| Source | https://www.youtube.com/watch?v=JSU5_5Vf8UI |
|---|---|
| Readwise URL | https://read.readwise.io/read/01kv42qhyvk887cjjrcsw5r1tn |
| Readwise ID | 01kv42qhyvk887cjjrcsw5r1tn |
| Date | 2024-01-19 |
| Author | App Masters |
| Category | video |
| Cover image | https://i.ytimg.com/vi/JSU5_5Vf8UI/sddefault.jpg?v=65a80f9a |
[Music] what is up app Nation it is Steve p young founder of app masters.com and welcome to your morning Friday jolt that you’ll need to get into the weekend and
hopefully have a phenomenal next week and we are the app marketing channel it’s going to really break down what’s working in the app space give you all the knowledge you’ll need to grow your app downloads and your revenues and I think the big theme of 2023 and then going into 2024 is all about Ai and we’ve got an expert with AI to help us tell us what are the best tools to help supercharge our marketing and you know make marketing better and what I’ve heard you know we’ll bring her in a little bit too is that
humans with AI tends to be the best combination so you can’t fully automate it but having some human element and using AI to help leverage our own human brains is the best way to go so without further Ado let’s bring in [Music] Ryu that was loud you that sorry I know
I know I didn’t expect it to be I didn’t expect it to be that loud too I told my team to lower it I apologize no comments I will fix it I apologize though I appreciate the effort my God all right I should have somebody on my team actually watching so they can actually see the impact of this but anyways rayu I was so drawn off by the the loud noise how are you welcome to the show thank you I’m so excited to be here thank you for having
me want to say hi to a few people Kevin week in week out good to see you brother and then we got Ricardo is here Louise good to see you my friend thank you for saying Venezuela I always get it wrong at Buster is here hey Steve love your videos love you at Buster David’s here nurx is here as well Miguel Pascal from LinkedIn okay sometimes then we got more people saying hi so good to see you guys here too and then NX we got your question as well but let’s start it off R what are your sort of let’s start with
maybe like the engage or maybe let’s start with the ads side of things you know for me I feel like ads and engagement or the ways that we’re internally using AI but what are your some of your favorite tools or how do you think you know AI will sort of impact at campaigns let’s start off with that first so let’s start with first of all I think that AI can help any business you know speed up the process to bring any product to the user’s hands faster and more efficiently so first of
all I think any business should really look out for the right opportunities to integrate AI in their business um so if we’re talking about um what kind of needs your business have in order to integrate AI right you need to look at what is the problem you’re trying to solve first of all your budget how much handson you want to be and what’s your style like what do you like
better um so can you see me can you hear me Steve yeah okay great um sorry I was telling my team lower that volume I was like lost you for a second you’re the star so I just made you this you’re okay Center great um sorry um so when we’re talking about the needs right there’s two ways to look at it first of all are you looking for something to support your business to establish it or are you looking to integrate something inside of
the app inside of your product as we said push notification ads promotion copy um so you know and in my background I’m a product leader I work very close with design and marketing and translation people and engineers and there’s a lot of copywriting and there’s a lot of back and forth about approval and sometimes it takes days I don’t know you know you’re the app Business it
always like who writes a copy first who is in charge of it um how should we write it it should be more spiced up or not there’s a lot of ways to look at it and I think that’s where AI can really help when we’re talking about Ina um support um there’s always um like the assistance as well we looking about a lot of assistance support they’re becoming more and more human more friendly right less robotic so that’s
always nice and and good and I tried uh a few different tools um regarding ads and promotion uh first of all I think everybody knows chat GPT that and Bart uh from Google that always can help us uh write nice promotion and um push notification you can really try and uh different prompts in order to get to the right style that you like
um there’s um you can say like I want like a Christmas thing right I want to have more engagement tone to it I wanted to have more z uh gen Z tone to it because that’s the target of my users right now so really trying different possibilities and different prompts as you go along so those are uh the first two I tried also something that’s called an app called uh shortly AI I don’t know if anybody knows them they do um another
another integration with the gpt3 for Content it’s shortly AI yeah and they help with content uh creation and with the writing process another really really great tool that I was really like Blown Away by it to be honest from a marketing perspective is cop AI when uh they have
actually one free seat subscription they have prompt template they have an amazing onboarding you know that kind of gives you a feel of customizing your experience and exactly what you’re looking for and they have a marketing OS Pages as well um so I tried all kind of different uh prompts over there like I try to do give me like 10 I wanted to do like promotion for Google ads right so
