| Source | https://www.youtube.com/watch?v=Fl3MjRJCkG4 |
|---|---|
| Readwise URL | https://read.readwise.io/read/01kv42tzpzetzhkecq483b8p1v |
| Readwise ID | 01kv42tzpzetzhkecq483b8p1v |
| Date | 2025-02-28 |
| Author | App Masters |
| Category | video |
| Cover image | https://i.ytimg.com/vi/Fl3MjRJCkG4/sddefault.jpg?v=67bf14db |
[Music] [Music] what is up app Nation it is Steve p young founder of app masters.com the place you go when you want action-packed content related to helping you grow your app downloads and more importantly those revenues and today we brought on a special
celebrity guests for you guys we’re going to really break down something that we’ve been internally really focused on and that is localization not just from a downloads perspective but also a revenue perspective as well and one of this special celebrity well I won’t bring her in I won’t tell her her name yet but let’s bring her in right now [Music]
bavia welcome to the show how are you hi Steve thanks for having me super excited to have you on bavia bavia is one of the key members one of the leaders in the ATMs community and or the team and she’s done an amazing job with a lot of our high-end clients a lot of our foundation clients too and she’s been really spearheading the charge for our
localization efforts I’ve asked bobia to be get us a much a lot of case studies so we can share it back with the community so I’m super excited to have you on all right bavia should we say hi to a few people too yeah all right let’s do that this is Antonio I think you know these people make me do so much work bavia I hate this irion what’s up and Louise is here as well the mobile growth Hub okay I gotta learn that person’s name and Martin in India thank you Martin for being so easy Super Pump for
this episode I have zero localization yet just us English all right well we’re going to cover all that as well and Joe familiar name as well okay all right bavia where let’s should we get started with this yeah yeah yeah let’s do it okay so we’re going to talk about localization right here and like all things we love a presentation so here we go all right bavia go ahead tell us uh it’s uh the presentation is uh initially it’s mostly about the pricing
localization so uh we recently did the testing uh for pricing localization for tier B and C countries and we saw some spike in mostly in the Ina purchases yeah I like it and you also saw the that ASO wise it helped too yeah okay let’s get into some of the Android stuff as well uh for this app we initially we did
the ASO localization uh especially for the English speaking language uh English US mostly since it’s the generic language u in top five for any of the apps so that’s what we did and then we saw some spike in tier B and C countries and then we do uh then we did the pricing localization yep and then we started to see the spike in subscriptions and we kind of covered this case study as well in Vic’s live
stream that we did a couple of months ago so Vic is here from our team as well giving you support and this is what I really love about what you and VC were able to accomplish on this Bia was just like yeah Android they do pay you know what I mean like it don’t ignore it but this is all Android Revenue growth here as well okay ASO localization here’s how you’re going to do it pay attention right bavia here we go all right go ahead I’m gonna follow your lead here okay tell me go next
yeah uh for this particular app we made the custom so we found one particular keyword in the store analysis and we we saw that they were not using this keyword in the ma mainly title and short description so we just added that keyword and we knew that this is the main keyword that is generating the most of the downloads for them so we ended up creating the custom store listing
uh Steve you’re on mute son of a gun oh my God there’s such good stuff in there bavia oh my God all right zanu let’s cut that out don’t do anything zanu I’m just kidding all right that’s your little break on here sorry guys all right so here we go so this is what bobia was
saying within the Google Play console what you want to do is go to your store analysis right here yeah and then you’re going to find the explore Search terms and Bobby this is where you were able to find the the terms that people were searching for and downloading the app yes and as simple as enough the person our client did not have these keywords optimized in any of the key parts right like you talked about the title short description and so forth
yeah okay and then we also created a custom store listing right Bia is this what is this the trick so talk to me about the difference between like a custom store listing versus like localizing and using the the normal store listing the default store listing and just localizing that change what’s the difference so for default sto default store listing it consists of all the keywords all the featur feates of the
app but for the custom store listing uh we focus we uh there are two types of custom store listings it’s we can focus on the keyword and the country so what we did was we focused on the keyword we just added the main keyword to the uh title short description long description and also the first screenshot of the app did you already did you already have that screenshot bavia and all you had to do is move it or did you create a new screenshot uh we just moved it okay
perfect easy enough right these are like simple things that you literally can get done while you’re watching this live stream as well okay all right bobia let me see what’s next first before we let me take a sneak peek and then we’ll go all right here we go we got a good summary of everything you need to do so here you go here Bob you want to just summarize real quick yeah uh go to the store analysis and uh you will find the explored Search terms just tap on
that and you can see the main keywords that you’re getting the downloads from and this then you can just add those keywords in the title short description and long description also try adding adding those keywords in the screenshots as well y I like it I like it maybe and I put app icon as maybe because Bobby and I when we put this together I was like maybe you want to put app icon maybe not I have seen other places where app icons with the country flag flag bavia maybe that might work a
