Source
Sourcehttps://www.youtube.com/watch?v=yFPd4XUn4nM
Readwise URLhttps://read.readwise.io/read/01kv42t5dqavrzn6bwyqh5r3hf
Readwise ID01kv42t5dqavrzn6bwyqh5r3hf
Date2023-05-12
AuthorApp Masters
Categoryvideo
Cover imagehttps://i.ytimg.com/vi/yFPd4XUn4nM/sddefault.jpg?v=645acba3

What is up App Nation? It is your boy Steve P Young, founder of appmasters.com. The place you go, the YouTube channel that you have to subscribe to when you want to learn all about growing your app

downloads and more importantly revenues. We talk all about ASO, we talk about app growth, Apple Search Ads. And today we’re going to talk all about subscription optimization. All about how do you properly price it, all the paywall tricks, and a little cool ASO trick that our guest is about to share. So without further ado, let me introduce the guest. His name is Vahe, and I’m not going to try to butcher his last name. He is the senior growth marketing manager at CoinStats. You’re going You’re going to discover how he was able

to grow daily revenue for CoinStats by more than 113% and the number of trial activations by 87%. So, let’s bring him in. Hey Steve. Yeah, thanks

All right, sorry. I was on the wrong My mouse was on the wrong video thing. But welcome to the show, friend. Hey Steve. Yeah, thanks for having me today. Well, let’s start off the show by saying hi to a few people already in the comments. Thank you. Marwan, how’s it going? We got Nerox here as well. Miguel! Thanks for joining, guys. Yeah, Friday with AppMasters. Patrick is here. What’s up, Patrick? Good to see you. Kevin, yo! That’s like I got to you know, we got to meet up cuz that’s like 4 weeks in a row. Nerox is like, "Steve, what do you

think about motivation?" Oh, we’ll get to that. We’ll We’ll get to that, Vahe. Vahe, I’m going to ask you about that, too. See, I got to say hi cuz then more people say hi. Luke, what’s happening, brother? And then George is here. George, looking good, bro. I know I saw Instagram he’s back in the gym. All right. So, one of the things I want to share is Vahe has a course. If you want access to this course all about subscription optimization and save 20% off of it, it’s starting very soon. So, he’s going to walk you through step-by-step exactly

how to price it, how to paywall optimization, everything related to growing your revenues for a subscription app. Go check it out. It is in the YouTube description as well, along with the promo code AppMasters that you can use. And he is the senior growth marketing manager at CoinStats, which we all know is a great crypto tracker wallet. What do you guys How do you guys call it with CoinStats? We We are both crypto tracker and the wallet. So, we we cover all the use cases. Cool. Krishna is here. Krishna, I think I’m going to see you soon next Friday at

our workshop. Hey. Vahe, let’s let’s start out with this, man. Like I think in the beginning, the foundation of any subscription app, what is Let’s say like this way. What is the foundation of any subscription app? Yeah, that’s a that’s a very good question because a lot of folks actually miss this part. I believe the foundation of every successful subscription app is first of all understand what are the use cases the users are, you know,

uh installing your app for, you know? And then you’re going to build your monetization strategy based on these use cases. And in the course, we start by, you know, making this foundation and understanding how, you know, use cases are important and how it’s important to under understand users, their problems, and everything. The And then start to building your monetization strategy and then do your paywall optimizations. Because many people when we talk about uh monetization as a subscription

optimization, they go ahead and, you know, let’s let’s design these new cool paywalls or optimize these paywalls, try to blink these paywalls, whatever. And but in the end of the day, they are not going to get a great results because they don’t understand their foundations of their, you know, monetization strategy, which comes from understanding the use case of their users. Yeah, I like it. So, with that in mind, now that you have the foundation, you understand the use case of your users,

what’s next then? Okay, I got an app. I got an app idea. And I think a lot of times what we figure out is, you know, this is my use case, right, Vahe? This is my use case of Other people might have this problem. But how do you figure that part out? Like do we need to solve one singular problem? Do we need to solve multiple? What is your opinion on that? Yeah, it can be multiple, usually. For example, during the course I bring all the examples on our app CoinStats and also the Calm, one of my favorite apps. And how they have, you know, very very

different use cases. For example, if you are using Calm, there is use case for people who love meditations. And the use case for the users who have, you know, differ They They prefer sleep stories. And why it’s important to have these use cases because everyone in the use cases have different willingness to pay, right? If somebody is really invested in meditation and a sleep stories, or in case of CoinStats, they are in, I don’t know, they both want to see their analytics

and also get alerts on their favorite coins or whatever, it increases their, you know, willingness to pay in the further. When you define and understand your use cases, the the other thing that you need to start to do is to measure the willingness to pay of the your customers and the users that are in this uh use cases and then build everything on the top of that. I love it, man. Joe says, “I was just using CoinStats to update my portfolio.” Look at that.

Awesome, you know. All right, Vahe. Let’s move on to the pricing strategy. I think this is where a lot of people get stuck. Now, I personally been right and wrong about increasing or lowering prices. How do we find the right pricing strategy? Yeah, there actually it starts There are multiple ways, but the way I prefer to do is to run some willingness to pay analysis to understand how much our customers or users are willing to pay for these services, right? And there are many many models to do this willingness to pay analysis and

we cover like four or five of them during the course. One of that includes the famous one way street drop analysis, conjoint analysis, or live testings. The thing that some folks don’t get right about willingness to pay analysis is they’re looking for an output, right? They They did this analysis and based on the analysis, the target price is $89.99 and they move on and put that $89.99 on your price. The way I like to

do it, I’m thinking like my output from this analysis is not a price. It’s an AB test, right? If the analysis shows that the price is $89.99, I’m going to take that number and I’m going to do an AB test with $89 versus $119.99 or $69.99 versus $89.99. You always have this You got to have this uh range to play with the numbers and see which one is going to give you a better results. And actually if if

$89.99 is is converting as much as, you know, $119.99 is converting, then why to move on with a lower price? See, how do you find out what So, I know we talked about this before we went live. Like You like sometimes it’s better to do a dramatically different price. Like you’re You correct me if I’m wrong. Like $89.99 versus $69.99, fine. But better to do $89.99 versus $199 because then you get to really see some numbers.

