Source
Sourcehttps://www.youtube.com/watch?v=uwlrkK4I6UI
Readwise URLhttps://read.readwise.io/read/01kv42paat244w6gr86f045rcr
Readwise ID01kv42paat244w6gr86f045rcr
Date2024-03-08
AuthorApp Masters
Categoryvideo
Cover imagehttps://i.ytimg.com/vi/uwlrkK4I6UI/sddefault.jpg?v=65e89c15

What is up App Nation? It is Steve P. Young, founder of App Masters .com, the place you go when you want action-packed content related to helping you grow your app downloads and more importantly

those revenues. Got to make that money, baby. And today I’m joined with my app growth lead. He’s been along this whole journey. He was my very first app growth hire back in 2021 and we’ve been working together alongside. We had some good times, some bad times, but he really learned knows the ins and outs of ASO and ASA. So, I brought him on to share the stage with me to answer all your questions and give you guys the updates that are happening in the world of ASO

and ASA. So, without further ado, let’s introduce I should have had it up. Let’s bring in Yash Gupta. Welcome to the show, Yash. Happy to be here, Steve. Thank you so much for inviting me. All right, guys. Look, we have some updates and we’re going to

share some knowledge as well, but we’re really here to answer all your questions. So, please make sure you put all these questions in here. And then Ronnie said, “You better have that hat.” Unfortunately, I don’t, Ronnie, but that would have been good. I can’t believe they they went with the the one with the hat. What’s up, Five Live? Louise, good to see you. Brain Jam. You guys like force me to like remember your names. Nurex, Bobin is here. Adrian, Paul. Is this Paul from

at the anti-bullying? Then we got Hakuna Matata. Okay, therefore heads will be rolling. Alex is here and then Ronnie no hat no hat yeah, exactly. All right. Yes, let’s let’s kick it off and I want to bring in some of the updates. So this is oh, this should be March now, but okay. So I’m going to bring in some of the updates. Here’s what I want to show you guys, you know, one this is our primary app right now that we launched in November. I want to give you guys an update on how the app’s doing. We been doing, you know, we were able to make

close to a thousand dollars on its first launch. Now, here’s how I feel about ASO these days, if you’re going to be purely relying on ASO, don’t do this. Don’t go if I build it, they will come. I’m going with if they search for it, if they want it, I will build it. And that’s how we built this app. We knew the keywords that existed, there was an opening in those keywords. I had to pivot because that primary keyword, you know, we’re in the top 10 for but we’re not top three. I thought I could be number one for that keyword. And so

we pivoted, but in ultimately we were able to really like get a thousand dollars quick. And that thousand dollars is so critical because not many apps get to that point. You know, share some data with that too. The other thing I want to highlight is you can see our yearly discount, which is 50% off, is almost about 20% of our revenues, you know, a little bit more than 20% of our revenues. And so I know a lot of people think, hey discounting in my, you know,

cannibalizing people who would have actually paid the full price. I don’t think so. It’s the people who said no to your full price because as you can see, the majority of our revenues are coming from the yearly subscription. Now, lifetime, which we have in our app to run different growth hacks, actually brought in 600 bucks. It’s $150. So we had four people paying the lifetime offer of $150, which is crazy. I’m shocked, but it’s in there and I like it. And so and then you can see like

monthly and weekly, those are my decoy pricing in there and just really not meant for anybody to buy it. And you can see nobody’s buying it cuz it doesn’t make sense. All right. Now, the other thing I want to show you, this is the greatest growth hack in the world and I want to go through this a little bit. They’re all obviously, if you guys want to work with us, there are things that I’m not sharing in this just to be purely transparent. So, but it should work for most of you if you want to try to do it for free. So,

here is the greatest growth hack in the world and I’ll go step by step why you should implement this campaign, especially if you’re a new app, okay? So, step one, you definitely want your ratings prompt after the paywall. It works. Step two, do the ASO. Okay? We won’t show you how to do it. Watch our videos. Step three, give away a deal. Now, if you’re brand new and you have no reviews like you have under 10, make the lifetime offer for free. That’s how I would do it. If you have reviews, let’s

say 50 plus as an estimate, you can do a price drop. Now, I’ll show you guys how to do all that stuff a little bit, but that’s what we’re going to do, okay? So, let’s just assume lifetime offer, we created it. We submit it. Here’s the key thing because a lot of people get confused when you’re talking to your developer, it has lifetime offer is a non-consumable in-app purchase and you need to submit it to Apple for the regular price. I had one developer that we’re working with, one client who submitted it zero. They’re like, “Steve, you wanted to do zero, right?” I’m like,

“Look, not when you’re submitting to Apple. Submit to Apple as a full price and then we’ll schedule the price drop, all right?” So, when you’re creating the lifetime offer, just know it’s a non-consumable in-app purchase and you need to submit it to Apple at the full price. Then, we’re going to schedule the price drop and we’re going to reach out to AppAdvice or these other platforms, but I’m going to focus on AppAdvice right now. And then within the scheduling, you can make it you can essentially it’ll automatically turn back to paid 2 days later. Now, here’s what just recently

happened for one of our clients. So, here’s some visuals for review prompts. If you’ve been following the channel, you guys have seen this, but here’s the aggressive way. It’s literally the second screen. Genie app, the ChatGPT app, they they do it this way. Here’s a chill way. Here’s what I think is the best approach too is onboarding, paywall, and then the review prompt. I have this after the paywall is I’m assuming since I’m giving the lifetime offer for free,

I want people to be like, “Oh, cool. I got the lifetime offer free. Let me review the app, too.” Oh, just one thing that I’d like to highlight here is see real quick. Uh so, the the most important thing is that why do we have that rating prompt placed just after the paywall? It’s because we want users to feel that aha moment that okay, they have got something for free real quick, and then boom, we hit them with a big review prompt right after that so that they can so that they can rate us five stars or, you know, yeah. Always we

we have typically seen that we have always gotten five stars. Yeah. That’s That’s what’s pretty cool. Yeah. Love it. Okay, so here’s what just recently happened. Now, it is an AI app. So, there are costs involved. He was willing to sacrifice some of this to throw this to make this work. So, we did a lifetime offer for free. It’s a utility app, and I think utility apps can get more downloads than like sleep or other categories, right? So, we did 100,000 downloads just by running

this AppAdvice campaign. The cool thing about AppAdvice is it propagates to other websites. So, other websites pick up this and then cover it as well. So, not everything’s coming from AppAdvice, it’s coming from all over different websites. If you look at your data, you can figure that out. So, we did 106,000 downloads. That’s great. Right? As you can see, he’s barely making any downloads before we ran this hack. And now he’s getting good downloads every day. He got 100 800 new ratings. 200 of which were in the US.

