Source
Sourcehttps://www.youtube.com/watch?v=1Lg8sjqyYXw
Readwise URLhttps://read.readwise.io/read/01kv42vt4xzscd6sdc7jp5samg
Readwise ID01kv42vt4xzscd6sdc7jp5samg
Date2026-05-01
AuthorApp Masters
Categoryvideo
Cover imagehttps://i.ytimg.com/vi/1Lg8sjqyYXw/sddefault.jpg?v=69f100a1

[music] [music] [music] >> What is up AppNation? It is Steve P. Young, founder of appmasters.com. And today I’ve got a phenomenal, phenomenal episode for you. I’m back from London. You know, we were at Business of Apps, I lost my voice, I got a little sick, I’m still recovering, but I’m here just for

you and for my man Gary. He’s going to really break down how he’s able to really find some great success in the app space and really for a niche audience. And if you’re wondering like in this age of AI, like I love live living in niches and Gary’s done a great job of doing just that. He’s got some questions for me, I’ve got some questions for him that’s going to help you grow your apps as well. So without further ado, let’s bring in Gary Levitt. >> [music]

[music] >> Gary, welcome to the show. Thanks. Look, production value has really gone way up top. Thank you, bro. Well, he is a musician, audio engineer, comedian, and we got to talk a lot about our favorite comedians when we met in New York, and entrepreneur. He’s a co-founder of Future Moments, a company behind 11+ apps designed to help creators improve audio and video production.

Gary, this is welcome. Welcome, man. I’m excited. All right, tell me about how it all started first because we do want to take a look at your podcast cleaner app and so I don’t know how many people are podcasting in our audience, but tell me what made what inspired you to create these apps that you have and is it okay for me to show off the all the apps you got? Yeah. Sure. >> Okay, cool. We want people to know about our apps. Okay, good. Good, good, good. I like Number one in marketing. >> [laughter]

All right. Hit me, Gary. What what >> Okay, so uh I don’t This goes back to 2014. Uh we started and uh I don’t know if you remember. I think it was iOS 6 or I don’t even remember what number it was, but um there was the recording app on uh >> [snorts] >> Apple was just a static microphone with the recording. And I was uh playing in a band at the time and I made a joke in the rehearsal room like, "Wouldn’t it be

cool if we could swipe microphones and record with different sounds?" So, it was just a joke and then I started to think that it’s actually a good idea. Right. So, um I worked really hard and I found a developer. I went to a coffee shop for like 3 days. I spent all day in a coffee shop going through the App Store, emailing every developer that had a recording app or even a voice changer app cuz I

thought it was somewhat similar. Yep. So, I probably sent over 250, 300 emails and I heard back from three developers. Wow. And I had a uh video with video call with each of them and I also realized that it would they really kind of have to be a musician to understand audio. And uh I found the perfect person and he’s been my partner since 2014. Wow. That’s amazing. >> Mike Mike Swap is the first app we

created and uh since then we’ve just been expanding and more ideas and more ideas and we have more ideas on the table and it’s been a great partnership. It Is this the app called Mike Swap, the multi-track one? Or is it the Is there a different one? Uh that wasn’t the first one. The back >> Back we started, uh, I couldn’t the phones couldn’t even do multi-track recording. They would probably blow up in your hand

if you tried to do that. So, Mike Swap was like already pushing what the device could do. Yeah. >> And, uh, as the devices started to get so much better, we were able to add more technology to it. Gary, talk to me about like when you got an app like this and you know, it’s more made for like people like you and I love creating products for yourself, too. Like, what were you doing in the early days to get distribution? Were you just emailing all your musician contacts and be like, you know, check out Mike Swap? I definitely let my friends know, um, my musician friends know about Mike Swap,

but mainly it was social media. And, you know, fortunately, my friend Joe worked on the graphics and it looks so good that it kind of speaks for itself. I think people look at it and like, oh, that looks really cool. I want to check it out. Mhm. Yeah, it looks pretty cool. All right. Just your musician friends and that’s what helped it. Nothing else. Is that easy? >> definitely. Social media? What did you do on social media? Break it Let’s break it down for you. You You share what you want to share, Gary. Sure. So, social

media, I just Instagram or Facebook, all of them. I opened @mikeswap. That was the handle, @mikeswap, not even mikeswap app. It was the only Mike Swap was available, so I just did Mike Swap and then from that, just started networking and talking and just let letting people it exists. What were you kind of posting on there? Just Were you like literally trying to sell the product on that social media, you know? Uh, I was doing like, I’m trying to

remember. It was like a three or five to one kind of thing where it would be tips or just cool things and then like for every five posts, it’d be like, oh, Mike Swap is available. Yeah. You know, now it’s just the slew of all of our apps and sometimes some tips, sometimes some cool stuff, sometimes some neat little videos, some comedy stuff is in there. That’s awesome. Are you using it Are you using AI now to create some of the content? You got 13,000 followers, bro.

That’s awesome. Thanks. Yeah, I’ve been uh well, I’m sad that Sora ended, but Sora was so good at following a script that I was writing scripts and having Sora generate funny things, but I never just said, “Generate a video for Mike Swap.” I would always write an exact script, and it would follow it perfectly. So, all the videos that you see on our social media are actually my scripts that are done Oh, that’s awesome. >> AI. Yeah. It helps you’re a comedian. You know how

to write a script, you know how to tell a story. It’s so nice to see your ideas come to life so instantly without having to, you know, get lighting and cameras and actors and rehearsals. Yeah, that’s awesome. Okay. Social media because maybe people aren’t searching for this at all. Were you Was it [clears throat] like a slow and steady growth, or was it just something that immediately took off for you? Slow and steady. Yeah. >> Definitely with a couple humps.

Uh back in 2015, there was no subscriptions. So, remember those dark days? Yes, sir. So, you you were relying on in-app purchases and people just buying the app. So, when Mike Swap started, we had Mike Swap Pro, and then we had regular Mike Swap, which was free to download, and then we sold microphones in packs. We sold all we had all these different purchases, and it was very hard to make a steady living then without the subscriptions

because you’d have a great day, and then you’d have a bad day, and it was very uneven and very unsteady. Yeah. >> [snorts] >> Um so, once subscriptions came available, we kind of switched our we went to a freemium. And that really helped. And that was a big thing. And then also when COVID hit, it really helped a lot of the a lot of the apps, too, cuz I think people were indoors creating content and getting

more creative cuz they weren’t out working or going to school. It’s so cool. Like it seems such like a a duh idea when I’m looking at it. Like cuz I’m not a musician or when look at the apps or the mics like how much different they are. But like I do love this microphone very much. The Shure >> Shure SM7B? Yeah, yeah. It’s a little bit cheaper. >> Yes, sir. >> [laughter] >> And I saw your lighting there, too, in your reflection. You got a light right here as well. >> [laughter] >> But okay, you said that the the first

hump was subscriptions. Was hump just like Was there something else with the second hump? Uh COVID really helped. >> Okay, yeah. Got you. Got you. We saw a big bump. To the to this day, is it just social media? Are you doing anything else beyond this? Apple search ads, social media. Um I would love to try out some meta ads, but they’ve locked our account for some reason. And I hear this is a problem with a lot of people.

