out, maybe you have this screen that says it that just says, “How did you hear about us?” That’s enough for you to attribute, hey, where’s my best source of traffic? Right? Especially if you’re just starting with meta and you just have the meta SDK. All right? So, here’s my idea. You got onboarding. I didn’t have all the onboarding screens, but towards the end of that onboarding, obviously, you’re hit with this payw wall, right? So, here’s the idea. If you hit search on app store, maybe show the X because a
lot of the organic users probably don’t want a hard payw wall and you probably do not want people to leave you a negative review, right? So maybe make it a soft payw wall for those that found you organically through ASA. All right? But for those that came in through Instagram or Facebook or even Tik Tok, any paid channels maybe take away the X, right? And this does a couple of things.
It forces these users to make a decision. So we’ve always known that hard pay wall actually leads to an increase in trial activations because they have no choice. Either leave, start a trial, get the hell out of here, right? Secondly, it sends signals to Meta a lot faster than if you had a soft payw wall, right? Because you’re pretty much doubling. That’s what we saw on our end. We saw it double. We went from 6%
with the soft payw wall trial activations to like 12 13% and sometimes 15% with the hard payw wall. And our trial to paid was always 30%. So regardless of whether it was soft or hard, we saw a 30% pay like trial to paid. So somebody shared this on Twitter. Shout out to you Justin and Lucas who runs Abstack. There’s an integration with Superwall and Absac. Anyways, you can see soft payw wall 5%, hard payw wall 34%. So, it’s a very
interesting strategy where you can start to segment some of your users and show different variations of a hard or soft payw wall depending on the traffic source. Right now, you can do it technically through like in this type of integration like AppStack and Superwall or you can just do it yourself, right? Like, hey, if they select this, put it in the code Instagram, Facebook, show them hard payw wall. It’s just an if then else statement. So, for me, I’m hacking it. you or you can do the the
the automated app stack and super wall integration if you want as well. Okay. Uh I’ve kind of shared this in the past and I do see some questions. So I will get to your questions. All right. Discount. This is the way that I like to do discount. This is why I feel discounting isn’t so important. The more people that pay we have we’ve we had a client way back in the day where they had a million monthly active users. 1 million. Okay. For those who think we just work with small clients, 1 million
monthly active users, they did not have the payw wall on the onboarding process. Okay, they had a million. They’re like, Steve, we just we don’t want to do that because we want to increase retention. We feel we we’re playing the long game. If people use our app, they will share the things that they’ve created in our app and then we get a lot of organic downloads that way. Great, great strategy here. So what happened when they added the payw wall to the onboarding? They not only increased their revenues
but they also increased their retention. And that’s what it did because look at these retention numbers. This is straight from apps flyier. 4% average retention rate on a day 30 for iOS. 4%. That means four people out of a hundred are still using your app on day 30. That’s why I like to monetize early. That’s why I lean into monetization early, okay? Because people who pay will actually use your app more. So, here’s
what we did. You can show a onetime discount and just say, “Hey, look, 50% off. Go ahead and pick that.” Or you can let users slide over and pick the discount that they want. So, it’s still the same. the the lowest price is still the same 50% offer, but users feel like they got they selected the 50% offer. They got a better deal because we’re showing another discount that’s a little bit higher. And then the full price is
$60, $30 if you slide all the way through. And the middle where it starts off with is 40. So some people might pick this, but anyways, most people will slide and just pick that. All right, and let’s get into some of the questions. So thank you, Asser. And you guys are already on this YouTube channel, so you guys don’t need to subscribe, but if you haven’t subscribed, please do so as well. All right, let’s get into some of the questions here. All right, Leonardo says, "Are there any