Only had like five or 10, right, Yasha? I forget what the exact number was, but it was very low, right? Yeah. Yeah. And then made $7,000. I was in the compare. So, he launched back in last August, and he’s making just a few hundred dollars, and then boom. Hit the spike. And I’ll give you Oops. I don’t have the other slide. I’ll have the other slide. Here, let me grab the other slide. I’ll give you some data on how much he was making before we ran this in this growth hack. And I’m I’m super excited about this. So, let me show you guys the other

screen as well. Oh, yeah, I did do it. My bad. It’s right here. Okay. Here it is. So, when he launched, he’s just making $100, $400, $800 was his highest, and then boom. And it’s maintained. So, I pulled the stats for all of February now that it’s in March. He made $6,000. And if you look at sales by source type, you can see that it’s all through App Store search. So,

really, really cool. When it hits now, it doesn’t always hit like this, but when it does, it hits. Right? And now he’s been able to without any money on marketing gets to make $6,000 all organically because we did the right ASO, we gave that ASO a big push by driving all these downloads, and we told users now, when we have the high ranking, “Hey, we’ve got a lot of ratings. You should trust us.” So, it’s a great it’s a and it’s you’re

essentially running this for all for free. And that’s why I’ve considered this thing go to is greatest growth hack in the world. So, I wanted to lead off with something awesome. All right, Yash, let’s get into some of these questions. Yeah. My All right. Kabashi’s here. Lars, good to see you. Luca, okay. Luca, all right, Luca. Since Luca’s here, he’s got a reminder. All right, Luca said, so let me pull this up. So,

Luca’s got a great app and Luca’s been tagging me on Twitter. So, I reached out to him cuz Luca, I saw your app. So, another alternative to an app advice campaign, right? So, here’s the app advice campaign. App advice gone free, right? This this is it. Okay? So, Luca with Indie App Santa, it is a paid Here’s Luca. Yeah, thanks, Luca. All right. So, Luca’s app, it’s a great app. It helps you recall anything and

I’m going to pull it up. So, not trying to make you guys dizzy, but calm down. All right, here it is. This is Luca’s app. Okay? And Luca said allowed me I messaged Luca on Twitter and I was like, “Hey, is it cool if I share this on our live stream today?” He’s like, “Yeah, go for it. I’ll give you a plug, too.” Let me just make sure he didn’t say anything else. Okay. Cool. So, he did a price drop and that’s what Indie App Santa did. Now, with app advice, you have to go free, otherwise they won’t cover it. But Indie App Santa, because they’re paid

platform, right? You have to pay them and so, but when you pay them, you can actually do a price drop. And so, Luca did an app advice campaign, but he also did an Indie App Santa campaign and so did I, by the way, and I made it for free. I got 20,000 downloads. And in comparison with Luca did it, Luca, I’m I’m hoping that you’re okay with me sharing all the numbers, but he was able to get 3,000 downloads for his app and roughly about a thousand of which bought. So, it becomes is more ROI

positive promotion versus AppAdvice, you’re like hoping that it all takes off. Now, you won’t get the downloads. You won’t get the like 15,000 20,000 downloads that I got for my Indie App Santa campaign when I made my lifetime offer for free, but you will make the money. So, I think Indie App Santa is great if you have, let’s say, you know, you’re a mature app and you want to give this new ASO a little bit of boost. You want to get your revenue a little bit of boost, then run Indie App Santa versus

AppAdvice because Indie App Santa at least you’ll make some money and it’s it’s really less they charge more because I’m promoting them, but it’s about 140 euros to get on Indie App Santa and if you start making some money and you can make, let’s say, 1,000 2,000 dollars from it, which is not rare, then it’s a great platform for you guys to check out as well. And just reach him out reach out DM them on Twitter. It’s just Indie App Santa on Twitter or X and then they will

he’ll hook you up on how to do that, too. All right. Thanks, Luca. Good to see you. Luca, did you only join because I said I was going to mention you? All right, wait. Let me Let me message your app, too. Here, this is Luca’s app, so go check it out. IIRC, just pretty much remember try to remember stuff better. So, really cool app there, Luca, and congrats on the success of the app. All right, Yash. Let’s get into some questions, yeah? Yep. Let’s do it. All right.

Shane, that’s right, Shane. Sorry, dude. Raycast, hello, mate. You got You must be in the UK or Australia. How do you mate? All right, Ronnie says, “Any idea why your app was not able to get to the top spot like you expected?” That’s great question, Ronnie. Look, I think it’s a part of the algorithm, right? Like it’s just it’s the thing that if I had that superpower and I knew every app, every keyword, and every app could get to number one, trust me, I wouldn’t be doing this every week. All right? I might be I might do it every

month, but definitely not every week. But, look, the algorithm changes all the time, and that’s the variable. We think we’re knowledgeable. Like, obviously, I was able to pivot and find different keywords around the same space. And so, what I did when I was doing ASO, when I built our app, was I was doing keyword research, and I had maybe five or six keywords that I felt like, “Okay, these have decent volume and low competition.” So, I spent $60, roughly, in that first month to make $900. Just FYI, I didn’t rely on paid marketing when that first

month. Now, I did run some Apple Search Ads just to push the app a little bit, and that’s been okay at the most. But, yeah, I didn’t do anything else besides ASO in that first month. All right. Paul says, “What if it’s too late? As in, we’ve already built our app in a fairly competitive space. I found less competitive keywords, but still struggling to rank higher than 20-ish in these keywords.” Uh I’ll I’ll go about answering it, uh Steve. Paul, what you can look forward to doing here is that if you are already

ranking, let’s say, for 20th position for that particular keyword, go in and start running some paid ad campaigns. That should definitely give that keyword a little bit of push, and it should start ranking higher for you. But, make sure that keyword is always a low difficulty keyword if you are targeting that one. Um the high difficulty keyword wouldn’t really, you know, And And then unless I would say that you you wouldn’t spend, uh let’s say, $100 a day on a keyword, it it wouldn’t really rank for you if that’s a if that’s the one with the high difficulty. So, always make sure that’s a low difficulty keyword, even if you’re going to push it by, let’s say, $30 or

20 25 dollars a day, it should start moving up. Yeah. I like it. And then, yeah. On that note, maybe you want to talk about So, like, even on ASA, what Yash discovered like what Yash What am I Yeah. So, uh one of the things that I discovered recently was that, you know, what we all tend to do is that we all try to focus on the keywords that have high traffic volumes and we kind of insert those keywords uh and bid bid on them on Apple Search Ads, right?

So, what I discovered was that I went after I was obviously I was going after high traffic keywords, too, but at the same time I was going after five traffic keywords, too, the ones that have the lowest traffic on the App Store in the United States or whatever country it is. I tried to bid on those keywords and I saw decent data coming in. So, you can see that that first keyword over there, right? You can see the data over there. So, it got me a good spin and you can see the taps and installs that I’ve gotten from that keyword so far. But, one of the important things that you guys might want to make sure here is

that you need to have that five traffic keyword somewhere in the metadata. Be placed somewhere in your metadata. Now, it could be your US metadata, could be your title, could be your uh subtitle, could be your keywords field. It could be somewhere in your Spanish Mexico, too. But, yeah, let’s let’s make sure but and the other thing that you might want to make sure is that this five traffic keyword that you want to run this strategy on should be like really relevant to your app. Like, you know, it should be it should look to you as if, you know, if I’m going to look

for a keyword, you know, which if I’m going to look for my app, which would be that keyword apart from something that has already a very high traffic. And that’s what I did here. I I found that keyword and then I just ran a campaign and it worked. So, let’s make sure that, you know, you kind of not leave that five keywords somewhere and always target them as well. And see the data for that. Steve, you’re on mute. One important note, Yash, is that you

were doing this on a broad match campaign. So, this wasn’t exact match. This was a broad match campaign where this was a five traffic keyword that Yash was bidding on. And Yash, any reason why you Wait, let me finish the thought here. So, it’s a broad match campaign, it’s a five traffic keyword, but it forced Apple to find new keywords that were related to it and it was very specific to the app that we’re working on right here and you can see it getting most of the spend. So, it sort of forces Apple to find new keywords and it’s very relevant keyword. It just doesn’t have

on its own doesn’t have any search volume. Yash, any reason why you’re having a a really high max per tap? Uh yeah, so what I was doing here with this campaign is that I had a CPA goal placed. So, just in order to get as much impression share as possible, I tried to raise the bids and I went like real aggressive after all these keywords to see the data coming in and the cost per acquisition was like really low that I placed in there. It was somewhere around the the CPAs that you see. Do you Did you have a cost per goal goal