you put the subject in what do you want to promote and they give you like 10 different possibilities for your Google ads according to the Google guidelines I like the style I like their UI very straight forward so I really recommend really drilling into that one if you’re into marketing and you want to push uh any kind of promotions uh out and you’re not really um Savvy about like Google ads or Facebook ads you know sometimes
you really need to well in the past you really need to be an expert to to do all that or hire somebody to do that but now you have all these amazing tools all integrated into one space um so from a marketing perspective I really really recommend um that tool checking that out um you know there’s also canva which is very popular out there I love canva Yeah canva is just amazing for any kind of of
use that you need if it’s presentation they have ai utiliz for visual content and image generator um they have templates and design suggestions uh based on the user experience they have a free subscriptions as well most of those tools have like a free subscription but also have a pro um kind of like uh option if you want to go uh more in depth um so like for women an AI you know I really tried to do something I
needed to get an image and make it like circular very straightforward thing I’m like oh my God how do I do that I just went to canva I popped that image in I’m like crop it and save it it was seriously two seconds to so you know all those things that usually takes marketing and design a lot of time right now you don’t even need to approach people you you can solve it yourself I
like it so I really really recommend that that’s regarding like prompts post notifications social ads uh I know that copy AI also have like different kind of uh other thirdparty tool integrated in them so it’s all about do you have enough budget for it what are you trying to solve and just finding the right tool um working also with design a lot of times you know there’s a lot of
generation uh tool yeah and we have mid Journey out there that probably a lot of people are trying out um we have Dolly um canva is also a big one of them Wicks have it as well um it’s just all over the board you just need to find the right use for your needs what you’re trying to solve inside of your app and I say to to everyone that I talked to just try it you know most of them are free just play with it and see what kind of
tool drawn you the best like for me I really liked um well I’m jumping into that other group of supporting your business when we me and my co-founder which I think you know Jenny poock and ginski uh when we founded um women in AI we wanted everything to be generated by AI like we wanted to be hands off as we can I’m like we’re that’s what we’re
promoting that’s what we’re trying to push um and I tried we tried like different kind of uh website uh generators uh one of them was uh ten web uh they do an U worldpress kind of website um they take care of Hosting they have ai recreate which I really like they you can put like a website that you really like a competitive
website or just a website that you like the style of it and it will create your website similar to that style so that was a cool feature um I really wasn’t drawn to the worldpress I wanted to be as less handson and really wanted to click and go and that’s why I didn’t go with that tool um there’s also durable AI durable AI is really fantastic it’s like three clicks
and you have a website basically they have a CRM um they do copy they do domain operation they do all kind of different things but again it’s all about the Style and what you find yourself more attracted to yeah um we decided I’m gonna interrupt a little bit sorry I didn’t do a proper introduction I was thrown off so my apologies just so you guys know Ryu she’s the founder of women in AI with Jenny a friend of ours too and Lana who have both been on the
podcast and she’s got a a long career and a highly accomplished lead product manager with extensive experience in AI ml machine learning for those who aren’t familiar biotech digital therapeutic gaming and augmented reality and so really great and if you what are you guys doing with women a are you just trying to get a community going can you tell us a little bit about that real quick definitely so first of all um in women in AI it’s a community platform aimed to sell Cate and Empower women in the digital digital
space of uh AI right um so we wanted to bring women together around this subject um we wanted to we we saw that that a lot of women are less and less engaged in this in this domain and actually an article from uh Flex jobs uh showed that I think uh 54 of men are using AI either in their professional or um their
private uh life personal life but only 35% of women are using an AI so we really wanted to tackle that issue and bring women together uh in any stages of their career right um if they’re students or their Founders or CEOs or Venture Capital just bring them together and talk about the opportunities we have uh that NW work with one another get to
know and talk about each other’s needs and how can we help each other succeed right um we have a podcast uh as well where where we talk about with other women how they interact and how uh AI is impacting their life or their career and we try to help one another basically uh we have a website as well as you shared women and.com we also have a LinkedIn group and please join us uh so we can