I don’t know why. >> Email me, Gary, your ID. I’ve got a contact at Meta. Okay. >> We wanted you Yeah, we wanted to do some things together. But I will see what I can do. So, just send me an email. >> Yeah. Great. Okay, cool. I want to I got another question for you and then you can ask me some questions, too. But I just love learning from you cuz I’m just like Yeah, you’re doing really well. Want to say hi to Kevin. Good to see you, my friend. We’ve got Made by Antonio. Antonio, we’re going to take a look at your app later from the Netherlands, Romania. What a worldwide audience.

Salanto apps. Is that you, Antonio? I’m Maybe I’m wrong. Kate, how’s it going from Web to Wave? We got Rona here from Desire Land. Why do I know Desire Land, Rona? Not because I’m using it. >> [laughter] >> Gary, stop with outting me, dude. Let him Google it, all right. >> [laughter] >> Clyde is here and Stevie Bliss from DC. Got somebody in the States here, too. All right, Gary. So, what comes next? Like, now that you’re you got this app,

it’s doing well, you got a couple of humps in your underneath. Are you building out more apps, more niche apps, and how are you coming up with these ideas if you are building these apps? Yeah, so I could I have the ideas and my partner, Wim, does the coding, the iOS coding. And we work with someone that does the Android stuff who’s been freelance, but we’ve worked with him for almost 2 years now, just him, and he’s amazing. >> [snorts] >> And um yeah, we have a lot of ideas on the table, and there’s just

we haven’t we haven’t grown into an enormous team. We keep it very small. And uh I like it that way. And [snorts] yeah, we have a new app coming out probably in about a month or so. Are you like are you listening to your audience and saying, "Hey, what did it Are they asking for certain apps or is it all from your dome, from your brain right now? These ideas? >> a lot from our users. Um we often ask,

like, are there any features you’d like to see? And I’ve learned a lot from our users, and we added a lot of features that users have requested. And it’s really been neat to see how they use the app differently than I personally would use it for sometime for some apps. Like, we’ve added uh we have a bunch of video apps that help your audio. And we added the ability to do advanced export options where you could add fades to your audio or fades to your video or both. So, you could really kind of give

your video a nice polish when it’s done. It makes the audio sound perfect, and then it makes your video kind of do a little fade in. You could set the time. These little things just give an air of professionalism. And those kind of little tweaks to our apps have been very helpful. That’s awesome. The in the same playbook for launching an app, are you still doing that? Like that next app, you’re like, “Hey, contact all your musician friends.” and then doing social media or like has that playbook changed a bit?

The playbook has changed with releasing a new app. We’ve only added. We’ve been working with this awesome company called AppMasters. Thanks. And you guys have been so good. I can’t recommend you guys enough. Um I swear Steve’s not paying me to say this. But [laughter] very good team you have. You’ve assembled a great bunch of people and it’s been really helpful just like podcast cleaner app was new. Oh, no. Audio cleaner app was new and you guys helped us with this launch. And you

guys helped with pretty much every aspect of it. Um keywords Um App Store optimization, even some graphics, those screenshots you see are created by your design team. That’s awesome. Yeah, great job. Every aspect of that and we saw a nice boost from that. It was out for maybe a month and then you guys jumped on board and helped us with that and gave it a nice boost. Oh, that’s good. That’s awesome. >> Yeah.

But besides working with you guys, same same playbook. Yeah. That’s awesome. >> cross-promotion. So we’ll be a little bit annoying and with all all of our other apps, there’ll be a window, “Hey, we have a new app.” I love it, dude. Yeah. And you never see that on the app. What What was your philosophy? I I love talking to founders about this and I see some questions from Crypto Crypto Crunch and I I will ask that question, but the what’s your philosophy in terms of like going all in on an app like Mike Swap and just continually building out

versus, you know, building out this portfolio of apps now that you have? And talk to me about like did you have this train of thought where you’re like, “Let’s just go all in on Mike Swap.”? Well, I was all in on Mike Swap, but it wasn’t generating enough money to support anybody, including myself. So, um I kind of had to I would come up with ideas and try to kind of copy-paste ideas. Like, "Oh, well, we have this. Maybe we could create another app that uses this

element and then uses this other element and then it could solve this problem." So, like for Mike Swap, for example, you know, it’s each microphone has its own sound. You can make recordings and share it. And then I talked to to my partner about the problem I was having at the time with YouTube videos. Sometimes I’d watch a video and it wouldn’t be loud enough and I’d have to kind of cup the phone to amplify it and I just couldn’t get it loud enough at the time.

And uh I asked if that’s something that we could do to solve that problem. And I said, “Yeah, I could do that.” And then we kind of made that. And then I was like, “Oh, well, that’s kind of similar to audio mastering, which is something you use in music.” So, I can we use that element and make a mastering an audio mastering app? Which is which became Audio Master. That’s amazing. >> using some of the elements in Mike Swap that tweak the sound, we’re able to kind of use a similar approach to Audio

Master. So, you import your audio, it boosts the volume to maximum before distortion, and then you have different genre different presets that you can kind of dial in your sound and it all changes the sound a little bit. Yeah. I love it. Gary, I you know, I was at Business of Apps in London. I like to go to these events otherwise are in the audience and you’re considering whether to invest in your time. Like, I think the way that I think about it is the contents can be decent, right? Like, you’re not going for that, but you’re really going for like, take a step back.

And obviously, some of the contents like well-known or like obvious, but one of the things I loved at the event, somebody was talking to me and was like, "Steve, I don’t want to change industries. I know it takes so long to truly understand an industry, and you’re kind of giving me that vibe, Gary, where you’re like, “Look, I’ve been a musician pretty much all my life. I know this market. I’m catering to this market.” You’ve done very well for yourself in this market. And so like, I’m like, "Yeah, I don’t want to change out of apps. I know what app founders, you know, feel. I am one, you know what I

mean?" And so it’s like he’s like, "A lot of people get, you know, ADD and they just want to switch markets, but it takes so long to understand the market. And given that you’ve this niche, I was frankly surprised. And then I was just like, “Wow, that’s amazing.” And then, you know, like, you’re not reliant. All your apps are doing pretty decently. And so you built out a great portfolio that you’re not It’s a diverse portfolio versus just relying on that one app making all that money, too. Yeah, well, you know, coming from where I come from, it’s been a welcome respite

because as a musician, I was a musician, a touring musician, recording myself, mixing all the music, writing and playing, and also booking tours. And when you book your band, you get a lot of no’s, you get a lot of no responses. You don’t make much money. It’s very, very hard. So, once I started getting into the app world, I was like, “Oh, this is a growing industry.” Yeah. Where music is a shrinking industry. So, it’s been pretty nice. I mean, my

