| Source | https://www.youtube.com/watch?v=h1zUyMondkU |
|---|---|
| Readwise URL | https://read.readwise.io/read/01kv42y7g2mbfh2q9thnjb6m8r |
| Readwise ID | 01kv42y7g2mbfh2q9thnjb6m8r |
| Date | 2025-11-21 |
| Author | App Masters |
| Category | video |
| Cover image | https://i.ytimg.com/vi/h1zUyMondkU/sddefault.jpg?v=691d7eb8 |
What is up up Hello. What was that? What is up App Nation? It is Steve P. Young, the founder of appmasters.com, the place you go when you want action-packed content related to helping you grow your app downloads and more importantly those revenues. And
for you, that was for you Graham. You asked me to do this during our mastermind app founders hangout earlier today, but I was felt a little bit shy. So I was like, all right, I’m going to give it a little bit extra today. But anyways, back to why you’re really here. We are we’ve got a phenomenal phenomenal app developer that has found some tremendous success in Thailand and I think it’s going to be the theme for me moving forward in 2026 is really figuring out beyond the US what
other countries you can target, especially if you’re outside the US, like really honing in on your home country has we’ve seen some tremendous success. I’ve talked to a developer in Brazil who’s done 100,000 plus in Brazil. I’m going to have this guest on and talk about how well he’s done in Thailand. I’ve talked to many others who’ve done very well in their home countries. And so if you’re just focusing on the US, you might want to consider another country. So let’s bring in our guest
today. Well, okay. How are you bro? Hello. Thanks for having me, dude. I’m so excited today. Me too, bro. Thank you so much. You’re out in Thailand and thank you. I know it’s late out there right
now at the time of this recording. This is Supasit. Also, if you’re friends with him, you go by Gank, g a n k. >> Yeah, yeah. And you are the founder of Nาคap Khao. Uh Okay. Yeah. >> Yeah. Yeah. Anything All right, Gank. I’ll shut up. You What do you want to say? I actually it’s called Nาคap Khao. Nาคap Khao, okay. >> Nาคap Khao, yeah, yeah, Nาคap Khao. Okay, what’s what’s Nาคap Khao? Yeah, tell me why. Uh because Nาคap Khao is the Thai word. Nาคap is the counting in Thailand. And
Khao is the short for calorie. So, it’s like calorie counter. Oh. That’s cool. Okay. Nาคap Khao. So, it will be easier to understand in Thai that Okay, Nาคap Khao is the calorie counter app. Yeah, because it’s really short and very uh easy to remember. I like it. I like it, bro. Congratulations on the success of the app, man. The I know you put together a presentation,
so we can walk through the presentation right now and then kind of go through some of your success and you know, how you’ve been able to achieve it right now. So, I’m going to bring this up. Right here. So, again, the theme is all about localization and then focusing on that. All right, go ahead. Gank. Okay. Uh Okay. Today we are going to talk about uh the localization and and how we can grow
the app beyond the US market, right? And but but first of all, let me introduce the app again. So, the Nาคap Khao is the AI calorie counter app that lets the user can just take a picture of their meal and it will automatically calculate the calorie and protein, carb, and fat automatically for them. So, uh the main target audience for our app is like the
the health-conscious people who would like to lose their weight or maintain or gain their weight. So, uh when we uh when the user download the app, they have to answer about uh some personal information during the onboarding flow in order to understand that uh what is their goal that they want to achieve. Like they want to lose weight and how how are you and uh how much weight do you want to lose?
And the app will generate the personalized plan for them that how many calorie how many uh macro that they should intake per day. But the app is not just uh about the food only, but it can relate to the exercise as well. So, for example, like you can download the app and you can log the exercise as well that you can uh relate that you you you have running for like 30 minutes
and the app will generate that how much calorie do you burn today. And it’s also can just link to the smart watch app as well as well so that uh when you have exercise, the burned calorie will automatically sync to the app. Yeah. Love it. >> But uh yeah. So, for today special, I have the special gift to uh every audience who listen to this podcast right now that you can use this
code as you can see here uh O2C E53 and you’ll get the 20% discount for annual package. Yeah. Thanks for doing that, Dang. Where do you put that promo code? Is that just during the onboarding or Yeah, yeah, during the on on uh after you finish the onboarding. Yeah. >> Got it. Awesome. Were you inspired by any apps? When you got to know about Cal AI list? Yes, actually yes. Um, when when I’m thinking about an app
Cal that uh I would like I would like to do something that the market is big and the trend is uh very popular and I learn in Thailand. I I don’t know on on the country but in Thailand we are moving to the aging economy. And the health health tech is really boom here. So it’s like uh many people would like to look after their health more and more. Not just uh
the older people but for for the uh generation Y, generation Z as well. Mhm. And So on that that time I I’m thinking about the I actually this kind of app is already there in the market. In the Thailand as well. It has the calorie counter app but not with the AI technology. Mhm. Just the the
the calorie that you have to put data in inside the app by yourself. Yeah, they have that kind of app for a long time ago but there are no AI technology that’s used for the calorie app. So I learn from from this and I just look into the uh the US market, the global market and I found MyFitnessPal, I found Cal AI.
Yeah, and I I inspire by them and and utilize this in my app as well. That’s awesome. Yeah, I want to show off the the just the sheer number of ratings you have in Thailand. You have 30,000, 4.9. You know, like what I also did was I just wanted to see iPhone percentage in Thailand. There’s about roughly 31 to 32%. Are you primarily focused on iOS or is this a Google Play thing as well? >> Uh Actually, I do both, but I mainly focus
on the iPhone because >> Okay. Uh when I look at the number on the on the back end, the iOS generate the most revenue. So, yeah. >> Yeah. That’s true. That’s true. Were you worried and concerned at all by just like, “Hey, it’s only you know, I think the US has only 40%.” But that the you only had 30% market share in Thailand? What was that a concern of yours at all? Uh sorry. 30% of market share?
So, the from from Okay, look, I’m just looking at the Google. It says the iPhone market share in Thailand is 30 to 31%. Right? >> Uh-huh. Are you Is that something that you should look at if those are, you know, in the US it’s 58 to 60%. Is that something that worries you? Like did you think about that at all when you were kind of going through and building the app? >> No. I I I I don’t concern about that at all. Actually, I I I don’t know that number before.
Okay. >> But when when when I do the market research, I look at the I don’t know how it called, but I think it’s like some kind of the digital digital market in some specific country. I I I don’t know how it’s called, but it’s like something like that. And I can see that how much people in that country spend on the digital product. I see. Yeah. I see. And I can see that it’s around 1 billion dollar in Thailand.