Yeah. cost per goal? Did you set that in there in the in the ad group settings? That’s correct, yeah. Yeah, okay. Do you remember what it was by any chance? Like $2, $3? Two uh it was somewhere around what $1.75 I believe. Okay. So, yeah, that So, just so you guys know, let me just re Yash has a really high cost per tap because but we in the ad group settings of this and I don’t want to reveal the client, but in the ad group settings there’s a setting for cost per acquisition goal and Yash had a 175. So, Apple will always take priority over the cost per

acquisition goal, but then because he has a really high bid, it’s sort of like hacking the system to make sure that we get the impression share that we want while still maintaining the ideal cost per acquisition. Yep. And then Paul, to finish the the question here on yours, look, I had an app that was in a competitive space. It was a motivational quote app. Here’s one thing you can do. Start looking at the websites that might exist, but they don’t have an app. Right? So, always continually

Excuse me. Always continually do keyword research because new keywords can pop up and I’m trying to figure out a way to find these new keywords. Back in the day, be Google Trends and looking at Google Trends in your category to see what new keywords are popping up because we found a new keyword that popped up and we implemented that. We got it to number one for this keyword. So, Ronnie, sometimes it does work and I get to number one, sometimes it doesn’t, but I got to number one and then that app was making no money and then it made a

thousand and eighteen hundred dollars at its peak all organically because of that one keyword. Completely changed the game for us. So, continually do keyword research and if you tell me your category, I can help you kind of figure it out, but just start putting some keywords in and then, you know, that’s how we were able to find that keyword. Uh yeah, and just one one more thing to mention here. Sometimes you won’t really get to know all these keywords by, you know, trying to find if you’re trying to find them with the help of these tools, you might not find them over there. So, you might

want to conduct a manual research on your own to find out that, okay, you know, these are the top uh primary websites that actually exist in your category so far. And then go in and go into Google search and, you know, type whatever your keyword is and then start seeing the websites that try to appear up. Copy that domain name and, you know, search for that domain name’s volume on the App Store and you might want you might see high traffic and low competition for those keywords over there. We’re not telling you to infringe on any trademark. So, be careful when you’re doing this strategy. I’m just

saying, think about it. Not promoting you do it. Not telling you to do it. I’m just saying, I’ve heard some people might be doing it, but I’m not saying I’m telling you to do it, right? My wife’s a lawyer, so I got to make sure legally we’re not liable for anything. Akuna Matata says, “From your experience, is increasing the monthly price over five or ten dollars a big hurdle for the conversion rate?” Akuna Matata, it really depends. I would do a lot of pricing tests because higher price means higher perceived value. So, I believe that I just talked

about decoy pricing. There there’s a reason why we don’t get many people buying our monthly and yearly, it’s because it’s a decoy. It’s not meant for you. It’s meant for those prices are only meant to make the yearly look more attractive. That’s how I do it. Okay. Five Lives says, “Steve, how do you set up a lifetime offer in both iOS and Android?” I don’t know about the Android side of things and this campaign on App Advice is an iOS only campaign. Lifetime on iOS, pretty easy. Not I went through it. Come

on, Five Lives. Non-consumable in-app purchase, submit it as a full price. That’s how you do it. Your developer should know how to do it. It’s not that easy. George says, “Steve, I wonder what’s the reason for you having that lifetime option?” George, so different countries only want lifetime. And so, like especially the German market, they want lifetime. So, definitely worth trying out lifetime. You The reason why I had it personally was I wanted to run the App Advice campaign and I wanted to do a price drop. So, that that was my main reason for it, but I just left it in

there because people were buying it. And so, I might remove the weekly or the monthly after a while just so I can have three plans versus four, but I’m going to AB test some pricing and I’ll keep you guys posted in there. You got to join the community at Masters Academy, okay? You It’s a really great community. There’s a lot of insights that I’m not sharing from you guys that there peo- people in the community are sharing. So, go check it out, man. I can’t plug it enough. If you guys can’t work with us, afford us on a service level, that’s the best spot is to join

the cute academy because we meet every month. There’s a lot of great insights happening, a lot of great questions. It’s a vibrant community. So, go join that community. All right. There’s an event coming up called Indie App Santa Sales that devs can sign up for if their app wants to go on sale that day. Okay, yep. Okay, thanks, Ronnie. Indie App Sales. Oh, Indie App Sales alternative to, okay. That’s a good one. How can we ask for this campaign App Advice? Alex, just Google it. Go to App

Advice and go to apps gone free and then there’s an email down down at the bottom and you’ll get it. Yeah. Pretty easy. What’s up, Miguel? Kalpesh that’s great growth hack as the same domain as the same domain of an AI app. I will follow same advice and do it within a week. You didn’t hear from us. We didn’t tell you to do it, okay? Confession. Yeah. Sultan says, “I see, great info as always, good.” Kalpesh said, "This is the same tactic

will work for Google Play users?" Uh are we talking about AppAdvice campaign or Indie Apps Hunter here, Kalpesh? Is Probably. Cuz it’s 9:14, so yeah, probably. No, Google Play has their own apps. Reach out to them. If you go look on Google Play and do apps gone free, I’m going to do it. I’ll pull it up. Hold on. And I have no relationship with any of the Google Play people, so that’s why I haven’t really talked about them. But

there’s these apps right here. AppSales, oh there you go, Ronnie. Oh, yeah. Maybe it’s the same person, but AppSales, these guys, reach out to them and see if you can get coverage on them. Whoa. Whoops. Hopefully you didn’t hear that part. I think one more thing here for Kalpesh real quick. Uh Kalpesh, you might find some subreddits if you would go on Reddit uh that might want to you can just go in there and then post your app over there. Some people might want to

download your app from there just just in case. Yeah, we talked about this subreddit in a previous live stream, but there’s a Reddit called subreddit called AppHookup. Yeah. And you can do a price drop here or a free campaign and you just have to post it on here yourself. And this sometimes just getting on Indie App Center or AppAdvice, people will just post their your stuff on Reddit. So, they have a we You to read through it, but this is the the format that they want. Platform, app name, price drop, little

description of it, and then link to the app, and that’s it. So, this is how you do it on Reddit. All right. I’m dying here. Okay. Alex says, “Do we Does Do we agree for dates in AppAdvice for the promotion?” Yep. Because I need to prepare. What do you got, Yash? Yeah. Uh we do agree for dates in AppAdvice. Basically, what we have to do is whenever So, like someone mentioned earlier on their comments, how do we reach to AppAdvice? So, there’s this

email mentioned over there in their uh website down. So, you can just go in there and let them know that this is my app, and this this is when I’d like to promote it, and you know, you can just let them know some uh that as well that what is your in-app purchase that you would want to showcase as the free one, and then they would just get back to you. Okay. And Paul says, “Thank you. I was definitely looking into paid ads. So, it’s great to hear.” Vibe Live says, "Steve, my app is super regional, Texas and Florida right now. Does Indie App Santa or AppAdvice still

make sense for you for me?" Uh not really. I mean, uh you know, AppAdvice would only make sense if you are covering United States as in whole and the rest of the world as well. So, right now we see that you’re only covering Texas and Florida. Uh we don’t really think that AppAdvice is going to work here for your app. Yeah. It wouldn’t make sense, Vibe Live. I would just try to find different communities in Texas and Florida. What would make sense for you is to go after

