Source
Sourcehttps://www.youtube.com/watch?v=3NRbBKPI8-o
Readwise URLhttps://read.readwise.io/read/01kv42np0y02vgahx20d6d732r
Readwise ID01kv42np0y02vgahx20d6d732r
Date2024-04-05
AuthorApp Masters
Categoryvideo
Cover imagehttps://i.ytimg.com/vi/3NRbBKPI8-o/sddefault.jpg?v=660da05f

[Music] okay well hello hello there what’s up guys

I see hi hello hey hi yes hi D so um yeah yeah hi Louis so yeah exactly so let’s quickly should I should we wait I merge yeah glad to see you merge there so should we wait for some more people to join or should we begin

people are here all right yeah all right cool all right so let us quickly introduce ourselves I’m Rafa um I’m leading the appc team and you know ASO and team here uh this is my second podcast video so one was probably one year back uh it was quite amazing got quite amazing response one thing that we all observed was that people were really really good to know about Google play so

and US specifically to Google Play apps and yes we saw your comments we heard you and yes we are here today this is all going to be exclusively only for Google Play so rest assure this is going to be a very good session so let me yeah quickly yeah you know yes sure he’s been here from first two podcast here so yes on to you yeah hi everyone uh my name is

Yash I’ve been here for the past two podcast and you might have heard me already I represent App Master as their performance strategy and growth lead and today I’m going to be talking about Google USC later in the podcast so and th is also here would you mind introduce yourself here quick please hey everyone this is my very first podcast and I’m very excited uh okay I represent app Masters as a growth manager and I have experience of five years doing ASO and let’s begin and let’s review some new

hacks awesome that sounds great so I’m going to say hi to a few people real quick uh so here Lea is here hi Lea thanks thanks to be here uh and then arind is here Arin we have already given our introduction I hope you know us now Karan is here karan’s from our team thank you so much for joining Karan and then Sam Hi Sam we have John here hi John thank you for joining Sam says this was much more most

uh much much awaited series for many of us we heard you that’s that’s all right and then irin says Steve Steve is in Hawaii irin he’s gonna be joining us on the next Friday so should be waiting for him uh hi pav pav is a part of our team too thanks for joining pava and then we have Adrien hi Adrien thanks for joining nice to see you all just popping to say hi but just still at work guest okay no problem all right and then mer is here thanks for introducing us

mer she was going a flight back from Hawaii that’s yeah that’s the thing all right okay let’s go all right are okay guys so so all right so any Google Play ASO that we all begin I know competitive analysis is the basic right but it’s

more of understanding how to actually do competitive an analysis in the right way is what I’m going to talk about here as of now here in the slides so the main metrics here your downloads your rankings your metas where are where are your competitors actually using the keywords that matters then your app creatives be app icon and screenshots we have seen that having your focusing keyword in your screenshots actually

works in terms of your rankings right and then your have ratings reviews and definitely Revenue that matters the most right so have these things in your Excel sheet or you know compare it with yourself have this there why am I telling you why did we even big why did we even begin with competitor analysis is because it’s Google Play App this is a must that you need to do because yeah you you have a huge long description you know there you need to know where you’re

going to rank iOS it’s quite easy you have just have title subtitled keywords right that’s it but Google Play there’s so many metrics that matter for you in terms of ranking so a must on competitor analysis and also understand your competitors and then suppose you’re like a newb app you’re a fresh app in the market don’t go and consider your compe high a high downloader app as your competitor consider some medium level

kind of apps as your competitor so that you compete them first you understand how do you on how rank them like how are they ranking for the keywords and then you you know you go there it’s like a step by step thing so there are different types of competive analysis make sure you have these things in place I will we will guide you through like why we are telling that competit analysis is a must in the further slides definitely right so you have done done your competitor analysis then what’s the

next step keyword analysis obviously uh there’s a video specifically on you know ASO and app growth hacks on YouTube live app Masters where we have given a detailed uh you know video on how to do keyword analysis so you have tools app TW app follow mobile action right you do know how to get your keywords you’ll get huge little of keywords right like 500 of

thand but how do you know what are your right keywords that’s very important right what keywords do you want to pick up right yeah we have gone through the basic things that go for low difficulty keywords we have heard these things you have tried these things but we have a very good suggestion this year is go Niche with your keywords it’s very important don’t go like for broad keywords like for example meditation

right meditation is a broad keyword because there’s so many types of so many meditation related keywords right but yeah like okay meditation so they are different like you have spiritual meditation that’s a niche keyword then you have focused meditation that’s a niche keyword why don’t you go after those things when I go and search if you just go and search even know they like actually having traffic and no one is kind of using it you know n of your competitors might use it I’m just giving an example earlier so avoid going broad

keywords and go Niche okay and especially pick the niche keywords which actually describes the main feature of your app right so that you get good conversions yeah it it’s easier to rank isn’t it when you go all Niche right and the one of the biggest perks you get to increase your revenues when you target your Niche keywords why just think of it a person is coming in he’s interested

just in spiritual meditation he’s just coming and tying that all right just an example he gets your app he sees your app ranking for that particular keyword and he goes and installs the app and he’s most probably most probably like he’s definitely going to do an purchase there he’s definitely going to subscribe and do a purchase there into your app so it increases your Revenue right so this is a very solid hack is what we feel that cool Niche with your keywords as

much as possible Right definitely and also some Niche keywords when I say you also have some longtail keywords with the niche keyword combinations right that’s even more like interesting so try doing that that’s very interesting so this is what I’m like telling like let’s go Niche with the keywords now you have your focusing keywords with you right you know your keywords now how do you place these keywords in your m us I know

I agree right yesos it’s been a roller coaster from from last year is it when it comes to gole play so many algorithm updates oh god oh there’s so many updates there literally people are like wondering many of my friends my ex- colleagues they’re like Raad what’s happening did you see there’s some so much changes so many the rankings have like fidgeted a lot what’s happening like okay there’s an a we date what is

it about we don’t know we have to find out that’s why I keep on saying like have competitive analysis that’s your only goal when it comes to your Google Play so right so definitely we know it’s all unnown fact it’s your title your short description your full description these three are very main important things right but how you place this what are the dos and what are the don’ts here right so first thing first is

that have a deep analysis indepth analysis of your keywords and your competitors all right when I say deep like have a set of keywords that you’re you’re focusing keywords right and then this is your app your metas okay where you’re ranking how many times of keywords have you used in your description what’s your keyword density and then you know compare this you suggested that’s what you’re going to plan on making the change es and you have competitors here so have this

pattern with you this is what I’m telling competitor analysis and your keyword analysis in depth go all in and check what are you doing what are your competitor competitors doing how are they ranking a top three positions you know for the focusing keywords of yours right what changes can you do to actually rank there so that matters that’s what I’m saying do an in-depth analysis first okay where you are and where you can future so now what one

thing is that uh a mean important thing is your short description your full description they are kind of a supporting dog to your title so all everything are connected it’s all connected you can just live there one time us you can’t just go and Target so many times in your description no everything is like interconnected it’s like a supporting dock yes all right so one important

observation again that we have seen is that don’t Target your focusing keyword same in the title and in the short description no I know even I have work we all have worked right we did you we used to do this right title go and write your focusing keyword in the title and repeat that in your short description and then in your long description we have done that so that’s old days so that’s gone Okay so don’t repeat that

that’s not going to help right you have observed this especially from past year we have seen this that it’s not helping us and we did we did this experiments we kept on changing what what is the thing you know we keenly observed what’s happening and we saw the first three apps which are ranking for that particular keyword they were more generic you know the content was more generic so Google is actually giving more weightage to generate content you know he’s Google is ranking for the

general content of the apps you know the apps who are maintaining the content very PL genuine and generate okay so we make sure you don’t spam your keywords right I know you would say that then how do we taret right so let me come up with an example when I say don’t repeat in your title and short description it’s more of okay let’s take an example of a fitness app okay step counter we all know step counter right so you want to go after step counter you included that

in your title but not in your short description you can’t again use step counter probably you could make use of some other combination you know step tracker yeah that works counter tracker it’s almost the same right so yeah put STP tracker instead of counter so when you do that and you could go and Target your step counter in your long description if you want but again don’t spam in your long