band was touring before Napster came around. So, we were we would sell CDs. Yeah. >> And we’d go on tour, and we’d make we’d make good money every night selling CDs, selling T-shirts. And then I got to witness it on tour the nobody was buying CDs anymore. And they’d come to the merch booth and be like, “Oh, I liked you guys. Can I buy a t-shirt?” I’m like, “Yeah, we got CDs. You want to buy some music?” “No, I I already have it.” I’m like, “Well, how do How do you have our music?” They’re like, "Oh, I just It’s online. I have

it." This is before Spotify. >> We’re ripping it off. We’re ripping it Exactly. And Spotify is really not much better. Spotify pays musicians 6/10 of 1 penny per stream. So, 6/10 of 1 penny per stream. >> Wow. Wow. So, it’s like very, very difficult as a musician, which is why ticket sales for musicians have gone way up cuz it’s the only way they can make any money. What do you What have you learned from being a musician that you kind of parlay

that into business? Tenacity I think was a big one. Uh not taking rejection hard. Just working hard. Uh and trying to enjoy the process and not burning out. Thank you, Gary. See, I I said I tell people I’ve never stopped doing this because it’s just therapeutic to me, you know, like literally my questions are the things that I might be dealing with at the time. So, little

spoiler alert there, too. >> [snorts] >> I think it’s important not to burn out. Yeah, bro. Like I I’m on that verge. Rana [snorts] says, "Been watching your videos for the last 2 years and helped Desired Land clock 2 million USD ARR this month on Android. Congrat Rana, reach out to me, bro. I’d love to have you on and you come on to the show, too. That’s awesome. It’s what this community’s all about, man. All right, Crypto Crunch says, "Gary, awesome stuff. Can you give me an example of a script prompt you use to create a nice social media video post for your apps and which tools are you

using?" I don’t use AI to create script prompts. I just uh I know a lot about audio and I know a lot about audio for music. I know a lot about audio for video. So, when I think of um tips and stuff, I’ll release some tips. If I find some cool factoids or cool graphics, I’ll release that. Sometimes I’ll put some comedy into some stuff, but I don’t have AI generate any anything content-wise.

Even the AI videos that we have on our social media are written by me. And what tools are you using just for the video itself? You said you were using What is it? Sora? >> using Sora at the time, but they just closed down on April 26th. Wow. This is kind >> So, no more Sora, unfortunately. Have you moved on to a different tool? Yeah, but nothing that I found that’s quite as good with uh reenacting the scripts. I see. >> [snorts] >> Yeah. That That’s what I mean, Crypto.

Like, Gary knows his audience and he knows, you know, the ins and outs. And so, he’s able to create that script as well. All right. Rajesh, thank you. I don’t even know what this is. I don’t even know where I get it. But, Rajesh, I appreciate you the to be [clears throat] me. Not that I’m here for that. Gary, anything you want to talk about and you want to turn the tables and ask me about anything? Yeah, well, there’s still some aspects that we have There’s still some marketing approaches we haven’t tried. Um I noticed kind of a thing that’s

getting a little bigger now is influencer marketing. Yeah. And I’ve been kind of curious. I’ve researched and there’s a bunch of agencies that offer the service. And when if when I first heard influencer marketing, it was like, oh, get like I don’t know. It was At the time, it literally was Kanye West was doing it. And it’d be like, “$50,000, Kanye West will give you a tweet.” You know, now I don’t want Kanye West to tweet about us at all. But,

there’s much lower people, like people you’ve never heard of, just like people on TikTok kind of making UGC videos and uh subtly promoting things or just showcasing your app. So, I’ve been curious about that if you’ve had any experience with it. Yeah, so I I have and you know, we’ve we’ve tried out different agencies. I don’t name names, but what we found is the most effective Gary is just literally the hard work, the tenacity that you mentioned, right? The rejections. And it is like finding

influencer that you vibe with and then reaching out to them. And so one of our clients is they were growing to let’s just say a million ARR and they had this huge army of influencers and his playbook was entirely like I was like tell me what tools are you using to find these influencers? Like Steve, literally I’m DMing people literally all the time. And so and we’ve used the agencies and they just been hard to like manage and they promise a lot of stuff and it gets expensive really fast, but the tried and

true way, the most like and it’s I would say it’s the most conservative way from a budget perspective as well is literally reaching out to these guys one-on-one, finding the right influencer, messaging them, talking to them about the app and having them create content and you know that you know the audience just as well too. So, not even using an agency? I wouldn’t Yeah, I wouldn’t do it. We we’ve done it and it gets it gets expensive really fast. We we ran it and we did this exact same thing Gary for another client way back in the day. We spent like four or five thousand dollars

and we paid, you know, every influencer about a thousand and we got mixed really mixed results there and it wasn’t that great because and the reason why we decided to do this route was we had one influencer post for free Gary on TikTok and it was like the top apps for musicians as an example, right? And it was just a slideshow. It was a picture of her and talk and then she’d swipe and then it’d be like number one Mike Swap, number two it’d be video of her, you know, and then number [snorts] three boom and that’s all it was. Drove it 4,000 downloads.

And in App Store Connect you saw App Store search being the the referral, but it was actually this Tik Tok video that went, you know, it had a 100,000 views. It’s for a niche audience anyways. And so, I would try to do, I know on Tik Tok those slide show those scrolling photos tend to do pretty well. And she’s gone on and said, “Part two, top apps for it was nurses, but top apps for blah blah blah.” And so, I think that’s probably your best route would be like, "Hey, can I pay you to do something like this, top

apps for musicians?" Okay. That’s helpful. Yeah. When was the last time you looked into the agencies? Dude, just a couple months ago, bro. So, we used this one where >> [snorts] >> again, I don’t I don’t want to say too many names, but like we used this one where and I’ll tell you privately obviously, but we used this one where they got to pretty much they had a platform, we can easily contact these influencers. And these influencers, we tried it for a couple of

months. The content was just okay. There were a lot of reaction videos with text. I’m like, dude, yeah, I can do that for me. Like not really valuable here, right? So, I think you already have your playbook. You are an influencer. Mike Swap, you know, you’ve got a great following on there. And I think it’s just finding the other influencers with similar following format and just being like, “Hey, can you create a type of post like that?” That, you know, like the top apps for musicians and, you know, include me on that. And you know,

I’ll pay you and it’s easy. Like literally Gary, it was screenshot of the app like itself. It was just that. And it was like number one. And then they just put Mike Swap as an example and just kept swiping. So, I I personally would do it that way. Okay, cool. That’s good to know. And just the exposure to their audience would Yeah. could help. >> Yeah. Yeah, because you got such a niche audience. Like it you want to find the right people. And you know, like you said, "Hey, I wasn’t making that much money as a musician. So you kind of have to be careful with like maybe

potentially running ads and thinking through that. But I think for niche apps like these, it is one where you know, I think ads and influencers would help. And I think it’s inspiring to hear that you’ve done well with just ASO and Apple ads. And you know, we just purchased an app doing pretty decently and it’s it’s around 30 to 50 MRR and then it’s like I should say 40 MRR. Should just say 30. But like the it’s 35 MRR and just like the

it’s just Apple ads and ASO and that’s pretty much it. And so I think a lot of us tend to get shiny syndrome. You know, like one of the events at the event people were talking he was the the headliner was talking about this. He’s like, you know, we were we’re growing and then now I was like, oh, everybody’s talking about this. I should do this. And I’m just like, you know, sometimes it’s just removing those distractions and doubling down on what works and then testing out one new channel maybe every quarter, you know,

just to make sure you’re growing. But yeah, like don’t get into the shiny object syndrome. Yeah, and also we are in a growing industry. So Yeah. Yeah. Everybody can create music. I used to rap in college. We my friends and I would go back and forth with rap battles. Uh Kate says, “Influencer marketing has changed so much, but I agree having an in a person in the house to reach out to people is probably the best way to go as well.” [snorts] Have you had experience with that?

