| Source | https://www.youtube.com/watch?v=z-4aDvBkC88 |
|---|---|
| Readwise URL | https://read.readwise.io/read/01kv42rxmby5bqhvergp82x3ff |
| Readwise ID | 01kv42rxmby5bqhvergp82x3ff |
| Date | 2023-06-30 |
| Author | App Masters |
| Category | video |
| Cover image | https://i.ytimg.com/vi/z-4aDvBkC88/sddefault.jpg?v=649b2ac7 |
foreign [Music] ation it is Steve p young welcome to another Friday YouTube live stream where we break down what’s really working in the app space to give you the action-packed data driven approach to
driving more downloads and more importantly those revenues and today we’re going to talk all about mastering push notifications I’ve been really focused on push notifications as a way to re-engage your users and obviously on a monetization side as well so here to break it all down for us she’s the sales director at nautics the push notification platform that works on apps and the mobile stuff and if you’re on not the mobile the web stuff the website of things and if you’ve got the web push notifications you can actually make
money with ads too so we’re going to break it all down for you including we’re gonna start with this they push notifications that every app should send so without further Ado let’s bring in Anna clothes [Music] Anna welcome to the show
thank you thank you for having me I was off last week I was in Bora Bora but that’s why I’ve got this nice fresh tan for you guys as well look like that thank you unfortunately the internet wasn’t strong enough I tried to make it work and it was 6 a.m and I wanted it not wake up so early on vacation but I want to say hi to a few people too Anna we got married what’s happening Mary and then we got Kevin good to see you and then we got Ali and I’m sure more people will say hi so let us know in the comments as well so Anna let’s break it down here is the platform as well not
ticks look they got a free plan and I want to say this at the very top if you’ve got no how no matter how big your subscriber list is if you mention app Masters to them they’ll give you a free month you know this free is usually only for 30 under 30 000 subscribers but if you just mention app Masters whether you got a million Anna maybe no free yeah yeah they’ll be they’ll give you a free month just to check it out so it is nautics.co and all that is linked up into the favorite into your favorite podcast or YouTube platform all right and let’s break it down like what are
some of the like Bare Bones must have push notifications that every app should have well I would say if it’s a subscription app you’re probably driving your money from subscriptions and that’s where you need to use push notifications to make those users pay basically so some of the apps they do it instantly for example if you download the VPN or a new cool application to edit your photos sometimes so nobody even lets you to use
it without subscribing at first and according to some statistics I checked before this podcast like this actually uh disappoints people a lot when you saw like a nice ad on the application you’re like you got into it you started to download it when they give you like introduction screens like onboarding and then bam like there’s a paywall and you’re like well maybe later because uh you’re like maybe I’m not that into it so this is the point where you want to return the user back and maybe show him something else I don’t know maybe send
him a discount offer if you realize that during the first 24 hours after downloading he still hasn’t subscribed he still hasn’t brought you those precious conversions then you need to hit him with something and I don’t see a better way now than a push notifications because well yeah people still do read emails but probably like your email would be like 100 uh during the whole day for your customer and we’ve push notifications and push notifications
from nautics actually you can send the message or when you know that the user is online like basically he’s holding the phone in his hands so he will see definitely not when uh he’s offline so that’s the important part of our platform as well to I don’t know if it’s okay to say catch people uh when they’re willing to be you know contacted not when he’s already put his phone down to go to sleep let’s say you’re saying like on the website of
things too that you know because your platforms integrated with app and web like okay if somebody’s on their phone we can send and they might be on your website we can send them a push notification through the what through the Chrome browser too they don’t have to be on your website actually they just have to sign up once on your website and when uh only a browser should be opened it doesn’t have to be your site in particular we just pop it out there and that’s how it works I love it this is
something that Josh he’s going to be a future guest he he runs the miracle morning app great book by Hal aldroid and so like I can see Josh using that too Miguel’s here Adrian is here as well and then Ali says every time I watch a show I’m so tempted to fire up Mexico do it Ollie I got some really cool stuff I love that too and like one of the things I’ve been thinking about I’ll show you this this is a future video that we’re going to be creating soon so you guys get a little bit of a teaser but here’s one app that I saw so they are using
email and this is what I was thinking about too like they go welcome to the app right well they give you a name that’s nice yeah so yeah well this is this is the welcome to the app name and I just blurt it out and then it gave me an offer right off the bat right so that’s why I started thinking like too like I agree with you like if we can’t do like I shared this thing where I was like I think we got to get to two pay walls and show discounted paywall after somebody says no to that first paywall but I think apple is starting to come
down on that and saying like you guys it’s against their tocs so the other option is to send a push notification after they start using the app maybe they don’t subscribe but they enabled push send them a push just like these guys are doing they said right on the job right like most people who buy buy within that first like 48 hour window and with emails again such emails usually like I think most of the people they use Gmail and Gmail automatically filters it to Promotions so you’d never even actually see it in your like direct inbox so you just well it’s lost
basically and with push notifications it’s right there on the screen what else Anna besides okay maybe they don’t buy the first time send them a push within that first hour what else you got for me weather if they still have it on their phone because it’s crucial to have this application on the phone and if it’s not some like person like me surprisingly I mute all possible personifications from all kinds of apps same you know just because like I want only