the sports teams of your specific states. From an ASO perspective, they have good search volume and low competition. All right. And then somebody said, “JW says, please don’t remove this stream. So much good info here.” Thank you, JW. Thanks, man. We don’t ever remove the streams, bro. They’re always available. So, bookmark it, come back to it, and Ronnie says, "More of a suggestion than a question, but you should definitely do a video comparing Tri Astro to other ASO tools. It’s getting popular with indie devs now. Matteo might love talking to

you, too. Yeah, make that connection. I actually bought Astro as well. I’ll make a comparison. I I want I’ve been wanting to do this, Ronnie. It frees up some time for me, bro. All right? Like we we wanted to we did this way back in the day where we really compared all the data of all the different ASO tools cuz we specifically pay for almost all of them. And so we can do that with Tri Astro as well. But Tri Astro is really awesome if you just want for Indies, if you just want an affordable solution to like track keyword rankings. I think that’s a

great It’s a $100 a year. Go check it out. All right, let’s see. Let’s see. Marat says, “My new app ranks for all keywords down than 16. No way to grow.” Marat, go join the academy, bro. Like honestly, I I give you all the secrets, okay? Yeah. What is the best way to rank using ASA? Go ahead, Yash. Um I mean, just go in, start running ads, see the data coming in, and then when you see that, okay, now these are the primary keywords. So, you might want to

run all type of matches. So, go for exact match campaign, go for broad match campaign, go for search match campaign. See what scales the best for you, and then whichever keyword converts the best for you, try bidding higher on that one to grab the most ad impression share, and that’s how you’ll start ranking up up up. Exactly. Yeah. You know, in the community, you would know exactly, Marat. People just talked specifically about this question. It’s Just keep bidding on these keywords and see be aggressive,

right? Do that trick that Yash showed where you have a cost per acquisition goal. Focus on those like let’s say five or 10 keywords. Have a cost per acquisition goal that’s reasonable, and then bid really have a really high cost per tap and see what happens cuz sometimes ASA will improve your ASO keyword rankings. You just have to be a little bit aggressive on that on those keywords. Uh just one thing to mention here. Uh like Steve said, you know, so I don’t know, but I I’ve heard some a lot of people focus on let’s say 200

or 300 keywords at once and try to grow their organic presence that way with the help of Apple Search Ads. I would rather say that, you know, like Steve has been mentioning on all the live streams earlier, always be niche and try to go after 10 to 15 keywords or 20 keywords so that you can monitor the the data closely and then yeah, just go aggressive after those. See what happens. I mean, those should be the primary keywords that you should be focusing on. So, don’t go after those 200 keywords. Focus on those 10 15 first. See what happens with them. I really like this idea, Yash. Fishy says,

“I made my lifetime $5 more than yearly and saw an 8% revenue increase as people opted for it instead of trials. 40% conversion.” But AB test this as other apps won’t buy the lifetime. That’s $2 more. Yeah, I like that strategy. That’s one thing that I wanted to try too. All right. So, Weed says, “What do you think about Google Ads? I saw many people doing good with Google Ads.” Yeah, people have been doing good with Google Ads, too. Um one of the important things that you might want to take a note of when it

comes to Google Ad is that if you are located in US, then go into US or there are several tools available available as well uh now. So, you can just go in the Google the the the the Google search engine and figure out what are the volume of the keywords uh in the United States at this point time on the search engine. Not only on the Play Store side of things or on the iOS Store side of things, on the search engine, too. And then place those keywords because Google always have, you know, sev- several

types of placements. So, they might showcase their ad sometimes on the search engine, too, right? So, go in there, figure out the right keywords for you that actually have volume that are relevant to your application so far and then insert those keywords in your titles and descriptions. That would make your ad more visible to the people. I love that, yes. focusing towards the target audience. That’s great advice. And Google for Google tends to work the best. Google for iOS, hit or miss. All right.

Keep the questions coming. Is there a limit on how much keywords I should optimize my app for? Not really. No. There’s no limit. new, start with five or 10. If you’re big, try to conquer it all. And we got big clients where we’re trying to conquer it all, so. Is it a bad idea to add lifetime upon launch or after a couple of months, maybe even restricting for existing users? Bro, you’re This is a No offense. This is a question that I would get from people that aren’t making money. So, you

correct me if I’m wrong, right? But stop thinking that you’re thinking in a a fixed mindset rather than growth mindset. I think you should just launch with lifetime on launch because again, make that first $1,000. Once you have that, then go ahead and tweak all you want, but you know, that’s why I launched with lifetime because I knew I wanted to make it for free. You know what I mean? And so, I was like, "Hey, let me get to $1,000 really fast and then let’s

reinvest those earnings versus in constantly investing in banging your head about seeing like 2 months later being like, “Where am I?” Right? Like, do it, bro. Like, you’re in the beginning. That’s when you can get crazy. When you’re stable and you’re like at the calms of the world, that’s when you can’t get as crazy anymore. So, it’s more fun in the beginning stages. So, have fun. Have fun. Test as much as possible. That’s where you’ll be able to figure it out what’s right for you. Do you know any websites that do go free? go free.

We just did a bunch, Alex. I’ll I’ll put together a list a little bit later. And then this is removed. This is good. Why do you seem to avoid meta ads on this channel? I don’t, bro. You just not showing up all the time. We talked about it 2 weeks ago. We talked about it last week. We are always talking about it. So, I’m going to do more. I don’t feel like an expert in meta ads, so I haven’t done a dedicated video, but I do feel like I know enough right now to to be dangerous. And so, I’ve sort of just put

all this knowledge together and I will be doing it. Right now, we’re just really busy creating content. All right. Let’s see what J Dub said. Uh yeah, first money coming in from your apps is a big motivation to work harder. Exactly. Make that money first and then start worrying about everything else. All right. Let me see. All right, yeah, she can take this and then we’ll go to the app audits. Kunal says, Keywords. Oh, should I go? Okay. Yeah, do you optimize for different keywords on Android and Apple?

Yes, of course. We do optimize for different keywords. You always have to optimize for different keywords, right? Why would you keep going after the same keyword? Absolutely. I mean, look. And there’s certain different search volumes. Some keywords, you know, here’s another trick, too. Some There are some Android-only apps that get search volume on iOS, right? And then there is vice versa. iOS-only apps that get search volume on Android. That’s how you start optimizing. So, if you if you’re in a competitive space, try to find some Android-only or iOS-only apps and see if they have search volume on their respective app stores. But yes,

sometimes certain keywords will have more volume on Google than on iOS, and sometimes the advice versa. So, yeah. And then it says okay, it says makes sense, Steve. Thanks. Okay, I was right. I was right. Okay, good. Uh I’ve been doing this for a long time. I’ve heard it all. Woo, look at this. 47. Look at that, people. I love it. Mhm. Oh, yeah, just one more thing to mention here. If you guys are still missing on the uh another hack, which is the US App

Store has now started to index eight more localizations. Don’t miss out on that. That’s the big thing, dude. Go for it. Always. Start start putting your English keywords in those other localizations so that you can start ranking for those English keywords in the United States. So, make sure that you play with that as well. Don’t miss on that. All right. Let’s get into We I know we got some questions and we’ll go a little bit longer if we can. But, let’s get into the App Audit side of the the equation cuz I know maybe Daniel’s here and maybe Yash is here. But,

we like to start off every dad joke. And Yash doesn’t have any, do you, Yash? Nope. Okay. Yash doesn’t have any, so I’ll be playing against you. Whoever’s in the comments, leave your favorite dad joke. The first person to leave a dad joke, I will play with you. If you beat me, I will do a free 20-hour session with you. And just email me and I will give you that link and so we can schedule our call. Any questions you have, I’ll reveal it all. So, get ready for your dad jokes and we’ll get into the App Audit side. And let’s do it, baby.