description with your keywords don’t too many repeated keywords is like it will kill your ranking again so you have to maintain you know there’s a thing called as keyword density that you need to maintain usually it’s like 2% to 3% AG but like I said always look at your competitors for suppose example right for this particular keyword we just used once and we are ranking a sixth position and you know this here the one who is ranking at

second position he has used around 11 times so what’s what does it hurt let’s go and increase or keyword density and see okay there are other ways scenarios too we have seen with other apps that uh okay this was this is a weird example that we got an app okay his focusing keyword was like repeated 50 times you won’t believe it we like quite shocked how can you how can you just go spam your description because that’s

your focusing keyword no that will definitely drop your rankings right so what do we do I have some examples for you we reduce the keyword density here you see here okay first we reduced we like 50 times right okay we reduced it to like 45 like 40 and then we reduced it to like 35 20 you can see the growth here gradual growth we did one we reduced we got to Fourth position and then again we we got to thought position

you know so understand you have to keep trying these things and definitely it’s going to observe your competitors too how it is how they’re doing and the other example that I was talking about title and short description right don’t repeat the keywords here you have an example yeah we did this and Sh we in the second position right now like okay good one we got it right you know this is what Google has been talking about maintain your generate content that’s

more important and make sure you utilize your long description in a decent way and the most um the best thing that works is make sure your first two Paras of your long description you’re actually targeting your focusing keywords there in your first two pars that matters the most all right raat I have I have an important thing like can you please share that slide once again where you had everything the competitors uh and the keyword density in place and could you describe everyone the formula that

you have been using in in regards to keyword density that this is how I calcy density oh okay all right so keyword density is nothing but uh you see here there’s a keyword count okay and the word length Okay keyword count word length Okay into that divided by your total number of words that’s your keyword density yes so it’s keyword count I’ll just mention it over here okay yeah in the com multiplied

by Your Word length keyword keyword should be keyword so when we see a keyword count is it like if I am using let’s say daily affirmations as a keyword so then the keyword count would be like two or one keyword count is going to be one daily confir daily confirmation is your keyword then if you’re using it once then one the whole keyword if you’re using it one time that’s it’s called as one ke one time keyword count as one okay and when you say word length what

does it mean when you say it’s like two words in your keyword right it’s daily and then affirmation there two words so okay that’s suppose like you see here for this particular right oh just so so this is like two right two times but the word length of my keyword was like two okay it could be like yeah step counter step counter has two words so and I’m using in my description two times but the word length is so I do 2 into 2

divided by how many number of words 165 and then I get this percentage that’s the key so it should be like keyword count multiplied by word length divided by total words that you have inside your description right am I correct yes exactly yes so this is okay so this is what it is guys uh I would like to tell you all that this is an important template that you guys can also look forward to using when you are doing uh Google Play Asos I think it’s it’s worth giving a shot and we have seen a good results when you are actually taking

your competitors into consideration as well so make sure that you count your competitors uh you know like like we have mentioned over here make sure that you count how many times the key keyword is being used by your competitor and you know how does how does their particular density looks like for that particular keyboard and make sure that you that you kind of you know play along with your densities in regards to your competitor so for example if your competitor whoever you have been focusing or is the one who is ranking at number one position for that particular keyword you have to make sure what kind of keyword densities they do have in place for that

particular keyword and make sure that you are pretty much operating around the same density for that for that keyword so let’s take the same example again for example if daily affirmations is the keyword and your competitor One is using daily affirmations as a keyword for like with the 4% density so you have to make sure that you stick around 4% density too and then see what happens to your Metals after that after like let’s say 14 days and ifes if it doesn’t works and you don’t see any Improvement then maybe it’s time for you to increase your keyword density and see what happens after that right so you have to keep playing around with these keyword

densities in order to figure out what is going to work for you later in the day right I’m going to mention the formula here regarding the keyword density so you guys can take a peek at that real quick and you guys can chot it down that this is how we have been calculating it so keyword density is equal to keyword count multiply by word length divided by total words yeah this is what that’s the formula thank you so much guys yes do we have any Q&A right now yes we do have do have a few comments I’m going to address

all of those real quick so here uh thanks for thanks for being here hu hi Sam says so you guys keep notebooks ready to note down everything thanks so much Sam all right doesn’t the acquisition rate affect the app visibility on Play Store I mean the number of people who downloaded after looking at your listing it does affect the app visibility on Play Store because the more that you’re going to have having your download velocity in place the more are their chances for the Google Play algorithm to

rank you better in the Google Play Store so make sure that you get as much Acquisitions as possible because that is what what’s going to help you increase your uh organic ranking at the end of the day even though if the keyword is not targeted at all so guys you might have seen some examples for example let’s just say let’s let’s talk about uh you know um High apps you know the the apps which are which are which really have a lot of download uh density into place for example Com or if you talk about Facebook Instagram if you talk if

you look at their Play Store descriptions they don’t really have any keyword stuff over there right so you might not find anything over there it’s because why because they are getting a good download velocity in place they are already ranking with so much of keywords that they don’t require their Play Store or their Play Store description to be optimized in a manner that we optimize it for our application at this point in time so yes acquisition rate does affect the app visibility on Play Store make sure that you always uh you know Target your focusing keywords with the right keyword density in your in your meta so

far be title short description all long description all right um Sam says in last session yes said give main keywords 3% density question how many keywords should I Target by giving 3% density in my long description rafat on to you it depends on your competitor like I said the cheat there check how your competitors are doing okay it’s minimum from 2 person to 3 person that’s Max that’s what I’m trying to say here right again like I said again closely decide

based on your competitors like how are they maintaining the key sometimes you know sometimes it goes up to 5% too 4% 5% because your competitors are going after it you know and they’re quite ranking too so probably Google has not really gone there and really run their apps to this kind of an algorithm yet you know that’s what I’m trying to say but till that happens do this competitor analysis check what they’re doing and

they’re ranking on top because of their keyword density then go and match up to that level only if your competitors are doing it only if they’re ranking for that particular keyword you know in the top three section then you go ahead and do it it’s all based on that decision making looking at your competitors and then decide all right so it’s not like a complete that you have to stick to 2% or 3% it’s just a genuine thing that’s a general thing that you maintain but it’s

sometimes you know what sometimes an app ranks with just 1% of keyword dity you know yes that’s why he’s just going generic you know it’s that guy is going he’s following Google thing he’s going he’s having a genuine content there and you know what sometimes having a having a short description to your full description 4,000 characters sometimes having 2,000 characters also increases your keyword density isn’t it because you are dividing your formula if you see

that you’re dividing it by the total number of words so if you actually have a short description your keyword density increases so all these things you have to consider that’s what I’m telling sometimes one person to works sometimes two person sometimes you have to look into your competitors what are the apps for the particular focusing keywords what are the apps who are ranking and how are they doing it you need to observe these things what’s the keyword density what are they maintaining it are they not using at all probably this app

is getting more weightage just from the short description and the title that’s it you know so it’s all that there’s never going to be a perfect formula for Google Play so you have to do an analysis trust me I that’s what I said iOS it’s quite easy Google Play It’s like a you really head so lots of analysis next uh just one thing to mention here guys uh in the template that we are sharing currently you see all these serial numbers over

here these are the top 15 keywords that you would like to focus on that have highest search volumes across the store in a particular country so make sure that if you are going if you are going to opt for a template like this in order to figure out how you can uh play with your metas so make sure that you go after let’s say five keywords for an instance at the very first place and then try going after 10 after that and then 15 after that so I would advise you going after keywords that way one of the other things that we have noticed is that you might find out that some of your competitors are actually using your

keyword in their bundle IDs as well which we have figured out has been a good hack so if there is a way with the help of which you can actually include your main keyword in your bundle ID you there are actually very high chances for you to rank for that keyword atart in the top five positions I hope you guys know what is bendal ID right the app link that you get if your bundle ID name that comes there in your app link you know that’s your bundle ID so when you have your right keyword