like important things on my phone if he still has it and after the first 24 hours he’s still not with you we’ll try him in three days maybe it’s a try like checking uh because we can have that data as well like what’s the time uh when uh he’s like active on his phone maybe like do it on Friday nights because he’s out for drinks and maybe he’s a bit more inclined to spend some money on this like uh I don’t know photo editing thing or something else
and uh if it’s actually I think if it doesn’t happen during the first week uh it’s uh well probably if you don’t send some amazing offer like maybe like first month free or something like with a huge discount probably uh the sale is never gonna happen because uh probably uh there are some other downloads so maybe um the user actually already deleted it so those first seven I think even maybe three four days are crucial yeah yep I agree and I think sorry I’m gonna bring
myself back in I just said you know users typically keep an app for six days yeah we did that first week we got to do everything uh here’s what I’ve been thinking about I know like when I think about best practices and I’ll share some slides so you guys are getting like early peek at these new slides that are going to be coming up it’s so one of my past guests she ran Zinio and she was running um it’s magazine so you can check out magazine it’s not unlimited magazines
digitally right and so what they used to do was this is their old version so if you put a magazine into your cart and then you abandon it they would send you a reminder one day one hour within that one hour then they would wait two days and then they send you another reminder now they switched it this was version one they switched it to one hour they kept that the same and then second reminder one day and then third reminder one week and I feel like and ever since when they started doing that they saw 13x increase
versus two reminders right and so I think that and showed you the power of like within that first week like you said you got to be super aggressive like you they’re gonna lose interest in you fast and so we think that like oh we gotta bring them back in we gotta use them but it’s like you know they’re we’re you know we’re fickle people we we move on very quickly and so you gotta like I feel like you got to be super aggressive maybe it’s a seven day sale within that first hour second reminder hey another and then third reminders hey
last last chance type of sale too yeah you know which uh application has like the best the notifications according well according to my opinion to get the user back in the app It’s Not subscription based but uh even me like I’m super used I’m almost blind to all the like advertisement and so on whenever I see notifications from this app I’m like well that’s interesting do you know what it is I have a guess yeah okay be real no but this one is
very good like the idea is amazing I use it actually myself but uh like the application who sounds like the most I don’t know viral or whatever interesting uh notifications it’s tick tock it’s like uh your friend viewed a very interesting video they and they don’t say what it is and you’re like well I like this friend and if you like this video maybe I will like it it’s always something like uh something that you’re supposed to push uh like you you won’t
be able to realize what it is until you’re in the applications and they do it all the time or like uh 10 people and uh someone else viewed your recent Tick Tock and you’re like who is that someone else who is this person like so they did a really good job here I think I saw one from Yelp and I took a screenshot of it and said you know your review led to like 3556 you know a number that’s more believable than like yeah you know some rounded number and so
led to more views for this business and I was like oh cool and it made me want to do more reviews so like you know it’s sort of encouraging and giving users that dopamine hit along with I think it’s a one either hit him with a dopamine hit or which they kind of tick tock did it’s like they hit you like these people are viewing and then they’re like but put into the curiosity where like but they didn’t tell you who it was that was viewing it right yeah the best thing they do because like in Instagram even
though like there are thousands of applications claiming that we can tell who have been weaving your profile yeah this is this is not possible but in Tick Tock you actually can and they send notifications like someone viewed your profile five times recently and you’re like oh and obviously you just to go immediately and you check who that was yeah and I love the fomo aspect of it too on this topic because one of uh our other clients we did a email promo and
the second email that we sent out we went from like the benefits of working out to here’s our most popular workouts and that increased 1.8 percent 1.8 x actually so about 80 percent of the workout completions because that was our goal like how do we get people to work out once because if they activate a trial and they work out they’re more likely to stay on the platform and hey and so we’re trying to activate that but that fomo link too right like leveraging that like you don’t know whose future
profile or come in come figure that out yeah I really like that for them for those guys for workouts I would do something like uh do you know guess which workout your friend just did or something yes yes I love it yeah or here’s what everybody on the platform is working out on right like or you know for Josh hey man like thousands of people like 1813 people have agitated today top five in our whole like I don’t know user base you just became so quiet I don’t know
Sportsman Sportsman I know I love it hey there’s the other push notification that I want to talk about too Anna where one of my friends shout out to you Masood who’s in our app Masters Academy slack group NASA group is a paid group just for anyone who’s asking but anyways it’s you can learn more I’ll just finish the plug at masters.com Academy but he shared
this he’s like look guys I’ve been you know sending a push notification when someone cancels a trial and he says look say 50 off and I was like Masood can you would you mind sharing all this and he’s like yeah go ahead Steve I don’t have time to share you can share and so he started into this little link right here and he’s starting to see Revenue come out of it so these are people activated trial canceled your trial like winning back right like we’re gonna most apps lose on average anywhere from 60 to 70 percent of their trial activations and