little bit better because everybody feels more at home when they see their flag and so that might be something that’s why I put the maybe but definitely get to the title and subtitle and reorganize your screenshots cool and the cool thing what I wanted to talk show you here too bavia was in this store listings this is a new thing from Google this is another client of ours and this is one of our bigger clients because I really wanted to separate right here between I know the Google Play console Bia there’s what is it called search is it the BR direct
Search terms or what’s the other one on the left it’s Search terms and explored Search terms okay the Search terms because the Search terms what Bobby and I discovered that’s going to be on left hand if you’re in your Google console is more branded terms whereas these explore terms tend to be more generic terms and so I wanted uh this is one of our smaller clients where we’ve seen this this much success but I pulled it from a bigger client and what they what I saw for this bigger client was they were saying hey you Gemini Ai and create a
custom store listing for this keyword because you’re getting a lot of searches for these keywords so Google’s almost make doing a lot of the work for you if you are a bigger brand and you’ve got some really good traffic Google’s out actually suggesting the same things for us and using Ai and Bobby when we looked at it yesterday it was not too bad I would have probably most of it yeah okay let’s go into the pricing localization here uh so this is the uh
calculated that one of our teammate P came up with and we just made few changes looking at this calculator and we started to see some spike in subscriptions yep so you can use this this is this we’re Vic no offense we’re trying to validate Vic’s numbers too and Vic it’s a nice one and I love this calculator I love any calculator here too we’ll kind of talk about what like what we’re changing and give you but just by using this calculator bavia we
were able to achieve success here for this client right yeah okay and then mainly I mean the thing about this calculator that I found too was especially if you’re targeting Australia or the UK If you have $50 in the US make it $50 dollar 50 Euros or 50 Australian dollars because it tends to go up a little bit in the other countries I think 50 to 50 is UK but I know in Australia definitely 50 US is like 80
Australian you just want to bump that down to 50 that seems to be a best practice there but we’re for these other countries we’re still trying to figure this out but we want to show you some case studies so it did work but keep in mind that we’re going to show you some other case studies too all right here we go uh so this is again for the Android and we made the changes uh this is this screenshot is for the UK uh we made the changes in UK pricing and we started to see some spike
and this was doing the price changing the prices around for those countries yep love it yeah same with Australia mhm yeah and same with South Africa wow and India India went from $11 to $143 that’s insane love it Canada okay now let’s go iOS because
this is the tricky one so maybe VC you’re here put in the comments is this is this spreadsheet is it primarily for Android or is it better for iOS so put that in the comments below because obviously it worked out very very very well for Android right it went from $36 in the UK to and we were getting more downloads too bavia here for the yeah we initially we did the localization for English us and English UK and then we then we just did the pricing localization yeah so started with top of the funnel to get more downloads and
then you started with the bottom of the funnel to change the pricing round too all right cool let’s talk about iOS now back to the spr sprad sheeet that we use for another client in this iOS look we want to be nothing but transparent here for you guys as well so this the same using the same spreadsheet here’s what happened on iOS uh we made the changes for this particular app on 15th January and soon after we started to see the spike in in a purchases yeah went from like it’s
almost 4X guys if you’re not paying attention went from 100 per week to about 400 per week after we changed the pricing around yeah and it’s in our purchases over total downloads the total downloads number was almost stable but the inapp purchases kept in increasing after localization yep and this is just for us to show you guys like hey this is working the number of inapp purchases went up but also as in that purchases
over tottal downloads as a ratio that went up as well the conversion rate so this is just to show you that you know the conversion rate up because you can be like hey look got more downloads too all right here’s the pricing stuff uh so this is for India and before localization it was 500 almost 500 uh bucks and after the localization it went to 650 bucks yep like it whoops go back to our layout right
here then inap purchases India that this is the insane number faia yeah it it we it was very high in the yeah so so we went from 13 in app purchases for this you know the prior period and then we went all the way up to 257 in our purchases so there is willingness to pay you just have to figure out the price to for the willingness to pay and I know people are saying thanks to vivec so Vic did say
that this spreadsheet does work for both iOS we only have this available for our clients primarily and this is why I’ve sort of gave you just a few countries here but VC has it for every single country and you can use it the but it’s available to our clients and then we did make it available to our ATMs Academy as well so but we have been playing around with this too so Bobby I’m gonna let you finish this and then we’ll talk about like what we discovered from this because this is interesting right you might be saying hey you got this more this is almost like a hundred times more
in our purchases but why didn’t the revenues go as high as you know the hundred times and we kind of break down that maybe the spreadsheet Vic is too low for India we’ll be we’re playing around with that too okay but it’s a good starting point that’s what we’re trying to show you it’s a good starting point Russia oh yeah and we did the same with Russia uh the difference isn’t much uh in the sales but if you see the in our purchases it
went High Yeah it it it may be due to the currency difference since uh USD is way higher than other countries especially for tier 2 and TLC countries so that might be the reason that uh we placed the pricing very low and people started to buy but it was it wasn’t The Sweet Spot that we want the pricing to be yeah