have Fun’s probably there already so she said very impressive hey one of the things that I know I wanted to point out something real quick with the data. a they changed their name too before but they did say that AI was the big one and then apps were obviously the AI is the the big theme of this year where oh man I had it on my other screen okay I’ll pull it up again but I wanted to show like apps that are actually using AI within their apps are seeing higher growth potential than apps that are not
actually leveraging AI in their own apps yeah that’s exactly right Steve and let me tell you something from my experience in my career so previously I worked at together lab which is a gaming social uh app that connects user together uh in a 3D avatar uh uh surrounding and what we did over there we integrated with Spectrum lab AI which they do content moderation for trust and safety and the
problem that they were trying to solve according to Business Wire and ADC more than 80% of uh us Gamers have experienced harassment or bullying in some way right um so what we’re trying to do is moderate and remove toxic content by recognizing the user Behavior so inside of the 3D room when they we’re texting one another or if there’s a
voice chat to really recognize that user user Behavior behavior and deduct that uh from the user experience and the result were fantastic that was in 2022 I hope they’re still doing great because it’s such a fantastic team both together lab and Spectrum lab um and the results were amazing uh when you look at retention and arpo uh which is average revenue per uh user we saw like 20%
higher for users that experience deduction of toxic Behavior so you’re using AI by not showing you know that toxic Behavior to user and those user give you back their you know trust they’re coming to your app more they’re buying more right they feel safe enough to spend their money they choose to stay because this is a safe place and I remember also listening uh to your podcast actually uh when you talked uh I
don’t remember I’m sorry his name but you talked about an app bullying right oh yeah yeah uhuh right so uh and they also use AI um in order to deduct uh kind of bullying and and really attack that issue in every perspective that we can so integrating AI inside of your app if it’s an assistant that you know kind of help Al so user navigate between the
user experience sometimes you know user don’t have the time to do the all on boarding tutorial and if there’s just something there to help you guide you as you go along without you asking even for help can do a lot to your experience to the user experience and for their retention as well I mean I’ll I’ll speak on tactically how we’re using AI obviously every I think everybody knows you know I’ve used it for coming up with app names so I’m like hey come up with a couple app names for this app and then
keep it under you know x amount of characters I’ve definitely used it for descriptions and then what we’re really focused on these days is inapp events and trying to really leverage them for not only ASO but for conversions as well and possibly Apple features and so I’m trying to push more more inapp events for a lot of our clients and I’m using AI to do just that and I’m trying to figure out the right prompt are you because it’s kind of hard to to the right prompt but it’s so much fun to
experience with that you can use Bart and it will show you one thing you can use chat GPT and it shows you a different thing um so you really need to like try an error yeah but also reiterate it’s so much fun to do and I really encourage everybody to to just try it out yeah do you have a favorite prompt or you know what’s your number one way of using AI whoa oh sorry it’s okay we’re just having volume problems everywhere okay
guys AC when we were offline it just kept on going um so my favorite prompt is like to be honest also in my personal life I use it a lot like I use a lot for like congratulations cards and like you know you know teacher evaluation stuff that I need to write or all these kind of things that I’m you know my kid got in trouble with another kid and I wanted to write something really sincere but also politically correct
that it will sound good you know so I like as far hey can you could just give write me a short like few sentences about like my kid hurting another kid and how can I mitigate that and it gave me like a short blur that I really really liked and I’m like hey can you make it like nicer also and it tweaked it right to in order for to accommodate my ask so it’s really fun to play with those prompts and try and try it out uh
in business wise um I’m you know if I’m writing push notification and just sending it to marketing right I’m like hey I want to do a push notification for Christmas uh like uh promotion that we we’re having so it write me something I just shoot it to marketing and they don’t even need to think about it right so from ideation to the user’s hands the process is so so much shorter now um so
I like it I I wanted to I was like write marketing copy and this could be the worst prompt in the world so don’t judge me okay but I said right marketing copy about getting ready for tax season targeting businesses that include the following headline with the and I have noticed that chat gbt is not very good with like character limits but like 30 character limit 50 character limit 120 character limit and it doesn’t kind of came up with some stuff I like come up with three more I was like can you lower this to these many characters but
anyways this is how we’re writing inapp events this way right right I love that and also um you know what I like about um chat GPD if you try maybe one one command and not like give it three prompts at at the same one same as might it might do a better job and try to do the same with word and and you know compare the two and try to find the right one for you um that’s what I like you know chat GPT and like other tools