so the highest number I know I saw was like somebody told me it was like 60 66 or 65 I was like wow that’s amazing but most apps are around the 30 to 50 range and so this is a great opportunity to try to win back to I would change that notifications a little I think it should be shorter and I would send something like you know like the countdown like five days I don’t know 10 hours two minutes left until you can buy it for like 50 less yeah so and like the countdown is a bit
like stressful always so people would definitely react I think well on that no I literally love this messaging that another client we worked with William he said he gave me permission I asked for permission guys I don’t just share everything William gave me this offer and he’s like I love this secret offer unlocked so we can just even be like secret offer unlocked right you know how much you can save within the app 30 40 50 60. come back and see what kind
of discount we gave you yeah so he definitely opens it yeah I like it so that’s something to try out let’s see if you’re listening but I really like this too yeah this one is great and like not just yes no but I’ll take it I like this like Alpha approach me too hey Anna let’s move on to the messaging side because we’ve been talking about it have you noticed in terms of like shorter is better longer is better I know there’s this great blog
post that you guys wrote that I’m going to link up into the YouTube description that you guys should check out on the blog so like some of the best practices the do’s and don’ts but like you said like shorter is typically better you see I’m in sales so I write a lot of texts always like cold emails and when it comes to any kind of communications like during my 10 years of experience I found out that I’m sorry but people don’t like to read and you have very limited time with uh with emails even less but with push
notifications uh if it’s like I don’t know that long I would be like who are those people what are they trying to do to me like why can’t they just like you know use 710 words and be like simple about it so the shorter the bettering definitely uh plus according to our statistics with our clients I don’t like it personally because maybe I know I’m too old but using emote is always like make you stand out not like ever after every single word obviously but you know
in moderation like especially if it’s somebody you know Christmas offer there’s it’s always nice to see again that energy of Christmas tree so if you understand and with uh well yeah this uh article that we have is pretty like extensively covers the whole topic on do’s and don’ts so yeah emojis you see it does improve CTR a number of words yes 10 sure exactly like what I said and I didn’t even read that article
shorter the better play on the fomo play on the dope and being hit like these psychological factors in there as well uh I love it and Josh likes it I paused the video just heard the suggestion from you guys for miracle morning this is genius oh my God what is this Josh what is this Josh has a great app it’s called Miracle morning yeah but what’s he gonna do with his applications I forget which one we said uh
yeah we said too much and then the frequency matters too like it’s a great blog post and that they don’t like to read so we’re just going to read it for them let’s just break it down for them let’s talk about the frequency side of things because how often should we send it shorter is better is less better than less better too then less is more you know what they say it and exactly it’s that because who likes getting lots of notifications uh like from I had it was some like huge Marketplace I installed the application and I bought like I don’t know something
for my dog or something like this and that’s kind of Market based which has like everything and my God they sent me like it’s up to 10 notifications per day about dog food then suddenly about cats up like their targeting was just like I don’t know offline that’s important understand they have to like close certain kpis and so on but why do I have to suffer obviously I removed all possible notifications after that like I muted the app and then they started emailing me and I was well I just I couldn’t handle it I
deleted everything unsubscribed from emails as well so obviously yes and if you’re not about making users pay for your applications I think the best part would be like to personalize the messages to make them you know actually useful for the person you’re trying to reach uh to or maybe to learn about your customer actually as well because well you have some kind of certain profile in your head about people who download your app but also you can ask them like I don’t
know send notifications like uh answer three questions about my app well not more than free again and then just talk to them about things that are important to you and you think maybe you should change something before they get on like reviews side in app store or in Google Play because people can be brutal uh sometimes I see reviews like I couldn’t download the app here is one star and you’re like but we didn’t even do anything
yeah yeah we’re paying attention to the reviews I think it you know looks like across the board about one or two a day it seems to be fine depending on your category for like e-commerce and obviously media type of Publications you can be more aggressive so if you’re a news app there are diminishing returns though so like around the news app maybe you want to be like four stay around there but I like this chart like that even for like software type of companies and I’m assuming this is more like push like you know subscription type of apps
yeah one or two is good like you can you can try to win back for one or two yeah that’s that’s right I like it anything else on the do’s and don’ts that you want to cover I think we’re good for now okay if you remember something for the advice I’m joking obviously well I also want to talk about this I think like timing matters too right and like is it better to maybe end of the day versus in the morning what is the best
time to get the best click-through rates have you guys tested that I’m pulling up a chart good morning obviously like everybody right now I think everyone I know wakes up and immediately checks their phone so that’s where you want to hit them some people wake up at six some at nine but in January like before lunch uh before like 12 p.m it’s the best time you can reach the user and it goes a bit lower during the evening because people are you know coming to their families they’re driving home from work they’re