considerations specific for kids oriented learning apps?" Oh, I don’t know what this acronym is. AF AI K. Usually there are different user behaviors parents for those kind of apps. Yeah. I mean, Leonardo, I mean, you usually have to do a lot of things like if this is a parent, you know, before you buy, you’re going to have to ask for like a birth date or like a math equation. So, I don’t know what you’re specifically talking to, but definitely we’ve worked with a lot of kids app. You need to have the payw wall during the
onboarding. So, I don’t know if there any specific things that you’re talking about when it comes to kids apps, but almost everything that I’m sharing here could work for a kids app. You just have to do something right before they check out. Parents have to check out. Okay. Uh, Matteo says, “How can you do hard payw wall based on segmentation onboarding? Can I do with RevenueCat? Are there documentation out of it?” Look, I’m not a developer. I I was I I should rephrase. I’m a crappy developer and so that’s why I stopped developing,
but the way I see this is it’s pretty easy. Like sure you can use you know I don’t know if you can do it in revenue capat but I know super wall and appstack have this integration but you can just do it right here like ask them where do they find you find out about you and then if they select it’s just an if then else if they select search on app store show an show the x here let me rephrase if they select Instagram or Facebook or
Tik Tok show no hard payw wall else, show a soft pay wall. That’s how I would do it. This is the if. This is the else. So, if they select Instagram, Facebook, Tik Tok, because I’m running ads, show a hard pay wall. Else, show a soft payw wall. That’s the way I would program it as far as I know. Okay. [laughter] Uh, you’re welcome. Hey, Tion. How are you,
man? I’m good, man. I’m good. Now that you’re here, I’m good, bro. What’s up, Mr. Zav? I don’t know. Cass, good to see you. Louise, good to see you, bro. All right. Thank you, as far as I know. Okay, good. Uh, Leonardo says, “We’re considering running meta ads for our app for the app to send signals to Meta. Do I need to integrate the Facebook SDK? We already have the apps flyier SDK.” Oh, nice. Yeah. No, if you got the Asserier, it’s good enough. Look, I like to just start, right? Like yes, sometimes it is
better to have the meta SDK as well, but at the same time, like Appsfly knows what they’re doing. They’re one of the biggest companies when in the app space. And so if you got the Appsfly, that’s good enough. That should handle everything else. All right. Shian says, "How are you handling AB testing for onboarding screens? You know, there’s going to be some people coming up. So, uh, I don’t think I can share this yet, but I’m gonna have some guests coming on right now. You can just do it yourself. you just program it, but there’s going to be
different ways. I think Adapti has this feature where you can AB test onboarding screens. So there’s and then I think Superwall has it as well. So a lot of these tools tend to have it. I don’t think Revenue Cat has it yet, but we do use RevenueCat to see the AB test for us like when we’re doing these paywall tests. This was a Revenue Cat chart that I’m sharing with you for one of our apps right here. So this is a revenue. This is how we run
our AB test, right? But yeah, that’s how you do it. I believe Super Wall is coming out with the feature, but Adapty has that feature. Yeah, I think so, too. Thanks, Tyler. All right. All right. Well, if you guys have any questions, keep asking them away because this is I’m trying to bring you value as much as possible. And then let’s get into some app audits. And you know what I like to do before every app audit? Say it with me. Let’s just start off every app audit with
[music] that means some dad jokes. All right. H, are you gonna do some dad jokes, too? Or do we should we let the audience do some dad jokes? [clears throat] >> Okay, I will do it. >> Do it. Okay. >> All right. All right. H, you want to you want to go first or you want me to go first? >> Nope. See, you go first. >> I go first. All right, H. Here we go. H, what do you call a deer with no eyes?