uh is there anything here go ahead bavia no for it’s basically we need to analyze what is the capacity spending capacity of the particular country how much a user can afford to pay for particular uh particular time period yeah and that is sorry I’m going to pull it back up here that is what we found too and so I’m going to pull up this crazy spreadsheet I love numbers I hope that talking to
one client he’s like Steve your YouTube is boring you have spreadsheets and presentations I’m like uh I find that actually fun okay so I hope you guys do as well but here’s the the localization spreadsheet analysis that bavia and I kind of put together and I want to kind of show off for you guys just to give you the details of it so I’m going to share this really quick so this is the spreadsheet that we have and here’s the country countes and we have it for all
the countries so thank you VC for putting this all together but that is it here’s what we found and so I wanted to really highlight this and I’ll kind of pull this up for you guys but when we made those changes we saw the conversion rate increase it’s almost 11% in February but our sales per download was pretty much the same and so this is like our average order size is what I was pulling it so these are all formulas right and I was just trying to do quick back of the napkin math meaning here’s how many many downloads We got here’s how many sales
we got for through App Store connect here’s how many inapp purchases we got back to bia’s point about all the inapp purchases here right and then we kind of tallied some numbers together and so what we found was that yes less people are buying but we made more money off of every person buying so we’re find trying to find the sweet spot with this average order size and this conversion and try to figure out like okay can we get from $400 to $1,000 a month and this was our goal and this is sort of the way we analyzed it
we’re like okay well I think we could probably get to 4% because this what we did right Bob came up here and I was like okay how do we get to $1,500 so we kind of made a gut call that we probably have to be close to that $20 Mark average order size to get us to mostly about close to a dollar per sale and so since then we’ve kind of changed our numbers around to try to get a $20 average amount because what we found was VE maybe this is great on iOS or on
Android but on goog on iOS that I think the spending power in these countries might be a little bit higher than what we originally thought so real transparent data bobia okay we love the spreadsheet thank you guys I know I do too okay all right bobia got some questions okay Arion says when doing ASO keywords do you have to do it twice once for Apple and Google or they the same it’s it’s different uh for both but
the keywords are mostly similar since the app the features that the app has are similar so the traffic might be different on both the platforms but the fe uh keywords are mostly similar yeah and so Arion you want to put the Android data and the iOS data because sometimes the traffic scores might be a little bit different but for the most part you you want to do both thank you babia what about localization
between US and Canada should that be the same pricing I think you will have to test it out if you are getting enough uh revenue from Canada I would say that do the ab test not uh not change the pricing completely yeah I like it and according to vix spreadsheet it is just put at the same price so if Apple puts you a little bit higher if you’re charging 50 bucks
in the US just make sure it’s 50 Canadian dollars as well so just try to keep that the same that’s what seems to be the trend with vivx spreadsheet and it does work it the with doing that like for all the english- speaking countries US Canada UK Australia just match the price whatever you’re charging in the US okay cool what’s up aie good to see you oh it might be the same ay okay I just made that is it is it the same War I just talked to just made that calculation all
right bavia let’s get into now guys we don’t have any data on this yet we’re hoping that this is going to be the way to do it because obviously for us and why wanted to do this a little bit earlier because the feedback I heard from the audience B was like share us the things you’re testing too right like because sometimes I wait I want to make sure it works before I share it with you guys but now I’m like okay fine we’re going to test it all together and as a community you guys we’re going to try to figure this out so here’s what Bobby and I came up with she we KN noticed that
hey this spreadsheet Vivic spreadsheet great starting point it works all right cool don’t go H this is ours okay people ask you on LinkedIn don’t you dare give it away all right all right the So based off of that we’re were like oh we’re trying to find the fine balance between the two right we we didn’t get as much sales as we have like given the amount of people that actually started a trial here and activated stuff and so
we’re like okay let’s try a different way so we’re going to try a different way with this philosophy and we’ll come back maybe it’ll be a shorter video to kind of break down how this worked out for us all right bavia here we go ready you leave this I’ll follow for this we use sensor tar uh we went into the marketing market analysis and we searched for the particular category that we want want want our app to localize in and then we looked into
the top grossing apps yep right here uh we found a similar app then we just go into the inapp purchases or sorry inapp pricing that they have currently and if the if they have the same pricing that our app has like if they have weekly plans yearly then we just uh try to copy or make minor changes not the not major
ones Y and we’re our philosophy our thought process is we’ve picked the country we’re localizing for we picked the right category we picked a similar app and we’re pulling data from Top gross scene in that particular country too and so we think the math should better math because when we looked at the data bobia I think this was like a lot higher than what we originally had for one of our apps too and like Bob
said we’re looking for apps that have similar pricing structures meaning like if you are finding that Weekly is performing well for you try to find an app that has weekly in there as well and that performs well for them as well that way you can be safe like you know you can kind of gauge because pricing is so hard guys and this is for me like why I like to break this down into things that you can follow is because it be becomes so hard and hopefully we can put together a spreadsheet like this that is iron plaid