Yeah, exactly. Because if if you’re like comparing two numbers that are very close to each other, first of all, it’s really hard to get statistically significant test. And second of all, if even if you get something that it’s working for you, and even it’s going to increase your revenue a little bit, like 0.5% or or 1%. And if you are not a, you know, a big app like Tinder or Strava, you know, that 1% increase or 0.5% increase is not going to matter a lot

for your revenue. So, you need AB test cuz it’s going to bring you a significant increases. Yeah, I like it. How long should we This is what I always get from from audience, too. It’s like, “How long should we let it run?” Yeah, if if you if you are, let’s say, you know, having, you know, like 50 or more than 50 trials per day, wait until you’re going to get a statistically significant results. But if you are if you are a new app, you are just getting

a few free trials per day, I would say, wait for a week, see how the trend is continuing, and just make a decision on the spot. Because if you want it’s going to take you months to get a good results or if you got to, you know, just see what is the trend in the first week and then, you know, decide if you’re going to keep it or you’re going to kill it or iterate or something. Yeah. So, Vahe, like one of the things I like to do is, now you correct me if I’m wrong, is kind of look at our competitors and kind of see where that what they’re

pricing and be like, “Okay, that’s good enough to start off with.” Right? Like get it going. What Is that how you like to do it, too? Like that first initial pricing, should it be based off of competitors or should it be based off of something else? Yeah, I mean, looking at competitor prices are more, you know, for I guess it’s more useful for B2B. For For consumer tech, I guess you go to App Store and you search for crypto tracker. And you’re not going to install like five or six or seven apps and then

compare the prices and see which one is at the cheapest or which one is more affordable. You’re going to see what is on the top free and you’re going to download one of them and you know see if it’s $69.99. All right, I’m going to take it or no, if it’s cheap I’m going to stick as a premium user or if I’m really really eager to do this but I’m not I can’t afford it, I’m going to find some alternative that are cheaper. But usually in consumer tech they’re going to just they’re very few people are going to compare your price to the competitors.

Mhm. Yeah, I don’t think so either cuz I was thinking like it doesn’t Apple doesn’t make it easy for you to compare your prices. Where on the web we can go like, you know, this versus this, StreamYard, which is what I’m using, versus Melon, all that stuff. Yeah, yeah, you open the tabs, this tool, this tool, then the pricing factors, you know, and the you get the Superwall All right, well, Nerix, let’s let’s answer his question. Steve, what do you think about motivation installs by keywords? It’s not permitted on Apple. Baje, do you have a opinion on this?

Do you know what he’s talking about? Good question. Yeah, I yeah, I’m I’m guessing what he is talking about. You know, I always, you know, try to, you know, avoid from such sort of things, you know, but you know, you got you you you can try. I don’t know. Yeah. Don’t have any certain opinion on that. What I would say is this is my opinion and my opinion is if quote unquote experts can talk about these type of things, it just means they know a little bit more. That’s why I don’t shy away from talking about this

stuff. It is a black hat strategy. Be careful, Nerix, running it by yourself. Like look, publicly I’ll never say I recommend it. Try it. If it works for you, great. If it doesn’t, you know, you run at your own risk. But just know that I think a lot of people are doing it. That’s all I would say. A lot of people are doing it. And then Moon says, “Hey your Steve, motivation installs by keywords. It’s some experts are saying not bad, but what about App Store thinking?” Again, look, I’ll come to my workshops one of

these days and I’ll explain everything to you guys, but I can’t say it publicly on the record. Just be careful when you’re running it. It does I’ve seen it work and I’ve seen bigger companies using this type of strategy and just know that. So, just know just know don’t get caught. But that’s that’s what I would say. Yeah, cool. I like it. Hey, with these AB testing on pricing, do you like to go live with it? Like do you like to use Mixpanel, Firebase, you know, purchase sleeve, for example? What do you like to

use when you’re AB testing these pricing? Yeah, we use remote paywall conflict tool, the Superwall, and we also have, you know, Amplitude. We basically send the events from Superwall to Amplitude and then we do this funnel analysis to understand what is the impact of the AB test. So, there’s a mixture of Superwall plus Amplitude. Love it. The one of the things I wanted to move on to was also like how do you reduce churn? You know, I’ve

been very much focused on this because we know on average, and you correct me if I’m wrong, but like on average about 60 to 70% of all your trial activations will actually cancel. That means only 30 to 40% convert to actual paying customer. And then, Baje, like the people who actually hit checkout and hit cancel, that’s like almost 80%. It’s like what? So, those are the two numbers I feel like so total low-hanging fruit. What have you guys done in your experience to help reduce

some of that churn? Yeah, I mean, when I’m talking to different app developers or core professionals at at this moment, they’re one of the biggest problems they’re facing and actually everyone I guess in app space is facing this churn. There are there like multiple ways that you can address churn. And there are like easy ways and there are hard ways. The thing is, compared to App Store, if you have a web product and you are using Stripe or some other tool, you’re going to see much better retention compared to

App Store. Maybe because it’s it has more friction to cancel your subscription on web. But if you have a web product, you can always make this web, you know, checkout flows and take use emails or some other tools to get your app user to subscribe on web. This that’s a that’s a very difficult process and you you got to do a lot of AB testing to have to to optimize this flow. Another way that you can do is use lifecycle marketing and there is a

specific section during the course that we talk about how you can how you can use lifecycle marketing to address churn. And basically what we are doing, if you are using a CRM tool and the product analytics tool, for example, in our case it’s Iterable and Amplitude. So, what you are doing, you are trading a cohort of users who already churned and you can draw some correlation and patterns of

the users who are churning. For example, you’re going to see there is a correlation in the churn that, for example, in the case of CoinStats, the users who churned started to check their portfolio one time per week before they are churning. So, you are coming up with these insights or these patterns that these churned users have and you are trading this journey in your Iterable or other CRM system that you’re using and saying, you know, when these users starts to behave like this

pattern, start sending them some some re-engaging notifications or try to get them get back them to the platform. This is one of the ways that you can do. Another another, you know, a reason people are churning is they’re already satisfied their current use case, right? Mhm. And your job is to see if you can transfer them to other additional use cases that your app is offering. For example, let’s take the example of Calm.

You are, you know, you download the app, paid for the app for sleep stories because you had a problem with sleeping. Now it’s gone. You might cancel your subscription. When you notice the pattern, you try to onboard them in different use other use cases like meditation or, you know, relaxing music or, you know, influencer the storytellings or whatever. So, this is this actually very that can be very effective and impactful thing to do. Get users who are satisfied with their

current, you know, use case and get them to adopt other use cases. This is another way you can, you know, address your churn. And of course, if there is involuntary churn, you can do some, I don’t know, send some notification and say, "Hey, you can if you if you have a web product, of course, you can say, ‘Hey, you can you can update your credit card details because we couldn’t, you know, charge you.’ Or the the one thing that we did recently recently for our web product, it worked very well. We say, 'If your

card credit card is close to close to expiry, we send you pop-up notification say, ‘You know, your card is going to expire soon and we might not be able to charge it. So, you going to get a disruption of service. Please update your credit card details.’ This notification, you know, worked very well for us for the web product. Unfortunately, on App Store you can’t do it you cannot do it because you don’t have, you know, the credentials of your customers. But if you have a web product, this can be very, you know, useful a method to address the involuntary churn. Yeah, I

love it. Okay, I want to break this down a little bit more, okay? Baje, so, a single use case. You said CoinStats, they’re only checking it once a week. How do you what’s your best way? So, is it like trying to get them to check twice a week? Is it trying to get them to do something else? Like what with that use case in mind, what are you doing with that user with that data that you have? Yeah. Mhm. You have this you know, you have this healthy profile of a user, a profile of of a subscribed user or in