What? >> No idea. >> There you go. It took me a second. Say it again. >> I like this one. >> Yeah, [laughter] me too. What do you got? >> So, yeah. I built an app to predict the future. And you know what it predicted? >> What age? low retention. [laughter] >> I like it. All right, put S if you thought my joke was better. Put H if you
thought his joke was better. We’ll play for something H. Maybe some little like embarrassing thing when we meet at MAU. But for those who vote, we’re going to give you a a free Indie App Santa promo on us. And then you can use that promo to sort of like >> if you upgrade to a different plan, we can use that promo to get your app audited in a future live stream. You’ll skip the line. So really good stuff. If you want me to look at your app and give you feedback on it, you can skip the line by winning this promo and we’ll
have you featured in the next couple of weeks or so. Because there’s a long line, right, H? There’s a long line. It’s like six month wait. Yeah. Yeah, >> it’s a very very long line. All right, we see some votes coming in. All right, no idea. I like that one. Okay, we’ve got this. Oh, one thing I want to say and this I want to thank my our sponsors. We got B7D. So, if you’re looking to build and you don’t you’re like, “Hey, I hate this vibe coding stuff. I don’t know how to do any of this stuff.” Well, B7D will help you
because they’re using AI to build a lot of it, a lot of the apps now. They’ll help you build that app and they’ll help you along the way. I’ve been trusting him and his team for a long time and with them using AI, they’re going to actually give it more affordable for you. So, go check out B the number sevendev.com. And then the last other thing is as you get launched, okay, like this guy said, oh shutters says, I’m thinking about I’m launching an app. What are the things I have to
keep in mind? Well, you got you need good screenshots, right? And and if you need screenshots without a designer or you don’t want AI to create it all, go to appscreens.com. It is one of the easiest ways to create screenshots and they can automatically upload those screenshots to your app store connect. I did it for one of our clients. I want to keep doing it and it’s so interesting now with ASO because it’s getting so hard. There’s these things called ASO keywords CPP by keywords. And I would do that, right? So, if you’ve got I don’t I
don’t know if you got a conversation starter app and you want to do deep conversations as one of those keywords. Well, you can move things around, create a CPP and move things around and put deep conversations as the first screenshot and then within App Store Connect, you know, these keywords have to be in the keyword field, but you can select deep conversations and then it’ll start showing and we’ve seen pretty good success with that. But you can do all of that within appscreens.com
as well. All right, conversation starter. Let’s kick this off H with conversation starters. Um, where the heck is my sheet? [snorts] Oh, the last thing I want to say is, hey guys, we’ve got a it’s in the comments below, but if you’re new to this game here, this guy probably this gu is perfect for this. All right, you’re launching an app and you want to know where to find the best content from an ASO from Google ads. This is our entire
YouTube library structured by H. H put this all playbook all together. So yes, you can keep searching on YouTube and if you like our content and you want to see more of it and you’re like, where did Steve talk about Apple ads? Where does Steve talk about meta ads? Well, we put our very best content into this playbook. It’s a notion board. I’m taking the screenshot so you can’t just get free access to that notion board, but there’s a link in the description. If you put in your email address, we’ll send you the link to the the notion board where you can get pretty much our
entire YouTube library structured in a way that will make sense for you. So, it’s amazing. Thank you, H, for putting it all together. All right, let’s go. [laughter] Enough promos. All right, H. Geez, he makes me read all this stuff, guys. You guys don’t just know this on the back end. It’s all his fault. I don’t want to do this. He makes me right. We got to pay the bills somehow. All right, we’ve got Rough’s app. Rough app is conversion starters minglers
here. H, what do you think about the screenshots? >> I like it the colors and but yeah, we can add some keywords over here. >> I think keywords are missing in >> the screenshots. Like what keywords? >> Like what are the main keywords? I don’t know what this app is all about from the screenshot. I can’t figure out >> well it’s conversation starter. So I know there is some search volume for
this keyword. I know deep conversations. There’s some keyword volume for this. I think what I would try to do is go after those type of keywords like deep conversation conversation starters. for me in my eye r with ASO. Like ASO is decent but it’s getting so hard these days with all the competition that I would just start with Apple ads like have a good foundation of ASO and then start with Apple ads right away because you need to find as you start to scale regardless you need to find a channel and ASO is going to take a long time.