it has their disadvantage it’s not perfect you have to learn how to work with it how to tweak it accordingly the I know the chat GPT also like to write in bullet points or numeric numbers and sometimes you don’t want to show something in like bullet points so you’re like hey can you write me an app promotion you know for an event uh do it as a paragraph uh do it a certain tone you know as specific as you you can be
the prompt will be better and will match your style so that’s my advice on and ads going back to push notifications are you what does your prompt look like thinking like as you started talking about that I was like you know think of a you know act like a I don’t know act like a you action app but never open the app for the second time write me something I mean like how are you writing these push so I I take something that you know was existing thing from the past and I’m like hey I want to do
this kind of a promotion or a push notification but I want to do it uh for a user that that their second time and didn’t purchase and I want it to be um you know two sentences long or you know and have a certain uh fun tone to it right try that and see what happens okay but it’s always better to take something that exist or give it an example to go
off from um in order to get a better response yeah okay I see uh write the mark copy all right I’ll we’ll come with that all right NX has a question he says here’s my here’s first question voice cloning and video dubbing my own voice translation to different languages I think he’s trying to build this app idea and he’s like is it a good idea w wow it’s amazing idea I actually worked um
in an app of course you have different languages and you need to support and sometimes you have a 3D tools and every kind of string you have to put it in the in the tool and it takes a long time and Engineering needs to pull out of it um I think we’re going to see more and more adoption regarding translation in Google uh in in B and or in Google Translate as time goes by and until that happens if
you have an idea for that or an app for that I think you have a um a good use case for this I like it okay yeah I’m still tweaking the marketing messages yeah yeah isn’t it great even when you’re doing like something else just try it out as you go have you found any like you know I’ve been debating on this and this is my I treat these Friday live streams as my way to learn and therapy session and so what we’ve been really focused on is push notifications and
like like an email drip campaign having a sequence of push notifications like every single day with a specific goal in mind what have you found R have you seen anything work really well from just like a psychology perspective as well um I think from a user experience when you try to do push too much if it’s like daily um I think it’s overwhelm for the user in some point um so I would
really be careful about like trying to do push notification that often but if you do try choose to do that um I would try different kind of uh tone especially from the first ones because if the user didn’t disable the push notification and decide to to keep them on um you can be more uh free in your tone and what you’re saying as you go but be more
specific in the beginning um be spoton and try to nail what the user is trying to get and what you’re trying to the user to do in those push notification um yeah like it all right wonders here says there was an ASO tool called search man that was good but now it’s gone Is that shut down or operating new name I have no idea I actually KN knew early on my podcast journey in 2013 I met the founder of search man so I have no idea what’s going on but I haven’t kept in touch with them as well
but yeah I mean a lot of tools that I like that in the ASA tool ASO tool as well all right okay let’s see Appster just asked this is there anything on the surface net where we can throw in our desired data like here’s a thousand copies for push notification that worked in the past now can you come up with similar ones is that the better way of doing it um I don’t know I know a AI should be a very great tool to analyze like a big
data set of data I not familiar with anything specific to solve that issue that um we’re asked about but I think uh we should ask the Chach PT can you put that in chat GPT and see what kind of respond we’re gonna get we need thousands more right ask him that question like copy paste the question oh you want me to copy and paste this specific question yeah just
copy and paste it and see what what it what it gives us as simple as that okay is there anything I can’t copy this unfortunately if there anything surface net we can throw in our desired data like a thousand copies of push notification that worked in the past what kind of tool can I use in order to solve it in order toate I’ll let people do it I’m gonna it’s
gonna take too long one thing I want to highlight here is to the one of my favorite ones a friend of mine showed me this this might be interesting to some let me pull it up without revealing everything that I’m chat gping chat GTP where’d it go here we go so I’ll give you guys this like act as a market researcher okay write 10 examples of problem statements couples face when trying to manage a busy calendars in their own words each example should
