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TL;DR
Steven Cravotta's full ~50-minute course condensing his entire system: ideate & validate → build (no code) → market → scale with paid ads. The single source that ties together all his other videos; subscription mobile apps build real enterprise value (sell at up to 10x ARR).
1. Ideation & validation
- Write down daily problems; pursue the one you can’t stop thinking about. Browse Flippa / Acquire (filter by most profitable) to see what apps already earn.
- Validate with Sensor Tower + Google Trends + social-media virality.
- Marketing mindset is the sole reason for success — before building Puff Count he listed quit-vaping TikToks and their view counts in a sheet to prove marketability. A great unmarketable app is worth $0.
- Brain-dump → paper wireframe.
2. Build (no code)
- 99designs contest for UI (~$800–900), Upwork developer from Eastern Europe (~$3,500 fixed price, pay on completion). See how-i-build-apps-that-print-30k.
3. Marketing
- TikTok market research → replicate viral formats (hook/problem/CTA) → post daily → cross-post everywhere. Optimize the hard paywall in Superwall.
4. Scale with paid ads
- Build organic creative library → upload winners to paid → optimize up the event funnel → 1:3 CAC:LTV ($21 CAC / $70 LTV). See paid-ads-scaling.
- Build a small team (freelancer Yori for dev/optimization).
- Ends pitching Posted (his “99designs for content/TikTok creators”).
Related
- steven-cravotta — hub for the whole system
- outsourced-app-building · app-market-research · mobile-app-monetization · paid-ads-scaling · creator-content-engine
- micro-saas · idea-validation