Source
Sourcehttps://www.youtube.com/watch?v=-ERJj_nUpas
Readwise URLhttps://read.readwise.io/read/01kv41fs6rnq7gj2qpacnyq7mq
Readwise ID01kv41fs6rnq7gj2qpacnyq7mq
Date2026-06-13
AuthorApp Masters
Categoryvideo
Cover imagehttps://i.ytimg.com/vi/-ERJj_nUpas/sddefault.jpg?v=6a285989

[music] [music] [music] What is up app nation? It is Steve P. Young, founder of appmasters.com, the place you go when you want actionpacked content related to helping you grow your downloads. And in this episode, we’re going to talk all about ad revenue, some

of the untapped potential that you have within your app, and some of the trends that we’re seeing. Because you might think that ads are just for games. It’s not. You’re starting to see more subscription apps deploy an ad strategy, a more mixed monetization strategy. And today to talk all about how to unt tap into that untap ad market, we’re going to talk to Nana wait Lando. And without further ado, let’s bring her in.

Nana, welcome to the show. >> Hi Steve. Thank you for having Let me give you a proper intro. She’s the the head of inapp partnerships. She’s the head of Europe and America at Yango Ads and the website is Yango-ads.com. All that information is linked up into

your YouTube description. And they’re going to give I’m going to tell it up top. Nana wanted to tell them at the end too, but they’re going to give you a 20% revenue bonus if you use my special link. They’re going to give you a 20% revenue bonus for just using that special link. and they’re going to help you grow your business, especially your ad business. All right, Nana, how do I do? You want to add anything else to that intro? >> No, I think we’re good. It already sounded too important. [laughter]

I love it. Well, thanks for doing this. She’s out in Barcelona right now. And you know what I love to do is prepare some slides. So, Nana, take it away. And I’m going to, you know, ask questions along the way. But actually, before I do, I want to say hi to a few people. Let us know where you’re coming from. Kev, good to see you. Frank, we got Joe. Joe, I haven’t seen you in a while. And Kate, I see you all the time now. Kate, I saw Eigor in Croatia, so good to see you here as well. All right, Nana, back to you. You’re like, okay, enough, Steve. Let’s This is my show, right, Nana? Take it away, Nana. It’s your show

now. >> It’s It’s our show at this point. >> Okay, guys. So before I jump in into like telling about Yango, I want to talk about the market a little bit and the monetization in 2026. Um it looks very different from just a few years ago as you remember. Now more than 60% of grossing apps run hybrid monetization. No, we’re not starting with slide 19.

[laughter] >> Okay, >> we can. We definitely can. That was not supposed to be for the audience. It was just poor for us. [laughter] Go ahead. >> Yeah. So, basically, we’re are doing hybrid and we all got used to it at this point. We’re combining ads, we’re combining subscriptions, inapp purchases. We’re not relying on just one option, right? And gaming mechanics also are spreading into fitness,

productivity, coaching, content, I don’t know what else. So the engagement patterns are also like changing and uh we can’t ignore and use the most like used words on all the conferences in the last four years AI which is now optimizing all the monetization decisions and not only that it’s just um pushing uh everything forward and um yeah like makes us uh ch

uh makes us choose between showing an ad offering a subscription or just using like um what that individual user is uh ready for at that point, right? Um and every interaction a user makes inside the app nowadays makes um us adopt everything uh to that user. So they are getting personalized ads which drives more retention I guess.

So the bottom line here line here is that apps that win in 2026, they are not the ones with the most ads as it used to be at some point. They are the ones that use the right combination, the right math, the right algorithm that only chosen once because we can see that it differs from one app to another, from one game to another. we can check that the same strategy doesn’t work for every app or every game.

So, um yeah, I think we can go to the next slide. Um >> so, if you want to go revenue quickly, which everyone wants, uh where do we start? I think we should start from three things. Uh first, we have to diversify. Like it’s inevitable. You can’t rely on a single ad network now. You are leaving money on the table every time that your ad network can’t feel an impression that’s coming. Combining global and regional networks always

maximizes your fill rates, pushes those uh mysterious eCPMs up across every market that you operate in. Uh second, we have we have to audit our ad placements. uh like as much as we don’t like to do that I I bet no one likes to do that but we have to do that and it’s the fastest way to uh increase revenue improve your rating like um stop with the excessive ad frequency that we often

notice in the games that we download and stop annoying users and just just use smarter strategies um so you don’t uh disappoint the mediations and you don’t disappoint your users And third, optimizing the subscription tiers. If you have a subscription offering, basically introducing a premium plan that clearly states why that user needs that premium plan uh and what is the value there. It creates a

upsell path basically andre increases the perceived worth of what you are offering. users who don’t uh see the value, they will just like ignore that and you will have your premium plan to yourself and your family members. I guess >> Nana, I love that you guys still put in optimized subscription tiers because you’re not saying, “Look, we’re not we’re not trying to replace your subscription revenue. We’re just trying to supplement your additional revenue.” And one of my friends, Moyo, he said

this during our interview like three years ago. He said I was like Moyo like somebody asked him the question hey where do you make most of your money subscription or ads and he’s like you know most of it subscription but I use the revenue that I get from ads to spend on marketing to drive more users and I was like that’s a great way of thinking about it especially from somebody who’s bootstrap where you know your subscriptions are going to be the bulk of the revenue but the ad revenue could be your marketing budget. >> Yeah. Basically the ad revenue is that

