| Source | https://www.youtube.com/watch?v=rtitCwbHPms |
|---|---|
| Readwise URL | https://read.readwise.io/read/01kty2wx1nc2axr6xzcdvp2swe |
| Readwise ID | 01kty2wx1nc2axr6xzcdvp2swe |
| Date | 2026-05-19 |
| Author | App Masters |
| Category | video |
| Cover image | https://i.ytimg.com/vi/rtitCwbHPms/sddefault.jpg |
Coming up, we’re going to break down ahealth and fitness app that is makingover $200,000a month using AI video ads. Stay tuned.>> [music]>> What is up, AppNation? It is C. P.Young, founder of appmasters.com, theapp marketing agency that’s going tohelp you really drive distribution andmonetization.
But today, I want to talk about acompany that I’ve been really payingattention to called Mad Muscles. Ifyou’re not familiar with the app, I wantto show you some interesting details.So, the app, according to Sensor Tower,is making over 200,000. I took a look atApp Figures. Shout out to our partnersthere. Making 260,000.Also, because I like to be thorough, Ilooked at appmagic.rocks,and they’re coming up with 150,000. So,roughly around that $200,000 range. Now,keep in mind, all these tools only lookat app store revenues. But, Mad Muscles,If you go to their Facebook Ads Library,they’re driving a lot of traffic totheirweb funnel. So, it’s very interestinghere. I can hit learn more, and you’llstart to see their entire web funnel.
So, my hypothesis is they’re doing a lotmore revenues. It’s just now these toolscan’t figure out how much Mad Muscles ismaking through the web, because thatbecomes a little bit harder intel toget. But, the main reason I wanted tocreate this video was to highlight acouple of things and trends that I’mseeing in the app space. Number one, AIvideos, I’ve seen it on the data, butI’ve also heard it from real appfounders telling me that their AI videoads are now starting to outperformsome of the quote-unquote real ones, allright? And Mad Muscles, they use a lotof AI video ads. The number two trend,web-to-app. Now, some of therestrictions with Apple have made itharder to scale a lot faster.
Through Meta, which is what most peopleare using to drive growth. But, if youdo a web-to-app funnel, whichessentially means going back to the MadMuscles, so you get people to pay on theweb and then use the app. And that’s allweb-to-app really means. Get them to payon the web and then go download the app.And so, Mad Muscles is doing a lot ofweb-to-app funnels. Those, I would saynow, three trends are the most popular.
Keep it simple, right? Meta fordistribution,ads, the creatives, AI video ads,and the third one, web-to-app. I thinkthat’s going to be a huge play,web-to-app funnels, further down theroad, okay? So, if you actually want tocheck out Mad Muscles’web-to-app campaigns, you can literallygo down here, see all the differentprograms you have, or go to the Meta AdsLibrary and see which ones they’retaking into, and then go through theirentire flow. It’s going to be long. I’mNot going to break that down too much here because this video is meant toreally show you the trend of AI videoads, all right? And Mad Muscles is doingthat. So, let’s take a look at some oftheir ads. I’m in the Meta Ads Library,you can see here.
All right.And this is the reason why I wanted tohighlight them. They’re doing so many ofthese ads. Right here, I’ll kind of pullthis up.
If you haven’t exercised in years, youhave to start small with mybeginner-friendly Tai Chi class. Threereasons every man [music] over 40 shouldstart doing Tai Chi workout today.
One, it’s one of the only workouts>> see some of the help you live longer.>> Seriously, the little legal full righthere.>> Two,just one week in and you’ll notice Theydo a lot of this, so somebody workingout and talking. There’s other ones thatI’ll show you. Here’s some ones.
Like right here. Look at this.>> [music]>> I’m going to pause here.I really like this. Looking for 10single men starting May 19th. Go ghostmode for a month. Disappear, train,evolve. No excuses, no weakness. Comeback as an ultimate beast. You in?
Really using dates.Okay? Breaking down these ads a littlebit. Using dates.Really worth it because it’s timely,especially as you start to scale withads. You want to reach a bigger audienceand you’re going to have creativefatigue. And so I love this wholephilosophy of using dates. You can seesome of the ones that they’re creatingright now. As of this recording, it’smid-May.
They’re putting like starting June 1st,starting June 1st. Or for any health andfitness apps and with the numbers thatwe’ve seen, we have a health and fitnessApp right now, is obviously like Sundays start picking up. And so Monday,Tuesdays, you get really high activities,and you actually get decent activity towards the end of the week.
But having,let’s start Monday. That’s another waythat I’ve seen Mad Muscles use their ads.Hey, we start on Monday. Let’s go.So, tying it in with high usage dates foryour apps, tying your app ad into thehigh usage dates of your app, reallyworth it, too.