not really like uh in the position to spend this precious quiet time with your phone and yourself yep and then the last thing I’ll mention too is you know like go read the blog post I think it’s helpful but I wanted to recap it just because I prefer audiobooks Anna so I’m just going to pretend like this is an audiobook of this blog post but in terms of like week of day tends to be we see this like Tuesday Wednesday Thursday generally our best sometimes Sundays are
really good so depending on the platform or like your category of app you know really play around with the week of day I tend to see higher conversions in the beginning of the week for my sleep sounds app and then like usually around Thursday Friday Saturday Sunday like nobody like our conversions just drop from like 15 on a Sunday to Monday to like eight percent on a Saturday so well you see no matter what category is the weekends is not the best time obviously yeah and then well here’s what I was thinking too like based off of my conversions like the discount for that
push notification we talked about earlier will like I you know I really want to get fancy like could we be more can we give a bigger discount during the the Fridays and Saturdays when people when I see lower conversions anyway versus Sunday and Monday where I see higher conversions so like hey you know I’ll give them a lower discount they also say that the best days week days to sell something so maybe for sending discounts as well are Tuesdays and Thursdays Tuesdays and Thursdays
there you go according to like astrologists if you’re a dancer if you’re a cancer anything else on the the push the other push notifications that we should be sending here well maybe know I have an interesting topic to discuss some applications that you have installed and what kind of push notifications would you like to be sent but you’re not getting them like because
for example from some shopping apps I would love to get notifications where like they you know they select uh some I don’t know outfits or whatever like uh maybe stuff I buy for my dog or something and they uh select something I would like and if most of e-commerce applications they send an email about that and like it again it goes to the promotions tab in Gmail and I never see it but in applications getting a push about it that would be like way better or maybe applications selling
tickets for Airlines or something when I’m interested in uh like the lowest price like I would like to sign up to this some particular destinations or several ones and then when the price drops or maybe when it um increases as well I would like to be notified what do you think no I like that I think Hopper does a really good job that I had interviewed him way back in the day and they would run Facebook ads and they would have this automated system Anna
where it was just like people in San Francisco you know like they had this they let Facebook kind of figure out the targeting maybe it’s kind of weird now but like anytime it was like real-time stuff where there was a price drop they would just hit them and then they would do ads but you got these customers like utilize push as long as it’s timely I find like if a push notification isn’t about like I hate it it’s just like if it’s interesting I actually love it I’m like yeah it’s great yeah it’s like an email subject line yeah perfect comparison
oh yes Anna I use Hopper and they have notifications like that maybe I should use helper is it something like localized in the United States is it or not I think they might be everywhere but I don’t know because I never even heard of it I’m sorry but that’s hilarious or reminds yours too I want to say hi to a few people that have Josh henrique from Brazil hello Horizonte Brazil hola
uh yes I only use this in very basic ways we’d love to learn about how to use them better there you go Adrian has a meditation app it’s Celtic he’s in Ireland and so he does Celtic meditations so you want to give him what other push notifications yeah well probably you know like people meditate I think again mostly in the mornings uh so I have several meditation apps installed on my phone as well I just I rarely use them I’m sorry for all
the fans if maybe I should do it more often I promise you from tomorrow I’ll download the app and your app and I’ll meditate with it uh but I always like uh you know like we added new sounds like based on what you like maybe you would like to try this one we noticed there was very clever one like especially for me they apparently they realized what kind of person I am and they’re like oh no we noticed that she didn’t finish like a 30 minute meditation would you like to try like a seven minute one and
I was like yes seven times I have that was cool oh because you probably know you can see that if the person is into like longer sessions or maybe he wants shorter ones or and sometimes like also for people like me who uh couldn’t stick to it and you need they think like 21 day right to establishing your habit or something like that well make him go through with it like uh send him reminders or something yeah I think most of the meditation app do you send reminders anyway like it’s time for
a meditation yeah and I think that’s kind of boring and it’s like here’s what everybody’s meditating you know here’s you know open up see what people are meditating today what meditation is popular today I think I’m always more interested in that type of stuff like okay you know fomo you know I want that I want that it’s a play on the psychological triggers that we all have like it’s like I really like that so or someone viewed your meditation profile you like that Kurt says can we get a link to this
report I did put it in Kurt if you’re in LinkedIn unfortunately didn’t go through the comments it’s on YouTube as well but if you go to no ticks website and you go under block oops Yeah it’s just all out there there you go and this this format’s kind of weird okay there it’s all under blog but if you go to this one where it says push notifications click-through rates in 2022 it’s the infographics and you’ll find that too and a lot of this stuff I’ll be covering in a future video that I’ve got already lined up for you guys as well cool Anna love this
you wanted to talk briefly for those who might have websites and I’m just thinking about Josh here a little bit and I know a few other people have some websites talk to me about the web platform of nautics like yeah go ahead so what we can do if you have a website it’s like I mentioned uh in the beginning if the user sign ups on your website we don’t need him to be exactly on your website to send him a notifications sometime and mostly we have news and media websites as our clients so because it’s important for