general user that’s healthy, right? So, you have some patterns. The healthy users are using our product this way. They’re checking their portfolio, they’re doing this and etc. And you have a profile of a churned user who has stopped using the portfolio, you know, before a one week before churning, let’s say, you know, a very primitive example. And then when you see that is this cohort of users starts to starts to behave on healthy, you got to tailor your lifecycle marketing communication that includes email, push notifications or in-app messages or

whatever the channel that you’re using to get these users to start to behave like, you know, the healthy cohort. For example, I don’t know, if you have some gamification in your app, you can use it. For example, in CoinStats we have this rewards program that can be considered as a as a gamification. Users collect, you know, our virtual currency that’s called sparks and trade for for other rewards that we have in the app. For example, if you have this virtual

currency, you can send an email to this unhealthy user that are at risk of churn and say, “You know, hey, we are giving you this 20,000 sparks and our rewards program there are like tens of rewards, so you can come claim your free NFT or whatever, right?” It’s somehow to start to reignite this, you know, engagement and see if you can get them back to the track or not. Yeah. I love it, dude. One of the things I just started thinking about as you were talking was we have a client, you

know, they stopped robo calls, right? Like and so I was thinking like maybe to reduce churn like your multiple Did you know that we actually block text SMS, right? Like, "Hey, we have this other multiple use case to hopefully get you to stay on and not cancel your trial because you came in for like a robot call blocking app, but we also do this other thing that you might have just completely missed cuz your mind was completely on crypto tracking and or not the wallet, right? Like so

What do you think? Yeah, that’s that’s also yeah, that’s a very great way as I said you to get you can try to, you know, switch their use cases and make them to adapt to their use case to keep the subscription. And beside this, you know, this switching use cases another interesting thing that we tried and working that you can do is the off-boarding flow subscription off-boarding flows. If they’re going to if they want to cancel their subscription, don’t let them just to click on cancel and cancel. If you had

enough cancellation loading App Store. Oh. Let them to some off-boarding process. Show them all the value propositions that they’re going to lose after canceling. Ask them to switch if they’re annual subscribers, ask them to switch to monthly or give them a discount or ask them to contact to support if you have some if they have some complaints or questions and that, you know, make them to go through some you know, processes before letting them to cancel their subscription. And if you

want to can also play with, you know, dark patterns, you know? There are many many famous cases like Amazon Prime cancellation or Audible cancellation that they use multiple dark patterns to you know, to influence you in psychological level and you know, convince you that you you don’t need to cancel this, you need to, you know, keep the subscription. Uh if you don’t want if you don’t have one, go create one in your app or web product. We also talked

about this during the course. We go through how to build your off-boarding flow from, you know, A to Z. So, yeah, we see it’s very very effective and I I know a lot of people who did it and it’s very effective for them, too. I like that. How do you because within the app, okay, I’m just talking about the app. I think web it’s a little bit easier. I’ve seen some of the Audible. I’ve tried to cancel Audible many times and be like, I’ll just stay on, you know? So, but so, let’s break that down. But with the app, like I’m going into I

activated trial. Mhm. And Vahé, I’m activating lots of trials now because I’m so focused on this strategy. I’m just like activating trials for all big client big apps and I’m just seeing what they do and I’ve got some case studies I’ll share with you in a bit. But the other thing is so, I go into the App Store, the App Store app, right? I don’t Let me just show you the screens cuz I love visuals. Yeah. You know what I’m doing. We We let’s just say we activate a trial. Oops, sorry. Mhm. That it’s like Apple knows that I’m We activate a trial. I go into the App Store, right? I go to my

subscription and I hit cancel subscription. So, how do you right here? So, I’m going here and I’m hitting subscriptions. How do you kind of know that I’ve canceled this? You can see I’ve I’m going to Headway is about to expire. So, I want to see what they do. But like how do you know that I’ve canceled this and what kind of what what would you do knowing that okay, I’ve hit cancel. Yeah. You know, right? You as Headway know that I’ve canceled the trial. What do you do next? Yeah, it’s I mean, you there’s like two ways or like I mean, I know of two ways

how you can know this if the somebody is canceled. The first thing if you are using RevenueCat or some similar thing to get an receive an event that this subscriber canceled. Uh the other option is if you have this back-end infrastructure to handle your subscriptions, you also get an event from App Store or Apple that the subscriber canceled their subscription. What you can do after the user canceled their subscription, one thing for you one thing that’s very useful to do is

send some survey to understand why they did it. Yeah. Because understanding some pattern among these canceled users can help you to change your product offering or change something in your marketing or communication strategies going to, you know, make them to keep the subscription. Other thing is you can start to target them with, you know, promotional offers. Send them discounts, for example, but not do not spam them. Do not send, you know, hundreds of emails per week or like three even three emails per week is I guess too much for canceled

subscribers. And there’s very interesting thing here. You going to, you know, understand the behavior of the churned users. Like involuntary churned users is somebody you who, you know, whose credit card expired, right? But the the voluntary churned users is somebody who went to the App Store and, you know, voluntarily canceled their subscription. So, they’re dissatisfied or there’s something that’s happening there, right? And you can send the survey post-cancellation survey to understand

the reasons. And then after some time, you can send them some promotional offer that if you come back, we’re going to give you a 50 uh percent discount. Other thing there are two other things that I love to do. The first one during the holiday sales, send them emails. If you have a Black Friday offering or, you know, Christmas offering or something, send them emails. This is a great way to, you know, reach them without disturbing them because every bit of Black Friday, you have an excuse. Another way another event that

can, you know, give you an excuse to reach these customers are during the product updates. For example, if you did this big product updates and you added this new cool features and you’re sending an email that say, you know, we’re sending an email because we added this this this cool features. And we are giving you like 30% discount if you, you know, subscribe back and, you know, subscribe one of our plans in what it’s monthly or it doesn’t matter. So, these

are these two ones, the holiday sales and the new product updates are great excuses to reach this a voluntarily churned users and see if you can win them back or not. I love it, man. I love it. Now, you also said like you prefer email over like push notifications. Yeah. I mean, yeah, I mean, we see in our case, I don’t know if it’s going to be same for everybody, but in our case emails work better

the best to win back pay, you know, canceled subscribers or to, you know, do promotional sales or whatever. One of one of the assumption I can have that’s like it usually have, you know, higher open rates than push notifications. And, you know, if you’re an app like Coinbase that’s when you send a lot of push notifications every day because there are price movements or something, you your users are getting a ton of notifications from you. Your notification can get lost at some at

somewhere at all these notification crowd. And then we see that notifications are for, you know, engagement. So, you you use usually use them to engage with users or, you know, get them to use some features, whatever. But I don’t know, for our case, emails work best. You can try if you don’t try, start to try it. Maybe it can be the case for you, too. Yeah, I love it. Let me I’m going to break this all down in a little bit. Whoops. Hold on, let me come on video.