there obviously you can’t Trang there you know it’s the direct hack just there yeah go to go and then one more thing that I wanted to share is that you ra since rafat has already shared that you have to have your main keywords focused in your first two paragraphs so I repeat the same thing so the the keyword that you are targeting in your title so we have always been saying that you know you have to kind of go Niche and figure out how you can rank for for that for that particular keyword from there but then

when you are going into Niche make sure that you at least repeat that keyword for say two times in your first paragraph itself and at least one time in the first 30 characters of your long description so we have figured out that if in case you repeat a keyword or let’s say if you even if you have a keyword in the first 30 characters of your L long description it will immediately pick up even if it has got if it hasn’t got an index yet so make sure that you target your keyword in the first 30 characters of your la destion it will work one of the other questions that we have been

getting from several people is that uh whether S2 tags or bold tags are still working right so I would say that they were working in 2022 back then but then it’s always they we we don’t see a lot of impact of S2 tags these days but I would still I would still go after putting them there because they kind of make your long description you know very fancy and it makes it appealing uh so so people might feel like okay this this is worth going after or they might end up

installing your application so I don’t know if it’s working or not honestly but to us for now it’s not really working for some people it could be working as well uh I don’t have a concrete data on that but make sure that you have your some of the keywords targeted in your S2 tag and some of the keywords marked with the Bold tags in order to focus on what are the value propositions that you are providing uh with the help of your app in your long description so far uh that is something else that I had had on my mind that I wanted to share all right I’ll go back to comments real quick uh

we have Kevin here hi Kevin thanks for being here uh Stam is asking a question again so how can we now after any Google elgo updates that where we should put our keywords to get rank in Google Play We would never get to know that Sam so yeah go for it yeah we have to observe Sam Actually it takes time it’s not like on a one go we could go and figure it out right so like okay you dropped you got

your rankings dropped after the update right and the top three apps who are ranking what happened there that they are actually ranking now Google is considering them why why is it just just go and check what they are doing what’s the difference between them and us right is there anything that we could go and try and do it that’s why it’s like aest so that’s what we we did you know we tried to figure out it took us like three months to actually understand to

to actually do that and see results out of it you know that’s what I’m trying to say so it takes time and effort you have to keep testing with different things and to understand this but yeah once we get there yeah we should be fine I gu uh there’s one more small hack that I’d like to share with all of you guys I’ve been trying this from a long time now i’ I’ve actually avoided i’ I’ve been I’ve already started avoiding it from these days but what I figured out is that you know somehow by mentioning your

competitors’s brand names in your long description might help you get some ranking so can actually do ranking on the Branded keywords for uh yeah for those branded keyword that are your competitors so you can get to number two or number three position easily but you have to make sure that you are using it properly and there are if but I I would really like to say here that make sure that you only use it if those comp competitors name look like like generic keywords to you if they look like really

really branded don’t don’t try to use them into long description because they can come after you but if they look generic to you and if you feel like okay this is generic enough and doesn’t really sounds as branded as well right so make sure that you use that keyword so one of the smartest ways that I have been doing it is with the help of like you know say it that way somewhere in a long description hide it somewhere in the between okay so the trick is that uh you can do it like R Dash app so Dash app fulfill it with the keyword that you are targeting so r-h app is the best alternative to this this

this this this and this I got to be a competitors here so I have been doing it I don’t adise everyone to do it but if you are doing it make sure that you do it even if you’re only and only if you’re competitors have generic keywords and their title or their brand name sounds like a generic keyword to you that’s what everyone has to keep into consideration all right um we have an another question here so this is by irin irin says is do people really read the app description before installing the

app or is the description mostly just for ASO purposes I’m guessing they mostly only look at the screenshots Arin I don’t have a conrete data on that but from what I have seen so far I would say that people don’t really pay attention to description that much they might pay a close attention to your first paragraph but they don’t read a lot so make sure that you have your first paragraph fully optimized first and second I i’ say both fully optimized and your screenshots for a short so I think with the Google Play it’s more

like the word of mouth marketing that plays a huge role um and apart from that it it is always our metas and our paid Acquisitions that we have been running that actually helps you increas your organic rankings on Google Play I would I would like to add like uh even the first sentence is very important like you can you have to create it like a hook so usually the first sentence gets uh highlighted so yeah it’s basic sense right when you look when you land on the

store listing page right when you scroll below your screenshot you see a oneliner of your short of your description so the first line of your long description definitely matters and I agree with you Arin definitely no one cares who’s there in the long description but it’s just purely for your ASO that matters you know the first two Paras like Yash and told that’s matters especially the first line definitely matters okay yeah definitely yeah and screenshots obviously we all look at the screenshots

even I have that habit I look at the screenshot like who cares who’s there in the long descriptions like seriously right you dis your screenshots matter yeah that’s what even we said earlier like you know make sure you put your right keywords on your screenshots too that increases your ranking also actually yeah all guys there’s another question by Lou so Lou says I have an app that isn’t released yet but I have the gpas already I’m focusing 5% keybord density in Long description is it it’s

5% too much raat on to you yeah kind of too much but uh are you competitors doing that so that’s also important you have to check on that and uh give you a solution on that so you could figure it out just check your competitors if if that’s really but 5% is really too much is what I feel but until unless the apps were ranking on a top three position they’re really going after it then okay I would say 5% but usually like 80% of

the time it’s a big no okay that kills your rankings you will not be able to rank too much of targeting also you Google will figure out it’s a Spam that you’re doing right and uh yeah that’s what but there see there are some apps we are very who are very very competitive like you know uh cash game apps they’re so competitive right right and you have to like include your keyword so many times there because

there’s so huge competition right yeah so it depends just check if your Niche the the app your Niche are they actually going after such high keyword density if yes it’s worth looking into it if not then don’t don’t go there because truly like 5% is too much actually it’s very hard all right uh kpes is here thanks for joining kalp Z you had something to say uh yeah especially no I would like to

add on on the just same thing like look at your competitors if your competitors are having a density higher you could try it in the first itation and if it’s not working out yeah you could reduce it as we said earlier you could start reducing it and see the effect all right uh EAD says hi d d looks like he’s a he’s a known person of yours hi Hi man all right uh Arin asks that what’s the optimal acquisition

percentage rafat on to you so if it’s a brand keyword 80% and above okay if it’s a generic keyword then I guess it’s like 50% 60% is quite you’re doing good there if it’s 50 60% all right but if it’s your brand keyword then 80% yeah that’s what we have observed okay and then we have I’m not sure how how to pronounce this one but I I think it’s sendor boo yeah how long

does it take to see the result after the description tensity change 14 days incorrect 14 days it’s 14 days after 14 days you’d be able to see at least something coming from Google’s end if you won’t see anything after 14 days then there could be something which is wrong with your metas and you you might want to revise that again so that is something okay anani Sharma is here this is our very has coming from Lin guys hey is it possible to get a version of this

lecture it is possible you can always come back on YouTube and see this whenever you want yeah all right everything is PES Patel is here nice knowledge about keywords research process thanks bles we appreciate you thank you uh he does have a question as well can we select one or two unranked keywords while crafting a new metadata for any app will it help the particular keyword to rank easily or will it act negatively onto

your I didn’t understand the question one second can you I think so he is mentioning about like the okay you want to Target H so okay pish so I get what you’re trying to do here but like if it is a low difficulty keyword then yes why don’t you go and try it definitely right I would say go and try and see if you’re able to rank it you could use use that you know uh in your long description or

if it’s your like your main feature keyword main app Feature keyword like I was we were talking about going Niche if it’s a niche keyword that you really want to go all in then go with title and a little relevant keywords on your short description and your long description just begin your long description with that particular Niche keyword that you want to go after yeah that will work I would like to say that yeah go for it back so sorry to interrupt I my video is lagging up I don’t know your

it’s the internet is lagging a bit anyways uh baves uh if if you have unranked keyword make sure that you go after it it I I would really say that just go after it if it’s any keyword you know like rafath mentioned especially if it’s a low difficulty keyword go for it dude even if it’s like somewhere the difficulty range is between 50 to 60 go for it doesn’t matter you see if you are if you are operating with the right keyword density like as we have already mentioned before you should be able to see something come again after that okay