The reaching out to people? Kate Yeah, I know Kate pretty well. She she works for Web2Wave. When I used to run influencer marketing, I focused on getting promoted in Instagram stories, which works so great because people could attach a one link to tap on and I could track everything. Yeah. There you go. All right. Thanks. Uh let’s see. Rona says, “Google Ads also wrote out YouTube things like this. Didn’t try it, but it sounds good. Advertisers can connect with channels where UGC videos as well.”

I think with influencer marketing, Gary, you can you know, like MasterClass does this. So, I get an ad from Dr. Dre or Gordon Ramsay and it’s like, “Hey, you want to learn how to cook? You want to learn how to, you know, produce beats and be a producer? Like, check out MasterClass. I’m going to walk you through blah blah blah.” And it’s coming off their profile versus like swap as an example. And so, those are always good for that and you’re obviously paying for those ads, but the it shows more like an organic feel

versus an ad, per se. Yeah, and especially someone like those guys, they don’t need the money. I I hope Dr. Dre doesn’t didn’t burn through his billion-dollar Beats pay off pay off, but I mean, so if like, all right, these guys aren’t desperate for money and they’re advertising this thing, it kind of adds a little more weight to it. Yeah, 100% 100%. I love it. And influencers understand, you know that that’s how they make money, right? Through their content and so, it’s a little bit easier to get them to go. Especially if you’re like targeting musicians like in the struggling like

you might get a deal. You know what I mean? You know what I mean? >> Yeah. Yeah, no, that’s a good point. Was there anything else you want to take a look at Podcast Cleaner or where do you want to go with this? I guess another thing I was wondering is um our apps all do I know I know this is common for most people, but uh all of our apps do so much better on their iOS version than the Android version. And Android it’s just so much less than iOS. Seems like people there don’t want to spend money.

And uh I was wondering if you had any any insight into getting those Google Play numbers up. Yeah, I mean, look, maybe and that’s what I’m going to get Rona to come on and tell us. He’s into two millionaire or with just Google. You know, we’ve seen the same story. I think for Google, there seems to be a core strong correlation between running ads and organic, as well. And with Google, I can talk about some of the subtleties. So, like, ads do pretty well. So, maybe

think about running, you know, having ad-supported model on Google, versus >> of ads? >> [snorts] >> Like, interstitial, even app open ads do pretty well. So, like, right when they open it, you see an ad and you can’t use the app until you And what I’ve What I’ve learned is, from my experience in doing all this podcast, is people tend to be okay. Like, people on Android are okay with ads, whereas iOS are like, “Ah, I [clears throat] hate ads.” Right? But, on Android, they’re like, okay with it, because they don’t want to pay you anyways. So, they’re like, okay with ads. So, I might just

lean heavily on the ad side of things. And let’s say, for audio cleaner, hey, one free audio clean, but the next ones, you just have to watch. You know, I’ve seen this work pretty well. This is back in the day, back in our Here’s the dinosaur times, where one of my friend, Chris, he was like, bundling ads. So, he said, like, here, you get one free audio clean for watching one ad, or you can get five for watching three ads in a row. And people would select the three ads, and people would just watch the three

ads, and then you obviously make the money. And so, that’s another way of kind of like using ads. And then, like, more tactical things we’ve seen, especially for subscriptions, start free trial on the call to action works pretty well on Android, whereas continue works pretty well on iOS. So, people need that free on Android ver- versus iOS, they’re you know, they’re ready to pay. So, you can use the word continue. That works pretty pretty well on iOS. Rather than start free trial? Yeah, rather than start free trial.

Okay, interesting. Cool. Yeah. Uh okay. Anything else? Or should we get into the app itself? What do you think? Yeah, we can get into it. Okay. Was there anything else you want to ask her? Um no. Okay. I had a thought, but it’s gone. >> [laughter] >> You know, I shouldn’t share all the apps on my phone, but you know what? Okay. I had to delete some. I was like, you know what? I don’t want people We’re We’re moving every

thing everything. Yeah. All right. >> preserve some privacy. Some privacy, Gary. Oh, shoot. >> [snorts] >> All right, this is not working. >> in the app Santa. You know what? Yeah, we still have I I didn’t delete it. >> [snorts] >> Oh, man. It was working and now it’s stopped right when I shared it. Okay. [snorts] Gary, fill some time for me. Okay. Um the [snorts] Google Play thing, it’s

interesting because they really don’t want to pay for things and they also don’t read app descriptions. So, they get mad that it’s free to download and they don’t read that it actually did does it’s free to download cuz there’s a free trial. There’s no other way we can give you a free trial if we charge you to download it. Yeah. So, that could be frustrating cuz we get some bad reviews on Android like, “Says it’s free, it’s not free. Costs money.”

Are you doing You know, YouTube might be a interesting thing for you, too, as we’re people are talking about YouTube in the comments. The one of our other clients, he did influence marketing on YouTube and he found that YouTube’s very evergreen, right? Like if you can rank really well, like top apps for musicians or like how to change your whatever Mike Swap does, right? Like how to change your reverb settings really quickly through if you’re recording on iPhone. And they have a a long tail, so they’re create evergreen content rather [snorts] than like say like the top 10 apps for

musicians in 2026. That’s going to require you to update every time, so that’s probably works better on TikTok and Instagram, but on YouTube you got to create like long-tail like evergreen content, you know, how to do a something that’s more long-tail and evergreen. And he’s like, “That video kept is like continually driving downloads over downloads over downloads.” So, I think YouTube is a good platform for you, too. Yeah, that’s a good call. I’d also like to put out a shout-out if any there are any influencers or people

that have a good audience that are catering to content creators, musicians, podcasters, video makers, please uh get in contact with me. Maybe we can work together. >> I have a buddy who I don’t know if he still does podcast things, but you might want to look at Udemy, too, and see who’s teaching a course on podcasting or like musicians and then just reach out to those guys. That might be an easier way of I’m lazy, so. See, that’s a good call. Well, you call it lazy, but I say it’s working smarter, not harder.