Yeah. I’m going to break this all down in a little bit because I I think it’s very important and I want to see what other people are doing before I kind of just say, “Hey, here are the best practices.” And I want to test a lot of stuff, too, with that. Yeah. Any interesting email subject lines that you found like that was pretty good? Uh not not a subject line, but we see we tested the CTAs Oh, yeah. emails and there is yeah, there is one that specifically worked best that says grab

my deal or grab my offer. You know, uh and it’s yeah, I mean, we did it we did on several emails like more than, you know, more than dozen of emails that went through several hundred thousand users and we see the CTA that starts with grab my deal, grab my offer or something that works well compared to get 20% off, buy now or something, you know? You guys AB tested or do you just kind of just like, “Hey, let’s just use grab my offer.” No, we did we did we we did

AB test for for each promotional offer. We do AB test for the CTA and also for the subject lines. In subject lines, we didn’t, you know, had a test that worked very well, but for the, you know, CTAs, we see that grab something works best. Bro, I would love that. If you got visuals, I’d love to see it and I’d love to share it with the audience, too. But like, you know, Dawn from Blue Throne, we talked about this in our workshop in London and I was like, “Hey, you okay with me sharing this publicly?” He’s like, “Yeah.” Like just optimizing and

like really testing your call to action, your CTA, that button, those texts on that button. My god, he’s seen like 30% increase unlock and then yours is grab my offer. Like, you know, it it’s almost like one of those things like yeah, AB test your subject lines, but don’t forget about your call to action. And after that workshop, bro, I was like, “Oh, I got to do more of this testing stuff.” Like I can’t just activate a trial and then done, you know, and then rest on the fact that, “Hey, we’re making $8 to $10,000 with this app. Cool. Don’t have to worry about it. Let’s just leave it.” type of

thing. Yeah, if if you don’t optimize and you if you don’t, you know, AB test, I believe you leave a lot of money on the table. I agree, dude. I agree. I love it. Okay, let me get into some of the questions for you. How about that? Nurik says, “Did you try that life hack life hack?” I don’t know if it’s a life hack, Nurik, but let’s say call it growth hack. But with putting an like a period as text ad editor, you mentioned. So, you know, I’ll get your thoughts on this, but essentially there was a Google

Play app where here, let me pull up my screen, where you would call it text editor. And then this was a trick that used to work back in the day, Nurik, where if you just have the exact match of the keyword you’re targeting, you can grow your organic downloads. So, let Let see if text editor if I can find it. But this is a video we we looked at way back in the day in a live app bought it. But there is, you know, you I don’t know if you seen this trick by where you just No, I didn’t actually. No, I didn’t see that actually. I’m not a you know, big fan of black hat ASO but yeah, it’s

Well, it’s not technically black hat. It’s not black hat and it’s So here, boom, I found it. It’s number one. Uh for text editor right here, this app. And this was a trick that look, obvious I don’t know how old this app is, so we’d have to take a look at that because it could be around for a long time and that’s pretty much here. Let’s look. 3 years. So that’s not bad, right? 3 years. It’s not It’s not super old, but like it is a trick that used to work because Apple will say, “Hey, somebody else has this name already.” Like

somebody can you know, like domain parking, you know, you can do app name parking and you can just park it by putting like a period or I seen like square or these like little symbols. I used to do this too and it does it does work because Apple My theory is Apple doesn’t really take into account this period, so technically you’re exact matching this and it helps your ASO ranking. So Oh, interesting. Yeah. But yeah, I mean we used to do this back

in the day, dude, in 2019-ish frame for one of our clients we put music by itself in the Spanish Mexico title and I think I put like an exclamation mark and then we jumped from 100 ranking 100 something for that term to like top eight. Just that one switch. So you basically used only one keyword in the title. Exactly. Yeah. I haven’t seen it work that well recently, but maybe if you’re running, you know, here’s how I think about it, right? Like the way you think about it. It needs to be a holistic approach,

meaning if you are What’s the word I’m looking for? If you’re running major, you know, like UA, like one of our bigger clients, they’re in the top charts of the top apps, right? Like cool, let’s do that. If you really want to rank for text editor, let’s just have it by itself. Maybe you don’t want it in the US localization, but the Spanish Mexico, we’re just going to have it by itself. And in 2019 I didn’t run UA, it just worked ASO trick. 2023 might not work by itself, right? But if you’re running all this UA stuff,

that’s when it might work better. Yeah, interesting. Yeah. Okay. And then Crypto Wolf says, "Hi Vahe, you your app is the only app I like in this space and that was my motivation to start my own project, but the with a little different focus. I’m not trying to compete with you, but Got inspired. are the people that you know, motivate and inspire others. Is it or is like, “More competitors? How dare you, Crypto Wolf?” Krishna says, I guess yeah. Yeah, go

ahead. Yeah, I was saying in crypto we don’t have I guess this you know, extra competitiveness. Like we are I mean it’s a small industry compared to others. We love when others and you know, competing healthy, you know, staying Right. I love it. I love it. Okay. And then Krishna says, "Any viable method to incentivize referrals for subscriptions, particularly when the only available option is a subscription plan and no option for one-time purchases to offer

discounts." So any viable Yeah, interesting. Yeah, interesting question. I mean we we Uh we had something in this in App Store, but we had to remove this because we got a complaint from App Store that you know, this is an in app purchase this is an app purchase subscription and you can’t use you know, referrals or something to give them access to it. The other but we do it in Google Play for example, we again in our loyalty program that we have in our referrals program.

And users can you know, refer their friends and then for each referred friend they are getting some amount of our virtual coins and then if they have let’s say 10,000 of our virtual coins that they can trade for you know, subscriptions for a year or lifetime or we have different options. So yeah, it’s a thing that you can try. We see that it’s working. We didn’t actually you know, uh put any efforts to you know, scale it, but you know, you know, in the scale that we have at this moment it’s working. Yeah. Okay. I like it. Hey, the the last

thing I’ll cover before we hit the app audits is you discovered a an ASO thing AB testing some stuff with your app icon that you seen some success with. Want to share that? Yeah, sure. So it’s actually our ASO team did it. So you know, they they run recently yeah, very very interesting you know, test. What they what they are doing what they did they take our icon that we have the logo of CoinStats Mhm. and they they put the you

know, the best ranking keyword that we have, the crypto tracker or a Bitcoin and yeah, we have Bitcoin here. Mhm. And you know, and they AB tested it without the keyword. And they see the the icon with the keyword performs significantly better than the one that is that is not containing the keyword. I see uh recently noticed some other apps can’t recall the name also did the same test and it also worked for them well. Yeah, I mean I I guess this is this I

know that it’s working for two three apps already. So this something you can try. Yeah. No, and I you know, when we were talking when you shared that I was like, “Oh my god, I know this strategy works on Google Play, right?” And it’s always been known because the icon so prominent on the Google Play search results, but then the fact that it’s makes sense that it work on Apple too. It’s just kind of like yeah, people it’s it’s sort of like what I said with screenshots too. Like put the main keyword that you’re targeting into your screenshots because people are searching

for it, they see that keyword, you’re like sort of like it’s relevant obviously to what you’re doing. Yeah, actually like first of all we we tested it in Google Play and it worked and then we did the same test on App Store and it worked on App Store too. Hey, can I ask you something and maybe you won’t know this, but like have you guys tested using Oh, here. Okay. All right. So you’re number one for Crypto Tracker on Google Play. Congrats on that. That’s really amazing. I was just going to ask, have you tested having Crypto Tracker or