Sam asks that please explain how and where to use keywords in bundle IDs Sam I Am Not a developer I think none of us knows about that here I have the answer for this yeah I have to like yeah bundle yeah bundle IDs are created once if you have a new app especially place it like your main keyword in there it really helps out to uh categorize it in the Google Play or in iosa so Google Play yeah I have a question here like can we

also uh for example if I’m using one bundle ID right now can we also change the bundle IDs later is it possible you can’t you get to do that only when you are creating your app you know that’s one time okay yeah okay if it is a new app yeah if it is a new app then you can have a bundle in the bundle ID you can use your main keyword it is it is helpful okay yeah okay okay that’s the case anyway so so so for Sam uh

currently for you uh I like as as rafat and D has mentioned I don’t think that you can actually change your bundle IDs now but if in case you are releasing a new app make sure that you are targeting your keyword in your bundle idea in that case all right e Prasad says Hey V I know that full description gets index for ranking but how can I do it effectively V go for it okay yeah yeah as we mentioned earlier also uh like description gets index and usually people see the screens much more than but it definitely gets indexed so you

have to put your main keywords in the very first let’s say uh 250 characters it has a greater impact and especially create the first sentence like a hook so that users while is scrolling gets a hold on it and they uh tend to read the full description so yeah more people reading the more description is beneficial for you yeah yeah Sam says is mentioning competitors’s brand name also kick us off out of Google world that is

correct Sam that’s why I said it only it sounds like a generic keyw to you otherwise It’s Tricky yeah yeah it’s really tricky all right uh Lou says yes my compet are in 6% just sick all right oh okay that keyword density he was asking about keyword density okay okay got yeah can yeah please go ahead L try it out yeah Arn says does Google index both English us and English UK keywords

so if you are targeting so you you should be having different custom store listings if you are going after if you want to have so you should be having custom store listings in place first of all if you want to go after UK region then the traffic in the UK region for the certain keywords is not going to be similar to that of what you see in the United States region so make sure that you conduct uh ASO for UK and then ASO for us after looking into the metrix separately and if you really want to Once let’s say if you default languages United States at this point in time then

you have to create a English UK listing a custom store listing and mention that the new met that English UK listing after that so that’s what may I know which country you’re targeting here arind just cute for com India yeah it should be India if that’s the case yeah there are some slides I was about to discuss so uh Arin we’ll get to your question that’s there in the next slides we’ll discuss the localizations part

yeah yeah Lea says Where can we grab this template Leva you can pick it up from here or we’ll find a place where we can share it uh you guys can let us know if we can share this template somewhere so we’ll share it wherever you guys would want it maybe maybe on Len yeah that would be great if we can share it on L yeah uh Sam ask how should I use Focus keywords and screenshots and does it benefits in really it does benefit you use it in the use it in use it in to be very honest Sam if you have like five Focus keywords for yourself then use it

in your screenshots marketing copy in the very first five screenshots itself for the very main keyword that you are trying to use in the title make sure that you go after that keyword in the very first screenshot itself and yeah yeah like I I I’ve already talked about this in my earlier live stream when I was talking about crafting uh good marketing copies for your screenshot so you can just go ahead and check it in the earlier uh podcast as well okay we do have Arvin has a question again I meant if I use different keywords in UK and US English

listing so let me go back to his previous question gole totally get what you’re trying to say see suppose it’s India or us I guess you’re asking for India for sure because India surprisingly apx says it’s like you know uh your default languages are like English UK English India or Hindi right but if you go and check your store listing Acquisitions if in Google Play console you have a filter there you

could go always go okay let me share my slide so that it just clear this right okay I have we were about to yeah we were about to discuss this thing yeah so localizations right okay so for India if you could see apuk ising English India English UK Hindi right but guess what when we went and checked this is Google Play India that uh you know uh you have this to list

acquisition in the left hand side you have this when you go there and I filter based on the language listings how many installs I’m getting surprisingly I’m getting for English us so don’t uh just go after English UK English India it should be English us too go and optimize that and yes go and Target different keyword Suppose there set of keywords that you’re targeting in English UK the other set of keywords you could go and Target in English us and then the next in the India but your main focusing

keywords which are there make sure you maintain that a bit common ground in all your list and then try to add other keywords wherever that you think the rest of the keywords different keywords in different listings you could do that but two or three main focusing keywords that you do want to miss out have that common all these three descriptions is what I would say yeah thanks Sam has another question should we use keyword in the icon what about writing ear like 2024 on icon K

any take on that on on this yeah yeah especially in the games categories these kind of uh things I have been seeing and it is working out for them I have seen that and yeah we could use keywords in there too if uh it is a new app uh in 2024 we can mention it 2024 there it it will help yeah so I have a take on this so for example let’s just take an let’s just take a keyword NFS 2024 I know this keyword has a lot of volume on iOS and

then if if your app is related to so for example if your app is lated to manifestation then you might want to put manifest 2024 at somewhere in your icon and that could actually help you in increasing your organic ranking for that particular keyword seen gaming apps use this usually gaming app use it like yeah yeah makes sure to make it visible if you’re using any of the term make to utilize it in the design in such a way that it’s effectively visible and

only yeah all right Sam says are you talking about package name guys I have no idea about this one can you guys address this okay package name yeah kind of that yeah okay that’s the same I agree that’s what it is and then blight has a question blight says I have an app on play store in past six months rankings were terrible but suddenly I got ranked on 2K keywords app

was published one year ago so maybe that is reason why I got ranked suddenly what you think thanks suddenly I got rank on 2K ke so blight you haven’t listed any reason here so we don’t know what reason are you talking about here so if you can get back to us with the reason then we can address this question after that okay all right uh Michael has a question D how can tested testing be conducted effectively in low traffic region I have an app that yields just

100 installs in a week from us so it’s hard for me to conclude any results accurately onto your details okay okay I think so Michael you’re talking about custom stol listing here and you cannot perform an AB test accurately in low traffic regions so that okay so okay if you are testing out for us and you have very few installs coming in a week so you are mentioned like 100 week 100 installs in a week so what you can do is

you can create a group of English speaking countries like you can uh go into custom store listing and create a page about let’s say English speaking countries and then you can uh Target four of English speaking countries like let’s say us UK Australia and Canada and then you can have a uh volume of traffic you could get to test out and conclude better results so you could do in this way so yeah I I can understand your pain you you must not have uh effective

traffic to conclude any results if you are only uh uh experimenting with the only us traffic so yeah create a bunch of targeted countries around English and you you’re good to go you will have effective result so I have a little take here right okay so AB testing you have done for your screenshots most probably all right and uh low traffic get it but check the

pattern once you have conducted the AB testing right so for how many number of like the longer that you have like probably one month or something you left forget about one month two weeks 3 weeks for most days which screenshot variant actually increased you know installs for you you go and decide that that’s how we do conclude sometimes Google says we still need data to conclude this experiment right it’s quite messy but we

have to just you have a graph there right when you do AB testing right you get a graph there compare you the you get you get a comparison in the graph so check the graph so the maximum number of days the which variant actually had worked for you then you go and take decision based on that and apply the changes you know uh because I trust me I totally get it because if you have less number of examples actually less number

of downloads I would suggest don’t do ab test at that time is what you would say you know make sure that you have the right things in you know like the right keywords the right messaging on your screenshots and then go all in how to improve your rankings where are your creatives you know that should be your intent not a abts because with just little number of installs Google will never conclude your experiment right you need to have some like thousand installs

in a day to you know thousands of installs in a day to actually see an effective result out of your experiment if it is just 100 installs already I would say don’t experiment you know just go all in go publish your screenshots but have the right make sure you have the right messaging in your screenshots that’s that matters the most actually yeah all right we have another comment from irin irin says does putting a YouTube video on the listing result in better acquisition it does Arin make

sure that you always put a YouTube video in your listing because Google Play explore is a channel that actually helps you from that front so you should be getting a good number of downloads from Google Play explore if you have a YouTube video in your listing so go after it and what you can also do is that you can also have some keywords targeted in your YouTube description and the title of YouTube so that you can see if that can actually affect the number of downloads that you have been getting from your Google Play explore side of things so yeah it’s it’s for Google Play