All right. Don’t cheat. All right, who’s got the dad joke? I’ll go first and then I’ll wait for somebody else to have a dad joke. And then I’ll battle with that person for this first one. All right. Here we go. Yash, do you know the difference between a boulevard, an avenue, and a crescent? Nope. Yash, because if you do, you’re pretty street

smart. I thought it’d be funnier to do this sound effect versus the the other sound effect that I usually do. So, all right. Who else got one that wants to battle with me? Okay, here we go. Kalpesh says, I’m sure this is a joke. Why did the back end developer Wait, why back end developer got break up? Why did the back end developer break up on his first date? All right, Kalpesh, give me Why Kalpesh?

Why Kalpesh? We’re waiting for you, Kalpesh. I know. Uh punchline. All right. Keep them coming. Okay, here we go. Because he didn’t follow beat practice. Do not use all cash in one query. Okay. Okay. Okay, because he didn’t

follow the best practice. Do not cash Do not use all your cash in one query. There it is. All right. And Marat, I will play with you next. I’m going to make sure I remember your joke in here. All good. All right, put K if you thought Kalpesh’s joke was better than mine and put S if you thought my joke was better, too. I’m going to fix my camera settings cuz it’s auto focused. There you go. All right. Let’s get into the app audits. And if you want your app audit featured in a future live stream, well, just go to appmasters.com/audit.

appmasters.com/audit. And you can also sign up for a 1-hour consultation with me if you want that. Where I review everything as well. All right. Let’s get into Daniel’s app. We’re talking about all about ASO keywords and screenshots. Here is Daniel’s app, Gratitude Plus. Actually, she’s got some pretty good ratings, man. 771. It’s a Gratitude Plus. It’s a journaling app for gratitude journal. So, what do you think so far? Yeah, so okay. Few things here. One of

the important things that I noticed here is that we are repeating some keywords here. For example, gratitude and journal. It’s been repeated in subtitle as well. So, I would say that do not repeat keywords. Repetition always hurts. Uh something that we have tested on I still remember that Steve we were testing uh back in 2022 uh somewhere in the middle of 2022 straight for 2 to 2 and 1/2 months. We were testing this thing that, you know, does repeating keywords actually hurt or not? And we kind of conducted this test 2 and 1/2 months straight. We tried to

repeat keywords in title and subtitle, subtitle and keywords fields, title and keywords field, title, subtitle, and keywords fields, and then go to Spanish Mexico. Same thing over there, too. Something that I found working was only one thing. If you are going to be repeating keyword in title, subtitle, and keywords field, that is going to help you for sure. But nothing else apart from that. Mhm. Okay. That’s interesting. Repeat that keyword three times in title, subtitle, and keywords field. That’s going to help

you, but nothing else apart from that. So, don’t repeat keywords until unless you follow this one, because we have seen everything. It It has hurt us. It has improved us on rankings. Uh so, the one that I’m saying improved us on ranking is the one that I’ve just mentioned. Mentioned it three times. Title, subtitle, and keywords field. That would help you improve your Now, it’s not like it will always do so, but I’ve seen it working. But it will always hurt if you are going to repeat it two times. It could be title and subtitle is going to hurt. Subtitle and keywords field is going to hurt. Title and keywords field is going to hurt.

So, Yash, maybe we take Let’s take this is gratitude journal, which we know has pretty decent traffic. Yeah. And then you would change this to gratitude journal plus. You have social gratitude journal. And in the keyword field, you put gratitude, {comma} journal. Yes. And then you’ll have to lead with that keyword in the keyword field. Like the very first keyword should be gratitude journal itself. Yep. I love it. And then maybe even run some Apple Search Ads and get aggressive with gratitude journal. Yeah. Yeah. That’d be great. Yeah. So, that There you go.

Daniel, that’s what I would do, too. And what I would try to do is like social gratitude journal. Like lead with that primary keyword in their first screenshot, rather than say share gratitude with your favorite people. Social gratitude journal. Share with your social people. I love this app idea, by the way. I I this is really cool. The screenshots are really good. Reflect easily. I think, you know, what I would say for the screenshots, this is very like functional, right? And so, rather than be like easily reflect on the good in your life, be like spread positivity, you know what

I mean? So, like always about empowering people. I’m always about purely being a great cheerleader for others. And so, this is what I would lean on. Like create groups with family and friends. Like okay, boring, but it Hey, like hey, spread positivity, have a growth mindset. These are things that people would really relate with. These are more benefits rather than an actual feature of your product. Uh one other thing that Okay, I’ve

noticed something in the screenshot. So, we don’t really have any social proofs in here. It says that we have 4.8 ratings, but can you scroll Can you scroll a bit more? See? Yeah, yeah. Scroll a bit more. Scroll a bit more. Yeah, there you go. Yeah, this one. So, this should be your second screenshot, dude. Yeah. Focus on that one and have it have it at the second position because people always want to see if you have a social proof. So, make sure that you utilize these that you have. You have these combine some of this this stuff Yeah. into here. You don’t actually You can not have a screen of your app. Apple

might reject it, but just make sure you find the right developer. I mean, the right reviewer. But yeah, you can We have done it with other clients where we’ll just There’s no screens of the app. It’s just the number one gratitude journal and then like as seen those logos. So, try maybe Daniel, combine these logos into the first screenshot. Try to make that work, too. Mhm. Okay, let’s get in Should we get into the app itself? Anything else you want to cover here? Let’s see if we can finish Mexico.

Just one more thing that I’d like to cover from the screenshot side of things is that, you know, you kind of already know that what are those keywords that you would really like to rank for. So, you can you can always make sure that your marketing copy on the screenshot should focus on those keywords, too. Sometimes that helps as well. So, if you would Yeah. So, you would have your keywords in the screenshots in your marketing copy, that should help you as well.

All right. Let’s get into the app. Daniel. Wow, welcome to TRD Plus. Love it. Yeah, we do stress boosts happiness. This and deepening your most important relationships with gratitude. That is great marketing copy. That is what should be in the screenshot. I mean, obviously there’s a lot of words here, but that is what you should do. For people, love it. Did I talk to you, Daniel? I got to look that up. Talked to somebody else I wanted to do.

Already developed attitude. I’m always gratitude. I’m probably we do stress. That’s a bit about you. Damn, Daniel. I’m going to be on the different thing soon. Okay. So, if you don’t need this, I would not do this. Daniel, look at your data, see how many people actually sign up, because if you don’t need it, then don’t ask people to sign up. Show the paywall before you ask people to sign up.