Crypto versus Bitcoin on iOS? Yeah, we we did I guess the Crypto Tracker worked the best if I’m if I’m not mistaken. Okay. Love it. Yeah, thanks for sharing that. Yeah, I love it. It’s It’s pretty cool. Main keyword having on the icon, having in your screenshots, having everywhere here. Powerful Crypto Tracker. if you look at it like CoinStats separately, it’s another keyword, you know. What? Are you serious?

Yeah, if you can try it. Try it. Okay, maybe. I don’t know if we can get it that that crazy. I’m not sure. Yeah. Maybe on the like Apple search ads? Yeah, I I believe so. Yeah. Yeah, it’s probably more on the Apple search ads. You might if you’re bidding on your own term, you might have a different keyword, whereas if you have you can Yeah, can you do coin and space and then stats? On Google Play or

on Apple? No, on on App Store. On App Store. Okay. All right, let’s have some fun. CoinStats. Yeah, it should come, you know, yeah. Somebody is placing bets on it, but yeah. Let’s All right. Sometimes I have to do this. Okay, I don’t know how long it’s going to take me. I’ll find it. All right, I’ll find it. I should move on. All right. All right, yes. Yeah, okay.

Uh what’s the next thing I want to do? All right, Vahe. Well, let’s get into the app audit segment and if you guys want us to take a look at your app. Actually, I do want to say thank you to George who said, “Steve, congrats on 10 years anniversary.” So yes, it’s I didn’t do anything to celebrate. But I launched Mobile App Chat back in May 8th, 2020 13. 2013. So it’s been 10 years of

creating content. And Vahe, this is why I like doing it because, you know, I treat my Fridays as a way to learn and see and then kind of like, you know, continue to learn. So I’m very thankful for the audience. Thank you, George, for mentioning that. Should do something cool, but you know, I’m doing these workshops. So come out. Hopefully we’ll meet in person. All right. Let’s see. So if you want us to take a look at your app on a future live stream, just go to appmasters.com/audit appmasters.com/audit. And Vahe, you know what’s in store.

Let’s get to it. All right, we got some dad jokes. Okay. Yeah. All right, my friend, you get to go first. You want to go first or you want me to go first? You can you can go first. All right. I got a good one. Okay. George, this is for you. George is back into the gym according to Instagram. So Vahe, what kind of exercise do lazy people do?

Laziness. Did a lazy squats. There you go. What do you got? Yeah. What I see. Why did the marketer dump her boyfriend? Why? Lack of engagement. Oops, wrong one. There you go. So put V if you thought Vahe was better and then put S if you thought my joke was better as well and

then Vahe and I will we’ll we’ll do something fun. All right, we’ll do something fun. So you got to create How about this? Either way we’re going to probably do this. So on Vahe’s course, I’m going to create some content for him. And then if you lose, hey, you’re going to have to come on and like share some cool really good content for my course as well. Deal? Yeah. All right, let’s do it. All right, let’s take a look at Whoops. I had it up. Marina, Marina’s app. Let

me pull it back up. Is Phoenix motivation meditate motivate? Well, what Vahe said? Meditate and motivate. You know, multiple use cases. All right, you can sleep and relax too. So all of it in one app. All right, hmm. She or he, I don’t know. Marina I think it’s a she. App testing. So anything on the App Store presents that you want to sort of highlight here? Oh, yeah. I I I guess hmm. I I would try to use it as some other I don’t know if she’s doing any screenshot AB test or

not, but I I would definitely try screenshots that you know, shows the content bigger. I I I’m not I’m not sure if how it’s in Androids in in a phone. But yeah, you got to you got to you got to show your content bigger. So you so the user will understand what this app is about. Or you I see she’s using like very long sentences and words in the screenshots. Yeah. I love when you know, apps put you know, three words maximum as big as possible. So while you’re

searching, you can read what is this app is about. So if you if you if you’re not doing you know, this kind of screenshot AB test, I advise to do. I believe he’s going to you know, deliver you know, good results. You know, I don’t really like the term Phoenix and I’ll tell you why because I actually I was going to say I like it because you know, I like going after terms that people are already using in the day-to-day that don’t like calm for example, right? It’s like oh brilliant

for an app name. But with Phoenix, here’s what I found is when I search for Phoenix on the Google Play Store, I I see a Phoenix browser. Now they have 500 million downloads. And Marina, you’re never going to beat these guys. So come up with a different app name. And frankly, I can’t even find you when I’m searching for Phoenix. So Yeah, and and and yeah, another one is like very important icon. If you look on meditation icons and it’s blue and it’s called meditation or or some you know,

you know, I guess you got to try to you work on your icon too. Yeah, I agree. I agree cuz look at this. You know, we one of the things I never look at the Google Play search results as much, but we we did see this with Apple where in-app events, right? We’re doing well with ASO and you can see Google now Balance is doing in-app events, Calm is doing in-app events. You know what I mean? So like do in-app events because they do help with SEO and ASO. So it was the case with

Apple like really the auto search auto result auto fill was an in-app event name, but now that it looks like Google is actually having in-app events. You go 1 2 3 and then some search results and then in-app events. Yo, that’s brilliant. Yeah, another if if you’re doing in-app events on you know, App Store, be careful to do not duplicate your keywords. So if you have some keywords in your subtitle or that title, don’t use it in your in-app events because

it’s going to harm your ASO. Vahe, if you don’t mind, I’m going to disagree with you. I’ve actually seen good results doing that. So I got a case study and it’s going to be more mainly paid stuff and things, but I got a case study with one of our clients where we got him to be number one for a good keyword like very high traffic and we do have it in the Spanish Mexico subtitle because we want to go after that keyword. We created an in-app event for it and then we slowly eventually got to number one for for

this app. So yeah. Think about that. I saw I saw I saw yeah, I saw the opposite results when you duplicate the keywords in a in-app event and App Store just takes the in-app events keyword and ignores what you have in your original description as a title or a title. Maybe it’s because I had it in Spanish Mexico subtitle. So technically it wasn’t in the US. Oh, maybe maybe. Yeah, maybe. Yeah, that’s a good point though. I like it. Okay, let’s get into the app for Marina as well. And I think she you know, like

what we talked about too, you know, try maybe having meditate meditate motivation or motivate Motivation. Yeah, in the in the the screen or the icon as well. But I agree with Vahe Vahe where he was talking about look, if maybe she’s going after motivation as the primary keyword and that’s why it’s black, but just FYI, all the meditation apps are like calm colors, cool colors too. Yeah. All right, let’s take a look at the app. Whoop. Phoenix.