explore and you should definitely have a YouTube video in your store listing all right and there’s a plus Point there’s a plus point that you have when you have a video you get to add you you could add a feature graphic on top of your video and you could actually highlight your main USBS your uses user selling points on your feature graphic and yes there you go more the feature right the better this year yeah this year has been a lot of uh things in such and explore you guys have mentioned you guys have seen that search and explore

traffics okay we’ll just take one more question and we’ll move to the next slides after this one so Sam says what should we be ranking on number one to five one main keyword Stills we are getting only 20 to 50 organic downloads is it necessary to run higher ad campaign to get higher organic downloads yes yes keep running those campaigns keep kicking off those campaigns and you should be seeing that keyword uh rank from number five to number one or maybe in the top three and you should be getting more organic downloads after

that okay we should move to the next slides real quick uh okay D you want to take care of next slides y you have to go back yep yep I’m going I’m going so yes okay so guys we have been uh there is a feature from most content as it was pre previously named live offs now now it STS to promotional content so yeah definitely if you uh have this feature

definitely use this because we have seen here like it really boost UPS your uh number of active users and we are seeing a per 2% growth like we have seen here so it don’t overlook this uh definitely use this feature and it will really help in boosting your active user space and active users base gets boosted and it boost your visibility to your uh play Tool and it helps out a lot more yeah yeah and your rankings

too it improves your rankings too if you place the right keyword there yeah yes yeah just one thing to mention here for those who don’t know what promotional content is uh it is like an inapp event so in iOS you have an an apppp event in Google Play you have promotional content it was used to call live Ops earlier like G has already mentioned so one of the important things that you all want to take into consideration is that promotional content is not available for all the application Google has not opened this feature for everyone yet so it will only be available for for the

application that have closed to I don’t know the exact number of fact could you remind me the exact number is it like plus 1 million plus one million plus active users that’s yeah one million plus I monthly or daily I don’t know about that yet but should be like monthly active users for sure so 1 million plus monthly active users if you have that in place then only this feature would be would be a good one for you to to optimize on all right can you explain the SL real quick

yeah okay uh can you go to the next slide oh these are the examples guys of the promotional content right you could see right the first three are the sponsored right and then you see the next three are the organic rankings and then your limited time events that’s what we are telling don’t miss out this opportunity because Google is giving weightage to promotional content you know in app events so just observe here

the apps which are not ranking on top three positions are actually being showcased on limited time limits you know on the inapp there so it’s a good space so you shouldn’t be actually missing out spaces what the is talking about next yeah okay as yeah RAF you mentioned about this localizations before also so as you can see yeah from India don’t go after what the tool is saying like definitely it it is

showing like we have only English India English UK and Hindi but as we see as we have seen also like English US definitely also help yeah this like the most downloaded just the whole downloads are coming from English US listing so definitely don’t avoid this listing okay uh have this and even for us you have us SL to this is for us you know English us definitely but Spanish us too but the tool says you Spanish Latin American you

see so that’s don’t look into metrics your metrics right look into your metrics and yes I guess you should be fine there so that’s a take and uh there are little more perks like you know you have your reviews you could uh go and when while you’re responding back to your reviews through your developer account try to Target your keyword once in a while here and there yeah that helps you improve your keyword ranking

too and you have what’s new section right don’t spam it but yeah write your God’s new content copy in such a way that you are actually targeting your focusing keyword there too so small small tips yeah just use single keyword yeah yes one time more than enough just try and see how it works because we have got this is what we all have we all have got in Google Play right your title short description long description and then what are the other ways these are the other ways there are back linkings

are there but it’s a long run short yeah you need to keep doing back linkings to see actually see the effect it’s a long time run to see the results out of backlinking but to have some quick results these are some tips that we wanted to share to you I hope uh this was like a clearer session on Google Play So any questions yes yeah we do have some questions here ra I’ll get them coming yeah so Arin says most of

the apps on play store has first screenshot with social proofs such as loved by accs does that hadin that definitely helps if you have an app on Google Play make sure that you do something like this as well because social proof is loved by everyone the more social proof that you have in your screenshots you might end up getting a lots of downloads after that if you are ranking if you’re ranking with some keywords as well yeah and then this this actually leads to a good number of Trials as well because then people what what people do is they start to trust you right so make sure that you have

that trust associated with people all the time okay arpit has a question arpit says how do user reviews impact ASO I know higher reviews is a positive signal for Google to rank it higher but apart from that anything else so arpit what we have seen is that if the user reviews have the keyword integrated with themselves they should be helping your ASO for sure and that’s why uh RAF has already mentioned it in her in what she what she had spoken earlier that sometimes in know developer responses what you can also do is just just mention some keywords you know you need

to know how to mention those keywords in but figure out a way that to to to include some keywords in your developer responses so that you can start ranking for those keywords if you are not ranking at all this can these are small tricks that that can actually help from from the Google Play just a simple thing just you know okay for a positive response right any positive just pick don’t do it for all the reviews please but just pick alternatively here and there for a positive respond like oh thank you thanks for the feedback have you tried this feature of the app or

something you know you just go and yes you have your keyword there put in there so I tried this hack you know back when like four years back I guess so it still works actually yep I would like to add something here really quick uh yeah so definitely definitely the keywords help but responding it in a very good time like the tat the turnaround time should be excellent so it will be really helpful as frequently you can give the reply that would really supercharge your

listing MH that’s good just just one more thing to add here uh with regards to developer responses if in case you have a new feature coming up in your Google Play App make sure that you introduce that feature in your developer sponsors and figure out a keyword to come up with that feature as well all right um we have arind AR with a question again I have an app with over 1 million downloads where can I find promotional events page so if in case you’re not able to see it Arin uh just report it to Google and you should be

able to see something but the the the the criteria is that you should be having 1 million daily I don’t know if it’s daily active users daily active users yeah daily active users and so why don’t you do one thing I I’m I’m pretty much sure you should have a Google account manager you could actually mail them and tell these are the metrics can you help us you know uh we are already having these activ users these many downloads you know and you could tell about your app and then tell that can we

get this activated then and they will guide you that’s what I would say you know I have I have some insights around this like it’s called premium growth tools you can ask your uh Google uh that team and you could ask for like premium growth tool and definitely it has some eligibility criteria like you should have at least 1.6 million active installs at is as their in eligibility criteria and there are a couple of more eligibility criteria that you have to fulfill and there is a threshold for

daily active users so talk to them request them and you are good to go yeah thanks for sharing that here uh we have a question oh no this is a sentence so Raja says after a long time I watch a good video from this channel thank you so much Raj thank you so much all right arpit says do paid ads on Play Store impact as so assuming paid acquisition leading to good user engagement attention exactly it does

keep running your paid ads on for for some keywords Google USAC or if it’s Google search or whatever it is it it will definitely affect your organic ranking for sure so keep running them keep them going all right to has a question here so toit says Hey guys does keyword and bundle ID matter for iOS 2 or only Android we have seen it working for Android only haven’t really honestly we haven’t really paid attention on the iOS front yet might right answer for this actually the developer name probably for iOS that you could try

yeah wor of your keyword there for I because Apple is very strict trust me yeah apple is very strict yeah so next all right gaming Hub says what’s the secret behind wam companies they have better user acquisition and they are in ch top charts uh no idea on that front yeah Vietnam is I don’t know like I don’t think it’s like they have better user acquisition we have seen a lot of other companies which are from various parts of the world which have

really good user acquisition in place and very high download velocity and they are always into top charts as well I haven’t really heard any time before that games companies have some secrets in themselves so not sure about that giving up this is the very first time I’m hearing this from you I’m GNA I’m going to investigate on this any anyways let’s see what what comes we report you back on that yeah good one all right and then we do have Sam asking one more question I saw an app might be they buying review but they wrote first paragraph of long description in reviews

could be possible Sam we don’t know about that there are some people who are trying out techniques like this uh you should be aware about that and make sure that you don’t do anything like this for yourself so actually see yeah there are some agencies who actually would do this right paid reviews right that’s a black at ASO but doesn’t help you in the long long run you know those reviews will get delet deleted by yeah I’ve seen that okay so try as much as possible to get