I’m going to skip this for now. Yeah, because if you are seeing a big drop-off in the sign-up rate, then definitely try to show this paywall before you ask them to sign up. Like, move up everything before this paywall, then hit this paywall, then if they hit X, ask them to sign up. And then, if they don’t sign up, then fine. You lose them anyways. So, do it that way, Daniel. And then view all plans. Yeah, this is where

you know, I would increase the prices here from the monthly, because I want to make the yearly just look better. So, right now monthly is $60. Yeah, that’s great, but like it’s not that big of a difference. Make it make it like $6.99, $7.99 cuz people might not buy. And then for an app like this, you know, I think just do it to $99.99 for the lifetime. But, Daniel, you can run our lifetime hack year two. So, I’m going to see what happens when I hit X here. Okay. Like that. This is a discount for those who are

just listening. So, he’s giving me 50% off, which is a great deal. And then it says, “All right, let’s I love this.” What am I grateful for? I’m grateful for Yash. This is nice. Um we kind of always want users to do something inside our inside our app and not really leave the screens empty. So, you are leading us to do something here, which is amazing. And this this should be increasing your engagement a lot more than Yeah. This is nice. Do

a YouTube live stream. And then what I’m also grateful for is beating Kalpesh. Yes, sir. Take that, Kalpesh. Okay. Oops, sorry. I spelled that wrong. Save. Sure. Cool. I love this. Now, Nice. Daniel, maybe think about this. Maybe

show that discount after I do this. I don’t have any data to support this. I’m just brainstorming with ideas with you. And you know, look at how many people see that discount, but maybe here is the better approach. I did the same thing with the productive app in a previous video, and I thought I thought that was the change that I would make. Because then boom, you gave me that dopamine hit, right? You did everything right. And so, that this guy’s been This guy’s been following the channel, I can tell. He’s all the best practices. Yeah. All

right. Ronnie says, “Saw the looking at Daniel.” What’s up? The other Daniel’s here. What’s up, DR? Okay. Let’s get into I like this joke. Murat, I’m going to pass your joke. Why do What do you call a fake noodle? An impasta. Heard it. Sorry. I’m not going to do that one. But, I will do this with Remus, okay? Remus, where is the punchline, bro? You guys got to put the punchline, otherwise I’m not going to read the joke. All right, put your punchlines because it’s going to help me better.

Okay, I like this one. All right, Brain Jams. Now, I I talked to you in the past. So, let’s do Brain Jams. Me versus Brain Jams. I’ll do Brain Jams first. What did the green grape What did the green grape say to the purple grape? Breathe. All right. Let me know if you guys like that one one one better. Okay. All right, here’s mine. Yash, why is food on a private jet so boring?

Because it’s a little plane. Okay. So, put S if you thought my joke was better and then put Hudo Go against Brain Jams. So, put B if you thought B Brain Jams’ joke was better. All right, let’s go into some of the other questions that people might have. Marcel says, “What tools do you recommend for tracking in-app events when running ASA?”

Tracking in-app events when running ASA? Um Well, we you know, we don’t really use tools to track in-app event Like, okay. Are these like in-app events? You’re talking about the in-app events uh from the Oh, okay. Gotcha. So, it could be any MMP, right? So, you can try any jump in, yes. So, I think he’s talking about in-app events. And, you know, tell tell me Marcel if you’re if I’m right or wrong, but these type of in-app events

right? So, you’d have to look at App Store Connect, Marcel, and that’s how you track it. You can look at the there are details for in-app events too, for each individual in-app event, and then it’s really hard to track. Now, I feel like in-app events are actually hurting ASO, so this is a great timing, Marcel, because here, I’ll just put look up Fruit Ninja Classic, right? Fruit Ninja, and we have an app that we were number one for, and

we dropped. So, here, what Fruit Ninja Classic is doing really well is what in-app events used to be was it would only show it if you had downloaded the app before. Right? And so, within when you’re creating the in-app event, make sure you select lapsed users. Right? Not all users, because for one of our clients, we were number one for a keyword, and we helped them get to this number one keyword. We have our first screenshot has that keyword in that first screenshot. We’ve noticed that it

helps with the keyword rankings, cuz obviously, if you’re searching for this keyword and your first screenshot says, “This is exactly what we do,” that tap-through rate for that keyword is going to be high, and that install rate is going to be high. So, Apple kept us at number one. When we put an in-app event together, because it helps with ASO, we also made it appropriate for all users, and then a couple of days later, our rankings went back down at two and three. And so, we think that’s why it’s

happening, but be careful with in-app events. Make sure you mark lapsed users, not all users. Okay? All right. Ronnie says, “Can adding local languages localized languages for your keywords negatively affect you at all if you do it poorly?” Um no. No, really not. Uh it wouldn’t really affect any of your keyword rankings if you do it clearly, but make sure you optimize it as much as possible. I mean, that’s the only thing to add here, but it wouldn’t it wouldn’t really

affect anything. But, make sure that you don’t repeat anything. That’s the one thing that could affect a lot of things there. Don’t repeat anything. Ronnie says we’d love more retrospectives on app audits after they implement your changes, whether the comments you all make help or did not help. Yeah, Ronnie, I don’t actually hear from most people, but here’s what’s happened before. People will reach out like 6 months later and be like, “That worked, Steve. Thank you so much.” And, you know, they’d consider even hiring us. So, it’s on you guys, Daniel. It’s on you to let us know if it worked or not, and then come back and let me know. But, yeah. Ronnie’s got a lot of opinion

for And, it’s the first time I’m seeing your name, bro. But, all right. I hear you, bro. I like it. All right. Kalpesh says, “Testing is restricted in launch period, having no customers to test, so not able to do any any conclusions.” Okay. Kalpesh, look, run some ads or go to like usertesting.com, betatesting.com. There are other ways. You just got to get creative, bro. Like, don’t go don’t just rely on family and friends.

Have a community. Reach out to people. It’s It’s not impossible. Just test it out. Literally, go to the your coffee shop, be like, “Hey, can you check out my app real quick? I’m happy to buy you coffee. Come on, bro.” All right. Murat says, “Steve, please tell me exactly what you mean by localizing in different countries using the same keywords in English. And, Yash, what trick did you mean?” All right. I’ll pull it up, Yash. I got a visual for you. Sure. Yeah. Okay. That’d be awesome.

Okay. I got a haircut. Let me see. How are we good on time? What time is my haircut? 10:45. Okay. I can go a little bit longer, but not much longer. All right. Here we go. Here you go, Murat. All right. So, here we can see that the US App Store, the primary language for that is English US, but the secondary languages do include Arabic, Chinese

Simplified, Chinese Traditional, French, Korean, Portuguese Brazil, Russian, Spanish Mexico, and Vietnamese. Now, for the longest time we know we already know that Spanish Mexico we have been including English keywords over there, but App Store has now started to index eight more languages. So, if you are not running any sort of revenues from let’s say Saudi Arabia, from countries like China, from France, from Korea, from Brazil, from Russia, or from Vietnam, make sure that you put some of your English keywords in these localizations to rank better

for those English keywords in the United States, right? So, treat these localizations as an extension of your keywords field, right? You only have that 100 character limit for your keywords field. Treat these localizations as you now have 800 more character character limit, right? So, put the put the put those English keywords in those 800 more character limit that you have. Here’s an example two, Murat, is you I have you can see for one of our apps we have a different subtitle and a different title. And then in the Spanish

Mexico we have a different title and subtitle. So, try to have a balance between both it’s US and Spanish Mexico, and then you can utilize this. And then I know George has a question. I’m here constantly hearing about using other localizations, but I can fit all mine in regular US. So, George, that’s fine, but then in the title of Spanish Mexico and subtitle target those other keywords that you’re not able to fit in the title and subtitle of your US. That’s how you go about it. You can keep the keywords fields the same if you want, but that’s what we’ve done in the Vietnamese and in

the Arabic localizations we have put different keywords in the title of those localizations and in the subtitle of those localizations cuz title and subtitle have the highest There you go. All right, Neric says, “What’s your perspective on friend tracker apps?” ASA is good, but sometimes too expensive for CTP. So, what do you think, Yash? I’ll let you go and then What is organic perspective on friend tracker maps? I don’t know what he means when he says friend tracker.