and it’s going to work for most apps but until then I’m trying to break down and find a process that works for all of us that is easily replicable as well okay cool and then bavia the other thing I wanted to point out too was if you are there so we we pick cleanup and if you are there you can see that when you’re in Center Tower you might as well look up and just see what other countries they’re doing well in and it looks like it’s Brazil so you can just change the country right here to Brazil and then grab the Brazilian localization as well
and if it’s a similar app to yours you know you can kind of get inspiration that hey it’s us Brazil and UK surprising okay good so let me go to Brazil let me figure out what that pricing structure should be as well okay cool vexa is good he’s a he’s a good guy okay she is secure with him all right Bob anything I missed that you want to make sure we cover on the localization front uh I think that is it uh on the
custom store listing I missed adding uh that it doesn’t works for the niche apps oh interesting why what do you think that is bavia the keywords are very very limited for the app and also there are very few keywords with a high traffic I see but and then you you’re kind of using data too right so oh the other thing that bavia you were saying was you would with a custom store
listing once you have it placed you do go in there and add new keywords as well yeah yeah we’ll have to look for more keywords revolving around the uh around that particular feature that we have created the custom Ro listing and we need to keep adding those keywords to that yeah and well we can break it down and maybe we do it in the academy or not but like it is in the cuz it’s hard for us like we don’t want to reveal our client stuff and that’s why we’re taking
all this out but anyways what we’re trying to show you is there in the custom sore listing there’s like a keywords thing and then like say meditation Google will tell you more stuff and you can add these keywords to the list of keyw it’s essentially you add new keywords that belong to this custom store listing so if people search meditation you have that custom store listing and then next month you add meditation mindfulness so when people search for meditation mindfulness your custom store listing shows up for that particular ter that’s what we’re trying to say right bavia or no yeah okay
perfect all right got some questions from Abdul if I remember Orie okay wrong Orie sorry Abdul is it recommended to localize keywords too for if you’re localizing for a country I think yes uh because the people for in different countries use especially prefer their own language their native language and and that’s the reason you should localize for keywords
as well yep and I can show off yes Abdul so the the easy answer is yes and I’ll show off a my favorite way to do it is there’s a couple of ways to do it so you can use app follow which is what I’ve been recommending to most people when it works right so you just go into any tool and app radar is pretty good at this too now they’ve changed a few things but you can go let’s say Brazil right and put whatever keyword you want to
Target you click this little ah it used to be here maybe because we can’t advertise in Brazil yet let’s say Germany okay and then you can see that you know cm is now has some ASO and then you click this little I icon and it should give you all the German localizations German keywords as well so that’s s of how we start doing ASO keyword research when we’re localizing for different markets
too let’s see got another question when you find keywords when you find keywords do you just translate them from ones that worked in English or do you do keyword research for all countries we usually do keyword research for all countries it doesn’t Works thatly yep just like we did right here so Arion we we do it like this too just to make sure because most time it’s true
but then you’ll get stuff like this which I think this is mental health tracker what do you think B you German to English sleep tracker all right there you go so and this is probably sleep sleep sleep but they call meditation meditation so there’s no I wonder if meditation is different meditation nope it’s meditation all right that’s that’s funny okay cool let’s see so if you guys got any
other questions I don’t think I miss any other questions did I all right think we’re good all right bavia let’s have some fun and let’s move on [Music] jokes all right bavia I came rocking and rolling I’ve got some good jokes I knew you were coming on I knew I had a hard task to beat you and I I found one of I’ve got good jokes for you so I hope you’re ready for this yeah all right
well that’s the guess do you want to go first or you want me to go first oh I can go first okay and guys look we need your votes I don’t know what Bobby and I are paying for are playing for but we’re playing for something bavia so maybe something embarrassing during one of our team calls but you have to vote and if you vote all you got to do is put literally one letter s preferably or B okay not preferably and you will be entered in to
win a free Indie apppp Santa promo what’s it or lose for one stinking letter right all right let’s go all right bavia up to you I was going to try an all Armond died but that’s just nuts I like it okay all right bavia bavia what do you call a pig with six eyes what p boom and that is a visual joke so that’s
six eyes and then there you go all right all you got to do is put s preferably or B non preferably in the comments and you will get a free Indie app Santa promo we’re going to pick a winner as well and insan is in there thank you guys all right let’s take a look at I do want to say thank you to our sponsors for the show let me do their quick little intro and we’ll get into the app audits [Music]
get out of here airbridge decom thank you airbridge doio actually airbridge doio thank you guys for being a sponsor of the show they’ve got a great deep linking plan so Firebase is going away for deep linking for the Firebase deep link plan airbridge has got a great plan so if you go to app do this if you’re instead of going to airbridge go to atm.com airbridge so that we get credit for sending you there but they’re a MMP as