[laughter] >> Uh clean audio in seconds. AI separates voice and ambience. That’s awesome. Let’s go. Oh, I love this, Gary. And you know, I was going to ask you you’re like, “Hey, we always ask our client our customers, our users, what you know, new features they want to see?” Is it this simple like, “Please email us through the side menu of the app if we can ever help?” Is it that simple? >> Yeah, totally. And sometimes push notifications. How do you like this new

feature we just added? Any other features you’d like to see? Oh, I love this channel. Thank you for letting me share that. Okay. Uh You still have >> [snorts] >> Gary, can I ask you a question? Yeah. >> Like I’ve seen this and I I’m I’m now implementing most of this same thing where the yearly bar is bigger now that we share publicly like it might not work anymore, but the yearly bar is bigger. Have you AB tested it like having the same size versus one’s a little bit bigger just to see if it increases conversions? No, haven’t tested that. Okay, cuz that’s how I’ve totally done

it and we’re going to do it that way, too. Great. >> Cool. This looks great. Okay, and I’ll give you So, I’m just going to say it publicly like I don’t care anymore. So, when we seen like this, the yearly trial, you can still stay start free trial if you want or you can do continue. What I would also say here down here instead of cancel now is no payment now. So, one client when they added that no payment now, it increased it by I think it was 30 x %.

[snorts] >> Uh let me see. Yeah. Right right under start free trial in the button? Yeah, right under that. Yeah. Yeah. I’m going to have to take notes now, Steve. Yeah, go for it, bro. Cuz I I have it I have it Yeah, yeah, here it is. I’ll I’ll show you guys the visual cuz I I like me visuals. Here we go. So, yeah, 30% increase. So, the word Here’s the breakdown, Gary, and I’ll kind of walk everybody through. This is

just free con. Adding the word free increased the conversions by 11%. Now, you have to pay to get that free feature. And so, if there’s anything within, you know, podcast cleaner that you also can get for free, like a premium feature, you know, a free PDF, right? Like if you buy now, you get free fries. If you buy burgers, you get free fries. It’s the best analogy. So, when we added the word free to like a feature, we saw 11% increase. 30% increase. This was subscribe versus continue. That’s where we saw that somebody wants to subscribe

or buy. >> Right. And then no payment now was 30% increase just by adding that phrase right beneath the call to action. There. >> Mhm. Okay. >> That’s very cool. Exit that. Um And then people were talking about the >> Yeah, go ahead, Gary. >> This is so small of a detail, but all caps or just capital letters with the start with the continue or start free trial? I don’t know. I haven’t tested that one.

Okay. Yeah. I haven’t tested that one. I love it. >> [snorts] >> See we’re advertising a new a newer app of ours there. Why not? This was something 2015, a friend of mine, Mark. He’s like, “Hey, we we do cross promotion all the time. Like we have one app that’s performing well. So, any new app that we have, we just cross promote the crap out of it.” Makes sense. Other than that, looks really good. The only thing I would add to this, Gary, is a way for me to, you know, get a subscription to upgrade.

So, we we seen that I don’t know what this is this is. Okay. So, we seen that most people buy during the onboarding, right? Like you probably know. And then the second most popular place is going to be as they start to using the app, it’s going to be on this home page. So, I don’t know if you’re trying to get them to like subscribe or show that paywall again anywhere else through the app, but you might want to try to not hide it here. Like you know the contact stuff, the get subscription. So, instead of get subscription too, you might be like unlock pro features or unlock

everything. But I also would change this to add a crown. Just add a little crown right here that just takes them to the paywall. Cuz you want more paywall views tend to lead to more more subscriptions, more revenue. Very cool. Yeah. And then this is what I mean about Android, it would be So, like when I launch the app, you [snorts] just show an ad on Android. And it would be like open ad and it would just be like, “Hey, before you can use it, yeah.” Do all that stuff.

Okay. That’s good. Uh all right. Do all our kids. That’s what Kate says. How come? I don’t know. Let’s see. Kate, thanks for being here. So, the toggle is still allowed. Toggle isn’t technically Apple’s coming down on that, Gary, so just be careful. Apple doesn’t like the toggle thing anywhere on the paywall. Yeah. All right, but whatever. Okay, anything else on this app, Gary, that you want to have me to

look through? Um No, [snorts] that was good. That little paywall icon on the main screen, the text changes. Curious why Kate thinks uh all lowercase. Oh, and the text in the side menu change instead of get subscription. Instead of get subscription like uh unlock all features. Right? Yeah.

Love it. All right, Gary. Well, if there’s nothing else, again, congratulations on everything. And >> Thank you. Let’s go to the showdown Yes. >> of dad jokes. Oh. >> [music] >> Wrong thing. Again. You too. Let’s go to a showdown of dad jokes. >> [music] >> Uh Kate says, "Haha, young millennials and zoomers think it’s cool to type

everything in lowercase." >> [laughter] >> Uh that’s hilarious. All right, Gary. I know you’re a comedian, so I’m not. I pretend to be one, so I have to look up on jokes. But you wrote some of your own. We’re going to have some dad joke rounds. What I would love for you guys to do, we’re trying no give no no giveaways because I found that when I give when I would give something away, I’m getting less people voting. So I’m like, “Okay, maybe I won’t do giveaways.” Let’s see if we can get more

votes. Just vote for the heck of it, all right? Here we go, Gary. You want to go first, or you want me to go first? You go first. All right. Gary’s a All right, woo, that was loud. That was loud. Okay, here we go. Gary, what do you call a teacher that doesn’t fart in public. Mom. >> [laughter] >> That’s good. That’s good. No, a private tutor. Oh, nice.

[laughter] >> Mom’s better. I should [snorts] have thought of that one. That’s hilarious, dude. All right, what you got? So, when when I was told dad jokes, I took it quite literally. So, I wrote dad jokes as a parent. So, parenting little kids makes for a long day. It’s like, was that this morning or three lifetimes ago when I was a caterpillar? All right. I like that. You got any more or you

I got more if you if you want to keep going. [laughter] You seem I don’t want to stop you, bro. Like, you seem like you’re on a roll. You’re like, I’ll let me get I’ll let me read through some few more. All right, my my daughter is a huge Rolling Stones fan. And uh she was throwing a tantrum cuz I wouldn’t play You Can’t Always Get What You Want. All right. >> Dad jokes, literally. >> like the mom joke. That’s good. All right, put S if you thought my joke was better, the private tutor. And if you

thought mom was a better punchline, well, put G or any of if you thought Gary’s joke was better, put G. Let’s see who wins, all right? For shits and fun, drinking drinking rights, okay? You If I win, you owe me a round. If I If you win, I owe you a round. There you go. I’ll pay for drinks. >> To be redeemed in New York at the next uh conference. Are you coming? You can come on over here, man. Come to Vegas. Vegas? I’m in the Bay Area, not in Vegas. Oh, yeah. Yeah, yeah. No, I’m in [snorts] I’m in