them to send some I know huge piece of news so like and be the first so that’s what we’re doing and and your user your customer doesn’t need to be reading your website at this moment so we just check whether he’s online or not if he’s ready to receive uh notifications and then we send it and according to uh our like we about like once per quarter months per three months we compare uh our service to competitors
and we know for sure that uh we deliver and we subscribe uh usually we outrun Everyone by 30 and that’s actually a lot uh because also the delivery rate is crucial or we don’t take like lots of time uh to send uh the notifications and for example if you’re a News website and if you have several million of subscribers we are not sending them yet like you know in small parts so like for example first a million receives it at
uh uh at one time and some people will get it later everybody will receive it precisely at the same time so that’s usually very important for news clients and about monetization what we do uh the thing you wanted to ask me about is actually we do immunization with in-app push as well so if somebody wants to show you yeah so it’s available everywhere so we subscribe uh user on your website on your landing page for example which is uh well we subscribe
them we know with them as an audience for our advertisers and we have a lot of connected from different categories you can always talk to us like what kind of advertisers you want to be shown because there will be obviously a name of your website so uh the subject of notification will be a name of your website and then there will be like a small creative for the advertisement and then um the advertisement itself and if a user clicks on it you earn the money and people some people use both actually
like even actually newspaper websites they have notifications they send their own like about some news I don’t know new article came out and they can use the administration push at the same time usually not much because they’re more about the content anyway but other categories of websites like with online games and so on so they usually connected to us due to monetizations and
we send ads about other games basically because we know that the person likes games and we well we know a lot about him we know what country he’s from if he’s using Android or iOS and many many more things which allow us to be very precise in terms of uh targeting for our advertisers so everybody gets good results yeah I love this is for henrique we figure out the there’s a Brazilian company right here yeah subscribers manager in Brazil what’d you say we
actually have a manager in Brazil okay I like it yeah so look looks like you can just send some ads too I didn’t know from the push notification side I think from the app side of things maybe you know as we are using data to support this maybe after six days after a week and a user is still using your app but they haven’t subscribed maybe try to monetize them through ads yeah exactly um I think actually even after doing three days if you did subscribe it’s time to send him some other ads
at least you know you have this time before he deletes your app you can earn some money on ads yeah I mean it’s what gaming companies do right like they wait a little bit to try to get you to get engaged with the app and once you’re starting to get engaged that’s when they really start pouring on the ad side of things too and we can control that within the platform like what China ads we want our users to see uh usually all almost all clients they have supported from the manager or from our support team like
most clients depending on the volumes everybody has the manager so you don’t really have to do it by yourself well if you don’t like to talk to people you can do it in our platform but usually you just talk to your manager and he does all the settings for you it hey and for most of your clients do you find that they you know when it when they’re thinking about a push notification strategy are they doing like drip campaigns which are very popular in the website of things with the digital marketers like you know
they’re selling a course so they get you to to give me their email and then they have a drip campaign are you finding that most people come in and they have this like drip campaign already thought of I actually yeah okay uh usually if people know that they do but some can ask us for advice for example and that’s why I’m sorry about my dog uh anyway uh uh we also have like a team we can we’re able to you know give some advice and so on so uh that’s also something that we provide
to our customers how do you guys break that down like how do you break that down for me then how do you think about that push notification what does that Journey look like from that first push to and then how many pushes do we have to do like break it down for me well it depends a lot on the category of the product so I there’s like something Universal meditation we’ve got a couple of meditations always meditation so we’re on the website of meditation and you want to what you want to you want people to install the app
well let’s say they’ve installed the app already right and then we got them they enable the push notifications they didn’t subscribe what should we how should we drip this push notification to this user look how we talked about that in the beginning so uh try in one day and then uh maybe in three days and then well here like we just thought that if you didn’t subscribe in three days maybe it’s time to just monetize him with ads and then probably he’s gonna
say goodbye to you anyway like he wants from the start but you’ll just have that small window it will make him useful for you I love it you’re like let’s just monetize them right away that’s it I like it I like it Dean all right is there when is it gonna be time for a dead joke yeah all right all right Anna let’s let’s get into this all right let’s get into the Digest [Music]
hold on Anna before we do any dad jokes look guys this section of the the show if you want us to take a look at your app in the future live stream we do have a very very long wait it’s like a six month wait go to appmasters.com audit masters.com audit and then it’s got some heat with us how long okay everything’s ready to go I’m locked you heard that right all right okay I’ll let you go what can you say to your furniture but not to your partner what uh those solid legs can hold a lot of
weight it’s a good one and find mine did you print them out no I just take screenshots all right and I accidentally took my cat’s medicine last night don’t ask me out there you go that’s a good one right but a if you