well as this deep linking feature that is launching because Firebase is going away now deep linking I’ve been meaning to do it in IND the appsa but it’s a way for you guys to take users directly into a part of the app right instead of make after they download they they have to go through the onboard they don’t have to do any of that stuff you can take them directly into the app so for us with any APPA we can take them directly into your app promo versus our homepage so to speak all right that’s all it is with deep linking all right let’s look at Yan
I’m GNA assume it’s Yan’s email app and bavia I would like to see the app downloaded and used more wouldn’t we all in fact hardly anyone downloads it but it is true that out of about five installs in three months one bought it for a month I’d like to have more people interested in this okay by so it’s an app that allows you to learn I’m assuming German Spanish and English and what do you got for an ASO standpoint here uh if it in does it includes
vocabulary and uh maybe we can add uh keywords related I didn’t see anything related to learn or read uh in the title or subtitle anywhere maybe we can go after those keywords the longtail keywords or something related to vocab yep I love it I love it and Y I don’t know where you’re based but what I would do is if it’s German Spanish like
Target other countries so I’m sure learn German has keyword search traffic in Germany like just for kids too or you know people who came to Germany or and don’t speak German but they’re in Germany so maybe Target that spot and then a follow is not working right now but then localize for that market because you can see learn German not too bad I’m going to click on this link actually let’s click on the first one yeah let’s see what
happens and these are some of the keywords that you can Target I’m goingon to assume this is learned German German to yep so there you go and you can then now you can see what’s this B what do you think this is deras oh okay look at that look at me learning German so use these keywords use these keywords put them in
your title go after these because it is one of the hard things to do like any business to get it off and running so you have this but this is not the right keywords it’s learn ditch Dutch you don’t have that in here so go after that keyword Yan yeah it’s right I think he is German let’s see let’s let’s put it in Spanish Let’s see if he has it Spanish yeah he does Maybe Spanish who knows okay what else on the ASO front
babia you want to talk about oh maybe in the screenshots uh in the second or third screenshot we can have uh other features uh that the app offers apart from these the stats and all learning related learning or read reading related features yeah oh I love that idea Bia so like let’s I like taking ideas and then just making them
applicable so like using let’s say du lingo and seeing what features they have up here right and then being like okay well du lingo is talking about this this is my unique way of learning German so you say because right now it’s not even like learn read practice but just put German learn German right like that’s you’re in Germany learn German just focus on that keyword in that regard and then look at what other people are saying and see how you can be different from them too or the
same I like that idea all right anything else Pia uh no I think that uh that was it uh okay to begin with let’s get into the app and I needu I’m gonna tee you up soon so let me know when you’re ready in the private comments cuz I need some time and I think there’s some jokes oh he he’s ready okay all right isan give me some time so you come on in take over so
let’s heyu put this together we’re going to pick a winner while I load up my phone here we go [Music] yeah it’s a it’s definitely a different the wheel [Music] okay never mind I’m thinking spin the bottle so that’s this is spin the wheel let’s spin the Fe okay who’s our
winner son you didn’t even say who won the dad joke round who won the dad joke round bobad J what yeah you cheated all right and then George George wins oh George we know George awesome George all right yeah this is all I know George you gave it to Bia all
right I’m gonna try to get the next one all right let’s get into the app thank you hu you can stay too if you want there we go how Bia thank you for kicking him out this guy let’s go to the which language would you like to
develop okay Spanish English do you understand English there’s no continue button bavia holy cow come on Yan it’s like okay Yan where’s the pay wall bro oh come on Yan have you been watching anything here oh and you’re only doing one Yan you’re doing all this wrong okay not only is it is so bad it’s okay I won’t say bad but it’s okay but you
definitely want to show your onboarding have some onboarding have a freaking button somewhere on that screen where it says what I want to learn and what I already know and then show this pay wall and dude watch some videos of mine because this pay wall is nasty it’s not good it’s not good it’s very bad and you definitely don’t want to just charge $1.99 a month because in the US especially in the US we’re going to think this is a crap product because you’re only charging me two bucks to learn a new language where other apps are charging me you know 10 20 bucks a
month then I prioritize quality with price so there’s a lot that you got to do watch a lot of videos I would say the latest one with the tiny pay walls watch that or onboarding best practices but you got a long way to go my friend all right Bobby I was you be the nice person that was Simon cow you be Paula please for American Idol of years owners that reference give him some good sub or you want to be harder you want to be more what’s your feedback on this app
Mia uh I think on the onboarding yes definitely show off uh show off your features uh why the user has downloaded the app and the U since revenue is the main thing that everyone is building the app so why not show off your pay W as well after the unboarding and have some different pricing structure love it
overall let’s give him some good let’s give him some good stuff Yan’s like unsub unsub dislike video so Yan look I like the category you know I think what you can also try to clean this up a little bit but I guess these are books that I can read in I’m assuming Spanish so I don’t know sometimes I’m like it’s too crowded I don’t know what to do right here I I’m not sure what I’m supposed to be doing right