Okay, that’s the first screen. It’s the paywall. This is that this is a paywall. Where where is the price? I can’t Here you go. I can do this. Yeah. That’s view all plans by the way. Yeah, I see. I mean as you see, she don’t have this

anchoring you know, effect in here. So all the prices visually are the same. So there’s some Uh and it’s hard to see the prices. Agreed. Yeah, I think this is something to work on. Yes, that’s all I would be working on. Continue let’s see what pops up. Lifetime purchase, okay. Honestly, I would show all the plans on that other page. Don’t hide it. Vahe, we saw one where we instead of

view all plans, we just put you know, that we had the Blinkist model, right? I showed this in a previous one, but we had the Blinkist model. I saw it. Yeah. And then we had start free trial and then it was 99 and I just changed view all plans to the monthly plan and we saw a 30% increase in trial activation. So I think what I would do Marina, the easiest thing is take this thing that you already have and just plop it on this main paywall screen. And then other thing is the paywall cannot be the first thing that people see as the first opening.

You have to have a proper onboarding process. Yeah, yeah, yeah, yeah, yeah. If even if it’s you know, one screen or two screen, Yes. build some onboarding and show what is your app is about and then you know, hit them with a paywall. You know, Vahe, I’ve been trying to focus on like Android monetization. So if you guys are out there and you have an Android only app and you want my help with some monetization strategies, let me know because I want more case studies with Android. But one person was telling me look, Android people will pay, but

kind of like what you said earlier, like they have a need, the use case and you’re solving that use case, right? For retention, you might need that multiple, but that’s what one person told me. I was like interesting insight. Let me test that out too, right? And I think with this Yeah, she’s trying to be everything at once. When when you’re trying to be everything, you’re nothing to anyone. And you the fact that you do meditate motivation, you know, like just be one thing and then be good at that one thing

and then you know, think about all that other stuff. Like Calm, don’t forget. It was all just meditation. It was just that forgot her name, but that one lady that everybody knows. It was just her for the longest time. Then they had LeBron James. Then they had the sleep meditations. It was just her for the longest time. Yeah, interesting. There is this thing that Jake from Superbowl said it’s like Android users typically care about features and all these their use cases and needs. Yeah. But you know, iOS users, they

more care about how shiny is your paywall or the app, you know, they care less. Maybe. That’s true. Yeah, I like that Jake. I like that. Yeah. Yeah, give him give him all this. So maybe I’m wrong. I was like, hey, motivation, meditation, sleep. You get all of this for just 790 whatever she had. Seven 749. You get all of this for just 749. No subscriptions, no nothing. No ads, no nothing. Unlock it all. Grab your deal. Grab your deal right

now. I like it. Interesting yeah, you know, to know what is the conversion of this paywall, you know. Yeah. Tamara Tamara Levitt there. I want to give a shout out to Tamara Levitt. That’s the Calm meditation person. Okay. Awesome. Jake also said people I why did the iOS developer create an Android app? Just to prove that Android won’t make any money. That was his quote. Yeah.

Yeah, I would put Let’s see what happens on second open. Yeah, I want to see that. I always like to look at second open. Okay, yeah, you want to show the paywall again. Again the paywall. Yeah. I think with Android you need some ads. Now I don’t again, I’m not an Android expert, but like I think you need some ads. So you have some room for banner ads down here. And then what I don’t see and maybe I’ll see it later is for me to upgrade. Now Vahe, I do have like a it’s going to be a future video, but you guys if you watch the live streams, you’ll know.

So somebody in my one of my clients I was he had a like a star up here. And then I was like, dude, I don’t know if this is true, but like I think I would put a crown. And he was AB testing that at the same time. He found that the crown is the best click-through rate in terms of or upgrade. So you want your ability to for people to upgrade right here as well on the homepage of your app. Yeah, yeah, and and one other you know, thing. I’m I’m not sure what is the scale of this app, but if you if you are showing you know,

paywall to a at the every app open, make sure to track your retention and see how it’s affecting your retention. Because, you know, a lot of people might, you know, just don’t like it and uninstall your app. Just keep the track of your retention. I think that’s it on my end. Yeah. She got got up. Vahé, you know, keep me posted and it looks like there might be Let me just go through one thing. Okay, you do Oh, I like the 2x. That’s cool.

And some more launch. Perfect. Yeah. One thing we are testing, too, is looks like this has no trial. This is fine. I like the discare discrepancy. I might just call this the same price. 99 life lifetime or even 14.99 lifetime, you know, and then make it just a little bit more because this feels spammy to me. Now, I could be wrong, Vahé, because but the price just so where those were listening, not watching it, it’s 7.49 for a lifetime. Monthly is 99 cents and then yearly subscription is $10. So, the

fact that lifetime is lower than the yearly subscription, it almost has a negative effect than the decoy pricing that I’ve been talking about. And it makes me feel like this is scammy versus like, “Oh, you know, I’m getting some benefit.” Yeah, it can be the case, yeah. Yeah, I agree. Yeah. Okay. Cool. You want to see who won? Sorry, man. Kevin says S. Thank you, George. Krishna, thank you. And then Brad Brad gave you a vote.

Okay. What’s up, Brad? Good to see you. Brad and I working on an app together. All right. So, Nurax says, “Dear Steve, I’m your website offering what kind of service exactly? If I buy monthly service, beside that, how much more money do I need that for, let’s say, marketing?” Nurax, it depends on the plan and look, I’m not using this platform to try to promote my services. Just reach out to me if you want to work together. Just email me, we’ll get on a call. And then I want to make sure Vahé is the star of this show, not me. All right, my friend? All right. Hey, the next thing I want to talk about before we get to the next

round two and you have to redeem yourself is the web versus online. Given that you guys have a web product, what do you Are you guys doing anything from like a marketing perspective to push more people onto the web versus the app? How do you guys sort of balance both? Yeah, interesting. You know, we don’t do, you know, actually a lot of things to push app user to subscribe on web. Only maybe during some promotional offers and holidays, something. But for web, we use some affiliate

program, work with influencers that promote our offering with their in their you know, YouTube videos or something and so it it works really well. If you follow some influencers, you know, there there is I mean, Skillshare do this and some other company web product are also doing this. We we do it and it works very good for us. But we don’t do any specific, you know, communication to push app users to subscribe on web. Uh we also do this all all AB testings and paywall optimizations on web. We did

a lot of things last year to optimize our, you know, web paywalls and we see that it’s Uh we installed heat maps on web landing page of the pricing to see how people are navigating to the pricing, where we can optimize, how we can optimize the buttons or whatever. So, there is a heat map on this page and we track all the sessions and how you move and we do also session recordings. So, we analyze this to see how we can

uh improve the landing page and, you know, minimize the dead clicks or range clicks or whatever to, you know, uh maximize the efficiency and click-through rates. I love it. Looks really good. Yeah. And we have, yeah, also lifetime offer here that we can buy only through crypto. Got it. Nice. Nice. Do you guys Do you guys have this lifetime offer in the the the app, too, or is it just the web only?