thought Anna’s joke was better put s if you thought my joke was better and what should we play for should we play for anything I don’t know what do you have in mind I mean usually I do drinks or dinner or we can do something fun I did a salsa challenge with one person where I had a salsa I lost because then I had a salsa because he was drinking salsa lessons so I’m hoping think about it are you supposed to do salsa challenge like like this so if I lose you lose you just have to record yourself doing a salsa dance
Okay I accept that okay I’m really bad I hope I win oh what is this no it’s tied right now okay we need a dog can you see the results oh right here it’s in the comments for me gets not text for oh me Dare You Patrick sorry Patrick I’m inside this is what I do oh no like not
everybody’s coming in with a no thank you I appreciate that oh no Samuel’s giving you multiple ways yourself all right let’s get Let’s Get Serious Casper’s got his app my Inc my app is ranking why is it so low my keywords should I focus on them and what keyword should I focus on and what should I put in my subscription all right Casper let’s take a look at Casper’s app right here I’ve got it
uploaded you this is cheating and uh look at this just a bunch of A’s okay wait a second what kind of games so this is a party game app for Casper yeah okay [Laughter] charades never have I ever so yeah I’ve seen these type of games too like these are you should have launched it during Kobe
that would have probably broken the record yeah so I’ve worked with a couple of these apps to I think given that you don’t have that many downloads Casper I would start with a truth or dare game or never have I ever like I would almost start in the niche ASO these days is really really hard so one of our apps we just launched this week we got it you know I did some keyword research we got it to actually the number one spot now
but it was a lot of keyword research and it’s in the Sleep Sound space but it’s narrower in the Sleep Sound and so party game space but narrower and so really do some keyword research on Truth or Dare or never have I ever or charades or some other party game that you think might be interesting because there’s a lot of these type of apps and you’re just competing with too many big ones let’s say let’s just put party games for example during a party the party is over
probably yeah maybe or it’s okay it’s just getting started we’re a little tipsy now so here like you can see like you’re you’re never gonna beat heads up right like so there’s some big ones out here that you’re never gonna beat but like let’s put never have I ever and then now you’re like oh there’s dirty Edition and then there’s other ones and so that might be a more interesting keyword than the one that you are focusing on so like these ones
you know this is how I would try to go after this category just split it up it’s just I’m just curious let’s check truth or dare oh you want to play Truth or Dare okay let’s do it not now but just check like the rankings okay you’re like oh Steve I don’t play that with you uh okay truth or dare well still there’s a lot and Marcus
studios are apparently like doing it all yeah exactly there you go let’s let’s pick on Marco Studios Madrid there my God what is this like with the skull on the on the icon funny jokes oh that that’s that one I will download yes or no spin the bottle see Truth or Dare for couples this is what I’m talking about this is the approach I would take why why would you need to spin the bottle application for spin the bottle like it works
I I don’t pretend to know I’m just seeing too many apps making money for doing such little things Anna that I just don’t I’m just like um let’s see if my Android my Android’s having part-time casting so let’s see if this holds up okay darn Androids all right we’re just gonna give you the win because ever since you said two months free
you you’ve won it Anna okay I’m gonna try to pull up the app Casper but for some reason it’s not working all right let me try it again maybe for a good reason maybe we shouldn’t see it anybody have any questions to buy me some time and anything on the push side you want to talk about that will buy me two minutes Anna I’m gonna buy it you wanna give me two minutes is the voting still continuing like about the salsa challenge because you can you can give me those A’s now so Steve has to dance no trust me you
don’t want to see me do a salsa I already did that really okay is it is it online somewhere can we check like what I shared it on Instagram I’ll get your I’ll tag you on it when I have to actually do it because it looks like it’s not gonna I’m not gonna win all right got it here’s Casper’s app Android’s rule yeah party G’s
okay oh look at that we have b99 cost after gift it’s a little confusing welcome to part of the games begin three three open gifts okay I don’t know what that really means but let’s go into it what do you want me to what do you want to play Anna uh Charmaine charades okay TV movies oh my God books books
13 reasons why I didn’t know that was a book how would you even say that again I’m not gonna look go ahead oh yeah I can’t look hey you already know I know I think this is really hard okay is it just is it like uh the casting because it seems like uh it’s a bit slow you know when you change the screens or it’s just it is it is very slow it’s the app is fine uh so connection is not very good though so you guys can’t see this right now but
the lifetime offer is 199 and the yearly is a dollar so I would change all that around it’s too cheap yeah it is too cheap and it makes you feel like so Casper you want to show this pay while during the onboarding process most people who buy will buy during this onboarding process with Android if you guys want to start monetizing Android reach out to me I want more Android monetization strategies and I’m willing to you know kind of figure out in the beginning make a deal and give you a little bit more than what we normally
charge so if you’ve got an Android app it’s getting downloads by the way give me that but it’s not monetizing let me know because I want more yeah for the next that joke around if you want a discount on your Android app you better put s’s I want that yeah it’s like so the difference at 99 cents I don’t like I know you know for these type of games I’ve seen you’re gonna have to play around with pricing but like I think at least like 5.99 or
something I think so too I think so too oh I think he’s here Casper so what’s the best way to try to get them to buy and unlock new categories and also like through ads so when I return home like you should try to have some ads in there as much as possible because on Android and this is why I want more case studies on this I feel like it needs to be both at like in-app purchases and ads so there should be