So, it’s an app that allows you to track your friends, family, you know, it’s like Life360. What I would say is ASA, Neric, look what I talked about in January, if you were here for the live stream, was focus on other markets. Like focus on other markets. And it Look, I know the US is the the biggest and you know, they can spend the most, but honestly, you can find Germany, you can find Switzerland. There’s all these other countries that people are ignoring that

you can really get some leverage on. So, try other countries, too. All right, let’s get into the next app. I know Who did who voted? Okay. S Nobody voted? Come on, guys. Okay. SSB, Steve. Okay. Ah, nobody can beat me. That’s good. All right. Uh All right, let’s see. Marcel says, “Let’s I’m running ASA campaign. I’d like to track the trial conversions alongside App Store Connect. What tools would you recommend to track?” Oh. Yes, I was

right earlier. All right. You’re using the same like All right, let word verbage as in-app events. Okay. Go ahead, Yash. Yes, I said that you know, there’s no particular tool as there are a lot of MMPs available out there. You can try any of those and you you you’d be able to track all of your in-app events via those MMPs. And as you integrate Apple Search Ads with those MMPs, you’d be able to figure out, okay, what’s happening with these in-app events now. The easiest way, Marcel, is to use RevenueCat. Okay? If you don’t

want to afford, you know, they’re very affordable. The other way is to use custom product pages. You can’t track trial conversions, but you can’t see sales. So, you might not get the actual, as you would allude to, in-app events, meaning trial conversions and trial starts and all that stuff. But, using App Store Connect and a custom product page specifically for your ASA campaign, it could be the same screenshots, by the way, right? Doesn’t have to be different. You create a custom product page, you call it ASA, and then you show this custom product page in your custom

in your ASA campaigns, that allows you to track your sales, your downloads for all from ASA. And you don’t need a all that stuff. And then we said, “Your hair is still fine. Don’t worry about it.” I still need a haircut, okay? This is getting too long. All right, I like I like to to clean it up a little bit. But, thank you. I think I appreciate that. All right, let’s get into the next app. Justin’s got an app. NCE Prep. And Justin wants advice on ASO and onboarding. Yesh, I love these type of apps. I love these niche apps.

Yeah. Yeah. Yeah. So, let’s let’s look up NCE cuz I’m going to assume that’s his primary keyword. Yeah. Oh, he’s ranking? He’s he’s up here. Oh, man. He’s fine. The number one app, easy. Easy to beat. Easy to beat. Justin, if you were in the academy, you probably be number one for this keyword. But, all right. I see one more thing here just to I don’t know how the Spanish Mexico looks

like, but I see a lot of keywords being targeted in the US in the title. So, one thing that you guys might want to uh take a note of here is that, you know, the more keywords that you’re going to use in the title, let’s say if if if the title has the 100% of weightage, right? So, if you’re going to put five keywords in the title, that 100% weight is going to get divided into five parts, right? So, it’s like 20% of weightage has been assigned to each keyword. The less keywords that you put in the title, the better it’s going to

be for you. So, this trick you this trick we See, if you might you would also you know this as well, right? So, we we guys were using this like, you know, back in 2019 18 when we used to put just one keyword somewhere in the title and just boost up like crazy. So, I would say that if you are not really ranking for NCE right now and you are not running any sort of ASA, maybe just go in and use Spanish Mexico, put NC just NCE as the title. The NCE keyword in the Spanish Mexico title. And see

what happens after that. Yep. Love it. Well, now he’s number one for this one, but I’m sure there’s no Is there volume for this? Yeah. So, look, Justin, I know you put National Course Exam and I I like this this keyword cuz this one has the most traffic. Put that keyword in here. Study any you know, NCE Prepped. You know, put some social proof. Do that and then go sign up for the academy. We have some strategies to help you get to number one cuz I don’t know what the difficulty is. All I know is

Here’s all I know. I don’t know the difficulty of this keyword, but here’s all I know. I know I love these niche apps cuz I’m assuming you have a bunch of the apps. Yep. I love it. And I also know that when you’re niche you’re more likely to convert. And I also know that people that are beating you have less ratings even though you guys are so optimized for the same stuff. Yeah. So, with all that said, I know pretty confidently that

you should be able to rank number one if you I’m going to plug the academy cuz you know what? I’m proud of that So, go sign up for the academy, Justin. If you want the inside secrets of this. All right, let’s look at his app real quick cuz he wants onboarding experience. Yeah, put 2024. That’s what I’m saying is like put 2024 like even on the app icon. That’s the last thing I was I was going to say. Even on the app icon like put NCE big and bold and put 2024 at the very bottom. It’s going to increase your

So, even if you don’t want to sign up for the academy right now, do that. Look, there’s a reason why they did do that. And put 2024 because it has search volume. All right? And then come back to come back to me and update me because Ronnie wants it. We got to We got to impress Ronnie here. He might not come back anymore. All right, we’re going to hit allow. Love it. I would still put the date here, too. I love the streaks here. Let me know how well you’re doing.

Okay. Okay, like it. Mhm. Pass guarantee, love it. Nice. Yes. I know I like this. I like this pricing. Yeah, I like this pricing. Okay. Okay. So, Justin, I don’t know what your data looks like. Think about potentially putting a trial in there, like a 3-day trial, just for the 6-month

right now. Here’s what I do have data on. Stop making your 6-months look cheaper. Make these guys look more expensive. Okay? Just put 9.99 a week cram time, 24.99 a week a month down here, so that way I can just easily compare. 64.99 right here. And then make these So, $10 a week times What is that? 52? That’s $520. Okay? This a month in 6 months is 25 * 6

Uh what is that, Yash? 200. 140 150? So, it’s $150. So, now they can easily compare that like, “Hey, this is hella cheap.” Right? Versus what you’re kind of doing right now. So, I think that will That’ll help you. That’s free shiznit for you guys. I wasn’t going to share that, but all right. You got it out of me. Not sure. I like it. Hard paywall right here. Try it for free. I like it. And this is why I love niche apps because you can get away with hard paywalls.

Yes. You rank well for that keyword. They’re looking for that particular solution. You can You can get away with hard paywalls better here. Love it. Everything else? Here, like I think you should just leave them into the daily quiz right away. Like I get lost. I don’t know where to There’s too many options now. That’s overload. Yasha, like I’m just kind of like “Uh what else do you want me to do?” So, you be like “Ready to start your daily quiz?” Absolutely. Let’s go. Yeah.

And just get it going right now. Oh, wow. Mhm. I don’t know. Maybe Okay. I’ll let you figure out the rest. All right, I’m going to I’m just going to go through it. I don’t know. Did I have somebody give the streak going one more? Yeah. Yeah, see? And then And now I get the dopamine hit. Now you can even say "Hey,

want to save, you know, give a discount." Right there. Yeah. Okay. Justin, you’re not asking for the review prompt. So, maybe even after I finish that first quiz, that’s why you might want to It’s only three questions anyways. If you get me to finish that first quiz, you give me that dopamine hit kind of like Daniel. I think he did the same thing. I finished my gratitude journal. He then asked me for that review. So, definitely add that to the review as well. All right. Since Ramusa Mega said my hair is looking good, let’s go a little bit longer, Yasha. I dominated all the dad

jokes. Nobody can beat me. Thank you very much, you guys. You can’t beat me. So, all right, let’s get into some of the questions. Steve Okay. I tried so many ASO hacks but my still but my app is still deeper in the ocean. Maybe I don’t have reviews or ratings. Academy, bro. Academy. All right. Okay, I think we got most of the questions.

