How I MARKET Apps That PRINT ($30k/month Micro SAAS)

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url	How I MARKET Apps That PRINT ($30k/month Micro SAAS) Steven Cravotta's four-step marketing engine that drove 500k users and \$30k/mo for Puff Count: organic short-form → optimize the paywall → scale with paid ads, all starting from TikTok market rese... https://www.youtube.com/watch?v=T7B6iyYAqXQ

TL;DR

Steven Cravotta's four-step marketing engine that drove 500k users and $30k/mo for Puff Count: organic short-form → optimize the paywall → scale with paid ads, all starting from TikTok market research. Costs $0 to start.

Step 1 — organic short-form (market research first)

TikTok account: 120k followers, 50M views over ~2 years, posting ≥1 video/day.
Market research is everything: search your niche keyword (he uses “quit puff” — TikTok dislikes “vaping”), filter by most-liked of all time, save 25–50 videos to a spreadsheet, analyze hook / storyline / CTA, then replicate.
Every video = strong hook → problem/storyline → product as solution with a quick 2-second CTA. Made in his apartment, often <1 min (he rode a trend in 14 seconds → 102k likes; vape-in-water recreate → 1.5M views).
Don’t fear being on camera as a founder — it makes you a better marketer even if you later hire creators.
Cross-post the same content to Instagram Reels, YouTube Shorts, Facebook Reels.

Step 2 — optimize the paywall

Hard paywall (no X) lifted conversion ~30% vs soft. A/B test everything in Superwall without app updates; test pricing, headers, buttons.

Step 3 — scale with paid ads

Upload best-performing organic creatives to TikTok/Facebook ads and click run — no ad specialist needed. ~$38k spent on TikTok → $100k sales (>2x). Needs AppsFlyer + RevenueCat for tracking. (Full method: paid-ads-scaling.)

Step 4 — Posted (his platform)

Posted: a contest platform for content (like 99designs for marketing) — brands upload a budget, creators submit videos, you pay only winners and own the content for ads.