So, if you’re patient, great. But I’ve also seen on our end that people who are running meta, Apple ads, they’re seeing faster ASO growth than just relying on the Apple al algorithms to give them ASO growth. So, I think it’s solid. I might just go after deep conversations a bit more versus like question games because question games is going to be a little bit more competitive than deep conversations. So for me in the early days I want to be go after low competition keywords
and H do we we published that ASO? So watch that ASO video >> Ralph in 2026 and you’ll see some of the strategies that we talked about with that. All right let’s get into the app itself because he wants help with the onboarding. I love the colors. It looks really good. Looks fun. Pick a deck that matches your mood. So, here’s where I would John talked about this too, like go into value based
marketing and doing the onboarding. Like, I get it. Pick a deck that matches your mood, but like what? Why are we doing this, you know? Have fun on a girls night out or girls night in. Have, you know, like have deeper conversations with your kids. Those are our valuebased marketing versus just saying, “Hey, pick a deck.” You’re just, this is instructional marketing. Swipe and get a random prop. Yeah. See, you’re just telling me what to do. I’m not like, “Oh, I’m so excited to use this app.” Rough. Sorry. Because you’re
just telling me like, “Here’s what I can do within the app. This looks like a uh revenue cap payw wall. 10 bucks a week.” Yeah, I like this. This is good. Looks like a revenue cap and AI generated. Okay. Would you rather Got to tap into it. H. Would you rather live in a world where everyone has a personal robot that follows them everywhere or a world where
everybody has a clone that behaves the opposite of them? Oh my god. I think a robot. A robot. What about you, H? He doesn’t want to come on. Okay. Would you rather live in a haunted mansion where the ghosts are friendly but noisy or in a quiet cabin that’s cursed with bad luck? Oh, give me the ghost. Would you rather try the hot springs in Iceland or the oceans in Japan? Give me Iceland.
Would you rather be lost in a labyrinth with a time limit or trapped in a maze with a moving floor? I guess a maze. I don’t know. Would you rather have to eat breakfast foods for every meal or only eat dinner foods for the rest of your life? Yo, I love me breakfast foods though, so I’m going to say breakfast foods. Okay, I think this is where you can start to limit Rough the amount of cards you give away rather than continue to give them
all free. I mean, I like this. I think one of the things I would also do is like make it so that they can just buy a pack, right? right? Like, hey, if I just want to buy girls night in, I buy that one pack. And you could say like $1.99 or $299 for the whole pack or, you know, $29.99 for everything. And that’s probably the way I would want to start to monetize this. But overall, looks really good. Can’t complain. All right, get into some of the questions.
Shian says, “H, your your your joke was good, too.” Yeah, it was a good joke. Just mine was better. Okay. I’m just I know funny. All right. What’s the minimum LTV per customer needed to start Apple ads? Cost per install is $1 to $2 if I am not wrong. Yeah, I mean look your LTV that it’s a chicken and egg. If you already know your LTV, then you already know. But because you don’t know, you’re like, “Hey, what’s the minimum LTV?” It’s like it’s chicken and egg. You probably don’t have enough downloads to know what your LTV is going
to be. But obviously, you want the LTV as high as possible, right? And so RLTV for one of our apps is about $3. But that $3 mark doesn’t happen until of the 11th month. It’s $2 for the three months. So when we think about this blight, the way that I like to think about this is how do I have in my Steve the business, do I have enough to cover the three months? So let’s say it’s a $3
cost per let’s just keep math simple and time frame simple. So, let’s say I’m able to get a dollar per install for one of our apps, which I am, okay? But I’m going to lose money in the first month. I’m going to make a little bit of money in the second month, and then I’m going to make a buck on the third month. Now, my math is, can I afford? Do I have enough money in the bank? Right? And this is the problem. This is why there’s all these like Bravos of the world, Adapt Finance, there’s all these companies that are there now that help
you with this cash flow problem. But now I have to wait three months to make my profit. Do I have enough cash in the bank to wait that long? And that’s what you got to figure out. So really, I would just try to run it for as much as I can just so I can see what that LTV is because if you don’t run it, you’re never going to get the downloads. I’m assuming you don’t have any downloads right now and you’ll never know what your true LTV is, right? So it feels
different like AI is changing the game and distribution and marketing is going to be at the forefront. So all the Apple ads, all the meta ads, everything’s going to be great. All right. What do you use for inapp push notifications? Wim back. You can use the native one. You know, apps Firebase. We I think we just use the native one, but there’s I don’t try to get fancy yet, but there’s Clevertap, there’s Braze, you can use all these fancy software, or just use Firebase and just send push notifications. That’s what I would do.