here am I supposed to read this book I don’t I’m kind of confused what I’m supposed to be doing so yeah just keep that in mind as well all right good luck man you put yourself out there so thank you I’m getting cream Favia Simon cow you see although Steve doesn’t need the protox yo you know this stream streamyard has his filter that is touching me up all right so when you see
me in person I’m going to look like 10 years older okay that’s just a little warning for you guys this is there’s a lot of touchup on this live stream profile that we’ve got all right Bobby I gotta redeem myself let’s go for round two for dad jokes I thought I had a good one how dare you guys I need to recount this vote there’s a lot of votes though thank you guys all right bavia you want to go first or you wantan to go second second second all right fine AR give up to you all right here we go Favia have you
heard that Hulk started recycling lately no he’s really going green there you go what you got B oh what do mermaids use to wash their fins what tide I like that one that’s a good one all right see fine I can lose to that one all right San you you want to give three two away one more vote round and
you’ll will’ll give another person away so remove George George you better vote but you can’t win okay thank you George appreciate you guys all right zanu no cheating Sanu I’m watching you I’m gonna count to oh man it’s not looking good for me all right Rafael’s app is here oh by the way if you guys want your app featured and feature it in a future live stream just go to atm.com audit atm.com audit all right RAF Falls app I’m
interested in knowing if there’s potential to generate revenue from my app has achieved a significant amount of downloads with over 300,000 on Android and many on iOS I wonder if many is like thousands or hundreds but has a low number of active users the previous version which count for oh my God find out some track unfortunately did not [Music] generate okay all right he’s just wondering if it’s going to work okay so we can go through the app but bavia at a we do get this question a lot from
people especially those who are not working with us anymore because who are not working with us or just interested in working with us if there’s gener do you think there’s potential what do you think bavia for this app uh I think yes most of the users are leaning towards Fitness but uh since the app is more about burning calories and losing weight I don’t think that you should go after the high difficulty
keywords like Fitness you won’t be able to rank on those there are big players already ranking there and you won’t be able to beat them U organically maybe go after the keywords that are highly related to burning calories yep you know Rafa like the way I answer this is look this is my favorite way of answering these things if you had told me right now I don’t if it is it does it have potential are
there apps in the space that already making money then there’s obviously potential you just have to find your own way and if you had told me that I would get into a stranger’s car have them drive me someplace or even drive me home and I’d be okay with it I would think that’s the dumbest idea I’ve ever heard but Uber lift all exists right and so I don’t try to think about whether your idea is good I just try to figure out if it try to find product Market fit and bavia said it best find the niche
keywords in these fitness category there’s a lot of tracker keywords that are interesting that you guys might be ignoring and so really do ASO keyword research and what I would say is there’s that growth hack that I love which does require you giving away either your remove ads which I don’t know what it is yet or your one app per one time in purchase away for free through app advice appson free that is my favorite way to see if I can make this app grow
on its own without really a lot of paid marketing and marketing effort too that’s why I love that campaign because you can just run it for free you’re giving up potential revenues but if people are resonating with the app you’ll get emails from people being like I love this app you know can you add this feature and that’s what you’re hoping for too and if you get more downloads we did 100,000 downloads for a client of ours because he hit on a nerve he’s like people wanted his app right that’s a way to sort of thinking through
whether you have potential or not use data don’t use opinions is what I’m saying all right Bia should we get into the app or what do you think yeah let’s do it burn calories okay burn them down do like the name see yeah you know like this is why I love what I do and this is why I’m trying to keep my channel the way it is is because you know you guys put yourselves out there and we all do really and sometimes it
just doesn’t work but keep at it all right let’s go accept it’s just so generic AIA for me I’m like you know if you’re going to build a generic Gap like Fitness or meditation have a really aggressive stance and maybe this is wrong bavia but I would love to get your thoughts on this you know we had Jack who we’re working with from the way and he picked the meditation really but
he took a really hard stance meaning if I still have the app on my phone let me see it it’s there’s only one path that you’re not going to get a lot it’s not the Netflix of meditation it is just literally One path you can only follow One path towards it so it’s almost like a game fortunately I don’t have the app anymore sorry Jack but the that’s what I would do like pick a really hard stance on how you’re approaching whatever it is right I kind of like that better I’m
just gonna lie about my age yeah you look great for 65 Steve thank you you look I’m look weird I’m just G to make myself super skinny too this is weird way of putting my height I don’t know what my height is in point whatever whatever let’s get
started yeah okay so one pick a plan for the user okay Rafal don’t make me select look we’re all lazy so just pick one that you think the user wants again try to figure out if there’s more expensive pricing that you can put together because honestly it does sound cheap but that’s fine for now and just make this once and for all $17.99 for free bump it up to like 9 100 bucks and make it free and keep bump
this up to let’s say $29.99 for a fitness app that’s pretty cheap still so try that and then CH bump this up maybe to1 199.99 make this $49.99 make it free tell app advice about it and you’re off and running and listen to bavia about what she said about targeting more Niche keywords all right bavia what do you what you got anything else for this one um [Music]