um budget that you can use to make your product whatever it is more like high quality and pleasant for your users. Uh so they love the product more and they get more value. Like ads shouldn’t be something that drive your users away. Ads are something that should support you to make uh life and experience better for users. >> Yeah. >> All right. I want to say hi to Leo since they said hi. I want to say hi back. What’s up, Rondo? And then good to see

you, Joseph. All right. And >> the thing that we made a mistake of, Anna, and you’re going to kind of put this here because we started implementing ads into one of our subscriptionbased apps. And when I looked at it, I was like, guys, we’re making the number one mistake right here. Literally. >> No, it’s fine. It’s fine. We We may still We may know what kills apps, but we may still do that. And in some cases it’s gonna work because as I mentioned

in the beginning to safeguard myself also a little bit is that there is no universal strategy and that what makes it beautiful to operate in this space because every day with every uh client with every app with every game you learn you learn what can be done in what combination uh to make it work. So I I just um noticed that these mistakes are more common, you know, like it’s a personal statistics, let’s call it that.

Um like what can be damaging number one is really like just over overloading users with ads. Nobody likes it. Especially like if in the very beginning you put an um like open ad. No, nobody likes it. It’s more like um for the for the retention uh of existing users but when you put that in the beginning it would literally drive the person away from the first moment. Um, so yeah, we don’t use too many interstitials

uh in especially in the first like three to five minutes, which some games totally do. Like every time I download I see that [laughter] and then they they complain about some metrics and they ask for advice, but we’ll get to that. Um, >> can we h clip that up and send that to our team please? Because they did that exactly that. No, no. There was like literally at first open I was like what are we doing? It’s an at open ad open on

the first open and I like how oh man I think I lost my camera but I like how we’ll bring it back. The other apps that I play the Sudoku game the main one and they what they do is they wait until Whoops, wrong angle. Hello. [laughter] But they wait until like a couple of rounds that I’m in to actually start showing ads. >> No way. [laughter] Okay, there. Fix wrong angle. You don’t want that angle.

Yeah, I think that’s really annoying and nobody ever did any like nobody got good numbers when they did that. So, I think yeah, we shouldn’t do that. The second mistake uh from that one literally annoys me every time I see it’s when ads cover the content. like you just don’t understand what’s going on because it’s covering everything and totally breaks the experience. Uh why would you spend

so much money on the design developing the characters if the ads are going to just u hide everything? I don’t know. Yeah. >> Or like generate some misclicks which also don’t count in the long term, you know. >> Um Yeah. And uh the irrelevant ads, I cannot not complain about irrelevant ads because now nowadays in 2026, we have all the instruments like we have all the

resources to make ads relevant and making them irrelevant feels like total negligence in my opinion. like earning nothing basically here. And the fourth one, yeah, ignoring user feedback. It’s like when you open the reviews and you immediately see that people are complaining and then you download the game and it happens exactly what the users are were complaining some time ago and you think, God, you had so many releases since then and you didn’t

fix that. Like what’s the problem? After all, we are all creating everything for people, right? For the audience. And not listening to your audience, it’s also not um not really caring. >> Um >> yeah, they will uninstall basically and we will use them lose them. Um non-s skippable ads with user consent. I think I I shouldn’t even elaborate on that. It

it’s just so bad. like we can all agree that it’s bad and um slow load times caused by some adheavy environments like if your SDK stack is heavy it’s making apps sluggish and uh you are paying for ads with your retention basically that should be >> sorry I want to show you this one ad that I hate this is one of our you know my daughter plays in a sports team and I won’t call out the app but they they’re

rely heavily on ads. You see this ad? It’s insane. When I first saw it, I was like, “Oh, tapping this X right here.” >> And it is. >> No, [laughter] it is so annoying. So, and it takes a couple of seconds for the real X to show up right here in the top right corner, but they have an X in here. And I’m like, you know, this is Pinterest’s ad. And I don’t know if it’s the ad platform or if it’s Pinterest that’s doing it, but it’s really annoying to me because I’m tapping this

and then I’m I’m going to actually Pinterest and it just drives me nuts. >> And it’s it’s also kind of useless because ad networks they really can see that it’s a mis misclick by Yeah. like >> they will think that it’s fraud. >> Like I I don’t understand why it’s done so so frequently. In every second app, you will see this. >> Should we Should we send this to Pinterest? Should we send this interview to Pinterest? [laughter] Let’s do it.

Hey, do better strategy here. >> I hope Pinterest will finally respond to my cold emails after this. >> Okay, [laughter] >> great. After this call out. >> Perfect. It’s a win-win situation. And one of the things that I’ve learned since working with you guys is just the untapped market like the emerging markets that you’re talking about the next wave of mobile growth and you know one of the best case studies I saw on your website was the guy was getting

heavy downloads like something happened in Russia where some of the apps got pulled and so his app rose to the top but then he wasn’t able to monetize properly until he kind of talked to you guys and you guys helped him out with that. Yeah, there was I think the last couple of years they are really misleading for some publishers that are not very aware of the of that region because many things shifted. Google exited and it raised a lot of questions and people

that can see that this market has a lot of potential still sometimes don’t touch it even though they see the downloads they see that use they have users users write uh comments they are in discord communities so there is huge potential but they don’t know how to monetize it some people even told me at the conferences that they think it’s impossible to monetize which was really funny because I I know that um it’s like totally possible with us and not only