All right. What is the budget? Should I start with Meta if we have a low budget? About $3,000. So, I’m creating a video later. There’s lots of videos I have to create. That’s why I’m laughing. I’m creating a video how on how to do meta and it it’s very much databacked with a very low budget. So $3,000 is what we sort of recommend a month for meta. That’s why I like Apple search ads because you can get started with literally like $500 to $1,000 and you
don’t need creatives. Okay. How do you keep track which sales come from search ads? Do you use apps flyier? Yeah, you can use apps flyier that you know like for for me if you’re just going to use search ads you can just tie it with a custom product page and that’s what we’ve done in our end is we create custom product pages for Apple search ads for the different campaigns we have and that becomes our revenue tracker. You can also integrate RevenueCat within your app and they will
tell you, right? And a buddy of mine, I should shout him out. I think he’s ready for it, but check out Appscale.ai and we’ve been using on our end and it’s a great way to start tracking your sales from Apple Ads. So, appscale.ai, it’s scale with a K, not with a C, but appscale.ai. Check him out. It’s a buddy of mine, old client of ours, but he built this and we’ve been trying it out with our own product as well. So,
there’s other ways for you to figure this part out. All right, let’s get into H. Do you want to when I see your Let me know when you’re ready and then I will bring up the the wheel, the spinning wheel. Oh, he is ready. Okay. by a vote of one, two, three, four, five, six to one. Steve Bavia, what the heck? Get out of here, Bavia.
Steve wins it. It’s a landslide. >> Thank you. >> Thanks, >> Oh, go ahead. You add it to the stage. Spin that wheel. H, who is our lucky winner? All right, Chin. Chin Jun Gin. All right, Gigin, reach out. Just email me
steveappmasters.com or do.co and we will I’ll hook you up with the free India app Santa promo. And if you want us to feature your app in a future live stream, just give me that app, too, and then we’ll feature it. And if you want to wait until the audit and then do the promo, that works for us, too. And so we can get you if you send me it early enough, we could probably get you in for next week. All right. >> Yeah. >> Cool. All right. Let’s get into Jack’s app. And I see your Krill I saw. Okay. I see some more questions here. So I will get to it, but let’s get into Jack’s
app. Okay. Jack’s app is this app. Whoops. He said it’s Vabs. Who’s most likely to spicy party game for couples? All right. See, again, you guys are boring. It’s boring. Choose your deck. pick a friend for every question. Maybe Apple’s rejecting it. So, I apologize if that’s the case. But, let me I’m gonna look at some other app right on this screen because I know of some spicy apps
that won’t share with you guys. I’m going to look at their screenshots. Oh, yeah. Oh, come on. Oh, come on. Look at this spicy stuff. Yo, you ain’t that spicy. You ain’t that spicy. Uh, what’s your name? [laughter] You ain’t that spicy, Jack. Come on. This is Now look, come on. Okay, this is starting to be spicy. So, Jack, be a little bit more spicier if you if you want. If you’re already going to call it out in your subtitle, be a little bit more spicy. Keywords and getting users.
Look, it’s it’s the this is the this seems to be the help that everybody needs. I need downloads. You got to run some ads. I don’t think ASO is going to be you or you got to figure out, right? Like you can do sweat equity. You can go to Reddit. You be like, "Hey guys, I created this app that, you know, allows me to have more intimacy with my wife or my husband and or whoever, right? My girlfriend, my boyfriend, and then you have to really get it out there, right?
For us, it’s YouTube creating content, all this stuff. for other ways it was ASO like really finding the keywords but that’s how we’re building our apps finding the keywords and then building in the app but even then that’s like hit or miss for us like we’re at like 30% correct so that’s 70% where we can’t get any traction for the ASO using some of the the knowledge that we already know that’s why I always just say go to ads because I’ve interviewed enough people that have found success that have grown a lot faster just you using ads now if
you’re not in that position that’s why I say start with Apple ads That’s it. It’s pretty easy to use, but that’s what I would do to get going because you have to build a sustainable business. You can either do the long game that’s content, content, content, content, and that will compound over time and that is through, you know, organic social media or you can run ads and do it a lot faster. So, it’s up to you. Marketing hasn’t changed much, ladies and gentlemen. All right. What is this?
Vibes. I got so many apps on my phone. Oh, what is what does lobby mean? Okay, guess create lobby. Steve’s vibes. Oops. Oh, dope, bro. Okay, whatever. For the girls called out, cheeky playful. Okay, let’s do playful.