uh I I don’t think so okay it’s just the oning I’m not sure if I should say this but I didn’t like the uning oh bab is turning she’s I’m having an influence I know I’ve had an influence on you Bob go ahead let your me Mean Streak shine what what did you like about it oh the uh I we have a client and I it’s also it’s made in the meditation space and I saw their on boarding they
recently made the changes and it looks very good uh it’s into actually spiritual meditation and uh the the onboarding show shows what the app is exactly I like it maybe we’ll do a video on that then we’ll kind of cover it because I know we’re trying to be quiet with who we work with Okay I love it so are you talking more from a design perspective or or like the questions perspec persective the design design okay love
it yeah and then what I would say lastly to Rafal is test out this called action it does make a big difference I’m always looking for the small little changes that make a big difference we have seen that changing the call to action does increase conversions so find the right one it isn’t try all features it’s think about what I really want from this earn more calories you know lose more weight lose weight faster these are the benefits lead with the benefits here here too all right cool suu welcome back
how you feeling how’s the show going for you all right Sonu who is wait I don’t have a drum roll forget it who is the round two winner joke that joke winner he’s in mute yeah so obviously it’s yeah yeah what do you saying obviously get out of here son let’s kick him out again all right you got a you
want to bring a [Music] winner look at my producer look at this producer I mean come on Sonu talking over playing videos over the host we got to add this to the stage my man all right spin that wheel let’s see who’s the second winner of the Indie app Santa promo [Applause] all you got to do is email me sorry San
go ahead yeah all you need to do is email Steve for that’s okay oh my god did you just like read my mind all right just email me and then I will get you in touch with our team and we’ll lock up the Indie apppp Santa promo if you guys aren’t familiar with Indie apppp Santa why I keep talking about it it is a Groupon for apps so if you’re gonna do one all right especially you free guys try to do one with lifetime free that’s the best way to go it’s going to drive as most it’s going to drive as much many
downloads as you possibly can to get you those more ratings and to hijack the ASO hopefully get you rocking and rolling if you don’t do that and you do a lifetime price drop try to stay around the five to10 range that’s where you’re going to make the sweet spot for revenues all right so again that’s what India app Santa is all about we’ve got some new pricing ory sorry it’s the wrong ay but we have some ASO benefits to this too and longer pay longer promos so check it out India appa.com if you guys want to learn more about this but to Adam and
George you guys got a free promo on us right what else you want to embarrass me about anything else NOP messing around all right feel free to stay on if you want Waka says Bob we got some few questions I’ll try to get through are there any free ASO tools that you recommend are they all paid do we have any sponsored ones with discount codes we do and I’ll give you that what C but bavia what are your favorite ASO tools uh for the keyword research it’s mainly app follow
MH and if you want to go for the traffic side of things it’s for the iOS apps it’s mobile action or app tweak yeah so we love this for a is great they and it’s free I’ve been on the free plan for a long time what I would also say for the free plans is Google Trends and Google Keyword Planner think about those because they they start to have keywords that are a little bit outside of of and these are The Sweet Spot keywords a little bit outside of ASO so Apple’s great for finding and ASO
tools are great for like ASO keywords and getting the data I like using Google Trends Now and Google Keyword Planner because I’m able to find keywords that I might be ignoring if I were just utilizing these tools all right so there you go wosf free information for you all right bavia how long after launching an app should you start analyzing how people use it as soon as you start to get the
download like total downloads in amount uh I think thousand or more yeah right away dude come on you got to start figuring out the right away you know and it can’t be your mom or your girlfriend boyfriend and your brother go find real people that they don’t know you that are going to be mean like a kid bobia my very first app my son the I was so proud of this app right like so proud of this app my son played
for it like on the iPad he was maybe 18 months or two years old at the time played around with it moved a couple of things literally 10 seconds hits the home button on the iPad and it’s gone he’s like that was boring I was like holy is it so brutal so brutal oh all right Arion says how soon after launching should you start to call features ah so fancy of you I’m I’m assuming that’s like cut features that are not bearing fruit what do you
think I I don’t think that you should make any changes to the product if you’re not getting enough of Revenue or based on the few of the uh feedbacks yep love it great and then Mel says awesome videos Steve just started following your Channel about two weeks ago and finally got my new app launched this week congratulations would love for an app audit how is it again to apply oh yeah we already said
that she said here she said thanks okay at masters.com audit all right hi Bruno good see you okay what else what else we got all right burum calories all right here we go Favia your says I have an AI app launching and the MV MVP has one small functionality will soon will follow soon with the strongest functionality after should we
have a small sub price or go full price from the start a great question what do you think bavia uh I think smaller price but it should cover your AI cost yeah I agree and I I find like 20 or 30 especially in the US being a decent starting point for most apps and we you know I’m thinking about one client that is in the mental he space that I that we’re working with and they’re they’re doing pretty well well Urus with