with us you know it’s like one of the most promising markets nowadays not for everyone not for everyone only for those that notice some indicators that users there are interested just like in those case studies. Yeah. So um Russia number seven globally by downloads number five by time spent Russian users are really engaged relative to the install base I would say

digital at market is 30.4 billion 2.4 4 billion app installs. Wow. ECPN 4.5 11.5. Um I think there is real real real upside for publishers who execute well in this market. It requires again it requires navigation. It requires expertise but with the right partner I think it’s possible to have like significant uplift. I will not uh tease

with the numbers here because it really widely depends. If if everyone if anyone knows um that they have a user base and they want me to calculate the outlive uplift that they can get uh they can reach out to me. It it’s really very easy to to calculate. But yeah, just um Yango is built specifically to move in in this ecosystem and we’re really

proing it. >> Hey, now they is this are these markets is it is it more of like where like what what I’m trying to say is like are they unwilling to pay for subscriptions and so ads probably are a better play here or how do you like to think about it when we’re thinking about this next wave? Russia, Indonesia, obviously Turkey, and Brazil. Like those are obvious ones that people have been focused on for a long time. But is it because you’re like, "Hey, you know, they’re more likely not to buy a subscription, so you should think about

an ad." Or how do you guys seen it from your >> I wouldn’t I I actually wouldn’t put them in one box like Russia, Turkey, Indonesia. I wouldn’t put them in one box because for example in Russia there is this problem with payments. Uh so the the ecosystem they have their own ecosystem and if you don’t have a partner that will guide you and give you solutions for each step of users making a purchase. Uh so basically you can’t do much in that market with Turkey,

Indonesia and Brazil. I don’t think this problem exists. It’s just um from my experience, people pay less attention to these markets and they don’t expect a significant uplift from these markets which they finally get and they get very surprised. Like I had some very recent cases with the Brazilian market, Turkish market when people were like, “Oh no, it’s it really can’t generate that much.” And they then they were like,

"Oh, wow. This is this is surprising and this is really nice. why didn’t you contact me before? And we were like, we did. [laughter] We did, but you never believed. >> Yeah, Pinterest, we did. Okay. [laughter] >> Yeah. I I don’t want to make it like super um boring at this point and just um talk about every market in details. You can see that the numbers are quite high in Turkey as well and um they have

exceptional user engagement, very strong retention metrics, especially day one retention. Um yeah, like uh they are really into shopping. Uh so >> yeah, that can also be maybe important for some people. Indonesia to totally deserves full attention if you are in gaming because in in that region in Southeast Asia they are the

gaming market for the region. >> So >> yeah advertisers know it but advertisers know know it. It’s like not like something new. uh they know it and they are moving beyond those cheap campaigns investing seriously in performance and they get the results. the quality is increasing. Before I know everyone knows Indonesia was for this like cheap campaigns and um soft launches testing before going global but yeah it’s it’s

improving fast and um especially those who operate in Asia they know. >> Interesting. I like how you’re telling each slide like you’re not just saying like hey focus on these company countries you’re like look this is why this is the thing. So Indonesia, if you got a game, focus on it. In Turkey, highly like e-commerce, right? You’re like, “So you’re telling us exactly VPNs maybe in Russia like you know what I mean?” >> Totally. Totally.

Yeah. Yeah. Yeah. >> You know, when you know, you know. [laughter] >> Yeah. Everyone knows. Everyone know. But it also has its difficulties. Like I don’t personally deal with the VPNs. I’m mostly into gaming because I come from that space. Nice. >> I know that they have their own difficulties, but Yango is doing that. I just don’t personally do that. >> I love it. >> Brazil. Brazil. Um, here the iOS

targeting signal is cleaner than in most comparable markets. The Pix payment system handles 41% of all electronic transa transactions and uh it’s a very high level of uh payment in infrastructure maturity in my opinion. It makes mobile commerce for work at scale. >> That’s crazy sports betting market. I actually talked to somebody who was talking about sports betting. I didn’t think it was such a big market in

Brazil. >> It is a very big market. Yeah. account only for 30% of global sports betting app downloads. Entire unlocked in just one night. You know, >> there’s an app de founder that I know, I won’t say his name because, you know, he should know who I’m talking about if he if he’s listening. But anyways, he’s done very well in Brazil. He’s out in the US right now, but he he really took his app to 100,000 MRR by just targeting Brazilian downloads. And it was like an

you know one of those chat GBT rappers Anna and he was able to like drive significant revenue and downloads just targeting the Brazilian market. The shocking number is number three in downloads. Holy crap. I didn’t know it was that big. >> Yeah, >> that’s crazy. >> Yeah. And number four by time spent. >> Yeah. >> Also they also spend a lot um on user acquisition. So >> yeah. All right. This is giving me like I that’s why I love doing this. It’s

like okay you know there are some other markets that I want to start going after and the theme of this year Nana was going to be like hey like localization talking about just outside of the US so many times I talked to people and like everything is about US US and I’m like look there’s and I you know we’ve interviewed people I think it was Thailand this app founder that just got to like 30,000 MR just focusing on the Thailand market you know my other friend 100,000 just targeting Brazil so just this is the thing that I wanted to sort

really talk about in 2026 coming into this year. So >> I I I think in general it’s like how globalization is applied to this space as well just like in everything here roles are getting more global because there are no boundaries basically. >> Love it. markets may grow unexpectedly, become so big and uh you just have to know about it and >> go after it.