start should be short and concise starting with the words I need I wish and I want and this was an interesting way of coming up with benefits and we tested this ad copy in our Facebook ads they did okay but a friend of mine was saying that hey he used this similar ad copy so there’s like problem statements and then you can do it for your own app and then when they’re trying to blank what outcome right in their own words and then the I need I wish and it it is come up it does come up with some
interesting things that you can use and so the the idea was to sort of force Facebook use these messaging throw them onto a simple ad like a canva placement and just let Facebook find these users who are resonating with this messaging so it’s a way to like break through and find new audiences using that as how how was the results when you were testing it was okay we had other like nicer I guess we have a lot nicer ad creatives that
were running at the same time and those perform better than these ug because the premise is to keep it ugly but maybe I should have done it just all of these without everything else you know what I mean without highly recommend to a test and double check any AI tool that you’re using right don’t take it for granted it’s not perfect as we can see right so always use AB testing double check your tools all the time and the combination of human an AI is perfect don’t let AI Control it uh yeah Al
together I like it well R you let’s get into the app audit section of our show and we like to start off every app audit with we didn’t do it last week but we were definitely doing it week in and week on out here but with some that [Music] jokes okay you’re the guest do you want to go first or you to go I can go first first of all a disclose uh all my jokes come from Google
Assistant as appropriate to our topic today um so my first one is what did the football coach said to the vending machine what give me my quarterback I like it if you’re just listening to it where you did a nice little dance what is a dying programmer’s last program I don’t know Goodbye
World there you go for all you developers out there every first program is Hello World all right so put s if you thought my joke was better if you put R if you thought Ray’s joke was better and then we’ll play for something we’re meeting up all right jod says can you write an ebook and have ai make it better adding in examples quotes based on the written content that’s a great idea yes speak of Jody Jody’s got this app that we’re going to take a look at that is called whoops sorry I’m trying to get
to my other document but it’s called hire and fire your kids I them all the time I wantan to hire and hire them every day yes okay let’s get back into the app itself all right she wants onboarding store presentation and keyword help all right Jody so I’m going to assume this is like a a chores type app right like let’s look through this
with four offers from the hit oh great she was on Dragon Den which is like a shark tank for Canada so congratulations Jody another friend of mine was on that too and then it looks like yeah it’s more of like a chores tracker stuff anything from the ab store presence that sticks out to you Ru um I like the colors but I think the the I don’t know if it’s the perspective where I’m at right now now the logos are really tiny and I can’t really see the
meaning of them that just but I like it it’s clean yeah yeah I so from a keyword perspective Jody you I don’t think you’re and I’m going into the Canada localization doesn’t look like you’re using a subtitle so you want to throw a subtitle in there I love the The Branding hire and fire kids obviously it’s not like very keyw heavy but you do want to go after your primary keywords which I’m gonna assume is like a chores tracker app and so I’m going to just do Canada since you’re in Canada right
now but this is one of my favorite tools called that follow they don’t they don’t pay me for any of this stuff but you can see like chores tracker in Canada so there’s a apps this app only has number one and they’re ranking number one for chores tracker so like you should be able to get there pretty quickly Jody and then when I hit that little I ion what I’m doing is trying to do keyword research and find new keywords that I could probably go after so it doesn’t look like there’s a lot of volume in Canada for chores tracker but you want
to do more extensive research maybe it’s house cleaning schedule or you know house cleaning in general has most of the traffic so now I’ll put that in there and then I’ll click the I again and I’ll try to do more like here okay these guys are the big guys so cool they probably done a good job of ASO I’m going to click on this little I icon again and do more keyword research around this so it looks like chores house cleaning you know chore checklist these these are all these are all keywords that you should be having in your subtitle
somewhere the tool is called appf follow. uh all right and then from uh messaging you know I would I tend to lead and R like we’ve done some AB tests with some clients ones that I felt like and ones that I felt like we going to actually improve they’ve just been kind of like hit or miss I don’t know what you’ve seen on your end like do you think we should be constantly AB testing screenshots um I think once in a while yeah I think your users are growing and
changing and the world is changing and we’re liking and disliking different things in time I wouldn’t do it like every other week right um um but I would try and test and kind of refresh your app once in a while and make it alive because users like to see that your app is alive same with your logo or your Christmas cards or you know you they want to see that you’re alive and changing and and they want to see it