just a $20 price Mark and I was like this is way under pric so let’s try higher pricing but I find like 20 to 30 is a good sweet spot to start off with so and that’s for the yearly plan by the way if you want to test it out but I always would say try to charge right away because then that’s when you really get the data all right Simon Says getting 2,000 downloads a day on Android Lavia however can’t rank for any
keywords besides my brand one what you think guys is this app cooked try uh try to shuffle the keywords in your title and short description or do the custom sore listing there has to be other keywords right we talked about it hit rewind bro S as man I’m on a Mean Streak B you the here everyone create a custom store listing I’ll be nicer now guys create a
custom store listing page really focus go back rewind our videos B you guys so laugh making me laugh rewind the videos find the explore Search terms and then you know create the custom store listing page and that should get you off and rining and Simons like if you got downloads you can make money that’s this is the easiest equation to solve if you have downloads you can make money we already did it Bia and Vic worked well on this app and we did it like these are the
results it went from like just tiny this we we start the app started in August right or we just started working in September yeah yeah it was barely doing anything I mean you you should see the before they started working with us Bob is too nice but like it was pretty much nothing we got it to 2000 we sell some success and now it’s at 7,000 in December on Android so almost a sixf figure app on Android by the way so you got it man if it’s 2,000 downloads like reach out to me like long as it’s not a
game if it’s a game then you might be cooked but no if it’s if it’s just just a game then focus on retention as well because then that’s how you’re going to make more money for a game all right doesn’t look like there’s any more questions any last questions otherwise bavia what else is on your mind what else are we cooking up what else are we working on uh we are testing more pricing stuff pricing localization stuff and yeah yeah okay
Yash is throwing a question for you bavia what would you guys say is the biggest mistakes we as app developers make when it comes to marketing bavia using uh I have seen that most of the developers directly use the chart GP description it sometime times works well but not every time yeah and the way I
would say this the biggest mistakes would be just the way I think about stuff bavia is step by step step one get it done step two get it done step three get it done and I think the biggest mistake that people are now figuring out is look most apps fail most businesses fail I’ve had many failed projects before one finally worked and so learn to be Bob let me know what you think about this okay I literally was inspired driving back home from dropping off my
the company I was like thinking about the company and like what we stand for and I came up with this acronym okay you you know no Moss right like no more well I’m gonna say yes Moss all right it’s motivation adapt adaptability so you got to be adaptable and then s is Scrappy be Scrappy that’s why we came up with these app advice campaigns because we’re trying to be Scrappy about it we’re adaptable we’ve changed the narrative if you guys been following closely I’ve been talking a lot more about Facebook ads a lot more because I’m finding that
ASO is so hard these days I CH I stayed adapted in 2019 I decided to talk about conversion rate optimization because I felt like nobody was talking about it because I saw from our clients that they were getting downloads but not making money like my friend snas from wallpaper wallpaper is an easy Niche like you you can don’t give up so that’s it man and then motivation I can’t teach you that one but you got to be driven that’s what we stand for and that’s why Bob is is a key leader of our team because she’s got all three locked and loaded all right
and son you said it best oh he’s back on my good graces I love you again Sanu says biggest mistake not following Steve yep that’s a great comment all right all right well that is it I think isan you come back in are you is there anything else that we missed you want to talk about nope amazing B how did Bobby do zanu amazing amazing I know loved it great job Bia all right well yes M I love it see it’s a good one we just came
off with it you kind of helped me you kind of helped out the motivation up 1.5 years while working on my app GG thank you bro all right oh Simon Says any growth hacks on iPad rankings on iOS uh yes but we can’t cover it here it’s all in the app Masters Academy right there sorry Simon but it is there all right cool oh faia last question the most important one M friends or How I Met Your Mother it’s
friends it’s friends it’s hard to you you answered it too quickly you answered it too quickly okay I what about you Sanu obviously friends friends a man I love How I Met Your Mother too but you know what I’m gonna go with friends because it’s family Ori oriented and like like I can watch it with my kids whereas How I Met Your Mother I don’t think I can watch it with my kids especially that Barney character but I love them both great question aie all right y giving up cool the next week
we got an indie app developer who is part of our app Masters app Founders Community as well he’s got a great app and he’s going to talk about success stories we might share the app we might not it’s up to him but it’s an indie apppp success story that I can’t wait to feature for you guys so that’s next week and every Friday 9:00 a.m Pacific Live on YouTube join us every okay I’m babbling all right Sonu cut me off producer all right that is it guys keep subscribing keep coming up to the channel and if you got any questions oh
s I’ll end with this because we have some netive comments right about our previous video where we put on Cal AI look I thought I was putting in similar web the Cal aai App Store link Now cal similar web might have just put Apple domain instead of the Cal but I was trying to figure out being Scrappy and adaptable trying to figure out a way if I can use traffic sources from elsewhere like similar web to get more data okay so my bad didn’t work thank you for
calling me out but that’s what I was trying to give you guys was like that was some eror with similar web yeah he used the yeah so I would put in the Cal app sore link into similar web to see if similar web can pull data for me all right that’s what I did all right Simon says all good thanks guys all right that is it all right on you take us out man go ahead okay bye