Well, Hakee is here. Hakee, look, focus on Indonesia. Maybe he’s got a Quest Up game and it’s a math game as well. Indonesia. Look, I’m Southeast Asian. You should focus. We like math. Like, you should focus on that market as well. [laughter] Joe says, “Will Yango ads be available for ADM Mob mediation and ADM Mob bidding?” >> Admob mediation, yes. For bidding, no through waterfalls. >> Got it. >> But we are an open bidding partner and

with many others I will talk about. >> Yeah. Great lead in Joe. Great lead in too. It’s like I planted him there. [laughter] >> It was a bridge. It was a bridge. Thank you. [snorts] >> You want me to go next side? >> Yeah. 30 30,000. I thought it’s going to be 40,000 this year, but I I’m getting there. Okay. [laughter] >> It’s not little. Still, I’m proud of

this number, but it’s not at all. >> Be much more. I’m I’m committed to that. >> So, what is important here? It’s the number of direct advertisers and they They don’t come from the gaming sector. Most of them are non-gaming advertisers which makes them very unique. And um 60 plus DSP integration, 70 million devices, all the typical pitch things. You can go to the next slide. >> They’re here Joe. This is for you Joe.

Yeah Joe for you. So with max for bidding partner, unity level play bidding, thread plus telephoneon bidding and um a deal stack and the admob as I mentioned we can run through waterfall setting. >> Nice. >> Yeah, this is also quite straightforward. >> Y >> yeah, >> why don’t we get to this app stores for for all the platforms? Hakee says,

“We’ll give Indonesia a try.” And then we got one Mo video. Percentage-wise, how much of a financial hit will you take for using non-targeted ads? Back to your like, you know, the the mistakes that you make going non-targeted ads, irrelevant ads, I guess, is the the thing. What not to do? Do you remember that? >> I think it’s not even about the finances in the first place. It’s like a chain that leads to financial kit and that

chain begins when the for example ADM mob sees that you are using this kind of ads and you have high uh CTR for example and it starts uh manually checking your account and you may even get suspended at some point and obviously if you get suspended what can you get out of that nothing also you will get low ECPMs and the more your metrics drop more you will see this um um drop of the performance

and yeah it’s it’s more like I can’t say per percentage wise because I don’t see the app I don’t see how much you are earning right now and what exactly is leading which metric is collapsing is it the mediation that doesn’t like you or just users don’t like you or everyone doesn’t like you but [laughter] generally this is the chain of events that may happen if uh you don’t use

targeted apps. Users would just hate it. Um if you make those ads also um like very big and the false clicks happen, the ADM mob will think that you are doing fraud. So nothing good. [laughter] >> Okay, I love it. We talk about >> easier to fix that. Yeah, we’ll talk about that more. Um, yeah, ad formats. We support seven ad formats basically.

Banner, interstitial, rewarded. Rewarded is the one that has the highest DCPMS. Native custom designed will also do that. >> What? Oh, got it. I love it. >> Yeah. Yeah. In stream feed. >> No. Is there one that like I talked to somebody else from a another company and I was like is there one that you feel like is underutilized? Obviously we’re all accustomed to seeing interstitials. We’re all accustomed to see banner and definitely rewarded and obviously native

but is there one that you feel like hey this is not like this is one that’s underutilized and you got to use one of these. >> I think rewarded. >> Rewarded definitely rewarded. Huh. I feel rewarded and especially if there is like um in-game currency in midcore games, you know, if there is a currency, if there are some things that they can earn, I think rewarded is the best. >> Yeah. And I’m even seeing in other apps

like there’s a very big app company publisher in Turkey that we got to work with. But I was checking out their apps and kind of and what they did is it was like an AI image generator app and you could obviously pay for a subscription but to generate an image you could also watch an ad. And their call to action was like create image and watch an ad, you know, like and and so it was literally like they weren’t trying to mislead you. It’s like hey if you want to stay free watch an ad we’ll create your image. So they were reusing rewards

just love when they are in control. >> Yeah >> like most of us when you feel like something is outside your control like appears without your consent or you touch it without your consent it’s annoying but when you understand why is it happening what you are doing it for and it keeps you entertained just a little bit to stay um it’s it’s the best. I’m a very like big advocate for rewarded. Yeah. >> Yeah. Same. Same. And I love it when

they’re like, you know, double your bonus coins or your daily budget, you know, like your daily reward and then you can double it. And so I love those type of tactics, too. >> It’s lovely. Um it feels like they care about you. [laughter] >> Yeah. >> They want you to do good in that game. They want you to do good. >> Yeah. >> And you you said it best. I don’t mind watching ads as long as I’m in control of it. like, “Hey, I would love to double my coins. Here you go. Go ahead. I’ll watch an ad.” And you know, I I’m in the space, N. So, I’m like, "Okay, I’ll watch an ad. I want to help you

make money, too, because I know how hard. So, I’ll just do it for them." [laughter] >> Yeah. But sometimes there are some things that I’m like, “No, no, no.” It’s like a a total red flag. I’m like, “No, I’m gonna contact this advertiser.” [laughter] >> Get so angry. >> Yeah. Especially, you know, when you see an a game with with like big potential, you see that it it could be very interesting to play this if all these things were not getting in the way. If