like going to the right direction that they like to see as well yeah I like it I I agree once in a while is good enough like it shouldn’t be every month type of thing we’re thinking like every quarter just throw it in there maybe you can find some new things exactly AB test it and try to see if you get more engagement all right let’s go into Jody’s [Music] app all right feel free to jump in anytime all
right I actually tried it yesterday oh nice recognition so I do have data on this rayu and I don’t know if you jump in any time but we found that when if you engage with your audience it does help you know I talked to yea from I’m always gonna give her credit for this but like when you engage with your audience they feel like you’re customizing the app for them and so yeah Jody you might want to
say like how many kids do you have how old are they what are their names get them more reach with it yeah yeah a tapable kind of onboarding experience will be amazing copy AI does it really well as well yeah just something to make them feel like you’re customizing it and then have that customization screen right before your pay wall right it is called appfollow yes it is called appfollow doio people all right the the all right we’re going
to log in so the other thing is we have some data on this one of our clients changes it from sign in to continue with and we saw about a 9% lift in signups so change change that and then I’m gonna continue as a guess sorry Jody okay cool anything here that you no this is pretty much straightforward
I Jody I don’t know if you have monetization so just let me know I can double check in the app to let’s do it now let’s work together that’s what this is that’s what these live streams are we work together it’s a working session we’re here there’s no monetization which is fine right like but you might want to think about that right now I don’t see any monetization the the thing I feel about this is I
actually now look this is one man’s opinion I always want to say that all right so don’t take my opinion as Bible but R I feel like you should lead people into what you want them to do and right now I’m I just my perspective jod is like I don’t know where to start and I don’t know where to go and so you know what I’m gonna do is just leave and I’m like all right I find the next app because I have no idea what to do right now and you know like you like customize
game game rules you have you see all these things but it if it you know what I mean like have something ready for me that be like hey here are the game fun game rules that have already worked for your kids or hey here are the most popular jobs that kids are going to be doing right so I I always think that you should lead people into your home screen and not just make them do work and so if you’re budgeting app make them do that
first budget or put that first thing yeah and so that’s what I would do as part of the onboarding part yes yes because I’m here and I’m just like I don’t I don’t really know what to do I don’t know where to start you even if it’s a checklist it would help me maybe have some fun with it like here are your chores you should do this first you should do that first do this first so maybe part of these the things that you want me to just set up should be a part of the onboarding experience as well so
that way I can feel like I’m ready to rock and ready to go versus just making me do work here so and then she said there’s some monetization but I don’t know where it is I can’t find it but if you have some monetization the best practi is is to show it during the onboarding but and so you don’t have that and I I can’t and what you’ve done right now jod is make it really hard for me to find the monetization so make sure you make it easy to
monetize okay anything else you want add on to this app for you um yeah maybe a nice tutorial or you know or maybe testimonial at the bottom this app is great from somebody who used it or anything like that will be great yeah great all right Jody hope that was helpful let me know in the comments if you got any questions s that you you know that we missed all
right Luke I think I saw you on Twitter Luke any tips on for ASO on a super saturated Market grocery list app also not ranking for Branded term on Google Play No you have any tips are you you’re the guest I don’t want to take over like why am I here ASO expert I think you know better than that um so hey the Luke so you know obviously grocery lists is it
is pretty competitive but the you know what I would to is and what we’re trying to test right now so I have no data on this is really try to find the keyword that is that has essentially what you’re looking what you do and try to find something that is a little bit lower in difficulty and go after that keyword so maybe it’s grocery shopping list right and grocery AI I or something like that or grocery app grocery list organizer
these are probably better because everybody’s going after grocery list right up here so any list already has shopping list so it’s going to be make it a little even a little bit harder for you but that’s how I would start operating this and even my app where we launched it because I found a keyword that had decent traffic and lower competition it is the I can’t get it to rank as well as I thought I would so I’ve moved on to way lower competition lower traffic keywords
and now those are ranking and within the first month and I’ll break this sound all next week but we were able to make about $ th dollars that first month and about a thousand next in December as well so it’s really like even with me kind of feeling like I know my stuff I still when I actually launched I wasn’t able to rank that keyword very well and so I’ve had to like pivot and find the other keywords but the good thing I did know was I had like a let’s say a group of 10 keywords that I knew that had decent traffic and low competition