organic reviews like the genuine reviews that’s more important and try to like you said try to respond back to the reviews as much as earlier as possible so that also helps and include your keywords wherever possible so yeah I guess yeah work on your Android vitals uh make sure that your uh loading time and everything is all okay fine so d you don’t land up getting lot of lower reviews so that it will help definitely

there is a thing that you could be seeing Sam says Vietnamese companies do agreement with top apps and big shark only there you go gaming you have got your answer now it looks like saying correct okay we have all right okay uh one more question here we’ll take this one and then we’ll move on to the next slides after that arpit says based on my experience in gaming space Vietnam okay he’s a he’s again um here

we go regarding vietnames companies based on my experience in gaming space Vietnam gaming companies have much refined games plus High daily engagement robust monetization Loop which helps in acquisition there you go gaming I have I have a the here you know it could be probably they’re doing some huge affiliate campaigns you know it could be that that they’re really booming there you know I heard that’s really huge for we this market so it could be that you know all right let’s go to the next slide real quick uh I will change it yeah sure

all right so guys this is now we are jumping on to Google USU this time so Google U for everyone who has been running this campaign everybody knows that Google USC is quite a blood box and we can cannot really control anything and everything in Google USC but there are a few things that are controllable and you must be seeing reserves with the help of those so I’m going to be sharing some dos and don’ts with you guys that you have to follow in order to get your Google us working for you and get a better Coster acquisition from there so

the very first point says that you should be having right headlines and descriptions in place that are relevant to your application and pretty much conveys what your application does so you guys must have already taken a peek into your Google ads and must have seen that or if someone have haven’t really seen Google ads yet Google us yet then Google has now started to give some automatic uh um suggestions to you that okay these are some automatic suggestions that you can look forward to starting with but I would say that we have tried with those uh automatic suggestions as well but they they are

not really working as much as the other things do so when I say other things it means that you actually have to integrate relevant keywords in your headlines and descriptions that have high traffic in the particular region right so this is what it is this is what plays the major role when it comes to Google U because you don’t have a an audience’s section to Target you do have an audience section to Target but I have that coming up in the next slide as well but you can’t really Target and go after uh demographics the way you can go after

it with the help of Facebook ads or maybe some other ra can you change the SL again please back to the previous one yeah uh you can’t really you can’t really uh uh you know I forgot what I was saying anyways this uh control the demographics yeah yeah demographics correct so you cannot really Target the way you can actually Target your demographics with the uh in Facebook ads or Tik Tok ads or maybe Apple search ads but uh something that you can do is you can always look forward to using your main keywords in your headlines and descriptions and

that’s what will make Google algorithms learn things faster and show your ads to the relevant people who are actually looking for things like those or an application like yours which are related to those keyword so make sure to stuffen some keywords in your headlines and descriptions to get the maximum out of the Google USC so far next slide far so here I’ve actually shared some examples you can look into this so you can see that I’m going after keywords so this is an app which is pretty much into hypnosis hypnotherapy brain training

right and meditation and stuff so I’m kind of leaning in on keywords that are related to hypnotherapy or hypnotherapy apps you can see that I’m stuffing in keywords here so top rated hypnotherapy app you can see hypnotherapy app is the keyword which is being used there so hypnotherapy is the one you can see that in one of these screenshots from keyword Surfer you can see that hypnotherapy has a traffic of 33,100 searches a month and that is how I got to know that okay this is the keyword for me to go after so you should always go in raat can you go back

to the previous SL once again please so in the previous slide I’ve have written that you guys can see that you can see the traffic on your keywords after looking into tools like Keyword Planner and keyword serfer Etc so always make sure that before stuffing in the keywords your titles and headlines and descriptions uh make sure that you see the keyword searches of that particular keyword in the Google search engine and after that go ahead and uh and Target that keyword in your headline and description next slide

again okay so here you can see that I’ve got some screenshots for you guys here from the keyword Surfer tool you can see that hypnotherapy has 33,000 one searches and that that is why I am using it in my headlines and you can see that we using it in our descriptions as well so the first description itself says that experience deep relaxation boost confidence and manifest your dreams through hypnotherapy right so that is how I’m going after my Audience by integrating the right keyword who are actually looking looking for this so the brain training booster here I’m going after brain training here best self

hypnosis app going after hypnosis app self hypnosis self hypnosis app and hypnosis as a keyword right the other one says relax and sleep well hypnosis so going after hypnosis again uh relax and sleep well is another keyword that has good volume so I’m going after that one and then the other one says hypnosis programs so I’m going after hypnosis again with the help of that in the descriptions you can see that I’m going after keywords over there as well so hypnotherapy in the second description self hypnosis and reduce stress improve focus these have some volume right so

improve focus and reduce stress does have some volume that’s why I’m going after these keywords as well and same go same goes with the other three descriptions as well so self- love and then hypnotherapy again in the fourth one you can see sleep hypnosis and then uh deep relaxation and restful sleep and the fifth one uh going after calm and uh meditation and then self hypnosis so that is what I am trying to convey here so make sure that you have some keywords stuffed in your in your titles and

descriptions so that your ads can be shown to the relevant people who is your actual target audience and you can get benefited from that otherwise you’ll end up uh end up you know getting uh getting some spend on your getting some spend on your Google ads but with no installs at all all right uh next slide please okay so one of the other important things to highlight here for me is that always have a conversion tracking in place so when I say conversion tracking what I mean is that

if in case you are looking forward to optimizing on app installs make sure that you have a first open the first open inapp event or inapp action uh in the Google integrated with that Google ad right if you are for example if you are optimizing on the bottom of the funnel let’s say trials or subscription so make sure that you have that conversions into picture in those Google ads so I have I do have a screenshot in regards to this next SL real quick okay there you go a little bit

small but I hope you guys can see it I’m really sorry about that but you guys can see that we can go after install volume we can go after inapp actions we can go after inapp action value as well so in regards to install volume you guys have to make sure that you have that first open uh uh you know in app uh the first open Action into picture so how do you track install volume how would you like to track install volume is the question that Google asks here so make sure that you are always having that first open into picture of so this what this will

help in is that what will happen when you’ll have this conversion action in place is that so first of all I’d like to highlight here something uh real quick which is that I have audited a lot of Google ads accounts and what I have seen from some of the Google ads account is this thing and that’s why I came up with this conversion tracking uh think here that people are not really targeting these conversion actions in their ads and that is why they kind of see that okay there’s no install coming in but um we are seeing several

Impressions uh or or or spend on the Google ads this is because you’re not tracking the conversion with the help of Google ads and Google ads is not showing you the installs that are coming in on their dashboard so you’ll have to have this conversion action in your Google ad in order for in order for Google to reflect some installs on their dashboard uh now for example if you want to go out an app action so you can go after that trial start action you can see see it in the you can see it in the uh screenshot

uh that is that is on the screen in front of you right now so you can see that I’m going after the trial start an app action here and aiming a $18 cost per action for the trial start event so make sure that you always have these conversion tracking in place so that you can see the right data in your Google Play all right next slide please okay so one of the another thing that you need to always make sure that you have images and videos in your

advertisements uh so again uh this is again coming from my audits uh from Google ads so I’ve seen a lot of uh people just running text ads and not targeting any images and videos in their advertisement so this is really very important because what we have seen from from the big Google account that are spending like let’s say uh I don’t know maybe 20,000 or $30,000 of budget a week on Google ads itself is that most of their spend is coming on from these

images and videos itself primarily images and then primarily videos and after that it’s going to be images and then after that it’s going to be the text ads when I say text ads it means the headlines at the description so most of your spend is going to be taken taken by these videos and images so make sure that you have these images and videos in the advertisements in order to make them more compelling and in order to make people like okay we want to click on this ad and see what this is all about right so you want as much Impressions on your ad as possible and for people to

land on your product page you need to have these images and videos in your advertisements so that is something uh in your dos as well uh another thing that you have to take care of is that keep keep replacing the loop performing headlines description and add assets all the time uh this is something which is really very important uh otherwise Google will end up uh spending on those low performing headlines and descriptions for you and since they are performing low they’re not going to end up getting you an install so keep replacing those every seven days just go in and replace those low performing