all these ads were not um made them uh made just foolishly, like if there was a smart ad strategy, this game it would rock. >> Yeah. I I interviewed >> I interviewed Matthew Hall, the creator of Crossy Road way back in the day when he first launched it. And I was like, you know, I asked him, I was like, Matt, what did you think about what did you think about in terms of monetization? And N to your point, like, you know, those annoying ads for games with this

potential. He said, Steve, in the beginning, I did not care about monetization. I cared about retention because, you know, obviously with games, >> if you have high retention, you’re going to make more money. And so, you it’s a fine balance. And the the best games I’ve seen like Blockblast, Sedoku.com, they’re going to hit you once they feel like they’ve got you into the game. And you know, Sudoku does a lot of like interstitials that I don’t actually mind if they do this little quick little animation. I don’t know where it’s like, you know, I just solved the I finished

the row, right? Like it’s usually I finish a row and they’ll like do this quick little animation and they’ll hit me with an ad and I’m like, “All right, fine.” You know, like whatever, I get it. And so I just kind of let it go. But I don’t mind that type of interstitial ad. You still with me? >> Last Tuesday if I >> I still see you. Just so you know, I still see and hear you. >> Can you hear me? >> Yes. >> I can’t hear you. I lost you. Oh my god.

Hello. No. How about I just write the question? Ah, she’s gone. She’s gone. H, you just kicked her out. Dang. All right. Interesting. I’m in ADM Mob UI under interstitial mediation group and don’t see Yango ads under waterfall. Is there a setup? All right, Nana, you back? >> Yeah. Under interstitial.

[laughter] >> I was like, no time to just ease in. And I’m just gonna hit you with a hard-hitting question right away. >> Uh, yes. Yes, Joe. You should reach out to me. It’s inevitable. You should just reach [laughter] out to me. >> And what’s the best way to reach out to you, Nana? >> Yeah, I’m going to explain it. >> Okay. Is there an email address that you want to give out for people? You like reach out to me, find you on LinkedIn. Where do you want them to reach out to

you? It’s my last name at yango ads.com. >> So it’s just your last name at yango ads.com or was it >> Yes. >> Okay, cool. There it is. >> I’m the only person with that last name in the whole company. So I got the >> Yeah, I I sent it the studio. >> I’ll put it in the comments because I can do that because I’m the admin. There it is.

[laughter] >> All right, let’s get into the next slide. Nana, you said, >> "Yeah, so this is the nicest part uh that you can see how much you’re earning um right away. Like when you set up with us, you can see your income today, yesterday, for a month, you’re running balance on one view, uh request and impressions over seven days. um a lot of charts against your benchmarks and everything you need. You can set up, track,

optimize. You don’t need um to hire an analyst or you don’t need a team to do that. You can just as an owner or as a creator of app. You can just enter and see everything. Pretty transparent. Um yeah, let’s go actually. Yeah, at first Yango started as a ride hailing app. It grew into this global digital ecosystem um during the years, but at first it was

a ride hailing app. >> Wow. >> And now it operates globally in more than 30 countries. In some countries, it’s a monopoly, I would say. >> So have everything. They have like a music app and food delivery app like everything. And that’s why when you connect to us, you get all this inventory because we have our own direct advertisers.

Yeah, you can go. Mhm. >> Yeah, [laughter] >> there it is. Monetize your ad with Yanko Ads ad network. And what I love what I’m sorry Nana. >> Yeah. Yeah. Please don’t monetize your app. >> What I love it. Yeah. What I love too is what you said here. Started as a ride healing now. And now when I started to see like you know I I use Door Dash a lot like my kids love it. And obviously Uber and Lift like there you can see certain even these big apps are starting

to really incorporate ads because I can see Uber like as I’m waiting for a ride or they’re finding a driver. You you’ll see an ad come up. And so there’s just these I think the sophisticated developers out there are really leaning into this blended model and trying to figure out ways where it’s not disruptive to the user. We’re all accustomed to seeing ads. We all see ads on TV and it’s just incorporating them in a very subtle way and and so I think it it is something that people should be

definitely thinking about as games start going into monetiz like subscriptions subscriptions should start thinking about ads as well. All right, Nana. Anything else you want to say before we turn into some questions, Q&A? >> I think I should mention some real stories. >> Yeah, go for it. >> Yeah, like um Team One Global from Vietnam. The guys came to us. It was a 20 person small game studio. They went

self-publishing and suddenly spent more time managing ads than making games. So uh they asked us to help with that a little bit to fix that disbalance. So our our admon um team helped them and they got their studio back. They they they they kept making games because before ad monetization took over everything like all the 20 people in the

team they were busy with the up on ad monetization and then we came and um we offered our full support so they just outsourced it to us. >> Is this this guy? >> Yeah. Yeah. >> Yeah. Hey, the creator Flappy Bird, he’s from Vietnam as well. I remember reaching out to him when that app was going crazy, Nana. And I was like, I have an email response from him because I was trying to get him on the podcast, but I have an email response from him,

too. Good stuff. Yeah. All the success stories are at yango-ads.com as well. Make sure you use that link because you get a 20% boost. So, yango-ads. All right. Nana. Well, I do want to say the next let’s get into the next part of the episode and we’ll start off every audits with some dad jokes. [music] All right, Nana, I know it’s your favorite part of the show. She was ready. She didn’t come. She came

prepared. She was like, I’m gonna have two, Steve, and I’m gonna beat you. I was like, all right, let’s go. All right, then. >> Beat you. [laughter] I’m just here for fun. For the wolf like controversy, >> I’m here for the wives, Steve. [laughter] >> Love it. Okay, so you’re the guest. Would you like to go first or would you like to me to go first? >> Yes, I I will go first. >> Okay. >> I really like the one when a man walks into a library and asks for books about

paranoia and the librarian says they are right behind you. I [laughter] love it. Oh man, don’t scream. Don’t scare me like that. I uh I I remember watching Blair Witch Project and really being afraid of it all. All right, now I’m gonna I’m going to do a lame one. Okay. What is a really loud color?