I don’t know what these numbers are. It’s a little confusing. Who is the most likely to skydive or bungee jump? Who do you think it is? H in our company. Gonna say me. >> Yes. >> Yes. Yeah, that’s what I was thinking too. Okay, now what? Oh, I got I guess I have to add more people.
It’s a little confusing, Jack. I guess I get it. Like, I can add people and then we can play this game without each other. Like, we don’t have to be in the same room. I think that’s what this app is about. It’s a little confusing. I have no idea what the lobby is. I don’t know how you’re trying to monetize. If you want to build a sustainable business, you’re going to have to monetize. Yeah, I’ve seen tips. I don’t I don’t think they work that well. I don’t think they worked that well.
I would just show the onboarding Jack and I would try to explain how to use this app because I’m a little bit confused myself. Okay. All right. H I’m going to get into some of the questions. How to adjust pricing with respect to purchasing power of companies. So, we’re testing out this platform called Subkeep, but you can just put in like the McDonald’s index, the Big Mac index,
the Netflix index, and then start to see what the pricing should be. So, if it’s $10 in the US, where is that and everything else, just Google it, you’ll find a spreadsheet for it. Or you can try Subkeep and try to that that way. We are testing that platform out as well as a recommendation by John of Mingo. So, that’s how you can do that. >> H, I’m gonna put you on mute, bro. Okay. the what are the best in inapp push notification system third-party vendors
how to get a smooth onboarding screens like your me so you can just code it for real like just code it yourself like that’s how we get our onboarding screens we just develop it ourselves and we just designed it ourselves so I I would say like especially early on my career when we had a tiny team one of the best hires I had was helping somebody just designer like a graphic designer that I just needed so I can send them some stuff and we can do stuff. So, I would say hire a great designer. Look, talk to Braise. If you really want a system, talk to
Braise. Customer.io actually is a really good one that a lot of people have recommended. I don’t do any of that stuff right now. We just kind of use our default system like Firebase and send push notifications that way. But if you really want to work it out, customer.io I’ve heard really good results for or really good things about as well. So, but on boarding screens, I would just do it myself personally. Like for me, look, if you’re not making any money, then you should try to keep cost as low as possible. That’s just my
personal opinion. By the way, non-related, I got a submission rejection rejected three times, which app is quite popular. Never got this before. Would you cancel the submission and send as new or just keep sending updates? Yes. reject the build, you know, cancel everything and then try to submit at a different time to try to get a new reviewer. All right. Oh, let me answer Marlin’s question. Marlin, if you want your app audited in
future live stream, just go to appmasters.comit one more time. appmasters.com audit. All right. The Have you tried Tik Tok spark ads? What is your opinion? Look, I have for one of our clients, you know, they have no monetization, so they’re just literally looking for the cheapest install. But we saw Tik Tok have lower cost per installs, but also lower conversion rates. So, it really depends on the app. Some apps do really well on Tik Tok. Some app most apps do
well on Facebook and Meta, right? Instagram, Meta, the whole Meta platform, but certain other apps do a lot better on Tik Tok. And I would say the vast majority do much better on meta. So, but yeah, we’ve typically seen Tik Tok audience not convert as well as the meta audience. Okay, let’s get into Paul’s app. Paul has, you know, everybody wants this. Yo, Steve, I need more downloads.
All right, Paul. Increase visibility, increase revenue. Like I said, I’ll say this on and on and on again. space repetition. Bid on that keyword. Bid on a few keywords around flashcard maker. I really like the ASO that you have right now. I don’t know what latex means. Maybe it’s something related to flash cards that I don’t know about in your subject line. Maybe it’s a type of learning. So, maybe it’s not latex. It’s Steve. It’s
latex or something like that. [laughter] Uh, [clears throat] okay. But I like it. Everything looks really good. I want to make the screenshots big and bold. So, because you have space repetition, you have outlearn. This is what John said from Mingo, right? Look at these screenshots. Look at this. See when your bus is or train is coming. Watch your ride move on the map. Like, they’re just big and bold. Like here, even here, more heat, more fun, more passion. So, back to you, Jack with the vibes. Break up. break
with, you know, sexual monotony, like big and bold text. And I just feel like with space repetition, like have it big and bold, scientifically proven. I’m listening to a book right now and he talked about space repetition. I’m like, “Yo, that’s so cool.” We had a client that did do space repetition, so I know the space a little bit, but yeah, I would have it big and bold. Space repetition. Big and bold as the first screenshot right here. And then just run some ads, man. That’s all I say now.