the Bay Area, but if you’re >> in the Bay Area. Yeah. Well, for those speaking of Vegas, if you guys are around and you’re coming and we are doing a a workshop, the Growth Road Map, and which strategies work at each stage. And Gary, this is what I want to talk about, right? Like, hey, focus. When you’re so early on, focus on a couple of channels. We’ve seen other apps do phenomenally well with just two, one or two channels, and that’s it. And I think people tend to be like, where should I go? What should I do? And this is what it is. So, we’re going to help you go from zero to six figures and six to seven figures as

well. And then we’ve got a bunch more workshops. So, if you’re at a higher scale and you want to get to 10 million or 10 million plus, then there’s a workshop here. But, if you need a promo code, just let me know, and I’ll hit I’ll hit you guys with the promo code. Just email me. Oh, no, I’m looking at the numbers, and it’s not looking good for me, Gary. So, you’re I know. Hey, you know what? You should You deserve to win. All right, Gary, we’re going to help Antonio’s here. Antonio, you’re here already. He wants help with ASO. So,

all right, Gary, and anything you want to add on to his App Store presence, Antonio’s App Store presence? Looks Looks really good to me. Yeah. It looks good. I think this is a very competitive keyword, Antonio. So, just be careful. Like, ASO might not be the end-all be-all for you. You’ve done well, but when you search for affirmations, and I know it’s I Am is the big one. Yeah. So, it’s kind of hard to unseat these guys,

right? And I might just try to pick different keywords. And for me, when I’m thinking about ASO, especially in the age of AI, and especially with the competitiveness of all new apps coming out with AI being a make so simple, try to live in the niche. You know, the app that we acquired doing 35 MRR, it lives in the niche. And not a While it can be competitive, the bigger players are never going to go after this particular keyword for my keyword, for this for our app. And so,

you want to think through that. Like, you You probably can’t beat I Am. So, it’s like, what can you beat people on? And you know, follow I think follow Gary’s playbook. Like people love this stuff on social media. So, think about ways that you can start to write, you know, have social media content and get people to download the app, as well. I love the green and I love the icon. I feel like the screenshots are a little frenetic with all the different colors. Yeah. It’s not the design. The designs

are good, but the colors I’m like, “Ah, that’s a lot.” See many. I like something like seamless. Mhm. So, yeah. Big text, you know, my buddy moment and go. John he talked about this big big bold text. See when your bus or train is leaving. Having a crappy day? Feel better instantly. Or, you know, like it Think about why people want this app. Why people want an affirmation app. And Gary, you know, truth be told like I I

downloaded the motivation app during the pandemic and it really did help. Like I I really did feel a lot better seeing these quotes every day Mhm. through the little push notifications and it really did help me. So, I think there’s value to this and just think through obviously it’s during the pandemic, so I was kind of like, “Uh, not feeling it.” And those type of quotes did help me out during that time. Yeah. Yeah, it really can. It could really change your in your body chemistry,

even. Yeah. So, it’s like feel better and make it big and bold. Feel better. Get positive affirmations three times a week, scientifically proven to lift your mood. So, that’s how I would try to do that. Yeah, some social proof. Yeah. And Antonio, like I’m going all in on like custom product pages, as well. With Google has had this for a long time. It’s called custom store listings, Gary. And that might be interesting you from an Android perspective. But on iOS,

custom product pages are interesting because you can tie different keywords to a custom product page and then, you know, try to rank well. So, maybe your default page you’re giving up on affirmations and you’re trying something else, but affirmations you can still go after it. And so, for me, it’s like manifestation might be a little bit easier in Sonia. I mean, I know I have the data. We have tried to go after motivation affirmations. You’re It’s very, very competitive for both keywords right now. But, Uplift keyword, so hopefully you

rank number one for Uplift. Yeah, the custom product pages SoundCloud does it very well. Um if you type in SoundCloud as an artist, you get a kind of a different you pull up something different than if you’re a listener. Interesting. Interesting. Okay. Cool. Should we go into the app? Let’s see. Where are we on time? >> [snorts] >> Get into the app.

Oh, Uplift right here. Welcome to Uplift. Transform your mindset one affirmation at a time. I’m committed to investing in my personal growth. Love. Love. That’s so true. So, here we we started to share this, Gary. We found on this page, Antonio, we found that adding TV ad to the very top

or like referred from an influencer helps drive increase conversions. And [snorts] it’s Gary, you want to know why? You seem to They think it’s bigger than it is. Yeah, yeah. Okay. Cuz I tell developers of this and they they have to give me this puzzled look and I’m like, and I tell any marketer this and they’re like, “Ah, that’s brilliant.” I didn’t even So, this was is podcast guest, Trent from Helium. He gave us that and we’ve tested that and now we’re seeing good results

with that. So, I would add that to this. >> So, people it’s it’s a psychology thing. People think, “Oh, this is a big app. I want to be part of something bigger than myself.” Yeah, I mean, it just shows social proof. Like, you you talked about it at social proof and credibility. The fact that you see TV ad, even if you’re not running TV ads, it adds instant credibility. My I’m like, “Holy crap, I didn’t know this app was this big, right?” Like, they’re running TV ads. And so, TV still stands for something in this day and age. But, that’s what I would do. And then, obviously, you know,

referred by influencer, that’s even better, too. I mean, I wouldn’t go that far and be like, “Referred by Mr. Beast,” you know. >> [laughter] >> Dr. Dre. Dr. Dre. Oh, that’d be hilarious for you, dude. That’d be hilarious. All right. I’m strong, resilient, love. Uh I don’t know. Do How do you feel about this onboarding? It feels kind of long, Gary, but that’s just my personal opinion right now. It’s long. I like

that it’s going up and down. I haven’t seen that before. Yeah, okay. But, it’s a little long. It does feel a little bit long for what seems like an obvious app. Like, you’re going to send me affirmations and so, I don’t know if you need all this, Antonio. I think when longer onboarding tends to work well in two categories for sure. One, education, two, health and fitness. The other things like for especially for utilities, sometimes a a shorter onboarding works better, but you know, test it out. Okay, three times a day. Yep, save.

Nice. I got an idea here. Ooh, I like this. Ooh, Oh, Antonio, Antonio. I have not seen the paywall, my friend. I would I definitely show the paywall first before asking users to sign up.