Okay. But when you when it comes to driving people to the website versus the app, how do you guys balance that, too? Is there like a even split or do you try to drive people to the web cuz you can test more and then you don’t need all these MMPs and stuff like that? Yeah. No, we do I mean, we don’t do any specific things to split users. We do search engine optimization on web, so we get user through the mail and for app, you know, there is word of mouth, also the App Store optimization, some sort of

Apple Search Ads or something in a very small scale. So, we don’t really try to balance the user drop on, you know, both these platforms. We let them We do the all the effort and see which one, you know, is growing the best and you and then we see how the user distribution is going to do. I forgot to thank my sponsors for the app audit. I want to thank my I’m going to go to the website, just do it live. Purchasely, you know, we’ve been talking about Jake from Superwall as well. Look, it is what it is. Like

everybody uses everybody. So, Purchasely, they we’re doing a workshop together next Friday. We have a couple of tickets left if you guys are interested. Go just email me and I’ll let you know. But there’s Go ahead. Sorry, what were you saying? I was saying, yeah, I love Purchasely very much. They were we’re partnering with them for our the first cohort of my course. So, everybody who subscribe for the cohort gets some perks from Purchasely. So, yeah. And you’re on the podcast, too. They’ve

got great stuff. Yeah, and I was a guest on their podcast, yeah. Yeah. So, they are the most intuitive growth platform for subscription apps. You can build native paywalls, AB test your pricing and UI like you’ve never done before. Already used by top leading apps such as Sleep Cycle. I love them. Hatch, Text Me, TomTom and so much more. Go check them out. One of my really big clients is using Purchasely and we’re AB testing. We can do dark mode, too, Vahé, on Purchasely. So, really really cool platform. They make it super easy and the pricing is pretty affordable if

you’re ready to just get started. And I don’t think I don’t know if I’m wrong on this. I don’t think they charge you a per price. It’s just a one flat monthly fee, whereas some you know, some platforms might charge you The more you make, the more you they earn, too. So, if you just want one flat fee, then go check them out. It is purchasely.com. All right, Vahé. You ready to redeem yourself? Yeah, sure. So, You want me to go first or you want to go first? Yeah, you go first. Round two. My Okay, I got a good one.

You ready? Vahé, I played our wedding video, my wife and I’s wedding video backward yesterday. It was really It really cheered me up to see how I take the ring off my wife’s finger, get out of the church, and go drinking with my best friends. There you go. What do you got? Yeah, why marketers afraid of trampoline? Marketers afraid of who? Tra- trampoline, the thing that jump on,

you know. Oh, trampoline. Got it. Okay, why? Yeah, yeah. Because they are afraid of high bounce rates. Okay. Very marketing specific. All right, again, come on. Round two. We got big stakes online, all right? I would I love to get you guys’ feedback. All right, Luciano. I think I said that, right? Oh, man, Vahé. Vahé, I don’t know if you’re in the market for this, but we got a good one from Luciano. All right, couple of couple of dirty games. So,

Luciano, you might have to work on some of the rating stuff. Watch our YouTube videos I I shared our recent video about like 2xing your App Store reviews, so check that out. But yeah, go ahead. You got any? Yeah, I see I guess I’ll test icon, you know, and I was doing some research before the live show. And there are many many competitor apps that are using human faces in their icon. So, definitely going to try to this. I guess it’s going to work better than this.

And also you can use more, you know, human faces again and more human visuals in your screenshots. Yeah, I agree. And I think, you know, like I completely agree with that. And I think what you’re trying to do is Look, Luciano, I’m just going to base it off of your two ratings, all right? But you’re going after too much like too competitive keywords. Couple games I have some experience in this. That’s why I have this test one, okay? This test one, Vahé. I don’t need my wife knowing all these apps that I’m downloading.

She’s like, “What is this, Steve?” And so, I have this test phone just to be like, “All right, you know, look.” She knows what I do, but anyways. Look, the So, I know I have some experience in this and I know this is these are like very competitive keywords. So, given that you’re only two ratings and you want some ASO feedback, Vahé said it best, test your app icon. Your your title should be a little bit different. Go after less competitive keywords. And I have a video coming out hopefully by next Tuesday where we really break down how much you need and I have some

revenue I share some revenue numbers of our apps of our clients’ apps, but don’t without sharing the client where I say, “Look, all you need to do is find a couple of keywords around that 30 search traffic score to build a six-figure business.” And we we back it up with data to kind of say that. So, that’s what you want to try to find. Less competitive keywords that are around the search traffic score of 30 and you got enough. If your conversion rate is good enough, you got enough to build a six-figure business like we already have with one of our

apps. Cool. I was trying to help her get Fill in some time, Vahé. Anything else on this? I’m trying to go Pull up interesting. Yeah, I mean, if if they I mean, if they don’t use some There are two things. If they don’t use, you know, in-app events, they can have. And second of all, if you if they are offering some in-app purchases, they can promote their in-app purchases and use the keywords there to rank. So, there’s also an an opportunity to do so. Yeah, let’s take a look at

that. It’s a monthly and maybe like this is I mean this pricing seems pretty high, but I don’t know. I could be wrong, but it seems pretty high. Oh, yeah. It could be high, yeah. Yeah, it seems pretty high for, you know, It’s like, all right, come on. I got other ways that I might want to spend that $75. All right. So, like, you know, like what I like to do is I like to use app follow and I couldn’t find it, but it’s under accelerate ASO tools is absolutely free. How I like to do keyword research,

obviously you can click on, you know, I pick couple games because that’s what he had. Luciano, I’m just assuming. And I’m going to try to find like this one, seven sexy games for adult couples because it only has 141 ratings, or even this one has three and it’s number 11 for couple games. So, I’m just my assumption is they’re doing something right with their ASO. So, I’m like, all right, cool. Let me Let me check them out. So, I’ll Let me just Yeah, what’s interesting is that what is the volume of this keywords? Maybe they have, you know, low It’s pretty high. Yeah, pretty high, yeah. I see. I see. See? So,

couple okay, couples games, but 46, 37, right? So, I know it’s pretty high. The So, what you want to try to do is again, couple games, 35. You want to be there. Try to find a few that are like, maybe spicy games, right? That aren’t cuz I like these type of stuff, like spicy and spicy games. Now, this could be branded, so I don’t know, but I I like those type of terms because then I can be like, oh, if I rank for spicy and spicy games, that’s together they make enough volume

for apps for us to to do something and make a business. So, that’s how I’d do it. Yeah, yeah, yeah. And then Joe was like, was this an app on an app audit for previous months ago? Hey, Joe, maybe. Some people fill out that form a couple of times and, you know, I forget how many apps I look at, so could be, but there’s a lot of apps in this industry that So, it could have been another app, too. That’s how I would start doing it. Maybe not a games, but 22, you want to see around a 30 if you can. You know, pretty competitive space. Very. Very com- Everything’s

competitive. So, that’s why I like That’s a video. That’s what the video’s going to be talking about. Go in the niche. Yeah, so there you go, spicy games. There. Long as it’s not, you know, let’s see what this one comes up with. Perfect. It might be I mean, this might be too hard to beat these guys, but that might be the I might just try it out first because couple games, you’re never going to beat the other ones. Doesn’t look like it right now. Okay, let me pull up this app and let’s go into the app itself.