All right. So I’m going to play this.>> [music]>> That’s it. See, the rest is just thistext. That’s something you can create inAI. No problem. No problem. This is soeasy, okay? So,let’s do that. All right. So I want toshow youcreate UGC and kind of show you some ofthe ads that I’ve created, right? I’mgoing to show you how I created thisparticular one right here that I love.
So, let’s take a peek at it, and I’llShow you how to do it as well.
You go to the gym to look strong, but domilitary style workout to actually bestrong.That’s simple, right? I took some of thismessaging that I’ve seen work well withMad Muscles and you, and use Create UGCto create this exact type of ad that youcan potentially run with this. And ifyou need me to add captions and text,you can do that. You can loop it, soforth, or you can add on top of this.So, let’s get into how I did just thisright now.All right. So, we’re going to come hereand do new video.Now, I added the product manually. Ifyou got an e-commerce site and you gotproducts, you can easily do that here.Create UGC can actually put the productinto the avatar’s hands, but I’m goingto do it manually, okay? So,I’m going to copy and paste. This is MadMuscles.And you can put a little script here.
So, I kind of took one of theirbest-performing ads and then just sortof put a script in here. So, I took thetranscript and just edited it. Now, I’mgoing to upload an image. I was able toget thisUI/UX from Mad of Mad Muscles. So, I’mgoing to upload this image. This is thisgoing to be thescreen that is shown on the iPhone,right? So, I’m going to hit continue.
Now, we’re limited to 8 seconds. So, ifyou need anything more than that, you’lljust have to create multiple videos andjust kind of slice them all together.But, we’re going to go with 8 secondsright now.Save the content.Here, you can choose. So, I’m goingafter female. You can choose some of thefemales they already have here, and Idid do that, and I’ll show you thatvideo. Or you can create your own. And Iwent to Chat GPTand I said, "Hey, create a strong femaleIn a military outfit, where we can see her abs and arms.
And they gave me this.This was a really cool-looking video.So, I’m going to upload her right here.Then, you can select the voice. Now, again, I want a female and I wanted a strong voice.So, I kind of went through everything and looked at the English voice.There’s somebody that I really liked.So, I’m going to pick her again.And you can listen to all these voices.So, I’m going to hit >> Welcome to Create UGC app, the number one place for creation of UGC content.
Nikolalia. I don’t know if I said that right.Schwartzen- I’m going to say Schwarzenegger, okay?So, I was like,"All right, this lady already has a strong name.I liked her voice, and I’m going to go ahead and pick her."So, now we’ve got her, the image as the avatar.I’ve got the voice. I’m going to hit next.
I’m going to hit next.It’s going to generate the script. Now,personally, and I took this from an ad,so Create UGCcreated the script, but I like thescript that I grabbed from another MadMusclescreative. So, they said, "You go to thegym to look strong, but"and I put a pause. So, here, “You go tothe gym to look strong, but” and I putpause, you can answer or pause, “domilitary-style workouts to actually bestrong.” Right? So, that’s the kind ofcreative that I wanted to go with justbased off of the creatives that haveworked well for them. So, I’m going tohit next.Okay, confirm. Yep.And hit generate.And that got me this particular video.So, here’s another video that I puttogether.And this is using some of the avatarsthat were withinCreate UGC. So, I kind of did it that way.
I saw results after 1 week with Mad Muscles. Beginners don’t wait.This program is magic. Download it now.They were able to create that. Pretty simple.So, you can play around with all this stuff.
If you want to add captions, you can hit edit, and then you can start to create some captions here.Right? So, you can do it through here, or you can do it through here, and start adding some text if you really want to.But, I’m not going to do that. I like it the way it is.
All right. That is it. So, to summarize,meta for distribution, AI video ads really starting to outperformreally starting to outperform traditional real ads.>> [music]>> Normal real ads. Mad Muscles, almost all their ads are all AI generated from what I can tell.
Okay, this is just one man’s personal opinion. And then lastly, web to app flows to drive [music] revenue.And we’re starting to see a really bigTrend towards this for really big apps.
They’re almost exclusively, same withMad Muscles, exclusively taking usersonto a web checkout flow, and thengetting them to use [music] the appafterthe user has paid. So, once again,Facebook, AI video ads, and web to appfor the monetization. Distribution, theads for that distribution, and then themonetization happening on the web. Allright. Thank you to createugc.ai forallowing us to test out their platformand show it off in our videos as well.
And if you’re readyto start leveraging AI ads, go startcreating high converting AI UGC videoads using the link in the description[music]or somewhere on this video. Do thatinstead of going to createugc.aidirectly. Let them know I sent you.They’re going to hook you up. If you’restarting to use AI video ads, leave acomment below. And if you’ve got aQuestion for me or want to see a topicfor a future video? Please leave acomment below. We do read all of them,myself and the Sachu as well. All right,until next time, I will see you on thenext video.