Again, more paywall views equal more money. And you most people will drop off here. Yeah. Yeah, and don’t make them scroll this much. I know I talked about longer paywalls, but what [snorts] I discovered is sometimes people do not scroll or they don’t know that they can scroll. And we had a lifetime offer down here and Gary, it was like this. You just had to scroll a little bit more and then you see this lifetime offer and they just

didn’t They’re like, “Dude, I got it for They said lifetime free and it’s not even there.” And I’m like, “Dude, I know it’s there because people did find it, but some people don’t know to scroll.” And then Antonio, nobody likes to subscribe. So, that’s that 30% that I showed you, the continue versus that 30% boost, that was because we changed it from subscribe to continue or get free get started. So, move this part up more, Antonio, up more and show this before you make them sign up. I don’t mind you asking them to sign up,

but when I hit X, say, “Hey, don’t lose it.” Make them sign up. Right? Like network Make them give you an email cuz all you really need is an email or something else. If you want them to save it, I would let them skip or like make them give an email cuz then you can still hit them with affirmations. Hey, you know, like we’re still going to send you a daily affirmation or weekly affirmation per week and go that route. The other thing that I think Gary, I’ll shut up here. You want to add anything because I’m going to keep going. No, just again with the all the colors

on that last paywall screen. It’s like It’s It’s It’s funny the sometimes the designs are so peaceful and I’m like, “Yeah, I want this app. The affirmations are going to bring me inner peace.” And then I see all the different colors and stuff, but it’s It’s uh frantic. Yeah. And what I would also say is, Antonio, maybe move the crown to the right because I actually tempt this and then went to pixels. Now, you give him credit, but

it’s like it’s so close to each other that I meant to click the crown and accidentally clicked your attribution for the photo. So, be careful with that. All right, one thing I want to highlight here is this is one thing that I think you should try. Again, back to my buddy John who I got to meet in London for the first time. He was also in our app founders community. So, if you guys want to join that, go take a look. We got a lot of great app founders in there. And what [snorts] I would say is re- his thing is

called reverse trial, right? And he’s got to pay wall. So, if you hit X, you say enjoy a week of pro on us. If you hit subscribe or continue, he says, “Welcome to pro.” Now, when you join the free week on us, what he’s trying to do is get you to engage with the app and some of the premium features. So, here, because your app is like push notifications. And same with John’s, right? Like, you want to know when your bus is coming. You want to know if there’s any delays. Stay ahead of your delays. Customize

your notifications. This is what I think you should add, Antonio. Sorry, I got to cough. I need that cough button, Gary. I need a command D, okay. Command D next time. >> [laughter] >> Sorry, bro. The But here, the pro notifications and then the basic. So, the basic could be like three and then the pro could be like check mood check-ins or uh I don’t know. I’m just making up ideas, but other like the most popular cuz I’m trying to think through like what you

highlight. So, maybe different themes, right? So, you can kind of get them to sh- opt in to these premium features, right? And then, because push notifications are already enabled, you can then take them away. Be like, “Hey, you’re going to lose access to X, Y, and Z, or we’re going to drop down to one push a day.” Now, and if you want to subscribe, you know, click on this link, and then hit them with maybe a discount. And this is what John saw. The freemium users, and this

could be interesting for you, too, Gary. But the freemium users, 0.4 % people bought. And then after when he did this reverse trial, he saw 4.5% which is amazing cuz most people do not come back the second time. They didn’t pay you that first day, they probably won’t come back the second day. So, I think this would be interesting for you, Antonio. And if it does work for you, which I feel good about, then please let me know because I know you and I have been contacting you know, we always interact on social media, but let me know, bro. I think that should work out for you.

That’s interesting. So, you’re giving everybody everything, and then you’re taking it away. Yeah. Yeah. All right. I already know. H, let me know. Let me see. H, come on in. Who Who won? Give me some suspense. I don’t have a drum roll effect, do I? You want to guess who? I already know, bro, but go ahead, let the audience know. >> [laughter] >> Okay. So, Gary, you got your mom point, >> [laughter] >> basically. The score is five on three,

and Five on three is a lot closer than that. Yeah. It’s a tie. That’s for me, Gary. Okay. Okay, this is pretty good. I wake up to that sound every morning. Gary love it, everybody. >> [laughter] >> Uh Gary, you still doing stand-up? Yeah. Yeah. You go right Do you try to get in one one set a day, or you try to go to Well, since I moved out of New York City, it hasn’t been as steadily as it used to be. I was I did stand-up for 6

years until the pandemic hit. Then I moved upstate, and uh I just started again. And about 8 months ago or so and it’s just so great. Yeah. Yeah. I watched Is this the Is this the Is this still on? Is this Yeah, Is this thing on? Yeah. Yeah. You like, “It ain’t that easy, bro.” No, they made it look way easy. Yeah. I was like, “Hey, I might want to try this.” Yeah. I’m funny for a business guy, okay? I’m not funny for a normal guy. That’s what

I like to say. And Uh, Kate says, “Steve, is anyone doing custom product pages for web funnels? Is that even allowed?” Kate, yeah, I think we are. I mean, we’re not Are you If you’re saying like taking them to a web funnel after they, you know, hit subscribe? I think there are some people doing just web funnels and taking people straight to a custom product page. I know a founder who’s running Google Ads and he’s taking users to a custom product page, but, you know,

bidding on a keyword on Google. So, yeah, absolutely. Gary, add anything at any time. Matthew Clark says, “Hey, guys, what’s the best app screen software to use? I’ll be making app screens for my app.” There’s an online one that was pretty good. Well, I’ve got a They are one of our sponsors as well. It’s App Screens. So, I want to thank App Screens. Yeah. Yeah, I do. You tee me up. Yeah. They are one of the best ones. Go ahead, Gary, you say it. Yeah, great. And they You design it in

their portal and then you could export it for uh, even Android, iPad, and everything. It sizes it. It’s awesome. I think it even syncs to it. Like, it’ll even upload it to Oh, really? Yeah. >> [snorts] >> I get nervous granting access to that. >> [laughter] >> As you should, my friend. But, yeah, it’s it’s a really cool tool. I even went in there and did some screenshots for a client of ours and they got some amazing templates with big bold text. So, App Screens dot com, go check them out. H, do we have a referral or like a

discount that we can give away? Okay, he’s shaking yes. Yes, [snorts] we do have some. What is it? So, uh I can share the coupon codes. Just email me. >> Okay. Yeah. Okay. So, H will send you the coupon code. If you want a coupon code, Matthew Clark, email us. Just put Steve at AppMasters and I’ll get you in touch with H and we’ll get it to you. All right. [snorts] Cool. Let’s see. There’s some interesting other questions we got. You are dropping gems.

I’ll give you that, Gary. All right, brilliant. I didn’t realize I would get split onboarding, great tip. Okay. >> [snorts] >> Adam says, “Steve, the reverse trial in the example cannot be skipped, right? So, it’s a hard paywall versus re- re-free reverse trial?” No, it’s not a hard paywall, it’s a soft paywall, but if you hit X, then you get into the reverse trial where you get the pro features and we take them away, Adam. So, it’s actually is freemium. All right. Bunch of hi. Are there any best practices for the number of

onboarding screens? What have you tested? Gary? Um we’re actually doing a test right now in Audio Master, an AB test where we have our old onboarding, which is like six or seven screens, and then you hit the paywall, and then we have a new one where you open the app, boom, import your audio, and it immediately gives you a sample of what your audio how your audio will be improved. So, it’s kind of no onboarding, it’s just like right into the app. And uh I can let you know how that goes.