Yep, I got you, Marcel. All right, you saw Usman says, "I have a question. Should we use I have no idea. Should we go on Apple AdMob ADA during Google app install campaign? One of my accounts was suspended because this Uh, I don’t know what you’re Usman, I don’t think Be careful with AdMob. Obviously, you

know, it’s a number one concern that everybody has. Google has suspended. Actually, we’re in part talking with Google and trying to do more content together related to AdMob. But anyways, it shouldn’t affect it. Just make sure that AdMob isn’t turned on during testing mode. So, just make sure you do that properly. All right. Any tips to get reviews for a new app? Hit rewind, bro. I just gave you the greatest growth hack. Start from the beginning. All right, come on. Get out of here. All right, thanks, Steve. George says, "Thanks, Steve. So, alternate the power

of sub title and sub title." Romain! Yes, you said not to repeat keywords. You said to not repeat keywords. So, do you mean among US index localizations or within one localization? I think you said the opposite. Uh, I would say both, honestly. Don’t repeat it in the US index localize. So, if you’re using, let’s say, United States, don’t repeat it over there. If you’re using Spanish Mexico, you can go aggressive with some keywords in title and sub title. But in the

keywords field, make sure that you have the different keywords that you haven’t targeted in the US keywords field because you are treating Spanish Mexico as the extension of that US keywords field. Right? So, you might want not to repeat the keywords again. Right? Why would you Why would you waste that character? So, title and subtitle, go aggressive after the keywords that you already have in the United States for Spanish, Mexico, or any other localization that I’ve talked about, but for the keywords field, don’t repeat those keywords again that you have already targeted in US.

All right. But, you said we can like if gratitude journal, we can repeat it all three places, it does work. Okay. Yes. Yeah. That’s That’s the only thing that works. Okay. Ross says, “Is using typos as keywords in keyword fields matter? Journal, journal, journal, journal.” No, we I we we think that Apple is smart enough to pick that. So, we would not really target uh these keywords, but if they do have a lot of volume, you might want to consider go after

going after them then. Yes, I would say that’s where I’m going to disagree with you, Ash. I’ll say yes, go after them. Now, with the caveat being like what Yash said, if they have traffic. We’re actually trying this with one of our clients. So, here as you can see, when I put journal app, Apple says, “Uh we’re showing search results for journal app.” Right? So, you don’t want to go after journal, j o i r n a l app. But, when I put just journal itself

with an i instead of a u, Stoicism comes up. So, Apple didn’t say, “Hey, we’re showing you results for journal.” So, this is when assuming that journal with an i has traffic, this is when you go after that particular keyword. As long as Apple is not autocorrecting, cuz there’s no point if you’re going after something that Apple is already auto collect correcting, there’s really no point. But, you can see, Murat, there’s different search results for the different misspellings that you put in there already. All right. Ramusa, I know I think you’re

saying about your joke. I’m going to stay away from your joke, okay? But, people can read it in the comments. He says, “Can you give advice for growth hacks where most of our users are top of the funnel, i.e., not searching for our keywords or related keywords?” Bro, hit rewind. Same works. All right. Yeah. Look, the different growth hack is find the Reddit communities, find the Facebook communities, find the different communities that you serve, and then figure out ways to go through that. All right.

Yep. One of the other things is if you can find some WhatsApp groups, that would be great, too. That helps a lot. Yeah. I can’t figure out how to do that. We got to figure out how to do that. We’re trying to figure figure that out, but yeah. Yeah. And that that would be awesome if you can do that. Yeah, I mean, with that growth hack 100,000, I think that I forget which client it was, but when we ran the App Advice campaign, we saw a bunch of downloads through WhatsApp, as well. So, that’s the power of App Advice. Like, people start figuring that out. All right, 5 Eyes says, "Yash, congrats on the new role at

Masters. Cheers, mate." And uh Akshita says, “So proud of you, Yash. Live stream with Steve is going amazing well.” That’s your sister? Yeah. Good to see you. All right. Cool. All right. Murat says, “Why was the math book sad?” Because it had too many problems. There you go, Murat. All right, we got no other questions. If I missed a question, leave a comment below, but I think we got through all of them. Yash, anything I missed you want to make sure we cover?

Mm, no, I think we have almost covered pretty much everything, yeah. We’re good. Yeah, I think so, too. Hey, I’m honored. I’m grateful for you being part of our team. Grateful that we’ve been able to grow this company together. So, congratulations. I will echo Akshita’s words. You’ve been an instrumental part, and I love your work ethic and everything, so you know, I’m proud of you, bro, and I I’m glad that we can continue to grow together here, as well. So, thank you for joining me today. All right. Okay, guys. Sir, I have a

question. All right. Ronnie says, thank you so much. And then Louie says, all right, give me it. Let’s Let’s end it daily workout. Go ahead. What question do you have? I am married. I think that’s the first question, so I’m not available. How to start from zero to million? How to start a video from million? All right. So, this is Let’s end it well. Here’s my Make sure I look you cover this, too. How to start from zero to million. This is the wrong question to ask, in my opinion.

The because I’m going to assume you’re not even making a thousand dollars yet. So, here’s how big companies here’s how all companies do it, right? You start off with zero to one, not zero to a million. Zero to one is the hardest part. That’s why I focus on try to earn that first one thousand dollars, because I can tell right away, you know what? People who have been making five, ten thousand dollars are not asking this question, because they’ve shown product market fit and they’re growing. So, you’re thinking too far ahead and you haven’t figured out anything yet. So, I

can tell from that question that you’re just starting out. It’s the wrong question to ask. How do you get from zero to one? And zero to one in this case is how do I get to my first one thousand dollars in revenue and then you start scaling, because that is the hardest part. You’re focused on too many wrong metrics right now, because don’t forget before Facebook became a billion dollar company, it was just Harvard only. Don’t forget Uber started with just a black car in San Francisco. Don’t forget Airbnb was nowhere around the size that they are. So, they had these

aspirations. I’m not saying don’t have these huge aspirations. What I’m saying is how do you get to zero to one? How do you break up the zero to one million into different goals and different milestones, because you think about zero to a million, you don’t know what’s going to happen from zero zero to one, one to ten, ten to a hundred and ultimately a hundred to a million, all right? So, there you go. Daily work workout. I also want to join zero me. Good luck, bro. Well, good on you, mate.

All right, that was awesome wide word. Thank you. Thank you, Luis. Cool. Yeah, I think you guys are delusional. All right, you are a good joke teller as well as good motivational speaker. Preach, Steve. Thank you, guys. All right, well, no better way to end it than that. I will be sharp next week with the new buzz. Next week, we are going to be talking to Belcher. He’s a good He’s a past client of ours. I hope he doesn’t mind me sharing that, but he’s found success as an indie app developer. He’s going to show you indie

app developers who want to go from zero to a million how you can go from zero to at least six-figure exit cuz that’s what he’s been able to accomplish. He builds apps to sell, and then he sold recently. I think it was definitely one of his apps. I don’t know if there’s been a handful, but he sold his app for six figures. And he’s going to break down all of that as an indie app developer. And that’s why I say the zero to one million. Think about zero to one, one to 10, then 10 to 100. All right, guys. Join us every Friday, 9:00 a.m. Pacific. Here, it’s your favorite Friday. It’s the Friday motivation that

you didn’t know that you needed. So, tune in, hit that subscribe button, leave a comment below, do all that YouTube stuff. Help me feel better about always coming on every Friday. All right, have a great weekend. Yes, thank you so much for coming on doing this. Thanks, man. Thank you, everyone. have a great weekend.