Yellow. >> Yellow. That’s a There you go. All right, put S if you thought my joke was better and then put N if you thought Nana’s joke was better as well. All right, Hakee says, “Yes, funny, but my love my son loves the playable games for the rewarded video ads we get on our game.” That’s awesome. Love it as well. Okay, I’ve got this one. Let me see if I can get it to connect. But we got this app

and we wanted to really focus on games Nana for you because I think we have a game and then like a workout app just to kind of highlight for you expertise. So we got this game that I’m going to pull up. Bear with me. Extreme biking and they want to help with I am getting invalid clicks and my click-through rate is about 6%. Kindly guide me through my ads implementation since my admon account remains safe. So, I don’t know if you understand that that a little bit

like looks like a GTA Y city >> or >> to me. No, just like about the general first impression. >> Would you need to see the app? Like, should we go open the app up and see how it goes? Because he’s saying he’s getting invalid clicks. Okay. >> So, maybe his ad implementation is all wrong. I mean, they got 5 million downloads. That’s awesome. So, congrats. Awesome. It means they have the attention. >> Yeah. >> So, >> and we only have one vote. Come on,

Hakee. Keem’s the only one. Vote. Come on. All you need to put is the letter S or the the letter N. That’s it. All right. N Let me pull it up. The game. >> I’ll try to make it bigger. I know. I’m sorry. The screen is so small. >> It’s okay. >> Oh, shoot. I forgot to download it. Hey, you should have downloaded on my phone. Let me let’s go into the next one. While I download this one, I’ll get to this app. >> I can just say like my my general

opinion about uh why this could happen. >> Okay. Yeah. Yeah, go for it. That be that was helpful. I’m going to get the game right now. So, you go for it. >> Yeah. So basically Google’s benchmark is like one to 3% CTR and if there are more usually um Admob thinks that users are accidentally clicking on them >> or probably there is a user experience

nightmare you know like you you open and you can’t really play because the ads are everywhere and they are just hitting you at most unexpected moments. Yeah. Or it can be obvious boat traffic. >> This is probably getting a super high clickthrough rate because I kept clicking on this all the time. So >> yes, but uh Google penalizes the accidental clicks, you know. They they

really do penalize. So if uh you tap the screen to interact with a game, but you hit the ad instead, it’s still an invalid click. It’s not a valid click. >> Okay. >> Not an intentional fraud, but if the CTR is that high, um they they may may think that it’s an intentional fraud and treat me. So, okay. Where where Okay. >> Don’t. >> Please. No.

You should. [laughter] >> Should I allow it? Is that what you’re running? Oh wow. >> These are one of the things you talked about like really right on out of wood. This is the first time I’m opening it too. Anna. >> Okay. This is um this is already not very nice. [laughter] >> Let him know. >> Where’s the X to? >> Right here.

At the very top. >> Continue to app. Okay. This was the first mistake that they are making. Oh man, there’s a lot of ads everywhere. >> Banners. Okay, but they are not really uh interrupting the game play at this point. Are they really necessary? That’s what I would ask the publisher because >> I don’t think they bring a lot of money to them. >> Oh man. >> Oh wow. >> Another one.

Maybe you have to tap to start the game. No, >> tap to continue. Yep. >> Yeah, let’s tap until this. >> I mean, I’m tapping nothing. Tap to skip. Okay. Oh my god. [laughter] >> Here we go again. >> I think he knows the problem. I can’t even play the game. What am I doing wrong? This is insane. I just have to

keep tapping or something. >> Okay, tap again. Wait, this is okay. We’re where We’re starting. >> Jeez Louise, bro. You had me tap three or four times. >> Okay, we can start walking probably. >> I don’t even know where to go. As you can see, I’m not a big gamer. I Okay.

Register selection combos. Okay. Oh my gosh. >> I like we have nothing to rate at this point, you know. >> Oh my gosh. >> Take >> Yeah. This is >> Okay. Okay. Mhm. Yeah, looks [snorts] like that’s a crazy amount of ads before gameplay. For real. Like this is >> this is insane. >> Yeah, this is probably why star fraud.

Yeah, this is >> it’s pretty obvious what you’re doing wrong. Like figure out a nice blended way of doing it. It’s just way too many ads right now. That’s probably why it’s causing all this. I would I would actually recommend to work with the UI as well uh to make some objects transparent because I didn’t understand how to how the character should walk or where because did you notice that Steve

when you were trying to walk it was just changing the angle. >> Yeah. Yep. Totally. >> Yeah. But >> I didn’t enjoy this at all. It’s just >> so Okay, got it. >> Oh my god. >> Forget it. I can’t take it anymore. This is what I would do as a real user. I’m out. Done. >> Yeah. Yeah. Yeah. Yeah.