so I just went after those instead so that’s the way I would do this okay R anything anything on the AI side that you want to make sure I cover before we go to the next app audit um I don’t know I’m just like our experience with women in AI creating everything from scratch with an AI if it’s our logo with brand crowd if it’s our it with Wix um it is you guys doing the podcast right it’s not we’re doing
the podcast as well so if you have any nominees or women that would like to come on our podcast please go on our website or ping us on LinkedIn we’ll be happy to have as many women to come on board aw yeah all right well you want the scores from our first round of jokes yes okay we got Luise Ricardo perah Jody gave you so I think I won that maybe we should play for dessert next week gonna get grab lunch so
okay little after after lunch coffee we’ll probably need okay all right uh let’s go into yeah round two you I go first okay I like this one so hopefully this one wins all right rayu this morning I accid I accidentally made my coffee with Red Bull instead of water I was already on the highway when I noticed I forgot my car at home
okay all right good what do you got um I got okay so what did one eye say to the other what between us something smells I like it all right uh I love it okay consistent that’s what we got same rules put s if you thought my joke was better put R and then we are playing for a very expensive coffee for
next week that’s right all right we got Peter’s app as well oh by the way if you guys want if you guys want your app featured on a future live stream just go to atm.com aitm masters.com audit and I do have some Consulting packages on there if you need that as well all right let’s get into Peter’s app I always want to say like petza like Peter RAB Peter Rabbit that’s when of my British accent comes out all right store screenshots first-time user experience subscription
retention he wants all of it all right it is a text summarizer um app cool uh it’s interesting I don’t I don’t love the screenshots I think they look very amateurish again back to my screenshots don’t matter they don’t matter as much when I first launched my app where I just had literally screens of the app you know the app screens and no marketing message and I was like trying to prove to everybody that I could make
money without ideal screenshots along as you have the downloads and so did you but I did we made a thousand in that first month without any with just literally screens of the app so but what I would do here is let’s say summary as long as it has traffic okay he ranks number one so that’s good what I’m looking for is paraphrase I
like that there text summarizer I think this might be an AI but let’s see summ I want to see if there’s any summarizer okay because what I’m thinking is if you can go into summary and just call this summary AI right as an example and then you can call it like article summarizer or text
summarizer instead Pizza that might be interesting because then you can start really leveraging because I do think in the future everything is going to be like blank AI right like what’ you say ai ai exactly everything’s gonna be do aai so might as well we missed the do but you got a chance for the AI boom right now and so I would try to maybe even do it that way I like this too long didn’t read keyword
let’s see if that is if he’s high ranking pretty well for that one okay so yeah I mean it’s up there it’s not bad I might keep it the same you know but maybe summary AI but I like this tldr Tech summarizer you probably have room if you don’t then I I really like where you’re headed right now all right hopefully it’s got downloads if it’s got downloads let go to the app
itself okay well why not welcome to text summary save time cool cool you can share it it looks just as bad on my phone I know what you’re thinking I was just about to say also like is it very common to see weekly rates over
monthly yeah so weekly is not bad so from a LTV perspective yearly obviously is the best right now but weekly is second best and monthly has the worst LTV so I don’t mind the weekly here I think because you know at a certain point you might just want one article and you’re willing to pay a cheaper price rather than being locked in to a long yearly thing um first week free so so here’s what I think you should do Peter is I would
show all three options we have found that and this is not just me my personal belief but we have found that three plans work the best and when I I think the mistake that most people make with three plans is there’s a thing called decoy pricing that I’ve been talking about for a long time it’s essentially having your weekly and your yearly look like the most optimal and then having a decoy and generally what I what I’ve done with my apps is I’ll make the the six-month offer just $10 less than the
yearly offer so that is there for a complete decoy if you want a sample of decoy pricing just go to your favorite movie theater and just look at their popcorn pricing and their soda pricing and you’ll see that they’re sort of tempting you to just buy why don’t just buy the freaking large it’s not that much it’s like $2 more but it’s a lot bigger and so yeah like that’s how I like to do my plans and we found found that since three plans are the best performing use that third plan as a decoy get them to either your weekly or