Just run ads. I’m impatient. This takes too long for ASO to kick in now. All right, I’ve shared too much. All my growth hacks. I got to come up with new growth hacks now. All right, Paul, you cannot get me to You do not want to do this. I’m going to bet you most people are dropping off here. And if you’re not dropping off, you probably don’t have that many downloads, right? If if you have like two downloads like Steve, no, I get 90% of people like really signing up. Like, bro, how many
downloads you got? five. Okay, I hear you. So, anyways, what we found is you want to have an onboarding screen payw wall then ask for people to register because most people will most people rather pay you than give you their email address is what we found. Okay. Oh my god, didn’t even work, bro. Paulie, what’s happening here? Okay, ready? See, come on. This This should be your first screen. Ready to
get better grades, right? Ready to learn faster because I’m not in school anymore. Love daily notifications. Okay. Yeah, this is great. Love it. I would honestly what I would try to do is put the X on this side. I would remove the or free version. Don’t make it that easy for me to see the or free version right here. But I like the countdown, you You know, I like the pricing. What we’ve
typically seen with this pricing is just go rounded numbers. So, go $9.99 or $19.99 rather than 1349. I just feel like funny giving you 1349 for some reason. And that’s what we’ve seen when our tests from PE folks in our community, they just go, "Hey, they tested it and they they’ve seen like they did a price comparison, $41.99 versus $39.99. Guess what won? $39.99. Good job.
Okay, Paul, you also want me to have ability to upgrade. Don’t hide it right here in the settings. Oh god, that’s nasty. Hire designer create deck. Yeah, I’ve always, you know, this is the thing I hate about it, but like I’m not in your target market, okay? But I hate having to create the flash cards. Like I wish and there’s a somebody in the
audience, Shane. So when his app is ready to go live, I love it. He he’s he’s got something similar and he can the packs are pretty much ready to go. If like if I want to learn Spanish, he makes it easy for me to create these packs. But watch, I’m going to put Spanish. Yeah. See? Oh my god. OMG. Dios. Is it Mios or Mo? Okay. Anyways, help me. But Shane’s app tells me that I put
Oh my god. He goes, “Dios Mio and I’m like, damn, Shane, this is good.” But here, see, this is yours is kind of weird. But I do like this this part. So Shane, I don’t know if you’re watching, but I do kind of like this a little bit. Okay, you got the pro right here. Nice. I just think this is so busy, this payw wall. You got to fix this, Paul. Overall, looks really good. I like OutLearn. It’s a good It’s a good name. It’s a good name.
Okie do. All right, let’s see. Dude, you have been such an inspiration that I’m on my 10th app now. Thanks for all your free advice. You’re welcome, Haron. Congrats, bro. Keep at it. Keep at it. I think that’s it. What other questions I got? H says, “Okay, H wants to do one more dad joke round.” All right, H. And he’s gonna give you a great winner. So, the winner is gonna have 40% off the community. How
about we do this, H? If you vote, we’ll give you a 40% off the community. You You win just by voting. How about that? All right. Let me find one more. Go ahead, H. What do you You go first because I got to find a joke. >> Okay. >> Okay. I got one. Okay. Ready? Yeah. >> Let me make sure. Whoops. All right. Wrong wrong button. H. What
happens if you pave your own driveway and it doesn’t come out well? What happens if you pave your own driveway and it doesn’t come out well? >> What? >> It’s your own asphalt. [snorts] got a >> Oh, why did app break up with the phone?
Why did >> break up with the phone? Yeah. >> Y H. >> It needed more space. >> There you go. All right. Literally, all you got to do is vote and then we will shoot me an email and then we’ll give you 40% off our app founders community. Look, Gian, thank you. Every app founder should follow you. Bro, go tell them, please. Okay, you tell them for me. I can’t say it. I can’t tell him. I can’t tell him. You gotta do it for me. Uh, good. That was good. All right. Great.