Yeah. So, that’s uh Yeah. That’s amazing. Okay, I want to go through the success of the app, but I do want to say hi to Nerex. Nerex, good to see you, bro. Nerex, hope this inspires you, bro. And then, Transcrypto, we got Monico Moni Okay, I’m going to screw up on these. Aresh is here. Aric is here as well. Arica, Mr. Okay, and Egypt, okay. Hey, reach out to me if you’ve found success on Egypt. I would love to talk to you as well. Joe,
good to see you, and Chelsea is here as well. All right. The thing Let’s get into just the sheer numbers, and thank you for sharing these numbers with us. But, top 10 in Thailand. Gang, take it away, bro. Like, congratulations. Thank you. So, the Natcha is officially launched in the March in this year, and we already achieved over 200,000 download globally. And also hit the almost 400,000 dollar
ARR. And also uh ranking in the top 10 in both App Store and Google Store in the health and fitness category. As As you can see on the right-hand side, that is the screenshot of our app in the App Store that we reached the number two in health and fitness. Yeah. >> Wow. That’s amazing. Congrats, bro. Thank you. But, sometimes it’s two, three, or five.
You know. Yeah. >> different. And oh, before that, let me try. Oh, no. Not that. And the reason that we have achieved this uh milestone because of first thing, we focus on the local market. We focus on Thailand first. And apart from that is that we utilize the meta meta ad strategy that acquire customer. Yeah. So, that we achieve this
number. But, you know what? I also have the secret, really secret strategy. Can Can you guess this? No, what is the secret strategy, Gang? Uh I can’t come this far without the help of AppMaster team. Uh thanks, man. Yeah, yeah, because they help me a lot. Uh I can’t achieve this goal honestly because uh
the AppMaster team do the ASO strategy for me, and they help me rank the uh top popular keywords, so that I I have a lot of organic Yeah. traffic as well. Yeah. >> Thanks, bro. I appreciate it. >> from there. It’s also uh the social media content as well. Yeah. So, if anyone want to succeed very fast in the App Store, I recommend AppMaster. Uh thanks. You don’t have to do that. It’s not a commercial, but I appreciate you,
man. And that’s how I, you know, found out about the success of the app, and I was just like, it’s so funny, Gang, cuz it’s like, you know, I believe in this woo-woo stuff where I was looking for this. I thought this was an example of apps that should be targeting outside of the US, and then when we were I was looking through your ASO, and then Tim was telling me, “Hey, you got to check out this app. They’re doing pretty well in Thailand.” And I was like, “Just Thailand?” And what I found is obviously ASO is a lot easier in other countries as well. And so, it became a win-win
because you were running you were purely dependent on Meta ads, which makes our ASO life a lot easier as well. And so, let me If you can, we’ll we’ll go through the slides a little bit more. I want to go through this because And then I’ll have some questions for you. So, let’s let’s Let’s talk about this right now. All right. Okay. Okay. So, okay, we we got to visit that we would like to talk about the localization strategy. Yeah. So, uh the first thing that I would like to talk to
the founder around the world, I really recommend you guys to uh first start with your own country first because you have the advantage that uh other other app founder in other country don’t have. Yeah. So, in my opinion, I think uh the key success to to succeed in business, not just in the app, but in in in business in general, I think you have to know
your customer very well. You have to know your customer like they are your family. It’s true. >> Yeah, yeah. So, when you understand your customer, you know what what are their problem, what what is their demand, and you can build a product that serve them well. You you will know how to communicate with them. And the first easy thing that you can understand is your own people, uh the people in your
own country. Yeah, because you know the lifestyle, you know the culture in your own country. Mhm. I can give you some example that that you can uh you can’t assume that all people in the world are the same. For example, um I have the opportunity to study abroad in the UK for 1 and 1/2 year. And on that time, I saw very different in culture. Uh for example, when Thai people went to
the restaurant, they order the food, and they would like to share them with with their friends. Yes. >> Yeah. Yeah, yeah, yeah. The same in Burma? Yeah, same in Burma, man. Family style. Let’s do it. Yeah. >> Yeah, yeah. But but uh the British people, and I think the American people don’t do that. No. Uh I think most of them just ordered just one plate and this is mine and this is your. Yeah, they don’t share the the
the food. So, how can I use How can I utilize this insight in term of the product development in my app? So, I learned that Thai people share that food with their friend. So, the the most important feature that I have to implement in the app is the food portion selection because when Thai people go to a restaurant, they just don’t eat
one dish is the the whole dishes. They share with others. So, they have to choose the portion of the food like this this meal I share with four people. So, the calories should be divided by four. Yeah, they have to choose. And that’s the cultural differences you’re talking about right here. Yeah, yeah, yeah. Cultural difference. Yeah. >> it. And the next one I think it’s pretty obvious is really
expensive marketing cost in the US. Yeah, but I have the number that I will show you in the next slide. We will talk about that later. It’s really really expensive. I have tried before. Yeah. Okay. So, the next one is different in purchasing power. So, when I start to uh to do the nutshell to to start this
business. First, I as I told you before that I look into the the secondary research like how much how much people in some countries spend their uh spend money on the digital product. For example, like I compare in Thailand and the US and some, uh, neighbor country around around Thailand. That so that I I can
I can see that how that will impact the price. Mhm. For example, when when I look into the app that succeed in the US, I can’t use that price in Thailand. Right. Because we have different purchasing power. And maybe maybe, um, the sub- subscription model is it just one piece. Maybe it would be better if I, uh,
let the people use the app for free and I just add some ad advertisement in in the app. Maybe it’s a better idea. Because mhm, most type of people people type people free app, yeah. And I’m looking at the social media comment, yeah. And I I can see that, uh, most people uh, demand the free free app. As usual. >> Yeah. Hey, think one thing I wanted to talk about
was Mhm. Number one, are you you are localizing this, right? Like I don’t know why I’m seeing this in English. But I’m seeing this in English. Uh, yes, yes. I’ve changed the country code to Thailand, but I can’t I don’t know why I’m still seeing in English. Maybe it’s just some setting on my computer. Mhm. Actually, I I set the English for the default language. Okay. But if you set the language in your