your yearly which will get you the highest LTV and then P this is the worst UI I’ve ever seen because I cannot read a dang thing it looks really bad you want to put the white text over a dark thing so hire a designer this is not very good but hopefully you’re making revenues because you’ve got downloads I’m assuming because you’re ranking number one for a few keywords but I I would really optimize this pay wall and make it more readable
Sor you got nothing to add okay totally agree with that okay cool let’s let’s hit X and see what happens cool I like this I like that that there’s look this becomes more readable this is way better than your initial one Peter so think through that and then and I’m assuming I wouldn’t say subscribe now
personally oh and then they CH I wouldn’t just say unlock or you know like Subs un unlimited subscript or transcriptions or unlimited some sumers summaries something that’s more benefit oriented nobody wants to subscribe anything all right I like how he has ads too I love it that’s a good app MH I was thinking like maybe showing some top news but maybe not right like hey here summarize this so I don’t know
but some examples yeah some examples all right Luke says are these live streams every week at 9:00 a.m. Pacific yes Luke welcome to the party you’re a little late but that’s okay we’re always welcoming you parties yes it’s 9:00 am every Friday all right let’s take a look at the the more important thing Louise says s yes Ray you got that one that’s two one thank you look all right you won that
one you got one more in you rayu I’ve got one more all right and then we’ll see if that’s a break even one right it has to be really good okay yes oh wait round three okay has to be a question and answer I found that’s better all right let me go first again yeah okay yes are you I’m known to wear some cover up too okay so don’t don’t get fooled by this this
face there is some cover up here do mascar mascara and lipstick ever argue no sure but then they make up what do you got okay I’m not as theatrical as you guys extra points for me theatric okay so what did the m book looks sad why because it had too many problems a and I do have a sad
one where is it oh no no no not that one that’s a good one I like that one I might owe you coffee all right let’s get into app buster hey Steve is there any ASO tool that gives you real-time keyword rankings or results basically that mimics the App Store App follow sucks sometimes literally dude it’s really hard I think the apis are always behind and so I use a variety of tools literally I go to my phone most of the time but if you’re trying to do other countries I get it I I don’t know of one
that is more accurate than the other but I would say they all have that problem and so try out a different one and see if they give you better results but yeah it does happen that way all right R is there a prompt a chat gbt prompt or tool you want the users to go use right after this live stream um not specifically I think it’s very much user Orient Ed I’m just here to Champion Ai and encourage people to try it out try
it in your logos in your website and your push notification I’m a big fan of AB testing as well so AB test everything that you do and make sure that you’re taking the right route for your user and for your business I love it well you too nice I’m going to go say go go go on canva honestly I think ads are very important or go into chat GPT and come up with like hey chat gbt come up with some keywords of people looking for this type
of app like a chores Tracker app that gets people you know gives them wins and then maybe that that way you can do keyword research along with app follow as well so check out canva go do some keyword research using chat GPT and lastly go check out woman and ai.com where a lot of my friends are the founders and if you are a woman in AI or just a woman in general right are you like do you have to you don’t have to know anything about AI just join us come and chat we’ll Network we’ll have fun
well I think I have a candidate I’ll put in Jody’s name how about that hey I want to know her experience from Dragon’s Den she got she did get for offer so that’s amazing in there as well rayu if the audience wants to follow you and connect with you in any other way besides womenin a.com do you want to send them anywhere else yeah uh hit me up on my LinkedIn or on my email and yeah pretty fast to respond well if you want to find all that oh no no no that’s too
much if you want all that information it is all on women. womenin ai.com just go to Team and then you got Ray right here and her email right there for you say hi tell her you enjoyed this podcast as well thank you so much thanks rayu thank you Jody thank you for taking the punishment that I and then Luke good to see you welcome to the team man and then Louis good to see you week in and week out all right guys next week I’m all myself I’m going to try to do these more often this year so I’m going to break
down I’m going to answer all your questions just SOL low episode it’s gonna be very tiring the last time we did this we went long right went an hour and a half I was just like answering everybody’s question and I’m gonna break down and peel back the layers of our own app Business how much money we’re making how many downloads I’m not going to reveal the apps themselves because I don’t want you coming after my keywords okay but I will give you the numbers on what we’ve been able to achieve thus far with some of the ASO strategies and what I’m really thinking about to tryy to scale up these particular apps all right
so join us every Friday Luke every Friday at 9:00 a.m. Pacific have a great weekend R I’ll see you next week bye everyone