The Simplified App Analytics Tool Every Indie Dev Needs

[music]>> What is up, AppNesian? It is CP YoungFounder at masters.com.And today I want to show you a brand newtool that we’ve been working on. Andshout out to my team for putting thisall together. And we feel like it is asimplified version of App Store Connectand RevenueCat, Adaptly, all the othertools that you have out there.But we want to give you all the datathat you already have in App StoreConnect, but show it in a way thatactually makes sense. All right? So,without further ado, let’s get to it.

Here it is. It is called appsigals.io,appsigals.io,right here. And I want to give you ademo of the product so you can easilyjust log in, connect. It’s super simple.And I’ll show you how to do that. Butthis is what we’re going to try toprovide for you. Take a look at thisdashboard. So, here’s a summary. This isfor one of our apps, February, and we’reDoing well. So, we got some trendinsight up here. Installs dip a bitfor the same time period, but revenue isup 61%. So, that’s really awesome. We’vebeen testing out different paywalls andonboarding with this particular app, andit’s good to see it actually pay off.

Here are the key numbers that you got toreally pay attention to. This revenueper install. This is a simplemathematical formula to give you sort oflike a break-even, your ideal cost peracquisition. Now, it doesn’t take intoaccount lifetime value of the user, butit at least gives you some simpleformulas that you can use to be like,"Okay, what is my break-even point?"Now, obviously, if this is higher, thebetter. But for now, it is what it is,right? Here’s another one, install thetrial. All that is, you know, that youcan easily get this within RevenueCat,but all that is within App StoreConnect. You just have to do somemathematical formula, pull up differentCharts, but we made it super simple foryou. And the most important thing isinstalls to actual paying customers andyou have that right here, and that’s 4.2%.

That’s a really strong percentage, soshout out to my team for working on thisparticular app, and you know, making surewe get more conversions for lessinstalls.

The other thing I want to show you isyou can see where most of your revenuesare coming from. So, for us, it’s theannual plan that’s driving most of therevenues. We got a little bit of salesin the lifetime, which is helping out aswell.

And then any release dates here that youwant to put in. Okay, so we’re going toadd more features, and as you guys playaround with it, think about all thethings that you want to see within AppSignals. For us, we want to be a solutionthat is better than App Store Connect,right? And maybe not as expensive asRevenueCat and Adapty, especially as youContinue to grow with the app right?

That you just charge, you get chargedmore by these companies. So we’re nottrying to compete with them, we’re justtrying to be somewhere in the middle forthem, for these indie developers. Allright, here’s a geography tab you cansee by country,installs, revenues, and then the revenueper install. So for us, Germany’s prettydecent market in terms of, like, actuallydriving revenues for the little amountof installs, so it gives us some signals,that maybe, hey, we should pay attentionto this market a little bit more.And then you can see all the breakdownof all the different countries that wehave installed in. So, really cool here,and then you can see the plans for theparticular country. So, looks like in theUS, we’ve got the annual subscriptions,and in Germany, annual,a little bit of annual here, annual, annualso forth. We’re going to add the reviewsection right here so that you can see.

What people are writing, what the reviewsare, and then our AI is going to tell youhey, here’s the features that people love,here’s the features that people don’t.Like, here’s what they’re saying, so, sothat you don’t have to read all theparticular reviews. All right, back tothe performance app, you can addmultiple apps right here. And again,it’s a lightweight version of App StoreConnect because you can actually get a lotof data from App Store Connect. It’sjust not visually appealing. So, we wantto sort of live in between App StoreConnect and all the fancy tools outthere, like RevenueCat and Adaptly. Allright? So, if you guys are interested,you guys can see all this data, newinstalls, re-downloads, right here, byjust checking out appsigals.io.If you got any questions or you want tosee different features, please let usknow. We want to try to improve theproduct, but we want to make it superaffordable for you guys. And no matter.

As you scale, it’s going to stay thesame price. We’ll have a little bit moredata, but as you scale in terms ofrevenue, you shouldn’t have to pay more.[Music] And so, for us, it’s like thedata’s all there. We’re just pulling itfrom App Store Connect and giving[Music] you the most important KPIs ofyour particular app in a very visuallyappealing manner. All right.Let us know what you think. I’m excitedto have you on board.