phone to Thai, it will be Thai. Okay. >> Yeah. All right. Nice. The, the thing I wanted to talk to you about was like the when you’re thinking about pricing, right? And I’m selfishly asking because I don’t understand how And so what I’ve done in the past is I’ll look at the top charts in the different countries. Like let’s say I’m focused in Thailand. Congratulations. Like I can see on my phone right here, I have it set to your number five, I think, right here in
health and fitness as of this recording. So congratulations. And And I have this set to Thailand country, too. But anyways, like I look at the top charts. So I’ll look at your app as an example because you’re number five in health and fitness, and I’ll be like, “Okay, what What are you charging?” And then I’ll kind of scroll down at the very bottom, and I can see, “Okay, you’re charging this much. I need to go this much, too.” I mean, you understand the market, but like for those were like {quote} foreigners or not in that market, how do you What’s the best way to kind of think
about like the purchasing power differences like you referenced? Uh I think you have to try it. You try everything. >> the the the price. So sometimes you don’t know it. But as as I told you before, you can look at the secondary research as well. And uh how much people uh how much big how much of uh the how big is the market in in that
country. Yeah, you you Uh it’s have some report about that. But I I can’t remember the name. Sorry. It’s like the digital market platform or something. I can’t remember it. Yeah, and you you can compare for that. Okay. >> But uh maybe you can look at the other apps in that country, as well. I see. >> Uh because um yeah, I start in Thailand, right? But I’m looking to expand into the Japan, as
well. So when we want to expand to another country, we have to study the competitor on that that country as well. I see. And how are you approaching that right now? Yeah, yeah, yeah, but but Uh but just a little bit. Just a little bit? Yeah, yeah. Okay. So I think I I should focus on Thailand first because as you can see that
uh You’re on. I I land in number two in like 3 days ago and now I’m number five. So maybe I have to focus on Thailand first. I like it. I like it, bro. Uh hey, help me with this. I think what what am I supposed to price right here in Thai? I changed it to Thai to try to change it because this guy told me to change it, but am I supposed to price >> can’t
I can’t see it. Yeah, I can’t show you to you. Let me try again. Yeah. I need your I need your help right now. Okay, let’s get into the next slide. I won’t bore you with this. Mhm. Okay, tone and UX. Okay, uh what I learn in the Thai people that I learn that Thai people prefer the Thai app first instead of the foreign app. Uh if
Yeah, because sometimes I I look into the some popular app that maybe I just want to download some game or something and I look into the app review and I saw that uh some Thai people just demand the Thai content. Do you have Thai content? Something like that. So Thai people prefer Thai app first. That that’s what I learn. I I don’t know. I can’t say to another country, but in Thailand, that’s what I learn. And
I think just for myself, I can eat I can easily distinguish between authentic Thai app uh Yeah. separated from the the global app by just look at the font the the font of of the app. So, maybe just I don’t know what uh what Thai people they have like the popular font that we use all the time. We see it everywhere, but when the
for- foreign app try to market in Thailand, they use the default font from the system and I can tell that no, that’s not Thai. That’s just translation from uh from English. Yeah. Interesting. >> So, is it the font style or is it the way that it’s worded? It it’s just the font. I can I can tell it by just the font. I I don’t have to look at the container at all.
Yeah. That’s weird, right? Thai or global? All right, gang. I’m just kidding. I’m looking at the So, like here. >> obviously Thai. Yeah, yeah, you you can see the font. The font is like >> Well, look, I’m in health and fitness right now and the apps are Strava, I don’t know this Cal Guru AI Coach, MyFitness, this one, and then your number five right there. And this Yeah. This is your biggest competi- competition, huh? Yeah, yeah, that’s my big concern right now. Yeah.
Yeah, yeah. They are very good. They are very good, man. That’s good, man. All right, let’s bring this back. Okay, anything else you want to cover here or you want to get into that example of the expensive ads? Yeah, yeah, we can go there. >> let’s do Thank you for showing this. Yeah, first of all, I have to tell you that this number is not from from Nakamao, but it’s from my other app because all the time I want to try to list another country. But I found that it’s so expensive and I
didn’t want to miss paying it again. So Yeah, on that time I would like to try that between Thailand, UK, and Australia that how much it cost to to list that market. And as you can see in the the the two column on the right, you can see the CPM that for Thailand is 17 baht, 17 baht. But for the UK is almost 94 baht.
It’s like 450 more expensive in cost per impression. And for the cost per click as well. Yeah, let me pull it up right here closer. So, this is I can zoom in on this one. So, you got just for those who are watching, you got the UK, Thailand, and Australia in that order. UK, Thailand, and Australia. And just to give you some sense of cost per acquisition. So, it looks like
Yeah, UK, Australia a lot more than the costs the two here. Why are you optimizing for clicks? Is it just a different channel that you were trying out? I mean, different campaign structure? Yeah, yeah. On that time I just want to try to list the market. So, I would like to try the campaign that cost the more if I I just want to try. Yeah, yeah. Okay. I like it. And yeah, as you can see
here, if I have to sum up, it’s like it’s more expensive for like 500%. Yeah, to list the the country that is more commodity. Yeah, that seems right. >> think it’s a good idea to start in your own country first? It’s cheaper and you understand your your people the most. That’s the best way to start. And when you dominate that market when when you dominate your own country, you will have
some financial resources and now you can expand to another country later. Okay, and I do want to talk about why Japan, but let’s get into the let’s finish up these slides here. So, lessons for all you global founders who want to target other countries. All right, Gang. Take it away. >> Yeah. Yeah, just don’t assume that English is good enough. As I told you before that for example, Thai people prefer Thai content.
Yeah, and the localization is not just the translation, but you have to understand culture adaptation as well. Uh I’m talking about this because I’m Thai, so I understand Thai people, right? But when you want to expand to another country, I think you have to do some research about that country Yeah. in order to understand that culture. I think it’s very important. As it in in in my opinion.
Yeah. >> I agree. I agree. You know what? Gang. I hate it when I see localization with an S. I just drives me bonkers. I just can’t I’m like don’t no no it’s it’s with a Z. This is the US-centric my way of thinking. Get this British way of this S with an out of here. Like app store optimization with an S. Oh, no. Can’t have it. Can’t No, yeah. All right, go ahead. Smaller markets can be more profitable.