like a banner ad up here you know like or even an app open like rewarded videos in between the games like if you want to unlock like you know the next game sure show them the video ad and like the one with countdown so and if they don’t watch it sorry no game yeah I don’t even know what any of these things are A Change Is Gonna Come I’m sorry it’s me who picked books we should have went with the movies well I pick music and you guys can’t see me updating this because
I think fireflies it’s music right yeah this is music I think it’s a strike by Owl City or some or that’s the band okay I don’t know why I know that all right and I’m gonna give you that first round but we’ll play round two do you want to go first or you want me to go first with uh with what now dad jokes round two for dad jokes I’ll go first okay hit me why is the picture arrested why is the picture arrested why
it got framed okay huh all right this might get me in trouble Anna but I’m gonna go for it all right so don’t come after me what is the difference between Iron Man and Iron woman what one is a superhero and the other is a simple command [Laughter] this is reading okay don’t come after me I do the laundry at home okay I think I
can say this joke I think people are gonna vote for you now but that’s a good one I’ll remember that I like that one too I just thought it was funny all right let’s take a look at David’s app David says growing downloads and monetization so put s if you want and then you got an Android app and you want to discount on some of our services I want to play the Anna game and then put a if you want nautics for two months what that all
right here is David’s app let me pull it up here uh oh okay that’s that’s a very cool idea actually I like it so pick it with friends vote in no compare and get decisions so like compare two images vote create groups with friends make groups public so things that you want to buy or things you want to wear I’ve seen that with this too so
how would you grow downloads for this app market the two women who are trying to decide between two bags two outfits two guys anything yeah and I think for this type of app like I’ll I’ll go to app follow right now and I’ll kind of look at keywords I could be wrong on this right now but I think for this type of app I don’t think a lot of people are searching for this so it might be this or that right like that might be the primary
keyword for you but it’s also this game would you rather yeah is also so I think like Anna said like for app like this David you’re gonna have to kind of not rely on ASO and just like Drive downloads through other means and so I just feel like this let’s say this or that let’s see if there’s any search volume for this 32 not bad I don’t know what the
competition is it’s not bad well yeah would you rather 21. would you rather 21. oh would you oh would you rather or would you with the letter U but I think would you rather is up here ah okay sorry I got it yeah the the right spelling it’s would you rather 49 see oh yeah yeah so maybe I mean if I since
I search for this or that and this came up so this is not bad so maybe that’s the right keyword like all I know is this one only has 146 reviews and it’s it has it in the title so that’s good but this one has five it’s either tot this or that so I think I would go after that keyword this or that versus what you currently have which is pick it with friends and vote and no so go after this and that yeah he does have some monetization so let’s
take a look at the app you have some questions for you Anna so but we do yeah hey look they’re asking for push notifications right off the Jump have you got any data on this what do you think about this is that the right way to go uh well no it’s actually I think it’s better to make it after onboarding okay if you want to be like in uh you know in touch regarding your offers and your own
messages if you want to monetize people ask for it right away all right because maybe he won’t even get the uh the onboarding that was really slow I don’t know if it’s just my internet now and I don’t have any data on this but I do want to test this I think it’s instead of saying sign up say continue with I’ve seen this with other apps yeah I think that’s better way better I agree yeah so test that and let me know what happens I’m gonna take a screenshot David and let me know oh that was our goal when we started
he’s here cool thank you for voting for me let me know uh my sexist joke one okay I think of course David I don’t know what your sign up rate is but I personally would show a this or that example like a nice one that you can sort of filter and curate in the onboarding to give them a sense if you’re and that might increase your
your sign up percentage because you know like I didn’t really want to sign up but you’re here and I’m doing this for you so I signed up but honestly I didn’t want to sign up like really do I really want this app Center rain Anna son of course of course yeah what else that’s easy pizza or pasta oh my God I don’t know this is like this is the worst question I don’t know can I put 50 Coke yeah same Coke okay pasta
pasta yeah see what people put well it’s pretty 50 50. it’s tough for everyone iced coffee or hot coffee hot coffee really I like guys hamburger taco hamburger of course oh Wow we lost wow interesting so I thought there’d be more but there’s not a lot of audience interaction there are no pictures am I right yeah there’s no pictures it seems like it’s a lot of stuff just the words with images so
to get users I’m sorry where is monetization part I don’t see it I think it’s in this coin supposed to be somewhere oh yeah Dave I don’t know what your goal is for this I would try to have some ads like I don’t know if you’re going to get monetization on this maybe I have to like this is a camera text you got one sorry for interrupting maybe you can uh
make people buy tokens not for voting multiple times but for making multiple uh posts with voting like limited to one voting per day and if he wants a second one he has to buy tokens and as he has definitely some ads or swimming oh no no wait he either buys tokens either he watches the video to continue well the advertising area I think that would be better yeah I think so too because I thought there’d be more
you cannot even find this monetization if you look that’s why I started to ask yeah you can’t hiking or swimming and these pictures on the background would also be uh nice I think they can be pictures if you follow other people oh yeah David I think in my opinion a friend of mine told me they did this too have some Bots like right now it’s just seeing your profile makes it look empty so have different profiles and