I don’t even know how to get out of this game. I don’t use my Android much. >> Yeah. So, please remove app open ads and other ads u at least for news users for seven days. Um, so people can actually engage with the game like or or um change the frequency. Show an ad in every five minutes, not every 10 seconds. >> Yes. At least let me play like finish a

level and then hit me with all the ads. Like get me to do something with the app first. >> It’s way too early. >> Like I’m all about early monetization. Check the session duration. Probably the length of the session in this case is like one minute because a person can’t stand it anymore. But if there is more, you can put an interstitial in like five minutes then in 10 minutes then in another 10 minutes and this way it will

be better or put some rewarded because I saw that there is some life indicator or maybe maybe I’m wrong but there was definitely some currency. Yeah, >> put rewarded and the eCPM will be high and people will not get so annoyed because oh my god what? >> I’m already annoyed. [laughter] >> Bring me back. Bring me peace. >> Sorry. We’re sorry. Yeah, but it was so bad. >> This feels stressful. Look, Saraf, like

you know, hopefully you’re listening to this. A lot of people are not enjoying your game right now. Even the audience is like it’s too much. I mean, I think you got I think you did a good job with all the graphics and stuff, but like for real, man. It’s too much too much ads. All right. >> Download. So, there is a >> Yeah. >> potential. >> Yeah. Yeah. It’s definitely could be from playable ads. >> Yeah. All right, let’s get in. Let’s go to Anony’s app. All right, Anthony, pick us up, man. The user experience of the

app and the general idea of the app. So, general idea of the app. Like I actually didn’t know what this app did and I read through the description and I was just like okay what send posts in the future like schedule them or like what does it even mean? So I I don’t it’s a new concept and with these new concepts like I think the biggest problem I see nana when people are developing apps like they think they have a great idea they don’t understand what’s the distribution. I feel like you have to think about this for an app like this

like distribution is like you’re going to have to push. So, do you have the money to push a lot of marketing money towards it? Because you can’t pull like nobody’s looking for it. >> Yeah, I would say that this could work for some influencers that are teasing the audience like here is my new product. It will appear, but then they have to spend a lot of money to attract those influencers in the first place so that other influencers learn about it. Otherwise, I personally wouldn’t use

this um because I don’t but I’m not a target audience. I’m not a target audience for this one. I’m not a big user of these kind of applications. >> You said it best too. Like Anthony, I think this is you right here. But if you are an influencer and you have friends who are also influencers, this is a great app for you to build. If you’re not, then you’re going to really have to one of my favorite interviews from way back in the day. She’s gone on to sell the business. But she she told me when

she first launched her app, it was called Planned and she said, “Look, I would have notifications of all the big influencers on she’s out in Australia. These influencers could be in the US in California, right? And so that time zone difference is insane.” She’s like, “I’ll get a notification every time they post.” And so I want to be the first one to comment. And it would be like 2 am in Australia and she would comment, “Hey, that’s so awesome.” And then once she’s commented a lot, now they feel like they know her a little bit. Like I know Joe

and I know you know all these people. The I then, you know, she like reaches out and it’s like, “Hey, I’m launching this app that allows you to schedule your post far ahead kind of like Buffer. It’s planned. You know, you got a content calendar. Would you want to be part of the beta?” And they did. she built up this like a bunch of people and then so on launch it was launch as a paid app. She made $10,000 on her first week. And so it’s one of those strategies like if you’re not an influencer then use these sweat equity type of tactics to get noticed from

these influencers too. >> Can I say something? I don’t understand why it’s in photo and video category because most of the apps in photo and video they are photo editors or video editors. This is more like a messenger with a different site, but I I feel like the positioning should be slightly better. Like the description should target either people like who download

Instagram. >> These kind of people who do it for their family, friends and so on. or specifically influencer influencers or those introducing a new product like a business that uh that is already a well-known business and it wants to introduce a new product and they know everyone is looking forward. So, they just use this to make that um first announcement, let’s say. >> Love it. All right, let’s get into the app. At least give him welcome to wait

for it. Create future message or future event. Message will be for one person and event will be for multiple users who can follow this event. Okay. >> Oh my gosh. Okay. [laughter] I’ll sign in. I usually don’t like these signins early on, Anthony. Um, I don’t know. This sounds easy to me. This looks easy to me. At least you can use one of these and they don’t ask you to uh create

or something. >> This is what I feel. N >> because I’m going to assume Anthony just launched. I mean, obviously I just put it in the US, but there’s no reviews. So, I’m assuming you’re launching. When you’re brand new and you’re getting just very little downloads, I like data. So obviously you’re getting some if you’re getting some downloads I would be like what are you here for? What what can you help with? You know like who are you? Are you a content creator? Are you an influencer? You know what kind of event

are you trying to promote? So I want data before I lose them >> data on what who is who is here. Yeah. >> Yeah. And what I found from my >> from my data what I found is most people will drop off on this signin screen. >> Yeah. So, it’s like you you want to get data before you you get people to drop off. So, get a little bit of data and then >> ask them to do all this work because you’re so brand new right now. You just want data. You don’t want all this other,

you know, you don’t care about conversions yet. >> Yeah. >> You did ask and the general idea of the application that was in your question, Anthony. So to get to the general idea is get data on what people want or not. See, it’s like >> you don’t even know what I I want to post. If I’m posting an event, if I’m post just a post, you don’t know any of this stuff for me. >> My grandmother’s birthday or launch of a new uh Rolex watch.