Yeah, yeah, yeah, because uh Yes, because it’s easy to to to take over that market. Because you understand that that market well and it’s very cheap. So, that is it. I love it. >> Yeah, and yeah, it’s It’s It’s Again, I understand your culture a bit, not just the language, right? And yeah. Mhm, something like that. Yeah, we can We can sum up now. Yeah, no, this is
perfect. Yeah. Then here you go. That’s it? That’s it. Here you go. If you want to get in touch with Gank, just email him. This is his official name in Thailand. Here’s what I’ve learned, right? This is about not just translation. He said, “Hey, there’s a first name, last name, and a nickname.” And so, Gank is his nickname, but Supasin is the My official name. >> My Yeah, official name. All right. And don’t forget, you can get that 25% off if you use that promo code. Let’s all go
that real quick, right here. >> Yeah. 20% off. Is it NupKao? NupKao? How did you say it again? NupKao. NupKao. >> NupKao, okay. I was okay. Yeah, NupKao. Got me all crazy. Hey, Gank, thank you for that. I want to ask you a few things. So, talk to me about your journey with Meta Ads, right? How did you start up? What were you first initially optimizing for when you were first starting to run those creatives? Were you optimizing I know I saw on your
slides it was clicks, which, you know, not the best way to optimize for, but were you optimizing for installs, conversions? What were you doing in the very beginning? Mhm. At first, before I launch anything, I just want to test the market first. So, most of the time, I just implement the landing page for just one day, like the quick landing page. And I deploy on the server on on the website, and I just run the website click
first, yeah, to test that. >> Yeah, yeah, that uh Oh, no, sorry. Not Not just website click, but uh for for lead generation. Yeah. >> And so, you’re taking them to a website to just get an email? Yes, to get an email and the feedback that um why do you why do you need this this solution? Why do you need this app? For example. Yeah, in order to test that
they are really demanding in the market. Yeah. I do that along with the product development. Yeah. So, I do the marketing part first. And uh Okay, I want to stay on that. I like this gang. The a lot. Do you cuz I’m going I’m on your website right now. Did you Did you give away anything or was it just like why do you want to do this? Like what were you kind of figuring out? Like was it just a form of like a web
form that just said >> Yes. Yes. Were you saying you were not giving anything away? At all? >> No. Interesting. >> No no no no no. all on that time I just wanted to test that this app going to work. Uh I mean um there will be some people that need this app when when I when I finish uh the MVP. So, I would like to test the marketing. Okay. >> like to test the market first.
Got it. And what’s the targeting on that ad? Is it just anybody? Are you optimizing for clicks? Are you optimizing What are you optimizing for on that ad then? Um on that time I just Uh the campaign objective is for the lead generation to get their email get their email. Okay. And when I set the target audience, I on that time I think I set for the health health and fitness people people who who like to
uh who who interest in fitness running health and wellness something like that. Yeah, and it’s around 20 25 plus. Yeah. And on that time Okay. >> But that was just for the start. But after I finish the app, I run the uh install campaign. Okay. Yeah, I have to run the install and campaign first because uh
at first you don’t have any data. You don’t have any install, so you have to run install, right? And then after install, just uh focus on the on the start trial or subscribe. Mhm. Yeah. And the more you get the data, the more you get the the start trial, the subscribe, the meta ad performance is better. Yeah, I like it. The I got a question for Arc Loves to Code.
Are you Do you have a hard paywall in your app? No, not not hard paywall. Oh, really? User can User can close it. Okay. That’s awesome. Yeah. The I want to get back to the the landing page idea cuz I really love that and I want I want to talk about like how you were able to scale up. The landing page idea, what did you learn from that landing page that you then used in your marketing when you were actually launched? Mhm.
Uh I I will tell you that that idea is not a good idea. Oh, no, no, no. You don’t want to do that. You’re like, don’t do that again. Yeah, don’t do it that again because uh not not just only the app health, but I I use this strategy for uh for all of my uh web app or mobile app as well. Yeah. But uh when when you let let the people sign up or just their email, they They
maybe they they don’t really interested in your idea, but they just want to sign up. They just to to get this app, but if I had to do it again, I will not just ask for like the sign up, but I will like uh do something like like you would like to sell something in real. Like like you already have the product. And when you and you let the people click
the call to action like buy it for like $29, and let’s see that how many people click. That way you you can test that that is the real demand. Yeah. Yeah. I like it. I like it. That’s a good. Okay. Now that you have the install campaign, you move to start trial. How much were you spending per day? Uh I remember in baht, but I don’t know in US is You’re saying whatever Thailand
10,000 baht. 10,000 baht is like I think it’s around 400 US 100 dollar. Yeah, I’ll do it right now. Yeah. Yeah. 10,000 10,000 a day? 10,000 Yeah, 10,000 >> Yeah, about 300 a day. Yeah. Yeah. Yeah. Okay. And you’re spending when you’re on start trial campaign, you’re doing $300 a day. Yeah. Was that scary? Like talk to me about what you’re feeling when you’re spending that much money and being like holy crap, what if I don’t get any
results? Uh actually I can see the result for when uh the good thing about when we run at on Facebook that when we don’t see the result, we can stop it. Mhm. So, I will run it for like 7 days, and I will see that are there any start trial? Are there any subscribe? And cost per start trial is cheap enough? Yeah, so if it’s cheap enough, so I keep
it running. But if it’s so expensive, I will stop it right away. Okay, I like it. And then when you’re doing the install, you know, what what we’ve typically done, and you tell me if this is right or wrong, but we’ll do the install first just to get warm up the ad account, especially if it’s new and because Facebook has no data. And then we’re also learning from which creatives are working. And so we’ll usually take the best winning creatives from that install campaign so that when we do do a start trial campaign, we just put those creatives in there. Is that
similar approach to what you did? Okay. Yeah, yeah, yeah, yeah. The same method, yeah. >> And how much were you spending on the install campaign? If I don’t If you don’t mind sharing. Uh On the time, I think I spend like 50,000 >> 50,000 baht. Baht. 50,000 baht. It’s low. >> No, no, no, no, no. A month A month. >> Oh, a month. Okay, that’s about $1,500. Okay, a month. Okay, that’s awesome. How
many Was it like a long time that you were in the install campaign or how long was it? Just 1 month. And then you you can start a start trial. Yeah. >> When did you finally break that, you know, five figure, 10,000? Like how long did it take you to break 10,000 a month? Uh I I think it’s like 4 months. 4 months. >> Wow, okay. That’s awesome. How are you And then I know you’re creating a lot of videos and stuff like that and running ads. Did you ever And
I’m looking at your Facebook profile, right? Or Instagram. Facebook, I’m so old. Okay, Instagram profile right here. The Were you Was organic social media ever a channel for you? Uh no, no, it’s not organic. I have to run ads all of the time. Okay. Yeah, but How are for for the videos? How do you know which ones are going to do well? Well, I don’t know.