Weekly sex ideas for couples. Okay, learn from professionals. Okay, good. Go from mild to wild. All right. I like it. Okay. Start now. Oh, don’t read that. Don’t read your Yeah, don’t do this. Especially in the beginning, like I do feel like email marketing’s important, but especially in

the beginning, and then Layla a couple weeks ago said she AB tested this the login screen for an app and she’s like, I’m on iOS, right? So, show iOS first. Cuz she’s found like a 90% of all iPhone users just sign in with Apple, and then, guess what? 93% of all Google users sign in with Google. So, it’s like Yeah, it’s like just use Just show that right away versus the other thing. Yeah, if you think email marketing is very important, just have this big skip

button somewhere in your, you know, login page. Agreed. That’s preventing you. Luciano, you haven’t been watching our videos, or maybe you have and you just haven’t time to build it, but I do share a case study where a client of ours saw a 52% increase in sales by showing the paywall before forcing users to sign up. So, let’s see. Hopefully we see a paywall, right? Bye. Yeah, I see something already become premium. Uh

Where is the No paywall. No paywall, but you make me sign up. I saw the premium one, but it it went away. Yeah, yeah. It says you don’t become premium or something. Where Where is the paywall? I know, where is the paywall? Okay, love it. Yeah, you need to have a paywall during the onboarding. Okay, here. Yeah, there you go. Yeah, this isn’t This seems extremely expensive. But again, I don’t know.

I’ve been wrong on this, but this seems very expensive to me. Mhm. Yeah, it is, but I would also work, you know, beside the price, overall design of the paywall, you know? Yeah. Make it nicer, you know, you can use some videos in this I mean, I guess in this type of apps, video paywalls can work very well. You know? Yeah, yeah. Mhm. Let’s take a look at these guys. See how much they’re charging.

Yeah, see like 39.99 a year. Yeah, 39.99, yeah. Let’s try this one. Boris, good job, Boris. 39. So, like initially I thought it was expensive and it’s finding that we are it is pretty expensive. 39.99 a year, yeah. They all have Yeah, look, there it is. You’re charging 7- I honestly I would not pay for $75 for this. Like

Yeah. I’m I think you have a certain need, you know? Yeah, yeah. Not that desperate. Okay, I think we’re tied. Let’s take a look at the votes for the dad jokes. Okay, Kevin, thank you, Kevin. That’s two from George. As All right, we need one more vote. Joe, come on. Give me one vote, Joe, if you remember the joke. Okay, anything I miss, Vahe, that you want to make sure we cover before we say bye? Yeah, I guess we covered everything. Make sure to subscribe to you, know, we going to cover a lot of good stuff.

And yeah. You’re out of your mind now. What would you say? Make sure you subscribe to what? Subscribe for the course. Oh, yeah, yeah. Let me do that. Go Go check out the course. It is on Maven, but the link is in the show notes. So, if you want 20% off, just use the promo code app masters. Vahe is going to really break down. Look, obviously he he shared a lot of great stuff here. That’s just a little trailer of what’s inside the course. So, if you want more inside secrets that he and I have shared secretly with each

other, you got to go check out the course. Go check Click on the link. I’ll be making a presence there on the course as well, just as well as he will be making a presence on my course, and we’ll do these things together and just kind of exchange this knowledge because that’s what I like to do. All right. And I did one. Thank you, Joe. Thank you, Joe. All right, Vahe, you got to come on. You got to come on and do this. But again, use the promo code app masters, hit that enroll. And then within here, you can use You can even get reimbursed, dude. This is the promo code and then you’ll save instantly 20% off by using the promo

code app masters. And he’s there live. Maybe I’ll show up live. Vahe, what do you think? I’ll show We’ll do some live stuff together. What do you think? Yeah, sure. Let’s do it. Yeah, we’ll do it that way. All right, guys. It is all linked up in the show notes, and I do want to thank my last sponsor, airbridge.io. Airbridge.io. Look, if you’re looking for an MMP, and you want to run some TikTok ads or some Facebook ads, you’re going to need an MMP to really understand what channel is the best performing. Airbridge.io is the one that’s talking about MMM, which is I

always get this wrong. Marketing mix modeling? I think that’s what it is, but essentially like taking a look at a holistic approach to your app marketing versus just like, is Facebook good? Is ASA good? Is app store optimization good? No, it takes all of it into account and models it out for you, so you don’t have to do the work. Again, go check them out. It is airbridge.io. And if you’re in the area, we got an event that’s coming up. We got some killer people actually that are attending. We got some great partners as

well. I will be doing more of these. If you want your location, just email me, tweet at me. I’ll try to make my best. If you do You can get 10 for free because we got some great amazing partners who are helping us cover the cost of these things. So, it’s free to attend. Just go fill out that form. I want to make sure you’re a good person to attend, and you’ll We’ll see you hopefully in person. Check out the video we did in London. All right. And then lastly, CoinStats. Go check them out as well. As long as Vahe’s course as well. Vahe, that was a lot. I’m

tired. What do you got else? You got anything else to say before we say bye? Awesome, man. Well, next week I’m going to be at the workshop, so I’ll be in person doing the workshop. So, I asked my friend Alan from Blue Throne to kind of say, “Hey guys, what have you seen working in your space?” You know, they buy apps, so if you’re looking to sell your apps, go check out They have some minimum requirements. Go check them out. It is bluethrone.com. But what I He’s going to come on, really break down what’s

working today when it comes to subscription apps. They do a lot of testing. They’re like one company that I’m like, “Whoa, they’re always testing.” So, his live streams are always well attended, so make sure you I won’t be here. He’s going to do it all by himself. Make sure you tune in every Friday at 9:00 a.m. Pacific. I think that’s 4:00 p.m. in the UK, but it is 9:00 a.m. Pacific out in California every Friday. And have a great weekend, guys. Vahe, thank you so much for coming on doing this, man. Thanks for having me and have a have a nice day, and yeah. See you all during my decide to do.

See you guys in Vahe’s course, huh? All right, guys. Have a good weekend.