It’s still fairly new. Are there any costs for you to improve the audio? For you? >> No. No. Okay, good. It’s all in the app. One of our clients we did the lifetime free offer, we got a ton of downloads, and then they create a lot manifestation for you in the beginning, and their AI costs went skyrocket. And they they did it before the on- like the paywall, and so But yeah, I love that. And Nick, what I would say is typically shorter the better, especially for utility apps. For apps that are like obvious, like, “Hey, I’m a niche shop. I do one thing very well.” Just download

it. Like, we have a JPEG to PDF converter app, and it’s like, “I don’t need that many pages, right?” And but if you’re health and fitness and education, longer tends to be better because yes, you’ll get more drop-offs, but the people who actually make it through tend to pay. So, you want to go a little bit longer. All right. So, going for the aha moment instead of actual onboarding, I like that. Really good. All right. On it. Good job, Matt. All right. We got Pic Swipe from Aman Oh, Aman from our team. He’s got this app. All right, Gary, you roast

this app. He wants help with Is it a good idea to pivot to lifetime purchase and add weekly plan without trial, or should I try hard paywall with the current plans? But anything from the App Store presence perspective that you want to highlight? Um I think the graphics on I Maybe it’s just the hand. The The second screen, that hand looks like a old Microsoft Word kind of bad graphic. That’s it. Besides that, it’s it’s it’s all good. Yeah, I mean, Aman, there are other

apps. Uh what is it? Picture Swipe? All right, let me just put that. Forgot what the app is called. But that app’s done pretty well. Photo Cleaner Swipe White. Okay. I think it’s this one that does really well. Yeah. Like, just Ah, God, Apple. What did it say? Picture Swipe? Thank you. All right. Yeah, number one photo and sort of swipe right. So, I

think you just do it like this. Keep, delete. Like, this seems cool. Keep, delete. There you go. Track your success. And so, I think you could just do pretty much, you know, like, copy using app screens, something similar to these guys cuz I think the finger just gets them away from me, as well. Organize and Yeah, I like I like all of this, but I think that’s that’s what I do. Great job, 2,200 reviews. Come on, killing it. Gary, I got a tip for you that I’ll share with you at the end of

the show as well that can help with increasing ratings. The I got I got a question for you with the App Store. Have you tested video versus no video? Yes. So, I think it really depends on the app. Typically speaking, video does not work better, but again, I think it it definitely depends on the app. And so, the app that we acquired has a video. It’s in the health and fitness space, but you know, because video is so costly, like sometimes it actually hurts conversion because you can just explain

the benefits through text a lot better, and people don’t want to watch that much video. So, I would say test it, but generally speaking, probably video no video is the way I would go unless you’re like health and fitness type of that. Okay. What do I swipe? [snorts] Okay. So, here we go. Here’s the ad stuff, Gary, that you can start to do on special on Android. All right, English. Wow, this looks good. Swipe to organize. Simple and fast. Photo access.

Apple full access. Yeah, Amon, I think I don’t think you need this, especially for apps that do weekly, and this is probably too long. It works well for apps that promote the yearly, but I yeah, I do agree to your question, Amon. I think weekly would perform better, and you could just look it up, right? Like here. Let’s go back to this app. You can go and scroll all the way down in-app purchases, and they’ll see the most popular, and you can see the most popular plan is $9.99 a week, $7.99 a

week, or $9.99 a week. So, these are probably all weekly plans. And so, you don’t need to reinvent the wheel. You can see that weekly performs really well for this the biggest app in the App Store right now in this space. So, I think just move weekly with a 3-day trial or yearly with um, you know, no trial. It because I I would bet you anything you’re probably getting a lot of people opting in for the yearly and just canceling the trial. Cuz that’s what happened for our AI app, too. All right. Well, what is this?

This is my stuff. Oh, no, it’s an ad. Clever. I thought that was my photo. I was like, "Guys, this is not in my pro in my photo gallery. But yeah, I I just take a lot of screenshots. >> [snorts] >> Anyways. Okay. Cool. Come on. That looks good. And he’s got that little crown that everybody has now. Gary, that’s what I meant for your app, this little crown up here. Great. Good job, come on. Looks good. Here’s the ad. Looks good [snorts]

there, too. Good luck. All right. Gary, anything I missed that you want to make sure No, I took some notes. There’s some good stuff. Thank you. Well, congratulations, my friend. It is called Future Moments. If you are a podcaster, a content creator, anything done in the audio and video space, go just put in Future Moments. You’ll see the slew of apps that Gary has, and then find the one that meet fits your need.

You got the audio cleaner, podcast cleaner, you got the mic swap. What do you want? Video? What What other apps do they check check out, Gary? Oh, man, the AI video generator generator, Maeve. We can generate AI videos. >> This one? This one. Yeah, that one’s amazing. There it is. Music video, huh? Yeah, you would could import your own audio and then type in some prompts and generate it’ll automatically go the duration of the audio you import. I love

that. You know, one of the gifts I gave my wife, and this is before AI. I I forgot what company I bought it from, but somebody wrote a custom song for her. I gave them I gave them some things to talk about, and then I put it under a slide show, and it’s awesome. Yeah. I’m such a great husband. Oh my god. >> [laughter] >> Is that the story of the conception of your first kid? Yeah. >> [laughter] >> No, this is after two kids. You guys still love your mom? This is like a couple of years ago. Lyrics were like, I still love you. I

still love you. Lyrics are, I’m sorry, my bad. I’ve been a horrible husband for a long time. >> [laughter] >> It’s just the kids here. Don’t take the kids. All right. The CB Blitz says, people only see the first three screens in the App Store on your phone. How do you decide which three? AB test, bro. AB test. I mean, that is it. That’s why I prefer to keep app screenshots like that can live on their own. So, kind of like this one. And I can AB test which ones to have,

and sometimes that’s that’s the best way to do that. So, And that’s the custom product pages, right? >> It’s called product page optimization on the App Store. Yeah. All right. Kate Kate likes it. Thank you, Kate. I know. I’m so cool. I’m the best. All right. >> [laughter] >> Gary, this was phenomenal. Again, it is Future Moments, or you can go to future-moments.com. Gary, if the audience wants to connect with you in any other way, do you want

to send them anywhere else, my friend? Yeah, I’m on LinkedIn. I’m on the web. If you just search Gary Gary Levitt, I’ll come up. I did Gary Gary Levitt cuz for some reason I think it’s more memorable than just Gary Levitt. So, a lot of my handles are Gary Gary Levitt. I love it. It is It is more memorable. That’s why I put the P in there, too. All right. >> [laughter] >> Yeah. Next week, oh, there’s a famous Steve Young already. Next week, we got my buddy Mike Durs coming back onto the

podcast. He’s pivoted from his first app when we had him on to now a faithful AI nutrition tracker. So, pretty going to It’s going to be pretty interesting like how do you combine two niches into one? Well, I think that’s what Mike just did and he’s going to talk about how he’s been able to drive growth for this app. And so, join us every Friday 9:00 a.m. Pacific. I’m back. Hopefully my voice will be back and I’ll feel a lot better next week. But, I’ll see you guys. Have a great weekend. Gary, thank you so much, man. This is awesome. Bye.