I just have to try. Yeah. I have to try but like all things in life. Yeah, I will fit the content creator and influencer. We hire them to review our app. So, we we don’t know how how it’s going to end but yeah, it’s it’s worth it. We give them when when you work with the influencer. And how are you finding them? Just on social media? Uh I have my team that contact them. She
she’s my sister. She she looks She she finding the influencer by by herself but sometimes she talking to the agency and the agency find the influencer for us as well. Is there a Thai specific agency or are you going through a global agency that’s finding Thai folks? Yeah, yeah, Thai Thai agency. Thai agency, okay. That’s awesome, bro. Okay, I love it. All right. All right, we got some questions. You you ready for some questions?
Yeah, for sure. Okay. Romaine, my buddy Romaine says he’s been changing your username Romaine. What would you recommend localizing your app for the target country at first as having more than one language slows the iteration process? I think uh If you concerned about the the the speed of the development, you can you can just focus on on your country language first.
Yeah. Yeah. And when uh when you have some time, you can add the English later. But your own country first. Yeah. I like that. You know, I think you know, I want to curious to think curious to know what you think gang but I feel like in business at a high level, complexity is what kills most things, right? Like if you even think about Apple, like they had so many products, Steve Jobs came back and then no, we’re only doing these four products and we’re going all in. So, I feel like especially in the early days, for any business, really, keep it
as simple as you possibly can until and then make it more complicated. But even our business, like the times where I felt like I’m driving myself crazy when I as the founder complicate things myself. Yeah. All right. Rudy says, “How can I optimize locally when all keyword trackers” I think this is Is this what you’re talking about, Rudy? "How can I optimize listings for my local language when all related keywords
are five in popularity in my country?" So, I mean you mean this is Gang, like you said Facebook, right? Like Facebook you started with Facebook and then you hired us for ASO and you know, like that’s the that’s honestly like it makes it our life a lot easier because you already had some downloads, you already had revenues going, you knew it would work. So, it made us our job a lot easier because we’re like, “Okay, well, now we can just tack on ASO.” So, Rudy, one, go after those five popularity keywords.
Two, think about other channels, right? Like just like Gang did. Yeah, you he started with Meta and then he went to ASO. And so, I think a lot of indies start with ASO and then go to go to Meta, which is my preferred way of doing it, too, because it’s just cheaper, but at the same time like you can start with Meta and come to ASO later as well. Yeah, yeah. I I think I think uh you can change the channel. Maybe uh the your target audience is not searching your app on the App Store.
Maybe you have to try somewhere else. Yep. And then now that you’re on Meta, like are you just keeping it broad? Like, “Hey, give me broad Advantage Plus anybody in Thailand?” Start trial. Uh at first I target I target to health and fitness people. But I think uh for now I I think I just set it broad. It’s better. Yeah, because I I think made the
the algorithm from the meta is better. Better than than than my selection. Yeah. So keep it broad. I’ve been moving towards that, too. What’s up, Sarah? Good to see you. And then Romain thumbs up as well. Okay. We got another question. It says, “How do you know if some specific localization is big enough and has potential?” Again, this is sort of what I talked to you about, right? Like, "Hey, how did you know that Thailand would be a good enough market that you can scale to 300 almost 400,000
ARR within like literally, dude, within less than a year?" That’s amazing. How did you know it would have that potential? Um I look at the the mar- market research report. Yeah, and I saw that how how much people spend on all of these digital product. I I will search for you real quick that what research I’m talking about. Yeah, please. Because I’m literally Googling it right now. I’m Googling I’m
Googling digital product sales in Thailand. Uh would you How do you do this market research? >> Show us. Oh, I think I found it. It’s from datareportal.com. How can I send it? Just put it in the private chat and I’ll put it into the Thank you. Yeah. Right here. All right, no affiliation with them whatsoever.
Is this free or is this paid? No, no, it’s it is free. Okay. You can search the It has the report for every country in the world. You can see that how much people in that country spend on the digital product. Wow. And are you just putting like digital like could you Sarah says perplexity is really good for that. Are you just putting digital products digital sales for Thailand digital sales for Malaysia? I don’t know why you haven’t thought about Malaysia
gang because they have a pretty big iPhone share in there as well but like Yeah. Is that a sort of how you do it? Like you’re just looking for digital sales in a specific country? Yes. Yes. I I I look into some specific country but on that time I just look into uh Thailand uh India and the US and I just compare the the spending spending power between that country. Yeah. I like it. You what? Have you thought about Malaysia at all? Cuz I I
mean look this is just me brainstorming but I I was like thinking through I was doing my market research was like doing iPhone share by country and just seeing which countries had and I found that you know Malaysia has a pretty decent you know iPhone share and I was like yeah. Yeah. I actually uh Someone mentioned to me as well. I I think um my my team my team mentioned that when they look into the data and they saw
that uh revenue per download from laptop uh from the Malaysia is the most the most uh the most revenue. Yeah. Per per download. So yeah I I I think Malaysia is a good good market to target. >> Yeah. Okay. Hopefully nobody’s watching this. All right. All right. Let’s go into some other questions. Hey guys, how do you know if you’re not overloading yourself targeting too many
different languages. Any tips on this? Mhm. If you can do it, just do it. Love it. And it is it’s a lot easier nowadays because we have AI, right? You can use cursor to just tell them that just translate to all language and just wait. Yeah, it’s easier than ever. But
uh but I think but I think if you want to prioritize, I think you would just start from your country first, from your own country, then English. Yeah. And then the one that you want to target. That’s what I would do, too. Yeah. All right. And then we got another question. Do you have your keyword area in iOS field with localized keywords than English ones, or is it fully localized country keywords? So, for Thailand, I mean, you share what you want to share. I already know what we did for you, Gank, but like
how are you kind of thinking through what to put into your US keyword or I’m sorry, your keyword field for ASO? Mhm. Uh to be honest, I I I don’t do much in this world because I delegate to App Masters team. Thank you. All right. Well But but if if I if I had to do it, I I will just uh research on on Thailand first, then English. I think
it’s different, so you have to do it two times. Yeah. And I would just look at the data, right? Cuz I think when we’re doing it, obviously we want the subtitle title to be in Thai, but depending on the data for the keyword field, like there are English keywords that have traffic in Thailand, and so we’re just sort of trying to balance between what is appropriate for the person that we’re targeting, and then what has traffic. So, it’s a combination of
And when I look at it, when I look at that area so, we do have some English keywords in there in the keyword field. >> Yeah, yeah, yeah. Yeah. Okay. Um my my SEO as well, I am Thai but when I search for the App Store, I just search in English. Yeah, so Oh, really? Thai people searching in English as well. Yeah. Yeah. Okay. But, English. Don’t assume English is good enough though, right, Geng? Yeah, yeah, yeah. What if I use English keywords and localize it? It’ll be fine, especially if they have traffic there. Yeah, yeah, yeah.
