| raw | raw/how-i-make-landing-pages-for-my-apps.md |
|---|---|
| url |
TL;DR: Chris Raroque’s landing-page rule is simple: screenshots and demos do more selling than clever copy. Use a no-code system like Framer so screenshots, video, testimonials, founder story, analytics, SEO pages, and content updates can move without a developer bottleneck.
Biggest lessons
- Imagery beats copy. If forced to choose, Chris would spend more energy on high-quality product screenshots than on elaborate landing-page text.
- Use extremely simple language. His test is whether an 8-year-old can understand the headline and product promise.
- Video builds trust. A product demo or founder walkthrough can push users over the line because many people would rather watch the app in action than infer it from static sections.
- Social proof matters, but do not fake it. Testimonials and customer logos reduce trust friction, but fake proof destroys credibility.
- Founder presence is an advantage. Solo developers and small teams should show who is behind the product because people often prefer supporting a real builder over a faceless company.
- No-code helps future distribution. Framer keeps landing pages, SEO pages, comparison pages, CMS content, and analytics editable by non-developers.
Why it matters
- This source extends launch-playbook beyond “launch day” into the page that catches launch traffic.
- It connects to no-audience-launch because founder-led trust and demo-first pages are useful when the founder has no brand moat.
- It belongs in app-tool-stack as the landing-page layer: Framer, forms, analytics, CMS, and AI-generated components.