Well, that is it, guys. I don’t have much more for that. Go out there. Look, I know a lot of people are struggling and I think with Vibe coding, we’ve already seen the numbers. There are more and more and more and more and there’s going to be more apps coming into the app space. And so, I love the App Founders community. If you feel lonely and you want advice, you just want somebody to talk to, frankly, about some of the things that you’re struggling with, go check out our community. It’s a vibrant Slack community that we have and you get access to all our courses,
including some of the latest greatest that I don’t share publicly in the beginning and then I might share later on, but you’ll get the latest and greatest in there as well. And then look, really think about distribution. Apple is starting to come out with max conversions now. It’s really much a play on our own unique like way of setting up Apple ads. So, I like it. It’s one of the easiest ways to get started because you don’t need to rely on creative. Meta can get expensive really fast and inefficient really fast whereas Apple
ads you can start with a little small budget. There are other channels. So, we’re going to try to break down more and more channels for you guys. But I’m feeling more and more like paid is just has to be part of the like the beginnings of the channel. Like none of the stuff that we’ve tried in the past like the black hat stuff, they’re not working as well these days as I would have liked. So just relying on ASO seems like a it’s just um a long game that
you’ll have to play, right? So that’s what I would say as well. All right, H. There you go. We got some winners for you guys. So, if you guys are interested, all these guys, do you want to spin the wheel? Do you want to give it to everybody? H, what do you want to do? >> Hey, I want to give it to Marlon. >> Marlon. Okay, give it to Marlin. Okay, Marlin, >> just because he voted for you, you bastard. >> All [laughter] right. All right, Marlin. So, you get the 40% off. If you’re interested, just email me and then H will hook you up with that 40% atfounders community. And for all you
S’s out there, if you guys want that, just email me and I’ll hook you up with that promo as well. Marlin says, “Yeah.” All right, great. I am yapping about your channel to the app founders I know. All right. Well, thank you, man. Spin [clears throat] for the indie app, Santa. All right. All right. H, go ahead. You want to do that? Let me >> What is What is >> What is the the thing? >> Okay. I can share it link. >> Yeah, give me the link.
All right, Tyler, you’re making me do more work, Tyler. Let’s do it all together. All right, Tyler. All right, we’ve got Who we got? Who we got? We got We got We got to see Leavon Marlin. He already won. Tyler James. Who else? Who wants Who else wants in? Nobody else.
What does it say? Steve, always brilliant info, my man. Oh, thanks, Colin. Appreciate you. All right, I think we’re good. All right, here we go. Last one. Last chance. Sorry, I’m already I’m already in the community, though. [laughter] Oh, thanks, Tyler. Oh, yeah. All right, you win, my friend.
He didn’t win the other one, did he? >> No. >> Okay, good. All right, H knows. All right. Well, email us and then you will get that free Indie App Santa promo on us courtesy of Tyler. There you go. Thank you, Tyler. And Tyler is already in the community. That’s awesome. All right, guys. That is it. Nice and short and sweet. Not too long. Next week, we’ve got Oh, we got a great guest. Okay, this is somebody from behard.co. bhart.co. It’s going to be an amazing
episode because if you are any familiar with this category, uh we’re gonna talk all about it all. So, I’m going to let him share his stuff, but his there’s his app. You can check out the the Central Tower. He’s done very well, this indie app developer. And so, we’re going to have Zach on to share his story, how he came up with the app idea, and how he’s been able to really, really scale this app idea. So, it’s going to be super fun. I know you love India apps success stories and Zach is one that we have. And if
you’re in the community, hey, we’re meeting next week, 7 a.m. my time. That’s why I look tired. All right. If you know, if you’re wondering why I look old and tired now, it’s because I’m hard at work with our app founders community. All right, John, thank you so much. Thank you for screaming to the world to all the app founders to subscribe to appmasters.com. Subscribe here. I’ll see you guys every Friday, 9:00 a.m. Pacific. I didn’t go snowboarding. I’m still here. All right. And I’ll see you next week with Zach as well. Have a great weekend. Bye.
Whoops. [laughter] Okay. Bye.