Geng, anything I miss before we go into the app audits that you want to make sure we have covered? No, I think we we covered it all. Awesome, bro. Well, I can’t wait to have you back on once you dominate Malaysia and become number one in Malaysia, Japan. I hope so. Let’s take over the whole Southeast Asia, man. Burma. It’s where I’m from, all right? Those who aren’t familiar where Burma is, look, man. It’s where I was born, came to the States in '06, but here you go. We’re Yeah, we are neighbor. So close. So
close, yes. Actually, I I’ve been there one time. Yeah? Yeah, yeah, yeah. On on the Golden Circle, you know? Golden Circle that the connected Thailand, Laos, and Myanmar. Oh, really? I got to go to that, but yeah. No, I was in Malaysia over I went to Singapore and Malaysia, but yeah. It was and I just we just drove from Singapore to Malaysia. Yeah, it was fun trip. But, it was fun. It’s good stuff, man. Well, congratulations, Geng.
Like really a phenomenal success story and I’m If you guys are in the audience and you found success in your home country, wherever that may be, reach out to me. I’d love to If you’re willing to share, I’d love to have you on as well. Well, Geng, let’s get to Let’s do some fun stuff, all right? Let’s get into some app audit. Okay. Okay. Let’s tell some dad jokes, yeah? I apologize if that’s loud. If that’s loud, reach out to H, okay? H@M asters.co
and let him know. All right, Gang. Would you want Do you want to be Do you want to go first or you want me to go first? Me first. Okay. All right, hold on. One second. All right, this is great because you I’ve been calling you Gang and both our names start with S, so you’ll go with G and I’ll go with S, all right? Go ahead, Gang. You go. Sorry? Go ahead. Go with your joke. What’s your dad joke? Oh, okay. Okay. Okay. I got it. Why did the tomato turn red?
Why did the tomato turn red? Is that what you said? Yeah. Yeah. Yeah. Yeah. Why did the tomato turn red? Because it saw the salad dressing. I had a similar joke. I had a I had a similar joke, okay. I had a Okay, I’ll do a different one, okay? I had a turkey Almost Thanksgiving here in the States and so I had some turkey-themed stuff. Okay. Gang, why did the turkey join the band?
Why? Because it already had the drumsticks. There you go. All right, put S if you thought my joke was better and then put G if you thought Gang’s joke was better and Marco loved your joke right there. He said, “Hee hee.” Marco, we want LOL, rolling on the floor. That’s what we want, not hee hee. All right. Hey guys, Indie App Santa, if you vote, we’ll give you a free Indie App Santa. Thanks to our sponsors, ASO Mobile and Exola. ASO Mobile, they’ve got a great promo coming
up next week. Pay attention right here and I’m going to pull it up, Gang, so take a break right here. asomobile.net and let’s bring them in. So, starting on Monday, yes, there it is. ASO Max is available for free for everybody. And I’ve got an upcoming video that’s going to show you how I’ve been utilizing it, especially since one of my other ways of finding keywords has broken. I’m using ASO Mobile to find new
keywords now, and you can get it for free without any credit card for November 17th to 23rd, which if you’re watching this live, it is next week. And then I’ve got a promo code that you can use to save 40% off, but they’re going to do a 50% offer next week. And so stay tuned for that for Black Friday, and you can get 50% off forever. But if you miss that, you can use AppMasters40 to get 40% off. But wait for the 50% off, which is going to happen next week as well. All right? So really cool stuff. And
Xsolla, this is more for gamers, and I’m trying to find out ways to do it for non-games, but you can essentially build your own web store. Everything that you wanted to build, here, let me show you example, like with these things, with these web stores, you can do that, these web shops. You can do that easily in Xsolla. So if you got a game, and I’m trying to figure out ways to do it, because I do feel like a blended monetization strategy, especially for apps, is going to do well. You can do that within Xsolla as well. And then
Gank, before we say goodbye, I want to share some strategies with you in our app that I think might work out well for you from a monetization strategy. So thank you to Xsolla and ASO Mobile for helping me provide, giving away a free Indie App Santa. And the last thing I’ll say is we’ve got a new version of Indie App Santa that I think you’re going to love. And so we’re about to publish that. It’s going to be, if you just search for Indie App Santa, you’ll find it in the app stores, but we’re not going anywhere. We’re coming back with a vengeance. And so stay tuned
for that. I’m excited. I got the test flight, the latest test flight. We’ve been working hard on building a suite of apps to help with your app promotion. All All that’s it. Okay, we got some votes. HTO they’ll do a good job. All right gang, let’s look at the first app if you don’t mind. We will love your love your give feedback on this. This is Mosaic or Maniac. Maniac. I think Maniac’s here, okay? Maniac is here. All right, let me let me see what Maniac needs. Maniac.
Instead of earning premium by watching ads, all right, need to click on attachments button while adding expense. Okay, well let’s take a look. Anything you want to add gang on the screenshots that you see here? Like Looks like a track expense. We’ve seen more of these, but anything that you want to add here? >> Um not from here, but I already uh got downloaded the app and I tried the app.
Okay. >> But first first thing that I I would like to mention that uh I can’t change the currency. You can’t change the what? >> currency. Oh, currency. Yeah, yeah. >> the GBP. Yeah. Oh, that’s annoying. Mhm. Uh actually it can change in the in the first screen, but after that it’s always in the GBP, so yeah. I see. Maybe they should have some
the thing that we can change the currency easier. You know, I don’t and here’s what I would say Alex is like when it universal tool to improve your financial well-being. I I I prefer messages. I would love to know what you think gang because it’s like I prefer you just be like, "Hey, we help you track your calories so you can lose weight, right? And our you know, for you you found out, hey, we’re going to help you since you’re sharing meals, like divide it by all right, four. You and I having dinner, we’ll divide by two together cuz
we’re going to share it and then all you have you have. And so that calorie tracking makes it a lot better, but I it’s I rather I prefer specific versus like the easiest, the universal, the blah blah blah blah. Like, you know what I mean? Like, I just don’t like it that way. But, anyways, that’s just my opinion. Let’s start. What do you spend money on? Everybody. How about everybody, bro? Partner, parents. Yeah, everybody.