call it Steve yeah like yeah calls put celebrities on there like have different people so it looks more busy because it looks empty for you and uh um okay let’s Sonic and then what yeah they’re not how come we’re not seeing this type of stuff I don’t know that’s kind of that’s great maybe because we’re not following them it’s it’s supposed to be like Instagram
like feed yeah I mean even Instagram like play on Tick Tock there’s discoverability versus just when you press explore yeah I think it would make sense to show the post by themselves not the profiles yeah just show these show these instead they’re really different oh okay it is sorry uh I like for you more like sure I like shirt too okay let’s show these this makes your platform look a lot more
lively than okay Kelsey let’s assume this is your wife or because they got a blue check mark too Park our pool oh slow definitely pool yeah things like that let’s make it fun okay good luck man it’s a good it’s a hard platform to try to monetize this could just be a fun project for you so if that is the case then have some fun put some
ads like here you know put some ads on here as I’m scrolling there’s some good opportunity for Native ads and uh well someday a brand will contact you like you you already have Netflix and Hulu uh Netflix will contact you to pay for advertisements which says that it’s better than the the other one that’s yeah I like it Kurt has a question for Yana how do you blend app and website notifications um well just not send them uh
at the same time like usually when we have a client who has both the app and uh the website uh to make sure that the user don’t go crazy uh we just separate those channels and use them for different things let’s say so if when he sends an in-app notifications uh the web certifications won’t be sent for example but if it’s about monetization guess what my answer would be send as much as you can I like it I like the aggressiveness I know and you know a friend of mine told
me this and it too like just because we don’t enable push notifications doesn’t mean we’re the normal user he added push web push notifications to his website he saw a huge increase I gotta do it you know I know Anna I voted for you too Anna on the first round and I’m gonna do it too it’s like yeah why not when I’m going live or there’s a new video or there’s something that I want to share with Miles yeah that’s crucial yeah I want to send those questions so yeah people do enable it just because we don’t doesn’t mean that it’s like three
lines of code and then you’re golden yeah and my my website’s built on WordPress so not ex so we have a plugin for WordPress because WordPress is not the Super um well it is user friendly in terms of you know making it easier for the webmaster and so on but whenever you try to integrate something you’ll be like Oh I’m sorry where do I put the code how do I edit the my site so WordPress is usually maintained a very different plugins and you have plugins for Logics as well so you copy I think
it’s one line of code for the plugin and there you go so it will work uh seamlessly and just if it was regular website not WordPress yeah David said so we should have more followers when they sign up no David like yes you can try it but your home feed should just be like Tick Tock like discoverability right like I didn’t have to follow anybody on Tick Tock I can just see content so yes allow people to follow don’t remove that but just change the home page so that everybody’s
content is on there whether I follow them or not that’s and you can see Instagram like see where people are moving towards like discoverability because of tick tock like you can even see Twitter Instagram it’s like a for you page you know not a follow follow this so it’s no longer too yeah 13. I don’t know I don’t know when it’s gonna give me up but yeah when did they create Instagram I don’t remember I remember using it like one of my first posts was mine sun was probably like
months or like 2008 time frame 2009. I’m just curious uh 2010. 13 years wow all right let’s see who round one round two do you have another dad joke because I think I won that because people are like whoa Stevens there’s like a man watching you so yeah well Mary gave me gave me the S she said so Mary I won that one all right you got a game
tiebreaker murder what about the girl power you have one more dead joke One More For the Win oh my God I don’t have let me try to find one okay I got one you want me to go uh who’s watching us um okay ready while you find one okay found one you wanna go first or you want me to go
first I’ll go first how do you find Will Smith in a snowstorm how you look for Fresh Prince I like it okay Anna a detective showed up at my house and asked me where I was between five and six I told him kindergarten there you go all right but s and put a no matter what we’ll probably give you the offer anyways but just for the tiebreaker there
and if you guys are looking to add push notifications whether it’s your website or your app and seamlessly integrate it I love the integration of web and app I think Josh like we got we got to talk a little bit later because it’s gonna really get you to have a multi-channel approach to all your marketing and your app marketing as well it is nautics.com and remember to mention app Masters and they will give you or Anna and they’ll give you two friends
mention Anna you’ll get the two months for free no matter how big your subscribers are if you mention me you only get one month so you’re gonna have to mention it and uh you get that two months for free and you can start automating it and start seamlessly integrating the web and website or app and web notifications Anna if the audience wants to connect with you in any way you want to send them anywhere else besides nonix.com it’s on notebooks.com that’s my email
enough and Anna’s LinkedIn profile is linked up into your favorite show show podcasts media consumption platform as well all right Anna anything I missed any parting words that you want to say I think we’re good all right well good well we’re gonna have Ariel next week to really break down ASO so he’s the CEO and co-founder I believe of at figures he’s either founder or co-founder so that’s why I said co-founder but he’s gonna break it down and we’re gonna talk about ASO how do you do it in such a competitive landscape to this day so every Friday at 9am Pacific unless I’m
on vacation you join us here Anna thank you so much for coming on doing this all right you wanna I think you’re gonna you owe me a dance video Anna look S no now is it supposed to happen now no we’ll give you a month I lost you lost two to one I mean unless there’s more votes both LOL I love it Anna thank you so much for coming on doing this this is quite fun all right guys thank you guys for watching have a great weekend
bye