headlines and description and add assets for yourself all right uh before jumping on to the next slide we’ll take some questions real quick um okay uh okay so we have we have taken this one already so Mohammad is asking a question here what’s the difference between similar apps and other apps to try in Google Play Store similar apps and other apps

to try in Google Play Store I’m not sure about this one have you guys seen something like this similar apps and other apps to try in Google Play Store similar apps are something when you open your store listing page you get the similar apps section right Google will say that these are the similar apps other apps I guess here I guess there two suggestions which Google says only two one is the ads which Google shows right right that’s the ad section

that’s that’s probably you calling like other apps there okay the other is your similar apps where Google is you know automatically suggestion this is not an ad but similar app similar to your app and there’s another call as suggested apps that’s I guess that’s the ads that Google is playing there so there are two sets of app suggestions that you get okay okay only difference one is with the ad which Google is putting an ad there the other is like the generic one the generic explore

section okay and it will yeah and it will end up from in the explore Acquisitions all right good to know that I I didn’t know this one thank you all right Sam says not changing ad assets CU you add fatigue ending in zero consumption I become victim of it yes Sam I’ve seen that too so that is why you know I would say that do not change your ads as very frequently change it once in seven days if you see it performing low and that is how you won’t

become a viting of it so keep change it but once in seven days or once in 14 days so that is what is advisable so that so that you don’t you don’t end up uh in in in with with any sort of trouble and you don’t become a victim of it okay uh we’ll go on to the next slides real quick ra okay so there are some don’ts that you guys need not have to do at all so don’t don’t run different campaigns for the same optimization event in the same location that is really very important okay so

I’ll give you an example real quick so what I’m what I’m trying to convey here is that if you are running an a campaign which is solely focused towards app installs in United States don’t run another campaign in opposition to that one which is pretty much similar to this targeting again the install volumes for United States again because what will happen is that if you do something like this Google will prioritize the campaign the highest bids right and what you’ll end up getting is that whatever campaign

that you were running earlier whatever campaign that you were running earlier you’ll you’ll actually you know you’ll get lost with the data so um you might end up figuring out that okay if this is working or this is not working at all so this will actually skew your data and uh that is why I would recommend not to run different camps for the same optimization event in same location uh the other thing that you you might want not to do is that if you add an ad group when a campaign is already running this new ad group will be prioritized so do not create new ad

group in the existing campaign because it will steal traffic from the existing ad group so always make sure that so let’s just I I’ll throw I’ll throw this one with the help of an example so let’s just say that you have a meditation app with yourself you own a meditation app and let’s say that you have uh three things that you are three features that you are looking forward to optimizing or or getting installs from one is going to be sweep sounds second is going to be meditation itself and third is going to be uh let’s say Journal side of thing right so Journal so make sure that

whenever you are starting a campaign you have all these three Ed groups in the campaign itself before you start it for the very first time if you incl include an another ad group for example if you’re already running meditation and sleep sounds and after let’s say having it run for uh two or three weeks you you figure out that okay you know now that I have a journal feature in my app let’s just let’s just introduce that journal General feature to everyone with the help of Google advertisement and you end up uh adding a ad group in the existing

Campaign which is already running with the meditation and sleep sounds at group then what will happen is that Google will actually prioritize the journal one a lot more than uh you know the meditation and sleep sounds one that has been yielding you good uh installs or maybe trials or subscriptions whatever you are targeting so far so make sure that you don’t add a new ad group if you have already started a campaign so you should always have the ad groups from the scratch when you are activating a campaign that is what I wanted to uh let

you let all of you guys know about uh all right I have an uh another question which is here so I’ll take a look at that so cir clop says your app URL in app store and Play Store guys back links oh uh what should I create backlink to your app Here app store app store backlinking

doesn’t work at all for iOS apps Play Store yes it works but like I said earlier it’s a long run you really need to keep doing backlinking for around three months to actually see the effects from the backlinking you know when I say backlinking your app link obviously you go and uh publish an article on some uh you know a website and you give the back link or you give the hyperlink on

particular keyword that you’re really going after you know that’s how backlinking is done so decide well on what websites do you really want to do this back linking activity right so that should help you that should help you definitely for Google Play apps but it’s a long run like I said it takes time to actually see the effects in your rankings okay uh next slide on Google USC can you back please all right so there are three

things that you always have to remember while you are running Google USC so first of all it takes time for Google to learn the advertisements to Showcase it to the Right audience so you have to wait for at least seven days before making any major changes to see the data so I would say that don’t make any changes to your uh Google USC if you are already if you have already started it for at least seven days in order to see what Google has come up but so let the machine machine learning algorithm learn whatever it wants to and then you should be able to see something after seven

days but make sure not to make any changes and let it learn whatever it wants to the second one says that do not make changes more than once a week in your Google U campaigns because too many changes will prevent the machine Lear learning from optimizing properly because it will get too many signers of course so wait at least a week after making a change that is something that I’ve already highlighted in my earlier slide so wait at least a week after making a change and then you know you might have to like you know I I remember this question that came up earlier by Sam that uh not changing Edge assets C

your ad fatigue ending in zero consumption I become Victory off it so I’ll say that you can change your ad assets but wait for at least seven days after you see that it has started to perform low for you so wait for seven days and after that go ahead and change it I don’t think it will it will it will it will actually harm you in anyway after that so yeah so one thing when I started with the Google USC I was focused towards uh telling you something about the audiences now we do have audiences to Target when it comes to Google USC as well so I would always say

that you have if you own a niche application then only I would ask you or recommend you to go after the audiences section and Target the necessary audience if you don’t own an N app let your advertisements run for everyone keep it as broad as possible and focus on your right keywords that you would want to integrate in your headlines and descriptions so if in case you guys are already running Facebook ad ads you guys would be aware of this fact that keeping your audiences as broad as possible

actually helps Facebook learn a lot more things and uh and come up with better results so that is pretty much same with Google as well keep your audiences as broad as possible if you are a niche application and for example if you’re only available in a selected number of uh you know cities so for example if you could say that if you are uh if you are a if you’re an application which is related to car parking right we have seen applications like those as well which is pretty Niche right in that case I would I would uh I would ask you to go after recommend you to go after audiences but if you are a broad

application which is which has enough features to go after then which have enough features inside the application then then then don’t go after the audiences section at all keep keep try try to keep it as broad as possible all right next SL please okay few other things that you would want to uh keep in mind is that Google optimiz its audiences on the ad group level as they find different people through different creatives so use different themes for each ad group so this is

where that meditation example the meditation app example comes up in picture once again so like I said earlier if you are creating different ad groups in the campaigns always uh have always have different ad groups so for example if you own a meditation app don’t only run one ad group and think like okay I’m going to get the benefit Max benefit out of this one ad group inside this campaign create as much ad groups as possible because Google what it does is

that it finds you different people through different creatives and and and since it optimizes it audiences on the ad group level you have to create as much ad groups as possible focusing towards different features of your app uh number two says that if you are already hitting the daily cap don’t increase don’t just increase it to what’s recommended so you might always find it that You’ll Always Find that if you’re exhausting your daily Budget on Google USC You’ll Always Find Google coming up

with the recommended bid that okay this is what you should actually increase your recommended uh daily budget to but I would say that don’t increase it to what’s recommended because you might end up spending a lot because of the learning process that Google has in place so it takes a lot of time for the machine to learn things after even after you uh you know increase your daily budget so I would say that increase it incremental for example if you are bidding let’s say $100 on your Google USC campaign at this point in time so instead of so for let’s say Google is

recommending you to increase it to $150 I would say that don’t increase it to $150 instead increase it incrementality by 152% and as soon as you start seeing data uh you know then if you see a positive signal that you have started to see a positive signal and you’re ending up getting more trials or let’s say app installs or subscriptions whatever you are optimizing the advertisements on then keep on uh keep on increasing the the bid by 15% every time don’t just