Everything, bro. Come on. I don’t know. What do you think about these questions, man? Mhm. Yeah, I think it’s good. It’s good. Yeah, okay. Give me your bank bank account. What What do I Gank, what do you have in your bank account? I’m just kidding. Don’t check. Uh let’s just put 10,000 for now. Cash. I got no cash, bro. About 300.
Cool. Just throwing random numbers out. >> But, for me for me on that screen is uh the currency would be GBP. Not not the US dollar. Maybe it’s from the setting of my phone. I don’t know. Mhm. I see. What’s the last thing I spent on? I don’t know. Yeah, probably groceries. We spent I don’t know, 100 bucks. There you go. Start.
Oh, doesn’t even have a paywall on his onboarding. Mhm. And I know he wanted Alex wanted feedback on concept of earning premium by watching ads. Look, my opinion is you don’t have to >> Show the paywall. Just show the paywall. People buy it. They They Trying to earn it is And Gank, what what we’ve seen in our data is the more free stuff you give away, the less likely people actually
engage. So, with subscriptions, retention actually falls as you get, you know, like when with premium, retention actually rises as you try to monetize more is what we’ve seen. And so, yeah, I would say, "Look, the number one thing, Alex, is show a paywall, charge people right away, and then like, if if there’s anything you want to do, I would say like, track two expenses and unlock, you know, 7 days of premium access. But, I would honestly just show
the paywall during the onboarding and screw all this stuff. Like, what are I don’t even know what the premium is. Earn premium, like premium what? You’re not even saying it. What’s premium? You know what I mean? Like, you’re not a game. Games have to do this. You’re not a game. So, I think you could Yeah, you don’t need to go this route. And ads are such a small percentage of the revenue, like you need so many users to make ads worthwhile for you. Trust
me, Alex, just move to premium. Don’t make them earn it. Make them pay. All right. Okay. You want to add anything? >> to agree more. Yeah, yeah, I agree. And um maybe you can have more long onboarding flow. Longer than this. Yeah. You know, because uh as I walk through the onboarding flow on on this app, I I’m not sure about what this app is trying to offer me. So, maybe longer
longer. The the the more the long the more longer the the better, I think. Yeah. I think for certain apps is definitely true. For certain others, if it’s like a utility, I think shorter tends to work better, but especially in the fitness space, like you, in the health and fitness, and maybe in the finance, maybe a little bit longer. I just didn’t get the questions that he was asking. Like, I literally spend money on everything, like, you know, like I’d almost be more interesting even know
how are you currently tracking it? And okay, you know, like, what are what are your goals? Why do you want to save money? Because it needs to be aspirational. Like, I’m trying to save for a house. I’m trying to save for a car. Whatever you’re trying to save for, for a vacation. And so, like, we’re all driven by goals. And the onboarding felt like pretty bland to me. It just felt like, “What do you spend money on? Who do you spend it on? What was your last expense? Go.” And I’m like, “Okay.” You know what I mean? I don’t know.
Yeah. >> Anyways, most people don’t keep a budget. I try to. It’s hard. Uh Anything else on the app? I’m watching more ads, by the way. So, Alex, there you go. You’re getting some ad revenues from me. Anything else on the app? >> And anything uh I think that when when I look into the app and
when I try to add the the receipt in the app, when when when when we try to add the receipts There we go. when we choose the expense and choose to I No, no, not not that one. Uh the expense Add expense. Yeah. Yeah. Okay.
I don’t have the same you UI as yours. But My son loves Chipotle. But actually, uh on on on the attachment before you you click the the the correct No. No. The the receipt button. I think
it’s quite uh not clear to me what is this button do. Which one? The top one? >> No. No. The expense. Okay. And on the light of the US USD. Mhm. The attachment button. Oh, I think it’s just like a receipt or
something that you can put expenses on. Mhm. Okay. Yeah. All right. >> I think uh I think uh it would be more understandable if uh they have some tooltips or something because I don’t know what what this button is used for. Yeah. And
I will send you the the screenshot that Okay. I’ll take a look. >> see? Why should police $30? It’s only 20 euros in Europe. Well, I’m paying for two. I got my son. I get chips and salsa. Get a couple of drinks. Come I think it’s about 30 bucks. Uh All right. Alex, you’re here. Anything else you want us to look at? Let me know. I’ll get him books uh You want to pull up
anything? I can make you full screen, bro. Uh-oh. Dude, he’s ganked. Wait a second. One second. As a host. Okay, I can share. I don’t know how how to say it, but never mind. In overall, I think it would be better if you have some kind of the two tips or the tutorial how to use the
app because I think in overall, I think it’s quite difficult for me to understand. Yeah, just in in overall, yeah. >> I like it. And cuz you asked, if you want us to take a look at your app in a future live stream, just go to appmasters.com/audit at masters.com/audit where you can also, you know, schedule a 1-hour consult with me as well. That’s a paid one, by the way, but for free, we have a long we have like a 6-month wait, so. But you can fill it out. We need more. We need more. All right. All right, do I have chances if I work
with app masters? You do have a chance Alex, but like we need it it’s a competitive category. Like we can’t just rely on ASO. Like it’s just I mean, we can audit the app and help you fix it for monetization, run our different growth hacks on it through the lifetime and all that stuff, but on it like it’s yeah, I would just charge right away. And you know, like we are working with other apps in this category, so it feels a little bit harder to from a just a keyword
perspective. So, we can help you with the monetization to unlock some, but we can take it I feel like we can help you definitely. How far we can take it, you know, if you want to get to gangsta level, then you’re going to need a little bit of meta help as well. So, that’s what I would do. All right, before H, be ready. Before I go to you, I know you’re ready, bro. I see it. All right, we got one more last question, gang. The question for Steve, there’s quite new features called custom product page, which lets you add custom screenshots for specific keyword
keywords. Do you guys use that? Yes, you got to use it. Yes, absolutely. It works. It works. Okay. And especially when when you want to AB testing your product page. Yeah. >> Yeah. Thank Now to the more important question. Let’s get Let’s bring in H. H, who won that? Come on, tell us tell us who won. So, see you got lucky today. Ooh, okay. >> And you won the round of dad jokes. The score is nine on five. Nine on five?