[laughter] >> It’s a tutorial. Okay. I don’t even know how to do it. >> Is this a video? What is this? >> What is this? >> I don’t know. I click on a plus. What’s happening if you click on a plus? >> Nothing happens. So I’m clicking on plus and then I’m clicking on the send button and nothing happens. Just keeps it. >> Okay. I I feel lonely. [laughter] >> Let’s create our four post. Okay. I’m trying, bro. Click the main button. >> There should be either some example or just some posts that are already

popular, you know, so you can see some examples. >> Brother, it’s broken. Anthony, >> I feel like I have to be nicer to Anthony because he’s here, Nana. Otherwise, I would rip him apart. >> Okay, finally it’s working. >> I’m always nice. So, [laughter] >> good for you. >> I’m only nice on camera. [laughter]

Okay, one week. Let’s say one week. >> An image. Um, >> what should I post? Is it your grandma’s birthday? >> Yeah. >> I don’t have any, but you can you start to see. [laughter] >> Yeah, >> it was a dead dog. [laughter] >> Okay, I think I did it right. I don’t I don’t get it. Let’s post. All I have are screenshots here. So, let me just post a

screenshot of something. There you go. >> The grandma has never looked younger. Yeah, that’s my grandma. My grandma. >> I want the contact of the plastic surgeon [laughter] >> immediately. Asians got out out of their ways. [laughter] >> I guess I guess that’s it. I don’t know where what happened to it, Anthony. Like, now that I posted it, I don’t see

my post. I don’t know if I just if it’s anywhere. >> Yeah. So, it’s it’s kind of weird what you >> I would like to see some other posts also. >> Yeah, me too. >> I feel alone now. >> Anthony, use the Tom method from MySpace. Come on. Like, you’re the founder. Let me see your stuff. Like, you know. >> Yeah. Yeah. Just your stuff or some just examples. You can make it fake, but fake examples of how how it’s done, how it should look like

because we have nothing to refer to here. >> Yep. I don’t even know. And if I’m not posting, like I want to engage, but I don’t even know how to engage with anything either. >> Maybe like someone’s published event. >> Yeah, >> good luck. That’s our feedback. We’re a little confused on the utility of the app and then obviously once you’re in the app, it’s a little confusing what to do once you’re in the app as well. >> No, say something nice. You can finish it off. Something nice. I’ll I’ll

follow. Go ahead. You’re always nice. I I think that Anthony should definitely try to focus on influencers because that seems like a good tool for them to launch uh a product and and they already have an audience. So if they put that on their Instagram or Tik Tok, all that audience will come here and they it will go viral. The app will go viral. It’s my personal recommendation. If you’re an influencer,

go search. Wait for it. All right. Follow Nan’s advice. All right, Nana. Well, like all good things, things have to come to an end. We only got a few votes. We got S for me, N for you by a vote of two to one. I’m sorry, Nana, but I did beat you in the dad joke round. Thank you very much, everybody. Where’s my applause? Where’s my It’s >> your It’s your show. Of course it is. Hey, >> I lose more frequently than I would like to. Okay. I I do. Thank you. Thank you. All right. All right. I understand that

I’m making more mom jokes than dad jokes. [laughter] It’s fine. I think >> All right. We only [laughter] had three votes. I think both our jokes were pretty bad. I guess that’s the audience way of telling us. It is yango- ads.com. The If you want that 20% revenue boost, I get nothing out of it. Only you get something out of it. that 20% revenue boost. Just use that link in your favorite YouTube description or your

favorite podcast app. Your favorite YouTube description. Should be my YouTube description, but in the YouTube description or your favorite podcast app as well. Nana, if the audience wants to follow up you and say thank you for coming on, do you want to send them anywhere else besides the website? >> My email. >> Your email. Okay, it is [laughter] I already put it up, but it’s just Nana’s last name at Yango Ads. >> In this case, I should just give my

business card to virtual like >> You got a QR code, Nana? >> QR codes. Uh, come to meet me at PJC Barcelona on Monday. >> That’s awesome. I love it. >> On other conferences or just reach out by email. It’s the best way to reach out to me or LinkedIn. I’m pretty active. I don’t know if you follow me, Steve. I hope you follow me. >> I’m We’re going to connect right now. No, no. Are you kidding me? >> No, you do. You do. You do. I I I

checked before. I checked before. [laughter] >> I thought you were always nice. That I was like, I don’t know what [laughter] >> I ruined the impression. >> All right. Hakee says, “Great episode for Game Death. Have to review this one more time.” So Nana, thank you so much for sharing it. I love this particular slide that you put on. Hey, don’t do these things. I my team was literally doing most of these things here as well. So overload with users

make it as useful as I could because I see these mistakes repeating and they’re easy to fix relatively. So I hope it will help. So >> yeah, absolutely. All right. Next week we’ve got Susan who’s going to come on. I met her at the Appsflyer event, one of our partners. So, check out Appsfire if you need an MMP. But I met her and she’s going to talk about how she raised money, how to raise money, and how she sold her company and some of the growth hacks that she did along the way. Frank says, "Thank you, Nana. Thank you,

Steve." Thank you, Frank. Appreciate your attention. >> Appreciate everybody’s attention. I know your time is valuable and I appreciate you spending some time with me. Nana, thank you so much for coming on and doing this. >> Thank you so much for having me. >> All right. Thanks, guys. Thanks you guys for watching. Thanks, Alexandra. We got to go. Have a great weekend. I’ll see you next week. Bye.