increase it to what’s recommended straight away all right the next thing that you would always want to make sure is that since Google uh actually showcases your ads across the mobile phones across tablets across computers as well you have to make sure that you are already reducing your bids on the computer so you can always go into where and when and where are add sh shown section inside the uh Google USC campaigns and you can always reduce

reduce your bid by 100% on computer that your advertisement is no more uh visible to the people who are operating uh who are who are who are searching for uh keywords that you have stuffed in your headlines and descriptions with the help of their systems when I say systems it means computers so that your ads are only visible to people who are who are actually searching uh for an application like yours with the help of their mobile phones and tablets only that is something that you guys would want to

remember all right uh we’ll take some questions real quick uh before we move on to the next slide so Michael says can we use Google Cloud natural language to create the long description I have an app that huge in English speaking countries please guide me here Michael I would suggest you to use it go for it see what it does for you and if it doesn’t helps then we have already shared with you the best template that you have ever got and make sure that you that you utilize it properly if Google Cloud natural

language hasn’t gued you uh good benefits after you have used it in the long description yeah I would add I would like to add [Music] something okay uh so if you if it is working out for you yeah definitely uh you should try this out if it is working out for you if not definitely we have a template as yes said go with it and look at the density compare with it and try in the iter and if as per it like

increase or decrease the keyword density and play out it with in the coming it and see how your ranking behaves so that okay and coming into like to be frank like I have used just once or twice the Google Cloud uh natural language uh to optimize the description so yeah you I guess like you have a salience metric there that you you have to like sence Matic does is basically it demonstrates the meaning of a word in whole text as a whole in a

whole sentence so if you have the main keyword in there and it has a sence matrix of let’s say 0 0 and 0.2 so it means that uh the main keyword definitely sits very well with your full sentence and it helps in ranking well to prioritize that sentence or that main keyword or phrase in Google Al algorithm so if you want you can test it out it’s all on to you okay Robin yeah uh thanks for

addressing that D Sam has a question here but Google says make one ad group for 100 USD budget so if I have only 1500 USD budget should I still go for more ad GRS I haven’t really seen Google telling you that you should always create one ad group for if you have a certain budget in mind I would say that if you are bidding close to $100 on on a campign then make sure that you have at least two ad groups if you have good features in your applications if you don’t want

to have two ad groups it’s completely on to you and make sure that you’re optimizing with the help of one ad group only if you have let’s say $300 of budget to spend a day make sure that you have as much attitudes as possible that would actually help you get the most out of it all right Sam has another question he asks where I can see the template for long description you share I was away from session for a couple of minutes Sam we haven’t really shared template in regards to Long Deion but we have shared something uh uh an Excel spreadsheet uh

screenshot that actually consist of the consists of the uh uh you know the procedure uh as to how you can look forward to maintaining your keyword densities and how you can look into your competition and maintain your keyword densities according to that in your long description so you can always go back uh rewind this video and uh see that template and you should be you should be able to grasp all the information from that and we have the formula in the chat itself like key formula keity all

right okay this is the last last slide that we have in place so there are some bonus stps that I’ve added here so before running campaigns optimized towards either trials or subscriptions for Google USC always test running some install volume campaigns to see what headlines description and AD assets are working for you so what we do is that let’s just say for example a client comes up to us and asks us that okay I have a $6,000 of budget per month to spend on Google ads what how will you start for me so what I would always do is I will I will go in

start creating an app install campaign and then with the help of app install campaign I would first of all try to optimize on the top of the funnel Matrix in order to get as much downloads as possible and figure out what kind of uh headlines description and AD assets are working for me and then once I figure that out for let’s say after uh uh let’s say 15 or 20 days or maybe a month then I then I figure out that okay once I figured figured out these things I’ll lean in and then I’ll I’ll I’ll start optimizing the camps on the I’ll start

creating camps uh which are focused towards the bottom uh bottom funnel uh bottom bottom funnel uh which would be the trials and subscriptions so always make sure that you just don’t just don’t start a campaign for trials and subscription by going into Google USC before that always keep in mind that you run in inapp install Camp see what is working for you and then start running T and subscription campaigns after that one uh the other point that I have in that I that I wanted to let you guys

know about is that try to include your YouTube videos in your advertisement that have some likes or comments as it signals Google that the video is good in order to get more engagement it’s always better to have it listed as public instead of un unlisted so this is clear by the sentence itself so always make sure that you’re using the YouTube videos in your advertisement that have some sort of engagement on YouTube any you know good number of likes or even some comments because it actually signal signals Google that the video is good and it might help you spend uh something

and you might end up uh getting the uh the performance curve as low high or good or best uh you know actually it indicates low best and good uh U you know earlier than uh than whatever time Google takes so and always keep keep the uh YouTube videos as public instead of unlisted if you are running that video on Google ads uh the third part should the third part says that reviewing competition is the key so always make

sure that you reviewing your competition constantly what kind of advertisements they are running on their Google USC and uh what kind of AD assets are they using what kind of images what kind of uh uh videos that they are using on their advertisement so so far and if they are actually ending up helping them if in case you somehow figure out that these are helping them then you can probably you know replicate something like that and figure out if that can work for you as well um yeah that’s it from the

Google USC side of things U feel free to shoot questions whatever you have and we’ll take those questions meanwhile we’ll have we have some qu questions from Sam so I’ll take those for um where I can say that already addressed this one so he says yeah that I note down already all right Sam thank you so much uh we are here for a few more minutes so let’s say five more minutes anything else that you would like to ask us feel free to ask us be related to the Google USD or the Google

Play Store ASO we will be answering that all right we have got a question now uh Sharia Khan says can you get more downloads by changing individual account to a company company account on App Store um yeah so it depends on what kind of a company account are you going toward so for example what we have seen is that that you know if you have a developer account in which you have let’s say a portfolio of five applications out of which three of the applications are

actually working for you and are driving huge download velocity and good revenues for you if you get that application uh transferred to that developer account you should be able to see some good download velocity coming in coming after uh coming in your app after that because now you are associated with a developer developer account which already has three of the applications that has high download velocity uh coming in so Google so app IOS algorithms will actually prioritize uh your app and would would

give you some benefit for sure all right I guess I have already answered that for you sh Shia if I’m pronouncing your name correctly sh sh yeah sh sh that’s a unique one okay anything else guys do you in case if you guys have any questions we we’ll take them yeah all right um regarding S2 tags and B

tags I I’ve already discuss so make sure that you use S2 tags at right places integrating some keywords in our S2 tags actually helps you in order to rank higher that’s what we have been seeing in 2021 2022 and a little bit in 2023 helping but after 2023 we have seen that integrating some keywords and S tags doesn’t really helps you that much but we are still seeing in some cases it does help so make sure if you are if you are targeting uh if you are if you are willing to have S2 tags in your long descriptions you actually have some keywords integrated in those S2 tags so

far all right Sam has another question real quick so he says in one description how many keywords should I focus completely depends upon you Sam we would say that ideally try to focus on the top 10 keywords that you want to focus on and then after you know once you have figured out that these 10 keywords you have already got got an index for and you have the right keyword density in picture for these 10 keywords then then you can try figuring out okay now these are the other five keywords that I’m going to be focusing on and then you know try those five keywords after that

once you feel satisfied try localizations right we talked about loiz possible yes that is yeah use Niche keywords in the first paragraph itself like it really helpful all right uh I think we good and we have covered almost everything if in case you guys have any other questions please feel free to leave it over here and the very next podcast that we’ll be doing in regards to Google Play would be addressing those questions over there uh

thank you so much guys for participating today we are really glad uh with the engagement that we have seen uh in this particular video if you guys would want us to create or come up with a Content that you guys want to have some information on feel free to let us know in the comments whenever we are on the podcast once again so that we can come up with the content related to what you actually are willing to see uh and that we the main goal is to uh get all of you

guys benefited from whatever information that we have with ourselves so feel free to feel free to ask questions and feel free to share topics that you would want us to create the content on um that’s it from my end uh thank you so much guys thanks Sam thank you so much that was such a lovely comment yeah thank you guys had a very engaging session today hi guys see you later bye bye see you later bye- bye a weekend see you guys bye

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