What do you mean lucky? Get out of here. That’s not luck, H. Who invited you? Let’s remove this fool. All right, H. All right, well, let’s pick a lucky winner. Spin that wheel, H. Let’s do it. Marco already won. Don’t give it to Marco. Spin it again. Spin it again. We’re not giving it to Marco. Screw you Screw you, Marco. Spin it again.
There you go. All right. Sorry, Marco. You already won. You won like twice already. All right, Preetam, perfect. You got a new winner. Preetam, reach out to us and let me find his thing. Where is it? Yeah, here it is. Preetam, good. Good. Good. He voted for the right person. So, look, one of our other clients for India App Santa, where we’re we’re able to drive 16,000 downloads. I don’t want to share everything else, but we saw a good increase in ratings and reviews. I know some other people
are scared off this. We did a lifetime free. It is working. Again, no Apple emails. And so, like I said before, I think it’s Yeah, you know what I mean? Like, I don’t think maybe Apple’s starting to care less about all this stuff that we’re growth hacking. So, it was a positive sign that we just recently ran, got 16,000 downloads through India App Santa through a lifetime free offer, and we were able to bump up the ratings and reviews up quite a bit. So, Preetam, congratulations. Marco, thanks for giving a being a good sport me taking
away your your win. All right, one last one. Varun has an app called Learn Kannada. and then needs help on just increasing downloads and revenues. So, whoops, my bad. Let me bring that up. Okay. All right, gang. Anything here that you want to talk about? Yeah. Uh I I already download the apps as well. And please uh at the onboarding flow.
Mhm. So, I guess this is a language. For those of I don’t know, I just Googled it. It’s a language spoken mostly in southwestern India. Mhm. >> Okay. All right. I don’t I mean, I I would just say like look, I’m just doing it in the US, but I can change it to India, but I would just say from a branding perspective, like I don’t know why personal’s home personalized home for easy learning. I don’t know what that means, but maybe I’m just reading the wrong language. And
then learn through your preferred language. That’s good. But, I don’t I don’t get this screenshot at all. So, that’s one thing that I would think about. Like, I don’t get this what this screenshot is. I would almost just go skip this one go to learn through your preferred language, learn real-life conversations. Those are the cool things that I would do. Okay. And then, Gank, you said the onboarding needs work. So, let’s take a look at the onboarding. >> Oh, yeah. No onboarding at all. No onboarding.
No onboarding, no paywall. Oh, definitely Okay, here’s what I’ve seen, Varun. Showing the paywall before you make users sign up has increased conversions a bunch of times. And I’ll try to pull up my slides from MAU that I’ve done this plenty of times. But, we’ve seen better results by just showing the paywall before asking for a
review. So, yeah, here. More paywall views. I use Calm as an example right here, but I’ll share this with you guys right now. We have We have a client that we did this. So, look, you need more paywall views equal more money, guaranteed, okay? Here’s what Calm does, right? Obviously, you can skip this, and then they show you a paywall. That’s the wrong way of doing it. If you share the paywall and then ask people to sign up for I’m just using Calm as an example, but we saw for one of our clients, these are true numbers, his paywall views went up from
40 to 94%. Now, granted, he had a hard paywall, all right, whereas Calm doesn’t. And he had a hard sign up. So, they were both hard. Like, there was no X’s in the sign up, no X’s on the paywall. So, keep that in mind with these numbers. But, long onboarding, just like you guys have talked about with the fitness space, it is a fitness app, and we saw the paywall views go up from 40 to 94% because 60% were dropping off on the sign up page, right? We saw 190% increase in activations and a 52% increase in sales just by flipping
the two. We just Instead of showing sign up, then paywall, we just showed paywall, then sign up, and saw a 52% increase in sales. And then what I always say, Gank, is look at what Calm does after you activate a trial. You can’t do anything but sign up. Yeah. >> Okay, now that you paid us, >> Paywall. you got to sign up. Now, they force you to sign up. All right. Sweet. So, that’s it. I know. Let’s see,
anything else? I think it means home tab. Not sure. All right. Gank, thank you so much for coming on and doing this. If you guys got any questions Last questions, wait till next week, okay? I’m just kidding. All right, next week we’re off. It is Black Friday next week, so enjoy all the holidays. We do have a big promo that we’re working on for our community at founders.co that H has been leading the charge on. And so
if you guys are interested in joining that, just wait until our Black Friday promotion and we’ll send out an email blast showing you that promo, but we got a pretty sick promo that I’m excited for. And that community is growing quite a bit and I I just met with them earlier this morning. 7:00 a.m. Pacific, we meet twice a month every Friday twice a month every on Fridays. Oh yeah, print up just email me steve@addmasters.co.com doesn’t matter goes same place. Steve at addmasters.com and I’ll get you in touch with our Indiapp Santa team and watch
out for that new Indiapp Santa app that we have coming up. Gang. The app is called Noob Cow. Go check it out. One last time the promo code that I will share with you guys is H, you took away the share, H. I like messing with the H. He can take it. He can take it. All right, I’ll I’ll share the promo code again. Right here. So just use that promo code if you guys want access to this. It’s 02C353.
H, do we have that in the description as well? Okay, he says yes, we do. All right, it is there. Noob Cow. Gang, thank you so much for coming on. Congratulations on the success, bro. >> Thanks, dude. Thank you so much for having me, bro. >> All right, and then you’ll come back when you’ve dominated in Malaysia? Yeah, I hope so. All right, bro. Awesome. All right, guys, we’re off next week, but we’re back the following week and we got an exciting exciting new product that we want to give show you guys and I’m actually trying out in
our apps. It’s called Encore Kit and look, I think blended subscriptions are going to be the theme for 2026. So it is a way for people to especially for those in, you know, other places, but it’s a way for you to still monetize your users by giving them a different way to pay you. So what Encore Kit is going to do is let’s say a user says, “No, I don’t want to pay you.” Well, they can say, "Hey, if you sign up for a streaming service like Hulu or Disney Plus, you’ll
still get the subscription." So, it’s sort of like an affiliate model where you still get paid and you still get a subscriber and it’s to sort of monetize your lapsed users. Really exciting stuff. They’ve proven this model in the e-commerce space and the digital product space. They want to prove it out in the app space as well. So, that’s going to be on December 5th, live every Friday back to 9:00 a.m. Pacific. Gank, thank you so much for coming on and staying up late, man.
This is Thank you. All right, you guys. All right, have a great week. Happy Thanksgiving to all those celebrating and I’ll see you in 2 weeks. Bye now. >> Bye.